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Country Report

Beer in the United Kingdom

| Pages: 56

Price: US$900

About this Report

Executive Summary

TRENDS

  • Beer sales continued to fall in 2012, with losses in volume terms in both the off- and on-trade. Although this was to some extent part of a longer-term trend, the falls were exacerbated by the recession. Consumer spending continued to be constrained by a lack of growth in the economy and a decline in living standards. Inevitably, therefore, consumers went out less. Alcohol consumption per head reached a historic low. At the same time, prices rose above the rate of inflation due to government taxation, making it all the harder for consumers to afford alcoholic drinks.

COMPETITIVE LANDSCAPE

  • The UK beer category remained highly consolidated in 2012, with the top four brewers accounting for 68% of total volume sales. As overall volume sales are declining, competition remains very fierce. Inbev UK Ltd, the category leader, lost 0.7 percentage points in share in 2012, following a 0.2 percentage point loss in 2011. Its two leading brands, Stella Artois and Budweiser, have both struggled to cope with competition from above and below, losing out to economy brands that undercut them on price and imported brands that may taste different and represent a newer experience for consumers. Stella Artois is in the middle of an expensive rebranding strategy. Its alcohol content has been cut to 4.8% and there is a heavy ongoing advertising campaign remarketing the brand as a classier product.

PROSPECTS

  • Beer is expected to continue to see volumes fall throughout the forecast period, and although some value growth will be registered, it may simply reflect tax increases rather than actual increased profitability for the leading companies. Beer consumption has been on a downward trend for the last 10 years and this long-term movement away from beer towards other alcoholic drinks is likely to continue. At the same time, consumers are moving away from alcohol altogether, with consumption at a record low and some interesting demographic statistics showing that young people are drinking far less than their parents did, for example. At the same time, economic uncertainty means that consumers will continue to watch their spending, which will affect the on-trade in particular.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in United Kingdom market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in United Kingdom?
  • What are the major brands in United Kingdom?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Beer in the United Kingdom - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 1 Lager by Price Band 2012
  • Table 1 Number of Breweries 2007-2012

CATEGORY DATA

  • Table 2 Sales of Beer by Category: Total Volume 2007-2012
  • Table 3 Sales of Beer by Category: Total Value 2007-2012
  • Table 4 Sales of Beer by Category: % Total Volume Growth 2007-2012
  • Table 5 Sales of Beer by Category: % Total Value Growth 2007-2012
  • Table 6 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
  • Table 7 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
  • Table 8 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 9 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 10 GBO Company Shares of Beer: % Total Volume 2008-2012
  • Table 11 NBO Company Shares of Beer: % Total Volume 2008-2012
  • Table 12 LBN Brand Shares of Beer: % Total Volume 2009-2012
  • Table 13 Production, Imports and Exports of Beer: Total Volume 2006-2011
  • Table 14 Imports of Beer by Country of Origin: Total Volume 2006-2011
  • Table 15 Imports of Beer by Country of Origin: Total Value 2006-2011
  • Table 16 Exports of Beer by Country of Destination: Total Volume 2006-2011
  • Table 17 Exports of Beer by Country of Destination: Total Value 2006-2011
  • Table 18 Forecast Sales of Beer by Category: Total Volume 2012-2017
  • Table 19 Forecast Sales of Beer by Category: Total Value 2012-2017
  • Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
  • Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017

Beer in the United Kingdom - Company Profiles

Greene King Plc in Alcoholic Drinks (United Kingdom)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Greene King Plc: Key Facts
  • Summary 3 Greene King Plc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Greene King Plc: Competitive Position 2012

Inbev UK Ltd in Alcoholic Drinks (United Kingdom)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Inbev UK Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Inbev UK Ltd: Competitive Position 2012

Marston's Plc in Alcoholic Drinks (United Kingdom)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Marston’s Plc: Key Facts
  • Summary 8 Marston’s Plc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Marston’s Plc: Competitive Position 2012

Miller Brands UK Ltd in Alcoholic Drinks (United Kingdom)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Miller Brands UK Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 11 Miller Brands UK Ltd: Competitive Position 2012

Alcoholic Drinks in the United Kingdom - Industry Context

EXECUTIVE SUMMARY

Economic pessimism continues to hinder on-trade growth

Minimum pricing change on UK alcoholic drinks has been shelved

Multinational brewers continue to rule

Grocery retailing remains the strongest channel

Little growth ahead due to economic uncertainty

KEY TRENDS AND DEVELOPMENTS

Economic instability continues to see sales decline

Consumers upgrade to pricier wines

Minimum pricing ban discussion hits the UK

Craft beer emerging as a rare bright spot in beer

Key new product launches

  • Summary 12 Key New Product Developments 2011-2013

Specialist retailers

  • Summary 13 Leading Specialist Retailers 2012

Market merger and acquisition activity

  • Summary 14 Merger and Acquisition Activity 2011/2012
  • Summary 15 Speculated Merger and Acquisition Activity 2012/2013

MARKET BACKGROUND

Legislation

  • Table 22 Number of On-trade Establishments by Type 2007-2012

TAXATION AND DUTY LEVIES

  • Table 23 Taxation and Duty Levies on Alcoholic Drinks 2012
  • Table 24 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
  • Table 25 Selling Margin of a Typical Beer Brand in Retail Channel That Uses Wholesalers 2012
  • Table 26 Selling Margin of a Typical Beer Brand in Retail Channel That Does Not Use Wholesalers 2012
  • Table 27 Selling Margin of a Typical Wine Brand in Retail Channel That Uses Wholesalers 2012
  • Table 28 Selling Margin of a Typical Wine Brand in Retail Channel That Does Not Use Wholesalers 2012
  • Table 29 Selling Margin of a Typical Spirits Brand in Retail Channel That Uses Wholesalers 2012
  • Table 30 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2012

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 31 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012

MARKET DATA

  • Table 32 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
  • Table 33 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
  • Table 34 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
  • Table 35 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
  • Table 36 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
  • Table 37 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
  • Table 38 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
  • Table 39 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
  • Table 40 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
  • Table 41 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
  • Table 42 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
  • Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
  • Table 44 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
  • Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
  • Table 46 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 16 Research Sources

Segmentation

This market research report includes the following:

  • Beer
    • Dark Beer
      • Premium Ale
      • Standard Ale
      • Weissbier/Weizen/Wheat Beer
    • Lager
      • Premium Lager
        • Domestic Premium Lager
        • Imported Premium Lager
      • Standard Lager
        • Domestic Standard Lager
        • Imported Standard Lager
      • Economy Lager
        • Domestic Economy Lager
        • Imported Economy Lager
    • Lager by Origin
      • Domestic Lager
        • Domestic Premium Lager
        • Domestic Standard Lager
        • Domestic Economy Lager
      • Imported Lager
        • Imported Premium Lager
        • Imported Standard Lager
        • Imported Economy Lager
    • Low/Non- Alcohol Beer
      • Low Alcohol Beer
      • Non-Alcoholic Beer
    • Stout

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Exports by Country - Value
  • Exports by Country - Volume
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Products by Ingredient
  • Trade Statistics - Value
  • Trade Statistics - Volume

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

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