Retailing in Vietnam

Retailing in Vietnam

EXECUTIVE SUMMARY

Merger and acquisition activities continue prominently

The development of internet retailing is booming

Social media bring more retail opportunities

Vietnamese retailing attracts more international players

Healthy growth expected over the forecast period for Vietnamese retailing

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type

Physical retail landscape

Cash and carry

Seasonality

Vietnamese Lunar New Year (Tet)
Black Friday

Payments and delivery

Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 3 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 5 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 7 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 11 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 13 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 23 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 25 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 27 Retailing GBO Company Shares: % Value 2014-2018
Table 28 Retailing GBN Brand Shares: % Value 2015-2018
Table 29 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 30 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 32 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 34 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 35 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 42 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 43 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

Convenience Stores in Vietnam

HEADLINES

PROSPECTS

Convenience store fast food contributes to strong value growth

Outlet expansion is slowing down

Loyalty programmes help to retain customers

COMPETITIVE LANDSCAPE

International players dominate convenience stores

Convenience stores faces competition from mini-supermarkets

CHANNEL DATA

Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 74 Convenience Stores GBO Company Shares: % Value 2014-2018
Table 75 Convenience Stores GBN Brand Shares: % Value 2015-2018
Table 76 Convenience Stores LBN Brand Shares: Outlets 2015-2018
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2015-2018
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Department Stores in Vietnam

HEADLINES

PROSPECTS

Strong growth seen in department stores thanks to improving living standards

Collaboration with shopping centres is a strategy for success

COMPETITIVE LANDSCAPE

AEON Group remains the dominant player in 2018

Parkson continues to lose share

New players or outlet expansion is unlikely

CHANNEL DATA

Table 80 Department Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 81 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 82 Department Stores GBO Company Shares: % Value 2014-2018
Table 83 Department Stores GBN Brand Shares: % Value 2015-2018
Table 84 Department Stores LBN Brand Shares: Outlets 2015-2018
Table 85 Department Stores LBN Brand Shares: Selling Space 2015-2018
Table 86 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 87 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Direct Selling in Vietnam

HEADLINES

PROSPECTS

Slow albeit positive growth seen as direct selling still suffers from a negative perception

Consumer health direct selling makes the highest contribution

COMPETITIVE LANDSCAPE

Leading player Herbalife Vietnam grows robustly

Oriflame records the fastest growth

CHANNEL DATA

Table 88 Direct Selling by Category: Value 2013-2018
Table 89 Direct Selling by Category: % Value Growth 2013-2018
Table 90 Direct Selling GBO Company Shares: % Value 2014-2018
Table 91 Direct Selling GBN Brand Shares: % Value 2015-2018
Table 92 Direct Selling Forecasts by Category: Value 2018-2023
Table 93 Direct Selling Forecasts by Category: % Value Growth 2018-2023

Electronics and Appliance Specialist Retailers in Vietnam

HEADLINES

PROSPECTS

Improving living standards bolster value growth

Online shopping increases strongly

Offering exclusive models is a differentiation strategy

COMPETITIVE LANDSCAPE

Mobile World JSC remains the strong leading player

VinGroup acquires Vien Thong A

CHANNEL DATA

Table 94 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 95 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 96 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 97 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 98 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 99 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 100 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 101 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Food and Drink Internet Retailing in Vietnam

HEADLINES

PROSPECTS

Outstanding growth achieved in food and drink internet retailing

Soft drinks contributes the highest value

COMPETITIVE LANDSCAPE

Most key players have existed for less than five years

Omnichannel is a common strategy

Niche players focus on clean label and organic products

CHANNEL DATA

Table 102 Food and Drink Internet Retailing: Value 2013-2018
Table 103 Food and Drink Internet Retailing: % Value Growth 2013-2018
Table 104 Food and Drink Internet Retailing: % Value Growth 2016-2017
Table 105 Food and Drink Internet Retailing Forecasts: Value 2018-2023
Table 106 Food and Drink Internet Retailing Forecasts: % Value Growth 2018-2023

Health and Beauty Specialist Retailers in Vietnam

HEADLINES

PROSPECTS

Vitamins and dietary supplements sees rising demand

Optical goods stores records the fastest outlet growth

Internet retailing of health and beauty products grows

COMPETITIVE LANDSCAPE

Chained retailers take share from independent players

International players lead beauty specialist retailers

Watson enters Vietnam

CHANNEL DATA

Table 107 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 108 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 109 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018
Table 110 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018
Table 111 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 112 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 113 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 114 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 115 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 116 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 117 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023
Table 118 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023

Home and Garden Specialist Retailers in Vietnam

HEADLINES

PROSPECTS

The booming property market bolsters the growth of home and garden specialist retailers

Improving living standards raise demand for high-quality products

Omnichannel retailing grows for home and garden products

COMPETITIVE LANDSCAPE

AA Corp remains the leading player

Ikea announces its plan to enter Vietnam

Home décor ideas are used as a way to push sales

CHANNEL DATA

Table 119 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 120 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 121 Sales in Home and Garden Specialist Retailers by Channel: Value 2013-2018
Table 122 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2013-2018
Table 123 Home and Garden Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 124 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 125 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 126 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 127 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 128 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 129 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2018-2023
Table 130 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2018-2023

Homeshopping in Vietnam

HEADLINES

PROSPECTS

Growth slows down

TV shopping is the main homeshopping method

COMPETITIVE LANDSCAPE

Homeshopping is highly fragmented

Homeshopping players expand to internet retailing

CHANNEL DATA

Table 131 Homeshopping by Category: Value 2013-2018
Table 132 Homeshopping by Category: % Value Growth 2013-2018
Table 133 Homeshopping Forecasts by Category: Value 2018-2023
Table 134 Homeshopping Forecasts by Category: % Value Growth 2018-2023

Hypermarkets in Vietnam

HEADLINES

PROSPECTS

The growth of supermarkets affects hypermarkets

The non-grocery percentage is decreasing

Outlet expansion slows down significantly

COMPETITIVE LANDSCAPE

Big C retains its dominant position

International brands dominate hypermarkets

CHANNEL DATA

Table 135 Hypermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 136 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 137 Hypermarkets GBO Company Shares: % Value 2014-2018
Table 138 Hypermarkets GBN Brand Shares: % Value 2015-2018
Table 139 Hypermarkets LBN Brand Shares: Outlets 2015-2018
Table 140 Hypermarkets LBN Brand Shares: Selling Space 2015-2018
Table 141 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 142 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Internet Retailing in Vietnam

HEADLINES

PROSPECTS

Apparel and footwear and consumer electronics are the biggest contributors

Payment method is critical for the success of online businesses

Omnichannel retailing remains a booming trend

COMPETITIVE LANDSCAPE

Mobile World JSC is the strong leading player

Marketplace platforms see healthy development

CHANNEL DATA

Table 143 Internet Retailing by Category: Value 2013-2018
Table 144 Internet Retailing by Category: % Value Growth 2013-2018
Table 145 Internet Retailing GBO Company Shares: % Value 2014-2018
Table 146 Internet Retailing GBN Brand Shares: % Value 2015-2018
Table 147 Internet Retailing Forecasts by Category: Value 2018-2023
Table 148 Internet Retailing Forecasts by Category: % Value Growth 2018-2023

Mobile Internet Retailing in Vietnam

HEADLINES

PROSPECTS

Increased 4G and Wi-Fi coverage encourages mobile internet retailing

Rising smartphone ownership leads to growth in online sales

The development of mobile wallets and other mobile applications boosts mobile internet retailing

COMPETITIVE LANDSCAPE

Mobile World remains the leading internet retailing player

Extra services are a way to attract customers

CHANNEL DATA

Table 149 Mobile Internet Retailing: Value 2013-2018
Table 150 Mobile Internet Retailing: % Value Growth 2013-2018
Table 151 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 152 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

Supermarkets in Vietnam

HEADLINES

PROSPECTS

Mini-supermarkets push growth

Rising concern over food safety brings opportunity for health food retailing

Taste for private label products grows

COMPETITIVE LANDSCAPE

Saigon Union of Trading Cooperatives remains the dominant player

Mobile World JSC records the fastest growth

CHANNEL DATA

Table 153 Supermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 154 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 155 Supermarkets GBO Company Shares: % Value 2014-2018
Table 156 Supermarkets GBN Brand Shares: % Value 2015-2018
Table 157 Supermarkets LBN Brand Shares: Outlets 2015-2018
Table 158 Supermarkets LBN Brand Shares: Selling Space 2015-2018
Table 159 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 160 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Traditional Grocery Retailers in Vietnam

HEADLINES

PROSPECTS

Traditional grocery retailers plays an important role in retailing

Traditional grocery retailers becomes more organised

COMPETITIVE LANDSCAPE

Vinamilk maintains the leading position

Mini-supermarkets gain share from traditional grocers

CHANNEL DATA

Table 161 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 162 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 163 Sales in Traditional Grocery Retailers by Channel: Value 2013-2018
Table 164 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2013-2018
Table 165 Traditional Grocery Retailers Outlets by Channel: Units 2013-2018
Table 166 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 167 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 168 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 169 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 170 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 171 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 172 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 173 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2018-2023
Table 174 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2018-2023
Table 175 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2018-2023
Table 176 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

Variety Stores in Vietnam

HEADLINES

PROSPECTS

Variety stores records an outstanding growth rate

Franchise basis helps variety stores expand quickly

Korean- and Japanese-style products are the most popular

COMPETITIVE LANDSCAPE

Miniso has ambition in Vietnam

Lack of differentiation seen between brands

CHANNEL DATA

Table 177 Variety Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 178 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 179 Variety Stores GBO Company Shares: % Value 2014-2018
Table 180 Variety Stores GBN Brand Shares: % Value 2015-2018
Table 181 Variety Stores LBN Brand Shares: Outlets 2015-2018
Table 182 Variety Stores LBN Brand Shares: Selling Space 2015-2018
Table 183 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 184 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Vending in Vietnam

PROSPECTS

Warehouse Clubs in Vietnam

PROSPECTS

Apparel and Footwear Specialist Retailers in Vietnam

HEADLINES

PROSPECTS

Strong potential attracts international brands

Apparel and footwear internet retailing is booming

COMPETITIVE LANDSCAPE

International players expand their presence

Apparel and footwear specialist retailers is highly fragmented and unorganised

CHANNEL DATA

Table 185 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 186 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 187 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 188 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 189 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 190 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 191 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 192 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

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