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Country Report

United Kingdom Flag Beer in the United Kingdom

| Pages: 40

Price: US$900

About this Report

Executive Summary

TRENDS

  • Beer in 2013 continued to decline in volume terms. The recession that constrained consumer spending in the aftermath of the credit crunch became less of a factor in discouraging sales as the British economy started to show feeble signs of recovery, while the overall historic trend that saw consumers becoming more discerning and favouring quality over quantity had an inverse impact on volume and value sales, with the former declining but the latter growing. A warm summer, the expansion of flavoured/mixed lagers and the growing popularity of imported premium lagers also contributed to an overall better performance from the category compared to the previous year.

COMPETITIVE LANDSCAPE

  • Despite the growing popularity of craft and world beers, the UK beer industry remains fairly consolidated, with the top five companies accounting for 77% of total volume sales in 2013. Heineken UK Ltd led the category in 2013 with a volume share of 22%. Its leading brand Foster’s, with its ubiquitous presence in the off-trade and on-trade, benefited from the warm summer in 2013 in the UK which encouraged consumers to buy more beer and increasingly head to the pub. Moreover, Heineken benefited from the growing popularity of flavoured/mixed lager, having Desperados in its brand portfolio and having launched Foster's Radler.

PROSPECTS

  • Consumers are expected to continue to favour quality over quantity when it comes to beer over the forecast period. Health and wellness considerations are expected to limit the occasions during which consumers drink beer, opting for high-quality products including craft beer and imported lagers or going for low ABV beers such as flavoured/mixed lagers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in United Kingdom market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in United Kingdom?
  • What are the major brands in United Kingdom?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Beer in the United Kingdom - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 1 Lager by Price Band 2013
  • Table 1 Number of Breweries 2008-2013

CATEGORY DATA

  • Table 2 Sales of Beer by Category: Total Volume 2008-2013
  • Table 3 Sales of Beer by Category: Total Value 2008-2013
  • Table 4 Sales of Beer by Category: % Total Volume Growth 2008-2013
  • Table 5 Sales of Beer by Category: % Total Value Growth 2008-2013
  • Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2008-2013
  • Table 7 Sales of Beer by Off-trade vs On-trade: Value 2008-2013
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 10 GBO Company Shares of Beer: % Total Volume 2009-2013
  • Table 11 NBO Company Shares of Beer: % Total Volume 2009-2013
  • Table 12 LBN Brand Shares of Beer: % Total Volume 2010-2013
  • Table 13 Production, Imports and Exports of Beer: Total Volume 2007-2012
  • Table 14 Imports of Beer by Country of Origin: Total Volume 2007-2012
  • Table 15 Imports of Beer by Country of Origin: Total Value 2007-2012
  • Table 16 Exports of Beer by Country of Destination: Total Volume 2007-2012
  • Table 17 Exports of Beer by Country of Destination: Total Value 2007-2012
  • Table 18 Forecast Sales of Beer by Category: Total Volume 2013-2018
  • Table 19 Forecast Sales of Beer by Category: Total Value 2013-2018
  • Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2013-2018
  • Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2013-2018

Beer in the United Kingdom - Company Profiles

Greene King Plc in Alcoholic Drinks (United Kingdom)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Greene King Plc: Key Facts
  • Summary 3 Greene King Plc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Greene King Plc: Competitive Position 2013

Miller Brands UK Ltd in Alcoholic Drinks (United Kingdom)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Miller Brands UK Ltd: Key Facts
  • Summary 6 Miller Brands UK Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Miller Brands UK Ltd: Competitive Position 2013

Alcoholic Drinks in the United Kingdom - Industry Context

EXECUTIVE SUMMARY

Better economic prospects fail to boost alcoholic drinks sales

Flavoured/mixed lager and cider/perry the best performers in 2013

Competitive environment led by multinational brewers

Grocery retailers the main channel for alcoholic drinks sales

Alcoholic drinks expected to remain stagnant despite better economic outlook

KEY TRENDS AND DEVELOPMENTS

Economic recovery fails to significantly impact sales of alcoholic drinks

Councils looking at high-strength beer and cider bans

Young people become more responsible drinkers

Key new product launches – flavoured lagers

  • Summary 8 Key New Product Developments 2013

MARKET BACKGROUND

Legislation

  • Table 22 Number of On-trade Establishments by Type 2007-2012

TAXATION AND DUTY LEVIES

  • Summary 9 Taxation and Duty Levies on Alcoholic Drinks 2013
  • Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2013
  • Table 24 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2013
  • Table 25 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2013
  • Table 26 Selling Margin of a Typical Wine Brand in Retail Channel that does not use Wholesalers 2013
  • Table 27 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2013
  • Table 28 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2013

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 29 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013

MARKET DATA

  • Table 30 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
  • Table 31 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
  • Table 32 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
  • Table 33 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
  • Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
  • Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
  • Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
  • Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
  • Table 38 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
  • Table 39 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
  • Table 40 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
  • Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
  • Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
  • Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
  • Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018

APPENDIX

Definitions

Published data comparisons

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Beer
    • Dark Beer
      • Ale
      • Sorghum
      • Weissbier/Wiezen/Wheat Beer
    • Lager
      • Flavoured/Mixed Lager
      • Standard Lager
        • Premium Lager
          • Domestic Premium Lager
          • Imported Premium Lager
        • Mid-Priced Lager
          • Domestic Mid-Priced Lager
          • Imported Mid-Priced Lager
        • Economy Lager
          • Domestic Economy Lager
          • Imported Economy Lager
      • Standard Lager by Origin
        • Domestic Lager
          • Domestic Premium Lager
          • Domestic Mid-Priced Lager
          • Domestic Economy Lager
        • Imported Lager
          • Imported Premium Lager
          • Imported Mid-Priced Lager
          • Imported Economy Lager
    • Non/Low Alcohol Beer
    • Stout

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Exports by Country - Value
  • Exports by Country - Volume
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Trade Statistics - Value
  • Trade Statistics - Volume
  • Ale By Type

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

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