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Country Report

Algeria Flag Beer in Algeria

| Pages: 24

Price: US$990

About this Report

Executive Summary

TRENDS

  • Beer generated 9% total volume growth and 11% total value growth in current terms during 2014. The category generated stronger demand than previously, with demand peaking during summer, a trend which was particularly visible in eastern and western regions of the country where alcohol consumption is more tolerated such as Kabylia, where people are more open with regards to the religious rules on alcohol consumption. Higher demand resulted in an increase in domestic production, with most breweries producing at around 70% of their capacity, one of the highest levels of the whole review period, as they benefitted from less stringent application of the legislation on sales of alcoholic drinks, particularly through off-trade channels.

COMPETITIVE LANDSCAPE

  • Groupe Castel Algérie maintained its leading position in beer in 2014 with a 38% volume share, followed by Tango-Heineken Sarl with a 24% volume share. These companies combined continue to dominate sales of beer, together accounting for 62% of total volume sales, leaving other players such as Brasserie Star d’Algérie facing difficulties to take sales from the leading players due to their greater production capacity, their presence in all three beer price platforms and the international recognition of their brand names.

PROSPECTS

  • Beer in Algeria is expected increase in total volume at a solid CAGR of 8% over the forecast period, with total value sales also set to increase at a CAGR of 8% at constant 2014 prices. Rising demand for these products is expected to result from the higher numbers of legal points of sale in the category, not to mention the shift away from illegal sales towards legal sales. The rise in domestic beer production is expected to continue during the forecast period due to higher demand from consumers who are mainly interested in purchasing cheaper types of beer through off-trade channels rather than on-trade. Despite the fact that the negative social image of beer drinking is likely to remain, this is not expected to have any major negative impact on beer consumption during the forecast period as it did during the review period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Algeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Algeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Algeria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in Algeria?
  • What are the major brands in Algeria?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Beer in Algeria - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 1 Lager by Price Band 2014
  • Table 1 Number of Breweries 2009-2014

CATEGORY DATA

  • Table 2 Sales of Beer by Category: Total Volume 2009-2014
  • Table 3 Sales of Beer by Category: Total Value 2009-2014
  • Table 4 Sales of Beer by Category: % Total Volume Growth 2009-2014
  • Table 5 Sales of Beer by Category: % Total Value Growth 2009-2014
  • Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2009-2014
  • Table 7 Sales of Beer by Off-trade vs On-trade: Value 2009-2014
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2009-2014
  • Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2009-2014
  • Table 10 GBO Company Shares of Beer: % Total Volume 2010-2014
  • Table 11 NBO Company Shares of Beer: % Total Volume 2010-2014
  • Table 12 LBN Brand Shares of Beer: % Total Volume 2011-2014
  • Table 13 Production, Imports and Exports of Beer: Total Volume 2008-2013
  • Table 14 Imports of Beer by Country of Origin: Total Volume 2008-2013
  • Table 15 Imports of Beer by Country of Origin: Total Value 2008-2013
  • Table 16 Forecast Sales of Beer by Category: Total Volume 2014-2019
  • Table 17 Forecast Sales of Beer by Category: Total Value 2014-2019
  • Table 18 Forecast Sales of Beer by Category: % Total Volume Growth 2014-2019
  • Table 19 Forecast Sales of Beer by Category: % Total Value Growth 2014-2019

Beer in Algeria - Company Profiles

Brasserie Star d'Algérie in Alcoholic Drinks (Algeria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Brasserie Star d’Algérie: Key Facts

COMPETITIVE POSITIONING

  • Summary 3 Brasserie Star d’Algérie: Competitive Position 2014

Groupe Castel Algerie in Alcoholic Drinks (Algeria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Groupe Castel Algérie: Key Facts

COMPETITIVE POSITIONING

  • Summary 5 Groupe Castel Algérie: Competitive Position 2014

Alcoholic Drinks in Algeria - Industry Context

EXECUTIVE SUMMARY

Alcoholic drinks records a stronger performance in 2014

Solid growth recorded in all categories but more visible in beer

Domestic producers continue to lead overall in alcoholic drinks

Food/drinks/tobacco specialists remains the dominant off-trade channel in 2014

Alcoholic drinks is expected to register solid growth over the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

  • Table 20 Taxation and Duty Levies on Alcoholic Drinks 2014
  • Table 21 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
  • Table 22 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 23 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
  • Table 24 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 25 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
  • Table 26 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 27 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

  • Table 28 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014

MARKET DATA

  • Table 29 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
  • Table 30 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
  • Table 31 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
  • Table 32 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
  • Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
  • Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
  • Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
  • Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
  • Table 37 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
  • Table 38 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
  • Table 39 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2014
  • Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  • Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  • Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  • Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Beer
    • Dark Beer
      • Ale
      • Sorghum
      • Weissbier/Weizen/Wheat Beer
    • Lager
      • Flavoured/Mixed Lager
      • Standard Lager
        • Premium Lager
          • Domestic Premium Lager
          • Imported Premium Lager
        • Mid-Priced Lager
          • Domestic Mid-Priced Lager
          • Imported Mid-Priced Lager
        • Economy Lager
          • Domestic Economy Lager
          • Imported Economy Lager
      • Lager by Origin
        • Domestic Lager
          • Domestic Premium Lager
          • Domestic Mid-Priced Lager
          • Domestic Economy Lager
        • Imported Lager
          • Imported Premium Lager
          • Imported Mid-Priced Lager
          • Imported Economy Lager
    • Non/Low Alcohol Beer
    • Stout

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Pricing
  • Products by Ingredient
  • Trade Statistics - Value
  • Trade Statistics - Volume

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

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