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Country Report

Brazil Flag Beer in Brazil

| Pages: 36

Price: US$990

About this Report

Executive Summary

TRENDS

  • The overall beer category in Brazil registered a 3% fall in total volume sales in 2015, following a sales peak during the FIFA World Cup in 2014. Brazilian data registered by SICOBE (Sistema de Controle de Produção de Bebidas), the official system to monitor beer production in the country, indicated a 2% decline in production during 2015. Another important reason for the negative performance during the year is the economic slowdown, which caused many consumers’ available income to shrink. As beer is still perceived by many as a non-essential item, volumes sold and purchasing frequency are negatively affected in a struggling economy, in both on- and off-trade channels.

COMPETITIVE LANDSCAPE

  • Cia Brasileira de Bebidas remained the leader in the beer category in 2015, with a 63% total volume share. During 2015, the company aggressively invested in higher added-value brands, such as Stella Artois and Budweiser, together accounting for a 10% total volume share of premium lager in Brazil. The company also relaunched Adriática, a super-premium 100% malt beer, to be distributed in high-end on-trade establishments. This brewery was acquired by Companhia Antarctica Paulista in the 1940s and later merged with Cervejaria Brahma in 1999, and became Cia Brasileira de Bebidas.

PROSPECTS

  • Despite the economic slowdown, beer is still expected to achieve a marginal CAGR in total volume sales over the forecast period, and reach 13.8 billion litres in 2020. The category is pretty mature in the country, with an expected per capita consumption of 65 litres per person by 2020; for comparison, the US, for example, will have a per capita consumption of 75 litres in the same year.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Brazil with research from Euromonitor's team of in- country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Brazil market research report inclyudes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in Brazil?
  • What are the major brands in Brazil?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Beer in Brazil - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 1 Lager by Price Band 2015
  • Table 1 Number of Breweries 2010-2015

CATEGORY DATA

  • Table 2 Sales of Beer by Category: Total Volume 2010-2015
  • Table 3 Sales of Beer by Category: Total Value 2010-2015
  • Table 4 Sales of Beer by Category: % Total Volume Growth 2010-2015
  • Table 5 Sales of Beer by Category: % Total Value Growth 2010-2015
  • Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
  • Table 7 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 10 GBO Company Shares of Beer: % Total Volume 2011-2015
  • Table 11 NBO Company Shares of Beer: % Total Volume 2011-2015
  • Table 12 LBN Brand Shares of Beer: % Total Volume 2012-2015
  • Table 13 Production, Imports and Exports of Beer: Total Volume 2009-2014
  • Table 14 Imports of Beer by Country of Origin: Total Volume 2009-2014
  • Table 15 Imports of Beer by Country of Origin: Total Value 2009-2014
  • Table 16 Exports of Beer by Country of Destination: Total Volume 2009-2014
  • Table 17 Exports of Beer by Country of Destination: Total Value 2009-2014
  • Table 18 Forecast Sales of Beer by Category: Total Volume 2015-2020
  • Table 19 Forecast Sales of Beer by Category: Total Value 2015-2020
  • Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
  • Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020

Beer in Brazil - Company Profiles

Brasil Kirin Participações e Representações SA in Alcoholic Drinks (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Brasil Kirin Participações E Representações SA: Key Facts
  • Summary 3 Brasil Kirin Participações E Representações SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 4 Brasil Kirin Participações E Representações SA: Competitive Position 2015

Cervejaria Petrópolis SA in Alcoholic Drinks (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Cervejaria Petrópolis SA: Key Facts

COMPETITIVE POSITIONING

  • Summary 6 Cervejaria Petrópolis SA: Competitive Position 2015

Cia Brasileira de Bebidas in Alcoholic Drinks (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Cia Brasileira De Bebidas: Key Facts
  • Summary 8 Cia Brasileira De Bebidas: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 9 Cia Brasileira De Bebidas: Competitive Position 2015

Alcoholic Drinks in Brazil - Industry Context

EXECUTIVE SUMMARY

Unfavourable economic situation negatively affects sales of alcoholic drinks

Drink less, drink better: Premium beer brands continue to perform well

A diversified portfolio is the main strategy for maintaining sales

The offering of discounts and promotions drives the performance of distinct distribution channels

Future performance will be hindered by a slower on-trade recovery

KEY TRENDS AND DEVELOPMENTS

The polarisation of the vodka category: Differentiation is key in the forecast period

New distribution channels for craft beers emerge in Brazil: Barber shops

Craft beer as a gift; growlers as the wrapping

Key new product launches

MARKET BACKGROUND

Legislation

  • Table 22 Number of On-trade Establishments by Type 2010-2015

TAXATION AND DUTY LEVIES

  • Summary 10 Taxation and Duty Levies on Alcoholic Drinks 2015
  • Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
  • Table 24 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
  • Table 25 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
  • Table 26 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
  • Table 27 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers
  • Table 28 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
  • Table 29 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 30 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015

MARKET DATA

  • Table 31 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
  • Table 32 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
  • Table 33 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
  • Table 34 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
  • Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
  • Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
  • Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
  • Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
  • Table 39 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
  • Table 40 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
  • Table 41 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
  • Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
  • Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
  • Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
  • Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Beer
    • Dark Beer
      • Ale
      • Sorghum
      • Weissbier/Weizen/Wheat Beer
    • Lager
      • Flavoured/Mixed Lager
      • Standard Lager
        • Premium Lager
          • Domestic Premium Lager
          • Imported Premium Lager
        • Mid-Priced Lager
          • Domestic Mid-Priced Lager
          • Imported Mid-Priced Lager
        • Economy Lager
          • Domestic Economy Lager
          • Imported Economy Lager
      • Lager by Origin
        • Domestic Lager
          • Domestic Premium Lager
          • Domestic Mid-Priced Lager
          • Domestic Economy Lager
        • Imported Lager
          • Imported Premium Lager
          • Imported Mid-Priced Lager
          • Imported Economy Lager
    • Non/Low Alcohol Beer
    • Stout

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Ale By Type
  • Exports by Country - Value
  • Exports by Country - Volume
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Pricing
  • Products by Ingredient
  • Trade Statistics - Value
  • Trade Statistics - Volume

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

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