Retail in France

May 2026
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Overview:

Understand the latest market trends and future growth opportunities for the Retail industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retail industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retail in France report includes:

  • Analysis of key retail trends
  • Detailed segmentation of offline and online retail sales
  • Historic channel sizes (retail value sales, outlet counts, and selling space)
  • Company and brand market shares (retail value sales and outlet counts)
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retail in France?
  • Which are the leading retailers in Retail in France?
  • How are products distributed in Retail in France?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in France?
  • To what extent are sales shifting towards digital channels?​
  • What is the long-term outlook for bricks-and-mortar? 
  • How is macroeconomic and political uncertainty affecting the retail industry?​
  • What types of retailers are seeing the fastest growth in digital sales?​
  • What is the future of retail?

Retail in France

Shein Partners with Bhv?Marais to Restore Shopper Trust after Controversy

Key Data Insights

Chart 1 Key Industry Trends for Retail
Shein Partners with Bhv?Marais to Restore Shopper Trust after Controversy
Naumy Flash Undercuts Pure Players to Tap into the Fast Fashion Spend
Convenience Stores, Variety Stores and Pet Shops Outperform as Shoppers Demand Flexibility and Value
Chart 2 Value Sales 2020-2030
Chart 3 Value Sales by Category 2025
Luxury Brands to Seek Inbound Tourists as Locals Favour Low-Cost Chains
Retail E-Commerce and Discounters to Outpace Hypermarkets in Value Growth
Chart 4 Forecast Value Sales 2020-2030
Chart 5 Forecast Value Sales by Category 2025-2030
Galec Maintains Lead as Carrefour Gains From Acquisition
New Retail Concepts Accelerate Value-Driven Transformation
Chart 6 Le Super Tout Nu: “0 waste, 100% taste”
Chart 7 Company Shares 2025
Chart 8 Brand Shares 2025
Informal Retail
Opening Hours for Physical Retail
Summary 1 Standard Opening Hours by Channel Type 2025
Seasonality
Christmas (Noël)
Back to School (La Rentrée)
Winter and summer sales seasons
Chart 9 Economic Context for Retail
Chart 10 Real Gdp Growth 2020-2030
Chart 11 Inflation 2020-2030
Chart 12 Consumer Context for Retail
Chart 13 Population 2020-2030
Chart 14 Population by Generation 2025

Convenience Retailers in France

Key Data Insights

Api and Carrefour City Renew Local Store Transformation Drive and Boost Category Performance
Chart 15 Key Industry Trends for Convenience Retailers
Api and Carrefour City Renew Local Store Transformation Drive and Boost Category Performance
Convenience Stores Expand Rural Reach and Lead Value Sales
Chart 16 An API Rural Automated Multiservices Convenience Store
Api’S Rural Automation and Carrefour City Renew’S Urban Innovation Redefine Shopping Experiences
Chart 17 Carrefour City Renew Urban Convenience Store
Chart 18 Value Sales 2020-2030
Chart 19 Value Sales by Category 2025
Casino and Intermarché to Reshape Store Networks to Capture Future Gains
Api and Casino Introduce Hybrid and Nomadic Stores to Reach Rural Shoppers
Chart 20 Analyst Insight for Convenience Retailers
Forecourt Retailers Leverage Local Partnerships and Tourism to Drive Incremental Growth
Chart 21 Forecast Value Sales 2020-2030
Chart 22 Forecast Value Sales by Category 2025-2030
Carrefour Expands Store Network and Accelerates Share Gains
Chart 23 Company Shares 2025
Chart 24 Brand Shares 2025
Chart 25 Economic Context for Convenience Retailers
Chart 26 Real Gdp Growth 2020-2030
Chart 27 Inflation 2020-2030
Chart 28 Consumer Context for Convenience Retailers
Chart 29 Population 2020-2030
Chart 30 Population by Generation 2025

Supermarkets in France

Key Data Insights

Stagnation for Supermarkets in Terms of Value Sales and Outlet Numbers in 2025
Chart 31 Key Industry Trends for Supermarkets
Stagnation for Supermarkets in Terms of Value Sales and Outlet Numbers in 2025
Meta Enables Carrefour to Accelerate Digital Flyers and Local Engagement
Chart 32 Carrefour Increasing its Use of AI
Chart 33 Value Sales 2020-2030
Intermarché Accelerates Express Store Rollout to Capture Urban Demand
Chart 34 Forecast Value Sales 2020-2030
Leading Players Gaining Ground
Grand Frais Gestion Drives Growth with Fresh-Focused, Value-Led Offer
Chart 35 Analyst Insight for Supermarkets
Super Tout Nu Captures Demand for Sustainable, Zero-Waste Shopping
Chart 36 Super Tout Nu Sustainable Supermarkets
Chart 37 Company Shares 2025
Chart 38 Brand Shares 2025
Chart 39 Economic Context for Supermarkets
Chart 40 Real Gdp Growth 2020-2030
Chart 41 Inflation 2020-2030
Chart 42 Consumer Context for Supermarkets
Chart 43 Population 2020-2030
Chart 44 Population by Generation 2025

Hypermarkets in France

Key Data Insights

Carrefour and Système U Drive Alliances to Counter Competitive Pressure
Chart 45 Key Industry Trends for Hypermarkets
Carrefour and Système U Drive Alliances to Counter Competitive Pressure
Carrefour Leverages Ai to Enhance Loyalty and Efficiency
Chart 46 Ai in Retail: Carrefour 2026
Chart 47 Analyst Insight for Hypermarkets
Hypermarkets Prioritise Simplicity as Wide Assortments Lose Appeal
Chart 48 Value Sales 2020-2030
Carrefour Rebrands Cora to Unlock Price-Led Promotions
Auchan and Itm Entreprises Integrate Production for Resilience
Store Reinvention Targets Seniors and Experience-Led Features
Chart 49 Forecast Value Sales 2020-2030
E Leclerc Drives Digital Loyalty While Carrefour Gains Share through Acquisition
Chart 50 Retail Consolidation: Concordis, the Purchasing Alliance between Carrefour SA and Système U
Chart 51 Company Shares 2025
Chart 52 Brand Shares 2025
Chart 53 Economic Context for Hypermarkets
Chart 54 Real Gdp Growth 2020-2030
Chart 55 Inflation 2020-2030
Chart 56 Consumer Context for Hypermarkets
Chart 57 Population 2020-2030
Chart 58 Population by Generation 2025

Discounters in France

Key Data Insights

Lidl and Netto Attract Shoppers with Cost-Led Innovation and Evolving Private Label
Chart 59 Key Industry Trends for Discounters
Lidl and Netto Attract Shoppers with Cost-Led Innovation and Evolving Private Label
Chart 60 Netto's POP Concept Offers Low-Cost Private Label Products
Lidl Outlet and Netto Pop Boost Value through Product Clearance and Enhanced Services
Chart 61 Testing Destocking/Clearance with Lidl Outlet
Chart 62 Value Sales 2020-2030
Lidl and Aldi Pursue Investment as Variety Stores Intensify Competition
Consumers Demand Broader Ranges as Economic Caution Persists
Chart 63 Forecast Value Sales 2020-2030
Lidl Drives Digital Reach as Aldi Expands Store Network
Chart 64 Analyst Insight for Discounters
Chart 65 Company Shares 2025
Chart 66 Brand Shares 2025
Chart 67 Economic Context for Discounters
Chart 68 Real Gdp Growth 2020-2030
Chart 69 Inflation 2020-2030
Chart 70 Consumer Context for Discounters
Chart 71 Population 2020-2030
Chart 72 Population by Generation 2025

Small Local Grocers in France

Key Data Insights

Traditional Grocers Lose Ground as Shoppers Seek Convenience and Value

Key Industry Trends

Traditional Grocers Lose Ground as Shoppers Seek Convenience and Value
Organic Specialists Retain Loyal Shoppers Despite Premium Pricing
Ready Meal Demand Reshapes Grocery Shopping Habits and Store Formats
Chart 73 Value Sales 2020-2030
Biocoop, Bio C’Bon and La Vie Claire Adapt Store Networks for Stability
Organic Specialists Target Product Quality and Local Sourcing to Drive Growth
Direct Farm Sales and Digital Innovation Reshape the Small Grocers Landscape
Chart 74 Forecast Value Sales 2020-2030
Biocoop Accelerates Investment and Partnerships to Strengthen Leadership
Chart 75 Analyst Insight for Small Local Grocers
Chart 76 Company Shares 2025
Chart 77 Brand Shares 2025
Chart 78 Economic Context for Small Local Grocers
Chart 79 Real Gdp Growth 2020-2030
Chart 80 Inflation 2020-2030
Chart 81 Consumer Context for Small Local Grocers
Chart 82 Population 2020-2030
Chart 83 Population by Generation 2025

General Merchandise Stores in France

Key Data Insights

Action and Similar Retailers Attract Value-Driven Shoppers with Low Prices and Diverse Ranges
Chart 84 Key Industry Trends for General Merchandise Stores
Action and Similar Retailers Attract Value-Driven Shoppers with Low Prices and Diverse Ranges
Wibra Challenges Established Discounters by Targeting Urban Value-Conscious Families
Chart 85 Dutch Discount Retailer Wibra Enters French Market
Galeries Lafayette Leverages Ai to Personalise Shopping and Streamline Operations
Chart 86 Galeries Lafayettes Using Gala Chatbot
Chart 87 Value Sales 2020-2030
Chart 88 Value Sales by Category 2025
B&M to Expand Suburban Footprint as Variety Stores Outpace Rivals
Galeries Lafayette Modernises with Omnichannel Strategy and Ai-Driven Service
Chart 89 Forecast Value Sales 2020-2030
Chart 90 Forecast Value Sales by Category 2025-2030
Action Accelerates Store Rollout and Outpaces Rivals with Viral Discounting
Chart 91 Analyst Insight for General Merchandise Stores
Chart 92 Company Shares 2025
Chart 93 Brand Shares 2025
Chart 94 Economic Context for General Merchandise Stores
Chart 95 Real Gdp Growth 2020-2030
Chart 96 Inflation 2020-2030
Chart 97 Consumer Context for General Merchandise Stores
Chart 98 Population 2020-2030
Chart 99 Population by Generation 2025

Apparel and Footwear Specialists in France

Key Data Insights

Naumy Flash Attracts Price-Focused Shoppers as Traditional Players Exit
Chart 100 Key Industry Trends for Apparel and Footwear Specialists
Naumy Flash Attracts Price-Focused Shoppers as Traditional Players Exit
Chart 101 Naumy Flash Targets Price-Focussed Shoppers
Vinted and Marine Serre Capitalise on Sustainable Consumption Shift
Chart 102 Analyst Insight for Apparel and Footwear Specialists
Chart 103 Marine Serre Offers Sustainable Luxury
Chart 104 Value Sales 2020-2030
Primark and Shein to Attract Value-Focused Shoppers as Luxury Scarves Remain Tourist Favourites
French Jeans Makers to Leverage Local Production to Meet Sustainable Demand
Chart 105 Forecast Value Sales 2020-2030
Groupe Beaumanoir Drives Growth with Acquisitions and Brand Expansion
Chart 106 Company Shares 2025
Chart 107 Brand Shares 2025
Chart 108 Economic Context for Apparel and Footwear Specialists
Chart 109 Real Gdp Growth 2020-2030
Chart 110 Inflation 2020-2030
Chart 111 Consumer Context for Apparel and Footwear Specialists
Chart 112 Population 2020-2030
Chart 113 Population by Generation 2025

Appliances and Electronics Specialists in France

Key Data Insights

Boulanger and Electro Dépôt Boost Loyalty through Sustainability and Recommerce
Chart 114 Key Industry Trends for Appliances and Electronics Specialists
Boulanger and Electro Dépôt Boost Loyalty through Sustainability and Recommerce
Chart 115 Recommerce: Focus on Sustainable Development
Boulanger Reimagines Retail Spaces to Drive Digital Engagement and Experiential Shopping
Chart 116 Boulanger Reconceptualising its Sales Space and Customer Journey
Chart 117 Value Sales 2020-2030
Rising Mortgage Costs to Shift Appliance Demand to Affordable Segments
Refurbished Tech Gains Traction as Ai Smartphones Drive Premium Interest
Chart 118 Forecast Value Sales 2020-2030
Boulanger Gains Ground as Darty Pivots to Services
Chart 119 Analyst Insight for Appliances and Electronics Specialists
Chart 120 Company Shares 2025
Chart 121 Brand Shares 2025
Chart 122 Economic Context for Appliances and Electronics Specialists
Chart 123 Real Gdp Growth 2020-2030
Chart 124 Inflation 2020-2030
Chart 125 Consumer Context for Appliances and Electronics Specialists
Chart 126 Population 2020-2030
Chart 127 Population by Generation 2025

Home Products Specialists in France

Key Data Insights

Mr Bricolage Adapts Store Formats to Attract Urban and Rural Shoppers
Chart 128 Key Industry Trends for Home Products Specialists
Mr Bricolage Adapts Store Formats to Attract Urban and Rural Shoppers
Home Improvement Stores Lose Ground as Pet Shops Accelerate with Premium Services
Chart 129 Mr Bricolage: Smaller Urban Stores
Chart 130 Analyst Insight for Home Products Specialists
Maxi Zoo Launches Digital Pet Care to Sustain Growth Despite Spending Caution
Chart 131 Value Sales 2020-2030
Chart 132 Value Sales by Category 2025
Rising Rates and Cautious Spending to Reshape Purchasing Decisions
Manomano and Variety Chains Pressure Traditional Homeware Retailers
Franchised Pet Store Expansion and E-Commerce Reshape Competitive Dynamics
Chart 133 Forecast Value Sales 2020-2030
Chart 134 Forecast Value Sales by Category 2025-2030
Leroy Merlin Drives Share Gains with Localised Formats and Loyalty
Chart 135 Maxi Zoo Bets on More Services for Pets
Chart 136 Company Shares 2025
Chart 137 Brand Shares 2025
Chart 138 Economic Context for Home Products Specialists
Chart 139 Real Gdp Growth 2020-2030
Chart 140 Inflation 2020-2030
Chart 141 Consumer Context for Home Products Specialists
Chart 142 Population 2020-2030
Chart 143 Population by Generation 2025

Health and Beauty Specialists in France

Key Data Insights

Discount Optics Brands Disrupt Established Eyewear Players with Rapid Expansion
Chart 144 Key Industry Trends for Health and Beauty Specialists
Discount Optics Brands Disrupt Established Eyewear Players with Rapid Expansion
Chart 145 Analyst Insight for Health and Beauty Specialists
Optik Budget’S Free Frames Model Accelerates Eyewear Price Competition
Chart 146 Free Frames from Optik Budget
Sephora and Marionnaud Enhance Personalisation and Diagnostics with Ai Adoption
Chart 147 Marionnaud Bets on Artificial Intelligence as it Reaches 40
Chart 148 Value Sales 2020-2030
Chart 149 Value Sales by Category 2025
Pharmacy Chains to Accelerate Expansion as Independents Risk Closures
Beauty Specialists Will Ride the Lipstick Effect as the Transition to Natural Beauty Continues
Economic Headwinds and Changing Consumer Priorities to Reshape Future Growth
Chart 150 Forecast Value Sales 2020-2030
Chart 151 Forecast Value Sales by Category 2025-2030
Evolupharm and Giphar Defend the Leading Positions through Digital and Brand Innovation
Chart 152 Company Shares 2025
Chart 153 Brand Shares 2025
Pharmacies Sustain Lead as Wellness Drives Channel Growth
Chart 154 Economic Context for Health and Beauty Specialists
Chart 155 Real Gdp Growth 2020-2030
Chart 156 Inflation 2020-2030
Chart 157 Consumer Context for Health and Beauty Specialists
Chart 158 Population 2020-2030
Chart 159 Population by Generation 2025

Vending in France

Key Data Insights

Employees Returning to Offices Drive Drinks Sales through Automated Convenience Stores
Employees Returning to Offices Drive Drinks Sales through Automated Convenience Stores
Chart 160 Value Sales 2020-2030
Chart 161 Value Sales by Category 2025
Api to Expand Automated Stores to Rural Villages, Reshaping Local Access
Contactless Payments and Connectivity to Drive Higher Quality and Efficiency
Chart 162 Forecast Value Sales 2020-2030
Chart 163 Forecast Value Sales by Category 2025-2030
Selecta France Cedes Ground as Ivs France Makes Gains in Public Transport
Chart 164 Company Shares 2025
Chart 165 Brand Shares 2025
Chart 166 Economic Context for Vending
Chart 167 Real Gdp Growth 2020-2030
Chart 168 Inflation 2020-2030
Chart 169 Consumer Context for Vending
Chart 170 Population 2020-2030
Chart 171 Population by Generation 2025

Direct Selling in France

Key Data Insights

Jolimoi Leverages Digital Platforms to Drive Renewed Activity and Profitability
Chart 172 Key Industry Trends for Direct Selling
Jolimoi Leverages Digital Platforms to Drive Renewed Activity and Profitability
Chart 173 Analyst Insight for Direct Selling
Jolimoi and Social Selling Shift Drive Growth as Traditional Categories Stagnate
Chart 174 Value Sales 2020-2030
Chart 175 Value Sales by Category 2025
Tupperware Relaunch and Digital Tools Reshape Salesforce Growth
Other Products Will Maintain Their Dominance, Appliances and Electronics to See Strong Growth
Salesforce Expansion and Digitalisation Drive Resilience Amid Economic Pressure
Chart 176 Forecast Value Sales 2020-2030
Chart 177 Forecast Value Sales by Category 2025-2030
Vorwerk Strengthens Sales Lead with Local Production and Innovation
Chart 178 Company Shares 2025
Chart 179 Brand Shares 2025
Jolimoi Accelerates Growth by Embracing Social Selling and Digital Tools
Chart 180 Jolimoi Leads Social Selling in France
Jolimoi and Tupperware Revitalise Sales through Digital Innovation
Retail E-Commerce Heightens Competitive Pressure for Digitally Agile Sellers
Chart 181 Economic Context for Direct Selling
Chart 182 Real Gdp Growth 2020-2030
Chart 183 Inflation 2020-2030
Chart 184 Consumer Context for Direct Selling
Chart 185 Population 2020-2030
Chart 186 Population by Generation 2025

Retail E-Commerce in France

Key Data Insights

Discount-Driven Shoppers Fuel Sustained E-Commerce Order Growth as Inflation Eases
Chart 187 Key Industry Trends for Retail E-Commerce
Discount-Driven Shoppers Fuel Sustained E-Commerce Order Growth as Inflation Eases
Marketplace Operators Extend Lead as Grocery Platforms Accelerate Order Growth
Shein’S Store Launches and Ai-Powered Experiences Reshape Shopper Engagement
Chart 188 Shein Ventures into Physical Retail in France
Chart 189 Value Sales 2020-2030
Chart 190 Value Sales by Category 2025
French Authorities to Boost Logistics as Marketplaces Expand Reach
Mobile Commerce and Grocery E-Commerce to Drive Future Order Growth
Social Platforms Will Reshape Buying Habits and Profit Margins
Chart 191 Analyst Insight for Retail E-Commerce
Chart 192 Forecast Value Sales 2020-2030
Chart 193 Forecast Value Sales by Category 2025-2030
Amazon Responds to Temu’S Surge by Launching Content-Driven Platform
Temu Gains Ground with Aggressive Pricing and Data-Driven Marketing
Shein and L’Oréal Redefine Shopper Experience through Omnichannel and Ai
Chart 194 L’Oréal Paris Launches Beauty Genius AI Assistant
Chart 195 Company Shares 2025
Chart 196 Brand Shares 2025
Chart 197 Economic Context for Retail E-Commerce
Chart 198 Real Gdp Growth 2020-2030
Chart 199 Inflation 2020-2030
Chart 200 Consumer Context for Retail E-Commerce
Chart 201 Population 2020-2030
Chart 202 Population by Generation 2025

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The following categories and subcategories are included:

Retail

      • Fashion Vending
      • Health and Beauty Vending
      • Appliances and Electronics Vending
        • Alcoholic Drinks Vending
        • Hot Drinks Vending
        • Soft Drinks Vending
        • Tobacco Products Vending
      • Foods Vending
      • Home Products Vending
      • Other Products Vending
        • Apparel and Footwear Direct Selling
        • Personal Accessories Direct Selling
        • Eyewear Direct Selling
        • Beauty and Personal Care Direct Selling
        • Consumer Health Direct Selling
        • Tissue and Hygiene Direct Selling
      • Appliances and Electronics Direct Selling
      • Drinks and Tobacco Direct Selling
      • Foods Direct Selling
      • Home Products Direct Selling
      • Other Products Direct Selling
        • Apparel and Footwear E-Commerce
        • Personal Accessories E-Commerce
        • Eyewear E-Commerce
        • Beauty and Personal Care E-Commerce
        • Consumer Health E-Commerce
        • Tissue and Hygiene E-Commerce
        • Consumer Appliances E-Commerce
        • Consumer Electronics E-Commerce
        • Toys and Games E-Commerce
      • Drinks and Tobacco E-Commerce
      • Foods E-Commerce
        • Home Care E-Commerce
        • Home and Garden E-Commerce
        • Pet Care E-Commerce
      • Other Products E-Commerce
        • First-Party (1P) Marketplace E-Commerce
        • Third-Party (3P) Marketplace E-Commerce
      • Grocery E-Commerce
      • General Merchandiser E-Commerce
      • Apparel and Footwear Specialist E-Commerce
      • Appliances and Electronics Specialist E-Commerce
      • Home Products Specialist E-Commerce
      • Health and Beauty Specialist E-Commerce
      • Leisure and Personal Goods Specialist E-Commerce
      • Other E-Commerce Retailers

Retail

Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, wholesale sales (e.g. Cash and Carry), and sales through cannabis dispensaries in markets where cannabis is sold legally. Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.

See all of our definitions
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