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Country Report

Algeria Flag Beer in Algeria

| Pages: 33

Price: US$900

About this Report

Executive Summary

TRENDS

  • Beer recorded solid total volume growth of 5% in 2013 while total value sales increased by 10% in current terms. Beer sales began to recover during the year after a long period of slowdown, which was due to bars and restaurants closing down, with much of these sales being diverted into contraband and the parallel trade. However, signs of disapproval and discontent against such a strict policy towards alcoholic drinks began to emerge in Algeria towards the end of the review period and sporadic events against the strictness of this legislation occurred. One particularly noteworthy occurrence was during Ramadan 2013, when a large group of people living in the mountainous region of Kabylie met to eat and drink, including alcoholic drinks, during Ramadan as a sign of protest against the increasingly strict application of Islamic rules.

COMPETITIVE LANDSCAPE

  • Groupe Castel Algérie remained the leading player in beer in Algeria in 2013 with a 38% volume share, followed by Tango-Heineken SARL with a 26% volume share. These companies both manufacture their products in Algeria, with each of them owning and operating four manufacturing plants across the country as well as importing international brands. This resulted in these two companies dominating beer in Algeria between them throughout the review period.

PROSPECTS

  • Beer is expected to increase in each of total volume and total value at a CAGR of 5% in constant 2013 terms over the forecast period. Algerian consumers are expected to increase their consumption of beer through licit channels rather than turning to informal sales as Algeria’s on-trade sector is expected to expand alongside expected improvements in the quality of restaurants in Algeria’s large cities.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Algeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Algeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Algeria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in Algeria?
  • What are the major brands in Algeria?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Beer in Algeria - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 1 Lager by Price Band 2013

CATEGORY DATA

  • Table 1 Sales of Beer by Category: Total Volume 2008-2013
  • Table 2 Sales of Beer by Category: Total Value 2008-2013
  • Table 3 Sales of Beer by Category: % Total Volume Growth 2008-2013
  • Table 4 Sales of Beer by Category: % Total Value Growth 2008-2013
  • Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2008-2013
  • Table 6 Sales of Beer by Off-trade vs On-trade: Value 2008-2013
  • Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 9 GBO Company Shares of Beer: % Total Volume 2009-2013
  • Table 10 NBO Company Shares of Beer: % Total Volume 2009-2013
  • Table 11 LBN Brand Shares of Beer: % Total Volume 2010-2013
  • Table 12 Production, Imports and Exports of Beer: Total Volume 2007-2012
  • Table 13 Imports of Beer by Country of Origin: Total Volume 2007-2012
  • Table 14 Imports of Beer by Country of Origin: Total Value 2007-2012
  • Table 15 Exports of Beer by Country of Destination: Total Volume 2007-2012
  • Table 16 Exports of Beer by Country of Destination: Total Value 2007-2012
  • Table 17 Forecast Sales of Beer by Category: Total Volume 2013-2018
  • Table 18 Forecast Sales of Beer by Category: Total Value 2013-2018
  • Table 19 Forecast Sales of Beer by Category: % Total Volume Growth 2013-2018
  • Table 20 Forecast Sales of Beer by Category: % Total Value Growth 2013-2018

Beer in Algeria - Company Profiles

Brasserie Star d'Algérie in Alcoholic Drinks (Algeria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Brasserie Star d’Algérie SPA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Brasserie Star d’Algérie SPA: Competitive Position 2013

Groupe Castel Algerie in Alcoholic Drinks (Algeria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Groupe Castel Algérie: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Groupe Castel Algeria: Competitive Position 2013

Alcoholic Drinks in Algeria - Industry Context

EXECUTIVE SUMMARY

Alcoholic drinks sees on-trade sales recovery after cafés and bars reopen in 2013

Solid demand for all alcoholic drinks categories

Domestic manufacturers remain in the lead thanks to international brand names

Off-trade channel records a more dynamic performance than on-trade channel in 2013

Alcoholic drinks expected to maintain a solid performance over the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

  • Summary 6 Taxation and Duty Levies on Alcoholic Drinks 2013
  • Table 21 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2013
  • Table 22 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2013
  • Table 23 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2013
  • Table 24 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2013
  • Table 25 Selling Margin of a Typical Wine Brand in Retail Channel that does not use Wholesalers 2013
  • Table 26 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2013
  • Table 27 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2013

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

  • Summary 7 Key New Product Developments 2013

MARKET INDICATORS

  • Table 28 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013

MARKET DATA

  • Table 29 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
  • Table 30 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
  • Table 31 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
  • Table 32 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
  • Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
  • Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
  • Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
  • Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
  • Table 37 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
  • Table 38 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
  • Table 39 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2013
  • Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
  • Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
  • Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
  • Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Beer
    • Dark Beer
      • Lager
        • Flavoured/Mixed Lager
        • Standard Lager
          • Premium Lager
            • Domestic Premium Lager
            • Imported Premium Lager
          • Mid-Priced Lager
            • Domestic Mid-Priced Lager
            • Imported Mid-Priced Lager
          • Economy Lager
            • Domestic Economy Lager
            • Imported Economy Lager
        • Standard Lager by Origin
          • Domestic Lager
            • Domestic Premium Lager
            • Domestic Mid-Priced Lager
            • Domestic Economy Lager
          • Imported Lager
            • Imported Premium Lager
            • Imported Mid-Priced Lager
            • Imported Economy Lager
      • Non/Low Alcohol Beer
      • Stout

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Pricing
    • Exports by Country - Value
    • Exports by Country - Volume
    • Imports by Country - Value
    • Imports by Country - Volume
    • Off-trade vs On-trade
    • Products by Ingredient
    • Trade Statistics - Value
    • Trade Statistics - Volume

    Market size details:

    • Off-trade volume
    • Off-trade volume % growth
    • Off-trade volume per capita
    • On-trade volume
    • On-trade volume % growth
    • On-trade volume per capita
    • Total volume
    • Total volume % growth
    • Total volume per capita
    • Off-trade value retail selling price % growth
    • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price % growth
    • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price % growth
    • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price % growth
    • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price % growth
    • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price % growth
    • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade rtd volume
    • Off-trade rtd volume % growth
    • Off-trade rtd volume per capita
    • On-trade rtd volume
    • On-trade rtd volume % growth
    • On-trade rtd volume per capita
    • Total rtd volume
    • Total rtd volume % growth
    • Total rtd volume per capita
    • Off-trade volume litres of pure alcohol
    • Off-trade volume litres of pure alcohol % growth
    • Off-trade volume litres of pure alcohol per capita
    • On-trade volume litres of pure alcohol
    • On-trade volume litres of pure alcohol % growth
    • On-trade volume litres of pure alcohol per capita
    • Total volume litres of pure alcohol
    • Total volume litres of pure alcohol % growth
    • Total volume litres of pure alcohol per capita

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