2025 Developments
Retail in the UK in 2025 demonstrated notable resilience, recording GBP497.5 billion in current value and achieving 4% growth, well above GDP growth and outpacing the regional context despite ongoing inflationary pressure and subdued consumer sentiment. The environment is highly attractive for businesses that can adapt to pronounced value-seeking behaviour and the accelerated shift towards digital, as consumers increasingly prioritise affordability, convenience, and rapid fulfilment across both online and physical channels. Success in this landscape hinges on embedding price competitiveness, leveraging omnichannel strategies, and investing in immersive, differentiated store experiences—particularly as digital discovery and social commerce fundamentally alter how shoppers engage, compare, and transact across all major retail channels.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Convenience Stores
- Discounters
- Hypermarkets
- Supermarkets
- Traditional Grocery Retailers
- Apparel and Footwear Specialist Retailers
- Electronics and Appliance Specialist Retailers
- Health and Beauty Specialist Retailers
- Home and Garden Specialist Retailers
- Department Stores
- Variety Stores
- Warehouse Clubs
- Direct Selling
- Homeshopping
- Vending
If you're in the Retail industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail in United Kingdom report includes:
- Analysis of key retail trends
- Detailed segmentation of offline and online retail sales
- Historic channel sizes (retail value sales, outlet counts, and selling space)
- Company and brand market shares (retail value sales and outlet counts)
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail in United Kingdom?
- Which are the leading retailers in Retail in United Kingdom?
- How are products distributed in Retail in United Kingdom?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How significant are discounters and private label in United Kingdom?
- To what extent are sales shifting towards digital channels?
- What is the long-term outlook for bricks-and-mortar?
- How is macroeconomic and political uncertainty affecting the retail industry?
- What types of retailers are seeing the fastest growth in digital sales?
- What is the future of retail?
Retail in the United Kingdom
2025 Developments
Key Data Insights
Tesco Repositions Pricing to Counter Discounter Gains
Retail E-Commerce Sets a New Standard for Everyday Shopping
Tiktok Shop Drives Discovery-Commerce and Resets Retail Strategies
Amazon and Tiktok Shop Drive a Rapid Shift to Value and Convenience
Experiential Stores and Ai-Powered Journeys Reshape Shopping Missions
Amazon’S Rapid Ascent and Lidl’S Expansion Reshape Competitive Balance
Informal Retail
Opening Hours for Physical Retail
Seasonality
Valentine’s Day
International Women’s Day
Easter
Back-to-school
Black Friday
Christmas
Convenience Retailers in the United Kingdom
Key Data Insights
Convenience Retailers Summary
Tesco Express and Sainsbury’S Local Drive Value-Led Growth as Footfall Shifts to Modern Convenience
Sainsbury’S Local Refreshes Store Design to Win “Little and Often” Shoppers
Co-Op’S Aldi Price Match Meets Demand for Everyday Value as Shoppers Seek Affordability in Convenience
Tesco and Sainsbury’S Invest in Speed and Local Relevance to Defend Their Share
Co-Op and Spar Leverage Digital Loyalty and Partnerships to Boost Retention
M&S Simply Food Extends Sales Lead with Value and Innovation
Premier Outpaces Rivals with Flexible Expansion and Local Relevance
Supermarkets in the United Kingdom
Key Data Insights
Supermarkets Summary
Asda Triggers Price War as Discounter Tactics Reshape Competition
Morrisons Adopts Shelf-Scanning Robots to Boost Efficiency and Accuracy
Online Grocery Evolves with Faster Delivery and Convenience-Led Innovation
Tesco, Sainsbury’S and Asda Sharpen Price Perception to Protect Shopper Loyalty
Waitrose, Tesco and the Co-Operative Drive Digital Transformation and Sustainability to Meet Evolving Shopper Expectations
Waitrose Accelerates Growth with Premium Ranges and Technology Upgrades
Hypermarkets in the United Kingdom
Key Data Insights
Hypermarkets Summary
Morrisons Expands Price Match as Discounter Gains Squeeze Margins
Morrisons and Asda Refocus Large Stores as Online Erodes Footfall
Aldi and Lidl Accelerate Share Gains as Shoppers Shift Spend
Tesco and Sainsbury’S Invest in Loyalty and Premium Experience to Slow Declines
Tesco Leverages Value Strategies to Sustain Its Share Leadership
Discounters in the United Kingdom
Key Data Insights
Discounters Summary
Aldi and Lidl Reshape Value Expectations with Nationwide Expansion
Lidl’S Premium Private Label Launches Redefine Shopper Expectations
Aldi Accelerates Expansion as Value Loyalty Deepens
Aldi and Lidl to Expand Networks to Capture Lasting Value Loyalty
Lidl and Aldi to Strengthen Sustainable Sourcing to Attract Quality-Conscious Shoppers
Lidl Accelerates Growth as Aldi’S Lead Narrows
Small Local Grocers in the United Kingdom
Key Data Insights
Small Local Grocers Summary
Independent Grocers Close Stores as Rising Costs Outpace Sales
Store Closures Prevent Any Area of Growth among Independents
Shoppers Seek Better Value, Accelerating Shift to Discounters
Tesco Express and Deliveroo Partnerships Drive Polarisation in Performance
Hyper-Local and Wellness-Led Formats Resist Wider Closures as Economic Headwinds Persist
Holland and Barrett Modernises Stores to Capture Demand for Wellness
General Merchandise Stores in the United Kingdom
Key Data Insights
General Merchandise Stores Summary
Selfridges Reinvents In-Store Experience to Drive Renewed Engagement
Department Stores Capture Growth as Variety Stores Lose Ground
B&M’S Focus on Essentials Cushions Decline in Value-Led Retail
Retail E-Commerce Reshapes Store Strategies as Digital Expectations Rise
Variety Retailers Outpace Department Stores as Value Drives Expansion
Experiential Formats and Digital Integration Shape Future Resilience
Home Bargains Accelerates Store Expansion to Challenge B&M’S Lead
Apparel and Footwear Specialists in the United Kingdom
Key Data Insights
Apparel and Footwear Specialists Summary
Schuh and Primark Rebuild Engagement through In-Store Experience
Primark and Schuh Elevate In-Store Discovery to Counter the Digital Shift
Retailers Embed Circular Fashion and Digital Innovation to Meet Rising Expectations
Primark Consolidates Store Network as Zara Outpaces Rivals
Zara Accelerates Growth through Store Innovation and Product Authority
Appliances and Electronics Specialists in the United Kingdom
Key Data Insights
Appliances and Electronics Specialists Summary
Currys Accelerates Digital-First Shift as Shoppers Delay Upgrades
Currys Closes City-Centre Locations as Online-First Approach Outpaces Rivals
Vodafonethree Leverages Consolidation to Capture Device Sales and Boost Bargaining Power
Online Specialists Attract Cautious Shoppers as Store Networks Shrink
E-Commerce Outpaces In-Store Sales as Value and Convenience Drive Loyalty
Currys Builds Lead as Vodafonethree Merger Reshapes Rivals
Home Products Specialists in the United Kingdom
Key Data Insights
Home Products Specialists Summary
Ikea Leverages Value-Led Promotions to Boost Store Traffic and Spend
Screwfix Accelerates Rapid Delivery to Win Digital-First Shoppers
Ikea and Pets at Home to Sustain Growth as Hybrid Work Reshapes Spending
Hybrid Retail and Sustainability to Drive Competitive Differentiation In-Store
The Range Accelerates Growth through Homebase Conversions and Value Focus
Health and Beauty Specialists in the United Kingdom
Key Data Insights
Health and Beauty Specialists Summary
Boots Drives Value-Led Transformation with Own-Brand Expansion
Superdrug Redefines In-Store Beauty Experience to Boost Engagement
Value-Seeking and Premiumisation Shape Wellness and Beauty Habits
Retailers Respond to Cost-Of-Living Pressures with Affordable Quality
Retailers Integrate Technology and Service to Drive Footfall and Loyalty
Private Label and Omnichannel Pricing Strategies Defend Share against Online Rivals
Boots Leverages Omnichannel Strength to Reinforce Leadership
The Perfume Shop Leverages Boutique Upgrades to Accelerate Sales Growth
Vending in the United Kingdom
Key Data Insights
Vending Summary
Operators Accelerate Smart Vending to Meet Demand for Healthier and More Flexible Options
Foods Vending, Drinks and Tobacco Vending Drive Value through Premiumisation and Convenience
Operators Respond to Health-Driven Demand by Expanding Plant-Based and Premium Choices
Reverse Vending Machine Expansion Unlocks New Revenue Streams
Smart Technology and Premium Formats Reshape Food and Drink Offerings
Operators Leverage Ai and Automation to Drive Operational Efficiency and Customer Loyalty
Costa Express Expands Tea and Coffee to Strengthen Premium Appeal
Direct Selling in the United Kingdom
Key Data Insights
Direct Selling Summary
Avon Uk Accelerates Digital Shift as Shoppers Favour Online-First Experiences
Avon Uk Leverages Tiktok and Social Commerce to Re-Engage Shoppers
Social Commerce and Ai Drive Digital-First Transformation
Avon Accelerates Digital Investment to Regain Share From Slower Rivals
Retail E-Commerce in the United Kingdom
Key Data Insights
Retail E-Commerce Summary
Amazon Extends Prime Day, Transforming Shopping Habits and Boosting Marketplace Dominance
Tiktok Shop Local Turns Social Content into Direct Sales for Small Businesses
Temu Marketplace to Drive Growth as Value-Conscious Consumers Shift to Mobile and Social Commerce
Ai-Powered Personalisation and Sustainable Fulfilment to Drive Business Transformation
Amazon Leverages Promotional Scale as Tiktok Shop Accelerates Share Gains
Country Reports Disclaimer
The following categories and subcategories are included:
Retail
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- Convenience Stores
- Forecourt Retailers
- Supermarkets
- Hypermarkets
- Discounters
- Warehouse Clubs
- Food/Drink/Tobacco Specialists
- Small Local Grocers
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- Department Stores
- Variety Stores
- Apparel and Footwear Specialists
- Appliances and Electronics Specialists
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- Home Improvement and Gardening Stores
- Homewares and Home Furnishing Stores
- Pet Shops and Superstores
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- Beauty Specialists
- Pharmacies
- Optical Goods Stores
- Health and Personal Care Stores
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- Bags and Luggage Specialists
- Jewellery and Watch Specialists
- Sports Goods Stores
- Traditional Toys and Games Stores
- Other Non-Grocery Retailers
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- Fashion Vending
- Health and Beauty Vending
- Appliances and Electronics Vending
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- Alcoholic Drinks Vending
- Hot Drinks Vending
- Soft Drinks Vending
- Tobacco Products Vending
- Foods Vending
- Home Products Vending
- Other Products Vending
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- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
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- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
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- Apparel and Footwear E-Commerce
- Personal Accessories E-Commerce
- Eyewear E-Commerce
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- Beauty and Personal Care E-Commerce
- Consumer Health E-Commerce
- Tissue and Hygiene E-Commerce
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- Consumer Appliances E-Commerce
- Consumer Electronics E-Commerce
- Toys and Games E-Commerce
- Drinks and Tobacco E-Commerce
- Foods E-Commerce
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- Home Care E-Commerce
- Home and Garden E-Commerce
- Pet Care E-Commerce
- Other Products E-Commerce
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- First-Party (1P) Marketplace E-Commerce
- Third-Party (3P) Marketplace E-Commerce
- Grocery E-Commerce
- General Merchandiser E-Commerce
- Apparel and Footwear Specialist E-Commerce
- Appliances and Electronics Specialist E-Commerce
- Home Products Specialist E-Commerce
- Health and Beauty Specialist E-Commerce
- Leisure and Personal Goods Specialist E-Commerce
- Other E-Commerce Retailers
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Retail
Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, wholesale sales (e.g. Cash and Carry), and sales through cannabis dispensaries in markets where cannabis is sold legally. Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail research and analysis database.
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