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Country Report

Algeria Flag Beer in Algeria

| Pages: 30

Price: US$990

About this Report

Executive Summary

TRENDS

  • Beer is the most popular alcohol category in Algeria, comprising 57% of overall volume sales. In 2015, beer recorded value sales of DZD35.2 billion, an increase of 13% from the previous year.

COMPETITIVE LANDSCAPE

  • Groupe Castel Algerie maintained its leading position in 2015 with a 38% volume share, followed by Tango-Heineken Sarl with 20%. Both companies dominated beer sales as they accounted for a combined 58% of volume sales, and other players such as Brasserie Star d’Algérie find it difficult to take sales from them due to their larger production capacities, presence in all three price platforms and international recognition.

PROSPECTS

  • Beer is expected to see a solid 7% total volume and value CAGR at constant 2015 prices over the forecast period. The rising demand is expected to result from a higher number of legal points of sale, turning illegal sales to legal volumes. The rise in domestic production is expected to continue, with higher demand caused by consumers purchasing through cheaper off-trade channels than on-trade. The negative social image of beer is unlikely to change but is not expected to have any impact on consumption, as in the past.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Algeria with research from Euromonitor's team of in- country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Algeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Algeria market research report inclyudes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in Algeria?
  • What are the major brands in Algeria?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Beer in Algeria - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 1 Lager by Price Band 2015
  • Table 1 Number of Breweries 2010-2015

CATEGORY DATA

  • Table 2 Sales of Beer by Category: Total Volume 2010-2015
  • Table 3 Sales of Beer by Category: Total Value 2010-2015
  • Table 4 Sales of Beer by Category: % Total Volume Growth 2010-2015
  • Table 5 Sales of Beer by Category: % Total Value Growth 2010-2015
  • Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
  • Table 7 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 10 GBO Company Shares of Beer: % Total Volume 2011-2015
  • Table 11 NBO Company Shares of Beer: % Total Volume 2011-2015
  • Table 12 LBN Brand Shares of Beer: % Total Volume 2012-2015
  • Table 13 Production, Imports and Exports of Beer: Total Volume 2009-2014
  • Table 14 Imports of Beer by Country of Origin: Total Volume 2009-2014
  • Table 15 Imports of Beer by Country of Origin: Total Value 2009-2014
  • Table 16 Exports of Beer by Country of Destination: Total Volume 2009-2014
  • Table 17 Exports of Beer by Country of Destination: Total Value 2009-2014
  • Table 18 Forecast Sales of Beer by Category: Total Volume 2015-2020
  • Table 19 Forecast Sales of Beer by Category: Total Value 2015-2020
  • Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
  • Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020

Beer in Algeria - Company Profiles

Brasserie Star d'Algérie in Alcoholic Drinks (Algeria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Brasserie Star d’Algérie SPA: Key Facts

COMPETITIVE POSITIONING

  • Summary 3 Brasserie Star d’Algérie: Competitive Position 2015

Groupe Castel Algerie in Alcoholic Drinks (Algeria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Groupe Castel Algerie: Key Facts

COMPETITIVE POSITIONING

  • Summary 5 Groupe Castel Algerie: Competitive Position 2015

Alcoholic Drinks in Algeria - Industry Context

EXECUTIVE SUMMARY

Strong performance for alcoholic drinks in 2015

Beer enjoys strongest growth but all categories see an increase

Domestic production leads in overall alcoholic drinks

Food/drink/tobacco specialists hold a monopoly of off-trade volume sales

Alcoholic drinks is expected to see solid growth over the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

  • Table 22 Taxation and Duty Levies on Alcoholic Drinks 2015
  • Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
  • Table 24 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
  • Table 25 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
  • Table 26 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
  • Table 27 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
  • Table 28 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
  • Table 29 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

  • Table 30 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015

MARKET DATA

  • Table 31 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
  • Table 32 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
  • Table 33 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
  • Table 34 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
  • Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
  • Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
  • Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
  • Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
  • Table 39 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
  • Table 40 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
  • Table 41 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2015
  • Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
  • Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
  • Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
  • Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Beer
    • Dark Beer
      • Ale
      • Sorghum
      • Weissbier/Weizen/Wheat Beer
    • Lager
      • Flavoured/Mixed Lager
      • Standard Lager
        • Premium Lager
          • Domestic Premium Lager
          • Imported Premium Lager
        • Mid-Priced Lager
          • Domestic Mid-Priced Lager
          • Imported Mid-Priced Lager
        • Economy Lager
          • Domestic Economy Lager
          • Imported Economy Lager
      • Lager by Origin
        • Domestic Lager
          • Domestic Premium Lager
          • Domestic Mid-Priced Lager
          • Domestic Economy Lager
        • Imported Lager
          • Imported Premium Lager
          • Imported Mid-Priced Lager
          • Imported Economy Lager
    • Non/Low Alcohol Beer
    • Stout

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Pricing
  • Products by Ingredient
  • Trade Statistics - Value
  • Trade Statistics - Volume

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

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