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Country Report

Retailing in

Retailing in Vietnam

114 pages, Apr 2018

US$2,100

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Executive Summary

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Retailing records stable growth in Vietnam

Thanks to the positive economic environment and several trade agreements signed in the last five years, retailing continued its sustainable growth in Vietnam in 2017. The rising number of foreign players in the Vietnamese retail market encouraged many local companies to put more investment into their product portfolios and operational processes in order to compete.

Mergers and acquisitions continue

As in 2016, retailing saw many mergers and acquisitions between local and foreign companies in 2017. VinGroup, for example, acquired Maximark supermarket, whilst AEON Group bought the shares of Dong Hung Trading Service, which owns Citimart supermarket.

Retailing in Vietnam attracts more international players

During 2017, more and more international players gained a stronger foothold in retailing in Vietnam across different retail channels. Whilst in 2016, the growth of foreign grocery players such as AEON Group and Central Group was seen in retailing in Vietnam, in 2017 the country welcomed more non-grocery retailers in apparel and footwear specialist retailers, such as Zara and H&M.

The potential of internet retailing

In 2017, non-store-based retailing, mainly internet retailing, continued to show the potential to play an essential role in retailing in Vietnam. This is thanks to the high penetration of the internet nationwide, along with the increasing number of 4G users, enabling consumers to access online retailing.

Retailing in Vietnam is expected to see a positive performance

Over the forecast period, the Vietnamese retail market is expected to see a positive outlook in terms of foreign investment and value sales. This is due to the combination of supportive political and economic factors, which will encourage consumption by Vietnamese consumers over the next five years.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retailing industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Vietnam for free:

The Retailing in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How big is the grocery/non-grocery/non-store channel in Vietnam?
Who are the leading retailers in Vietnam?
How is retailing performing in Vietnam?
What is the retailing environment like in Vietnam?
Which channels are winning or losing in the fight for consumers’ money?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Retailing in Vietnam

EXECUTIVE SUMMARY

Retailing records stable growth in Vietnam

Mergers and acquisitions continue

Retailing in Vietnam attracts more international players

The potential of internet retailing

Retailing in Vietnam is expected to see a positive performance

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2017

Physical retail landscape

Cash and carry

Seasonality

Online Autumn Shopping Day
Online Friday
Lunar New Year

Payments and delivery

Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 3 Sales in Store-based Retailing by Channel: Value 2012-2017
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017
Table 5 Store-based Retailing Outlets by Channel: Units 2012-2017
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 7 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 11 Sales in Grocery Retailers by Channel: Value 2012-2017
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 13 Grocery Retailers Outlets by Channel: Units 2012-2017
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 23 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 25 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 27 Retailing GBO Company Shares: % Value 2013-2017
Table 28 Retailing GBN Brand Shares: % Value 2014-2017
Table 29 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 30 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 32 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 34 Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 35 Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 42 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 43 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022

DEFINITIONS

SOURCES

Summary 2 Research Sources

Apparel and Footwear Specialist Retailers in Vietnam

HEADLINES

PROSPECTS

Opportunities for global brands to enter Vietnam

Internet retailing is booming in apparel and footwear

Omnichannel is a strategy for local brands

COMPETITIVE LANDSCAPE

Local brands dominate the fragmented fashion market

Biti’s footwear targets the younger generation

Global mass fashion enters the Vietnamese market

CHANNEL DATA

Table 72 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 73 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 74 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2013-2017
Table 75 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2014-2017
Table 76 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2014-2017
Table 77 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2014-2017
Table 78 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 79 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Convenience Stores in Vietnam

HEADLINES

PROSPECTS

Convenience stores target the younger generation

Networks expand across Vietnam

Convenience stores capture share from traditional grocery retailers

COMPETITIVE LANDSCAPE

Intense competition between local and foreign players

Local players dominate the Vietnamese market

Potential for new players

CHANNEL DATA

Table 80 Convenience Stores: Value Sales, Outlets and Selling Space 2012-2017
Table 81 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 82 Convenience Stores GBO Company Shares: % Value 2013-2017
Table 83 Convenience Stores GBN Brand Shares: % Value 2014-2017
Table 84 Convenience Stores LBN Brand Shares: Outlets 2014-2017
Table 85 Convenience Stores LBN Brand Shares: Selling Space 2014-2017
Table 86 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 87 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Department Stores in Vietnam

HEADLINES

PROSPECTS

Department stores attract more customers with a new business model

Department stores offer foreign cultures

Department stores enter online sales

COMPETITIVE LANDSCAPE

Parkson sees a strong decline

Takashimaya offers a Japanese experience as a competitive advantage

Aeon Mall wins over Vietnamese consumers

CHANNEL DATA

Table 88 Department Stores: Value Sales, Outlets and Selling Space 2012-2017
Table 89 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 90 Department Stores GBO Company Shares: % Value 2013-2017
Table 91 Department Stores GBN Brand Shares: % Value 2014-2017
Table 92 Department Stores LBN Brand Shares: Outlets 2014-2017
Table 93 Department Stores LBN Brand Shares: Selling Space 2014-2017
Table 94 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 95 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Direct Selling in Vietnam

HEADLINES

PROSPECTS

The government tightens policies on direct selling

Consumer healthcare continues to see growth

Natural and green are key selling points

COMPETITIVE LANDSCAPE

Amway Vietnam remains the leader in direct selling

Oriflame and its strategic position in beauty products

Thien Ngoc Minh Uy ceases trading due to its unlawful business model

CHANNEL DATA

Table 96 Direct Selling by Category: Value 2012-2017
Table 97 Direct Selling by Category: % Value Growth 2012-2017
Table 98 Direct Selling GBO Company Shares: % Value 2013-2017
Table 99 Direct Selling GBN Brand Shares: % Value 2014-2017
Table 100 Direct Selling Forecasts by Category: Value 2017-2022
Table 101 Direct Selling Forecasts by Category: % Value Growth 2017-2022

Discounters in Vietnam

PROSPECTS

Electronics and Appliance Specialist Retailers in Vietnam

HEADLINES

PROSPECTS

The expansion of retail outlets is vital for success

Internet retailing of consumer electronics and consumer appliances

Improving the in-store experience

COMPETITIVE LANDSCAPE

Mobile World remains the leader

VinGroup withdraws investment from the VinPro chain

Nguyen Kim expands its stores into hypermarkets

CHANNEL DATA

Table 102 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 103 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 104 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2013-2017
Table 105 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2014-2017
Table 106 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2014-2017
Table 107 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2014-2017
Table 108 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 109 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Food and Drink Internet Retailing in Vietnam

PROSPECTS

Health and Beauty Specialist Retailers in Vietnam

HEADLINES

PROSPECTS

Vitamins and dietary supplements see rising demand in pharmacies/drugstores

Optical goods stores set to see dynamic growth

Internet retailing of beauty and healthcare products

COMPETITIVE LANDSCAPE

Chemist/pharmacy chains are gaining share from independent stores

International brands dominate beauty specialist retailers

Consumers set to switch to trusted retail brands

CHANNEL DATA

Table 110 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 111 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 112 Sales in Health and Beauty Specialist Retailers by Channel: Value 2012-2017
Table 113 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2012-2017
Table 114 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2013-2017
Table 115 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2014-2017
Table 116 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2014-2017
Table 117 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2014-2017
Table 118 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 119 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 120 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2017-2022
Table 121 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2017-2022

Home and Garden Specialist Retailers in Vietnam

HEADLINES

PROSPECTS

Home and garden furniture are in high demand

Fashion trends in home décor

Omnichannel retailing in home and garden specialist retailers

COMPETITIVE LANDSCAPE

AA Corp remains the leader

Jysk and Uma compete strongly

KasaGrand is the biggest furniture supermarket in Vietnam

CHANNEL DATA

Table 122 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 123 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 124 Sales in Home and Garden Specialist Retailers by Channel: Value 2012-2017
Table 125 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2012-2017
Table 126 Home and Garden Specialist Retailers GBO Company Shares: % Value 2013-2017
Table 127 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2014-2017
Table 128 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2014-2017
Table 129 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2014-2017
Table 130 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 131 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 132 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2017-2022
Table 133 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2017-2022

Homeshopping in Vietnam

HEADLINES

PROSPECTS

Homeshopping still growing, albeit from a relatively small base

Consumer health still the biggest area in homeshopping

TV shopping the main homeshopping method

COMPETITIVE LANDSCAPE

Homeshopping still fragmented

Homeshopping players move into the digital age

CHANNEL DATA

Table 134 Homeshopping by Category: Value 2012-2017
Table 135 Homeshopping by Category: % Value Growth 2012-2017

Hypermarkets in Vietnam

HEADLINES

PROSPECTS

Potential investment in non-grocery products in hypermarkets

Opportunities for domestic products in hypermarkets

The growth of mini supermarkets affects hypermarkets

COMPETITIVE LANDSCAPE

International brands drive the growth of hypermarkets

Private label – a competitive strategy of Big C

CHANNEL DATA

Table 136 Hypermarkets: Value Sales, Outlets and Selling Space 2012-2017
Table 137 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 138 Hypermarkets GBO Company Shares: % Value 2013-2017
Table 139 Hypermarkets GBN Brand Shares: % Value 2014-2017
Table 140 Hypermarkets LBN Brand Shares: Outlets 2014-2017
Table 141 Hypermarkets LBN Brand Shares: Selling Space 2014-2017
Table 142 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 143 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Internet Retailing in Vietnam

HEADLINES

PROSPECTS

Delivery is critical for the success of online businesses

Beauty and personal care is a category with potential

Omnichannel remains a booming trend

COMPETITIVE LANDSCAPE

Mobile World is a leader in operating an omnichannel strategy

Mergers and acquisitions

The healthy development of marketplace platforms

CHANNEL DATA

Table 144 Internet Retailing by Category: Value 2012-2017
Table 145 Internet Retailing by Category: % Value Growth 2012-2017
Table 146 Internet Retailing GBO Company Shares: % Value 2013-2017
Table 147 Internet Retailing GBN Brand Shares: % Value 2014-2017
Table 148 Internet Retailing Forecasts by Category: Value 2017-2022
Table 149 Internet Retailing Forecasts by Category: % Value Growth 2017-2022

Mobile Internet Retailing in Vietnam

HEADLINES

PROSPECTS

Nationwide 4G coverage encourages mobile internet retailing

Rising smartphone ownership leads to growth in online sales

The development of mobile applications

COMPETITIVE LANDSCAPE

A partnership between Lazada and Zalo

Mobile World remains the leader

Vinamilk develops a mobile application

CHANNEL DATA

Table 150 Mobile Internet Retailing: Value 2012-2017
Table 151 Mobile Internet Retailing: % Value Growth 2012-2017
Table 152 Mobile Internet Retailing Forecasts: Value 2017-2022
Table 153 Mobile Internet Retailing Forecasts: % Value Growth 2017-2022

Supermarkets in Vietnam

HEADLINES

PROSPECTS

Mini supermarkets become more popular

Growing taste for supermarket private label products

Healthy living is a trend in grocery retailing

COMPETITIVE LANDSCAPE

Domestic retailers dominate supermarkets

New player Bach Hoa Xanh sees the fastest growth

Key players consolidate in a fragmented channel

CHANNEL DATA

Table 154 Supermarkets: Value Sales, Outlets and Selling Space 2012-2017
Table 155 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 156 Supermarkets GBO Company Shares: % Value 2013-2017
Table 157 Supermarkets GBN Brand Shares: % Value 2014-2017
Table 158 Supermarkets LBN Brand Shares: Outlets 2014-2017
Table 159 Supermarkets LBN Brand Shares: Selling Space 2014-2017
Table 160 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 161 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Traditional Grocery Retailers in Vietnam

HEADLINES

PROSPECTS

Traditional grocery retailers remains the main retail channel for groceries

Traditional grocery retailers become more organised

Small grocers slowly move away from the main streets

COMPETITIVE LANDSCAPE

Grocery internet retailing is a potential threat to growth

Mini supermarkets are gaining share from traditional markets

CHANNEL DATA

Table 162 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 163 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 164 Sales in Traditional Grocery Retailers by Channel: Value 2012-2017
Table 165 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2012-2017
Table 166 Traditional Grocery Retailers Outlets by Channel: Units 2012-2017
Table 167 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 168 Traditional Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 169 Traditional Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 170 Traditional Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 171 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 172 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 173 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 174 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2017-2022
Table 175 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2017-2022
Table 176 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2017-2022
Table 177 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022

Variety Stores in Vietnam

HEADLINES

PROSPECTS

Variety stores offer products from foreign cultures

Variety stores expand under the franchise concept

Variety stores and imported brands

COMPETITIVE LANDSCAPE

Ilahui sees the fastest growth

Hachi Hachi Japan Shop and its omnichannel strategy

Miniso and its ambitions in Vietnam

CHANNEL DATA

Table 178 Variety Stores: Value Sales, Outlets and Selling Space 2012-2017
Table 179 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 180 Variety Stores GBO Company Shares: % Value 2013-2017
Table 181 Variety Stores GBN Brand Shares: % Value 2014-2017
Table 182 Variety Stores LBN Brand Shares: Outlets 2014-2017
Table 183 Variety Stores LBN Brand Shares: Selling Space 2014-2017
Table 184 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 185 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Megatrends

Country Report

Retailing in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

Retailing records stable growth in Vietnam

Mergers and acquisitions continue

Retailing in Vietnam attracts more international players

The potential of internet retailing

Retailing in Vietnam is expected to see a positive performance

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Retailing in Vietnam

EXECUTIVE SUMMARY

Retailing records stable growth in Vietnam

Mergers and acquisitions continue

Retailing in Vietnam attracts more international players

The potential of internet retailing

Retailing in Vietnam is expected to see a positive performance

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

Apparel and Footwear Specialist Retailers in Vietnam

HEADLINES

PROSPECTS

Opportunities for global brands to enter Vietnam

Internet retailing is booming in apparel and footwear

Omnichannel is a strategy for local brands

COMPETITIVE LANDSCAPE

Local brands dominate the fragmented fashion market

Biti’s footwear targets the younger generation

Global mass fashion enters the Vietnamese market

CHANNEL DATA

Convenience Stores in Vietnam

HEADLINES

PROSPECTS

Convenience stores target the younger generation

Networks expand across Vietnam

Convenience stores capture share from traditional grocery retailers

COMPETITIVE LANDSCAPE

Intense competition between local and foreign players

Local players dominate the Vietnamese market

Potential for new players

CHANNEL DATA

Department Stores in Vietnam

HEADLINES

PROSPECTS

Department stores attract more customers with a new business model

Department stores offer foreign cultures

Department stores enter online sales

COMPETITIVE LANDSCAPE

Parkson sees a strong decline

Takashimaya offers a Japanese experience as a competitive advantage

Aeon Mall wins over Vietnamese consumers

CHANNEL DATA

Direct Selling in Vietnam

HEADLINES

PROSPECTS

The government tightens policies on direct selling

Consumer healthcare continues to see growth

Natural and green are key selling points

COMPETITIVE LANDSCAPE

Amway Vietnam remains the leader in direct selling

Oriflame and its strategic position in beauty products

Thien Ngoc Minh Uy ceases trading due to its unlawful business model

CHANNEL DATA

Discounters in Vietnam