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Retailing in Vietnam

February 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Vietnam report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Vietnam?
  • Which are the leading retailers in Retailing in Vietnam?
  • How are products distributed in Retailing in Vietnam?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Vietnam?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in Vietnam

EXECUTIVE SUMMARY

Retailing in 2021: The big picture
Players rely on e-commerce to increase sales
Omnichannel strategy is key to success for the big players
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Vietnamese Lunar New Year (Tet) Black Friday
Payments
Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021 Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021 Table 3 Sales in Store-based Retailing by Channel: Value 2016-2021 Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021 Table 5 Store-based Retailing Outlets by Channel: Units 2016-2021 Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021 Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021 Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021 Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 11 Sales in Grocery Retailers by Channel: Value 2016-2021 Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021 Table 13 Grocery Retailers Outlets by Channel: Units 2016-2021 Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021 Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021 Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021 Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021 Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021 Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 23 Sales in Mixed Retailers by Channel: Value 2016-2021 Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021 Table 25 Mixed Retailers Outlets by Channel: Units 2016-2021 Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 27 Retailing GBO Company Shares: % Value 2017-2021 Table 28 Retailing GBN Brand Shares: % Value 2018-2021 Table 29 Store-based Retailing GBO Company Shares: % Value 2017-2021 Table 30 Store-based Retailing GBN Brand Shares: % Value 2018-2021 Table 31 Store-based Retailing LBN Brand Shares: Outlets 2018-2021 Table 32 Non-Store Retailing GBO Company Shares: % Value 2017-2021 Table 33 Non-Store Retailing GBN Brand Shares: % Value 2018-2021 Table 34 Grocery Retailers GBO Company Shares: % Value 2017-2021 Table 35 Grocery Retailers GBN Brand Shares: % Value 2018-2021 Table 36 Grocery Retailers LBN Brand Shares: Outlets 2018-2021 Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021 Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021 Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021 Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021 Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021 Table 42 Mixed Retailers GBO Company Shares: % Value 2017-2021 Table 43 Mixed Retailers GBN Brand Shares: % Value 2018-2021 Table 44 Mixed Retailers LBN Brand Shares: Outlets 2018-2021 Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021 Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026 Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026 Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026 Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026 Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026 Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026 Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026 Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026 Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026 Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026 Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026 Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026 Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026 Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026 Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026 Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026 Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026 Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026 Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026 Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources

Convenience Stores in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

A surge in COVID-19 cases at traditional grocery retailers leads consumers to shop at convenience stores in 2021
Convenience stores develop their omnichannel presence
Convenience generally delivered by international-run stores

PROSPECTS AND OPPORTUNITIES

Further gains predicted but at a slower rate owing to market saturation
Social side of visiting convenience stores important for trade
Mobile payment to extend its coverage in Vietnam

CHANNEL DATA

Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021 Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 74 Convenience Stores GBO Company Shares: % Value 2017-2021 Table 75 Convenience Stores GBN Brand Shares: % Value 2018-2021 Table 76 Convenience Stores LBN Brand Shares: Outlets 2018-2021 Table 77 Convenience Stores LBN Brand Shares: Selling Space 2018-2021 Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Discounters in Vietnam

2021 DEVELOPMENTS

Hypermarkets in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Hypermarkets see an increase in sales due to COVID-19
Still in the shadow of supermarkets despite good progress
Central Retail Corp sustains lead and undergoes a rebranding in 2021

PROSPECTS AND OPPORTUNITIES

Vietnam’s solid economy will keep consumers spending
International brands to keep providing important USPs for in-store experience
Growing importance of an omnichannel approach

CHANNEL DATA

Table 80 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021 Table 81 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 82 Hypermarkets GBO Company Shares: % Value 2017-2021 Table 83 Hypermarkets GBN Brand Shares: % Value 2018-2021 Table 84 Hypermarkets LBN Brand Shares: Outlets 2018-2021 Table 85 Hypermarkets LBN Brand Shares: Selling Space 2018-2021 Table 86 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 87 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Supermarkets in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Closure of traditional grocery retailers boosts supermarkets sales
Bach Hoa Xanh expands its store network and increases its online presence
VinMart and VinMart+ change name to WinMart and WinMart+

PROSPECTS AND OPPORTUNITIES

Newly formed habit of purchasing groceries at supermarkets is anticipated to last in the forecast period
Mini supermarkets offer compelling solution to retail-heavy areas
Private label has further growth potential

CHANNEL DATA

Table 88 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021 Table 89 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 90 Supermarkets GBO Company Shares: % Value 2017-2021 Table 91 Supermarkets GBN Brand Shares: % Value 2018-2021 Table 92 Supermarkets LBN Brand Shares: Outlets 2018-2021 Table 93 Supermarkets LBN Brand Shares: Selling Space 2018-2021 Table 94 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 95 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Traditional Grocery Retailers in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

COVID-19 hits traditional grocery retailers hard
Growing presence of chained traditional grocery retailers specialising in dairy products
Extremely crowded landscape led by Vietnam Dairy Products

PROSPECTS AND OPPORTUNITIES

Pick-up in sales performance anticipated in 2022
Modernising outlets in the channel could be key as COVID-19 highlights sanitation and health further
Mini supermarkets could pose big challenges

CHANNEL DATA

Table 96 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 97 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 98 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021 Table 99 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021 Table 100 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021 Table 101 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021 Table 102 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 103 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Apparel and Footwear Specialist Retailers in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sales plummet as consumers focus on the essentials
Allure of global brand names set to help channel back on track
Strong reputation keeps Blue Exchange at the top

PROSPECTS AND OPPORTUNITIES

Full channel recovery expected in 2022
E-commerce increasingly key for players of all sizes
Counterfeits with their cheap prices represent a challenge to the channel

CHANNEL DATA

Table 104 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 105 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 106 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 107 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 108 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 109 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 110 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 111 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Electronics and Appliance Specialist Retailers in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Online channels prevent overall sales losses in 2020
The Vietnamese love their consumer electronics and appliances
Mobile World continues to soar above its rivals

PROSPECTS AND OPPORTUNITIES

Channel set to bounce back with strong growth in 2022
Less is more for physical stores as consumers have done their homework
Consumers prefer the chained outlets for electronics and appliances

CHANNEL DATA

Table 112 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 113 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 114 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 115 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 116 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 117 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 118 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 119 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Health and Beauty Specialist Retailers in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Mixed performance is recorded as health is the sole focus in 2020
Chain reaction to increasing health-consciousness
Fragmented landscape has strong local and international presence

PROSPECTS AND OPPORTUNITIES

Swift return to growth for beauty and optical channels predicted
E-commerce increasingly key for profitability
Consumers showing growing preference for chained outlets

CHANNEL DATA

Table 120 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 121 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 122 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021 Table 123 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021 Table 124 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 125 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 126 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 127 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 128 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 129 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 130 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026 Table 131 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026

Home and Garden Specialist Retailers in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Pandemic sees consumers put home and garden products on the back burner
Health crisis disrupts vibrant sales performance
Crowded landscape edged by AA Corp

PROSPECTS AND OPPORTUNITIES

Channel momentum likely to recover quickly
Omnichannel strategy to become more important
Forecast period could see arrival of Ikea

CHANNEL DATA

Table 132 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 133 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 134 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021 Table 135 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021 Table 136 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 137 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 138 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 139 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 140 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 141 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 142 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026 Table 143 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026

Department Stores in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

AEON alleviates stronger drop in channel sales
Players try to offer consumers more than just shopping
AEON continues to lead the sales channel

PROSPECTS AND OPPORTUNITIES

Channel recovery dependent on return of international tourists
Synergy between department store and shopping centre should be harnessed
Online sales unlikely to be significant despite impact of health crisis

CHANNEL DATA

Table 144 Department Stores: Value Sales, Outlets and Selling Space 2016-2021 Table 145 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 146 Department Stores GBO Company Shares: % Value 2017-2021 Table 147 Department Stores GBN Brand Shares: % Value 2018-2021 Table 148 Department Stores LBN Brand Shares: Outlets 2018-2021 Table 149 Department Stores LBN Brand Shares: Selling Space 2018-2021 Table 150 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 151 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Variety Stores in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Channel suffers as stores shut and consumers stay away
Craze for Korean culture increasingly influencing variety stores
Miniso is at the summit of variety stores

PROSPECTS AND OPPORTUNITIES

Franchise model offers solid route to achieving sales growth
Online sales unlikely to gain traction for variety stores
Diversification in the in-store experience can help achieve stand-out

CHANNEL DATA

Table 152 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021 Table 153 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 154 Variety Stores GBO Company Shares: % Value 2017-2021 Table 155 Variety Stores GBN Brand Shares: % Value 2018-2021 Table 156 Variety Stores LBN Brand Shares: Outlets 2018-2021 Table 157 Variety Stores LBN Brand Shares: Selling Space 2018-2021 Table 158 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 159 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Warehouse Clubs in Vietnam

2021 DEVELOPMENTS

Direct Selling in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Consumer health continues to grow despite channel restrictions
Winning consumer trust is key in a market with potential
Herbalife leads sales despite higher-than-average prices

PROSPECTS AND OPPORTUNITIES

Channel predicted to bounce back strongly
Little potential for food and drink direct selling in Vietnam, but consumer appliances is one area to watch
Oriflame looks to help reignite the spark in beauty and personal care

CHANNEL DATA

Table 160 Direct Selling by Category: Value 2016-2021 Table 161 Direct Selling by Category: % Value Growth 2016-2021 Table 162 Direct Selling GBO Company Shares: % Value 2017-2021 Table 163 Direct Selling GBN Brand Shares: % Value 2018-2021 Table 164 Direct Selling Forecasts by Category: Value 2021-2026 Table 165 Direct Selling Forecasts by Category: % Value Growth 2021-2026

Homeshopping in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sales growth accelerates as pandemic keeps consumers at home
Leading sales baton passed on frequently in homeshopping
Lack of brand identity characterises homeshopping

PROSPECTS AND OPPORTUNITIES

Deceleration in current value sales growth predicted
Online purchases likely to become more prevalent
TV homeshopping platform to keep driving sales

CHANNEL DATA

Table 166 Homeshopping by Category: Value 2016-2021 Table 167 Homeshopping by Category: % Value Growth 2016-2021 Table 168 Homeshopping Forecasts by Category: Value 2021-2026 Table 169 Homeshopping Forecasts by Category: % Value Growth 2021-2026

Vending in Vietnam

2021 DEVELOPMENTS

E-Commerce (Goods) in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Boom in e-commerce as pandemic keeps consumers indoors
Apparel and footwear increasing its online share
Amongst e-commerce players, Shoppee gains most in value share

PROSPECTS AND OPPORTUNITIES

Vietnam being primed for long-term e-commerce growth
Third party payment services modernise e-commerce transactions in Vietnam
Omnichannel strategy on the rise in Vietnam

CHANNEL DATA

Table 170 E-Commerce (Goods) by Channel and Category: Value 2016-2021 Table 171 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021 Table 172 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021 Table 173 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021 Table 174 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026 Table 175 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026

Mobile E-Commerce (Goods) in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Most consumers in Vietnam now use their mobiles for e-commerce
High smartphone ownership fuelling strong performance of mobile e-commerce
Mobile World benefits from wide coverage

PROSPECTS AND OPPORTUNITIES

Government to support mobile channel expansion in Vietnam
Attractive offers from e-wallet providers provide further impetus for growth
Apps likely to be leveraged further for stronger consumer engagement

CHANNEL DATA

Table 176 Mobile E-Commerce (Goods): Value 2016-2021 Table 177 Mobile E-Commerce (Goods): % Value Growth 2016-2021 Table 178 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026 Table 179 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026

Food and Drink E-Commerce in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Pandemic pushes buying food and drink online further towards the mainstream
Organic-orientated players utilise social media to connect with their audience
Home delivery supported by strong outlet network gives best results

PROSPECTS AND OPPORTUNITIES

Channel to continue dynamic performance
The freshness challenge likely to remain a barrier
Bubble unlikely to burst for soft drinks, while players will look to differentiate

CHANNEL DATA

Table 180 Food and Drink E-Commerce: Value 2016-2021 Table 181 Food and Drink E-Commerce: % Value Growth 2016-2021 Table 182 Food and Drink E-Commerce Forecasts: Value 2021-2026 Table 183 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026
The following categories and subcategories are included:

Retailing

      • Apparel and Footwear Direct Selling
      • Beauty and Personal Care Direct Selling
      • Consumer Electronics Direct Selling
      • Consumer Health Direct Selling
      • Consumer Appliances Direct Selling
      • Food and Drink Direct Selling
      • Home Care Direct Selling
      • Home Improvement and Gardening Direct Selling
      • Homewares and Home Furnishings Direct Selling
      • Media Products Direct Selling
      • Personal Accessories and Eyewear Direct Selling
      • Pet Care Direct Selling
      • Traditional Toys and Games Direct Selling
      • Video Games Hardware Direct Selling
      • Other Direct Selling
      • Apparel and Footwear Homeshopping
      • Beauty and Personal Care Homeshopping
      • Consumer Appliances Homeshopping
      • Consumer Electronics Homeshopping
      • Consumer Health Homeshopping
      • Food and Drink Homeshopping
      • Home Care Homeshopping
      • Home Improvement and Gardening Homeshopping
      • Homewares and Home Furnishings Homeshopping
      • Media Products Homeshopping
      • Personal Accessories and Eyewear Homeshopping
      • Pet Care Homeshopping
      • Traditional Toys and Games Homeshopping
      • Video Games Hardware Homeshopping
      • Other Homeshopping
      • Packaged Drinks Vending
      • Snacks Vending
      • Dairy Products and Alternatives Vending
      • Cooking Ingredients and Meals Vending
      • Staple Foods Vending
      • Personal Hygiene Vending
      • Tobacco Vending
      • Hot Drinks Vending
      • Traditional Toys and Games Vending
      • Other Products Vending
      • Mobile E-Commerce (Goods)
        • Foreign E-Commerce (Goods)
        • Domestic E-Commerce (Goods)
        • Apparel and Footwear E-Commerce
        • Beauty and Personal Care E-Commerce
        • Consumer Appliances E-Commerce
        • Consumer Electronics E-Commerce
        • Consumer Health E-Commerce
        • Food and Drink E-Commerce
        • Home Care E-Commerce
        • Home Improvement and Gardening E-Commerce
        • Homewares and Home Furnishings E-Commerce
        • Media Products E-Commerce
        • Personal Accessories and Eyewear E-Commerce
        • Pet Care E-Commerce
        • Traditional Toys and Games E-Commerce
        • Video Games Hardware E-Commerce
        • Other E-Commerce
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