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Learn more34 pages, Jun 2017
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The main trend of 2016 was the development of flavoured beer. At the beginning of the year, Al Ahram Beverages Co (ABC) introduced Desperados, a new beer with a light tequila flavour tone. The launch was successful and later in 2016, the company began to offer fruit flavoured beer under the Meister Max brand. Both beers target the younger generation who are interested in trying something different.
Al Ahram Beverages Co (ABC) continued to dominate beer in Egypt with a total volume share of 89% in 2016. Its Stella brand remained the best-selling lager in the category with 47.5 million litres sold in 2016. The company’s non/low alcohol beer brands, Birell and Fayrouz, followed Stella with a combined total volume of 49 million litres in 2016. Stella’s strong position is due to its longstanding presence and high-quality products at competitive prices.
Future trends in beer mostly revolve around the flavoured/mixed beer category. Flavoured beer is expected to grow over the forecast period. Local manufacturers are set to introduce new products with different flavours to serve various consumer preferences.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Beer industry in Egypt with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beer industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.
The Beer in Egypt market research report includes:
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Why buy this report?
This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.