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Country Report

Algeria Flag Beer in Algeria

| Pages: 25

Price: US$900

About this Report

Executive Summary

TRENDS

  • Beer registered 4% volume growth and 10% value growth in 2012. The category witnessed the strongest volume performance on overall alcoholic drinks as it is the cheapest product on the market dominated by domestic manufacturers. The performance was also boosted by the recent attraction to non-alcoholic beer.

COMPETITIVE LANDSCAPE

  • Groupe Castel Algerie maintained its lead in 2012 and generated 38% volume share. The international company manufactures in Algeria after buying several public domestic companies since 2000 in the east, centre and west of the country. The company also imports its raw materials in large quantities which allows it to have a lower price than other smaller players and gain competitiveness.

PROSPECTS

  • Beer is expected to record a constant volume and value CAGR of 3% over the forecast period. It will continue to grow at a healthy rate resulting from rising domestic production dominated by economy and standard brands. Demand from young male consumers is expected to increase due to the influence of western trends and sales dominated by off-trade channels where prices are likely to remain much lower than on-trade.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Algeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Algeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Algeria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in Algeria?
  • What are the major brands in Algeria?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Beer in Algeria - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 1 Lager by Price Band 2012

CATEGORY DATA

  • Table 1 Sales of Beer by Category: Total Volume 2007-2012
  • Table 2 Sales of Beer by Category: Total Value 2007-2012
  • Table 3 Sales of Beer by Category: % Total Volume Growth 2007-2012
  • Table 4 Sales of Beer by Category: % Total Value Growth 2007-2012
  • Table 5 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
  • Table 6 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
  • Table 7 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 8 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 9 GBO Company Shares of Beer: % Total Volume 2008-2012
  • Table 10 NBO Company Shares of Beer: % Total Volume 2008-2012
  • Table 11 LBN Brand Shares of Beer: % Total Volume 2009-2012
  • Table 12 Production, Imports and Exports of Beer: Total Volume 2007-2011
  • Table 13 Imports of Beer by Country of Origin: Total Volume 2007-2011
  • Table 14 Imports of Beer by Country of Origin: Total Value 2007-2011
  • Table 15 Forecast Sales of Beer by Category: Total Volume 2012-2017
  • Table 16 Forecast Sales of Beer by Category: Total Value 2012-2017
  • Table 17 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
  • Table 18 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017

Beer in Algeria - Company Profiles

Groupe Castel Algerie in Alcoholic Drinks (Algeria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Groupe Castel Algerie: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Groupe Castel Algerie: Competitive Position 2012

Alcoholic Drinks in Algeria - Industry Context

EXECUTIVE SUMMARY

Alcoholic drinks maintains stable and healthy growth

Despite rising domestic production, illegal trade continues to affect sales

Larger domestic players dominate alcoholic drinks sales

Food/drink/tobacco specialists remains the only distribution channel for alcoholic drinks

Alcoholic drinks is expected to see minor but positive growth over the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

  • Table 19 Taxation and Duty Levies on Alcoholic Drinks 2012
  • Table 20 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
  • Table 21 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2012
  • Table 22 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2012
  • Table 23 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2012
  • Table 24 Selling Margin of a Typical Wine Brand in Retail Channel that does not use Wholesalers 2012
  • Table 25 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2012
  • Table 26 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2012

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

  • Table 27 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012

MARKET DATA

  • Table 28 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
  • Table 29 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
  • Table 30 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
  • Table 31 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
  • Table 32 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
  • Table 33 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
  • Table 34 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
  • Table 35 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
  • Table 36 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
  • Table 37 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
  • Table 38 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
  • Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
  • Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
  • Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
  • Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Beer
    • Dark Beer
      • Lager
        • Premium Lager
          • Domestic Premium Lager
          • Imported Premium Lager
        • Standard Lager
          • Domestic Standard Lager
          • Imported Standard Lager
        • Economy Lager
          • Domestic Economy Lager
          • Imported Economy Lager
      • Lager by Origin
        • Domestic Lager
          • Domestic Premium Lager
          • Domestic Standard Lager
          • Domestic Economy Lager
        • Imported Lager
          • Imported Premium Lager
          • Imported Standard Lager
          • Imported Economy Lager
      • Low/Non- Alcohol Beer
        • Low Alcohol Beer
        • Non-Alcoholic Beer
      • Stout

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Pricing
    • Imports by Country - Value
    • Imports by Country - Volume
    • Off-trade vs On-trade
    • Products by Ingredient
    • Trade Statistics - Value
    • Trade Statistics - Volume

    Market size details:

    • Off-trade volume
    • Off-trade volume % growth
    • Off-trade volume per capita
    • On-trade volume
    • On-trade volume % growth
    • On-trade volume per capita
    • Total volume
    • Total volume % growth
    • Total volume per capita
    • Off-trade value retail selling price % growth
    • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price % growth
    • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price % growth
    • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price % growth
    • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price % growth
    • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price % growth
    • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade rtd volume
    • Off-trade rtd volume % growth
    • Off-trade rtd volume per capita
    • On-trade rtd volume
    • On-trade rtd volume % growth
    • On-trade rtd volume per capita
    • Total rtd volume
    • Total rtd volume % growth
    • Total rtd volume per capita
    • Off-trade volume litres of pure alcohol
    • Off-trade volume litres of pure alcohol % growth
    • Off-trade volume litres of pure alcohol per capita
    • On-trade volume litres of pure alcohol
    • On-trade volume litres of pure alcohol % growth
    • On-trade volume litres of pure alcohol per capita
    • Total volume litres of pure alcohol
    • Total volume litres of pure alcohol % growth
    • Total volume litres of pure alcohol per capita

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