print

Country Report

Brazil Flag Beer in Brazil

| Pages: 50

Price: US$900

About this Report

Executive Summary

TRENDS

  • In 2012, beer volume sales suffered strongly from unit price increases by manufacturers. This marked an attempt to dilute the tax increase scheduled for late 2012, extended to the first semester of 2013, through negotiation with the government. Thus beer manufacturers cooperated in the “Greater Brazil Plan”, in which companies have to pledge investment in new jobs and production, to stimulate beer sales.

COMPETITIVE LANDSCAPE

  • Cia Brasileira de Bebidas continues to dominate beer, with a 63% share of total volume sales in 2012. However, this represented a slight fall on 2011. In 2012, the company continued to increase prices as it anticipated the tax rise in 2013, in order to compensate for reduced volume sales.

PROSPECTS

  • Beer is expected to post a positive performance over the forecast period, with a 3% total volume CAGR. This will be mainly due to two important events: the 2014 FIFA World Cup and 2016 Olympic Games, both of which will take place in Brazil.

Samples (FAQs about samples):

doc_pdf.png Sample Beer Market Research Report

doc_excel_table.png Sample Beer Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in Brazil?
  • What are the major brands in Brazil?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Beer in Brazil - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 1 Lager by Price Band 2012
  • Table 1 Number of Breweries 2007-2012

CATEGORY DATA

  • Table 2 Sales of Beer by Category: Total Volume 2007-2012
  • Table 3 Sales of Beer by Category: Total Value 2007-2012
  • Table 4 Sales of Beer by Category: % Total Volume Growth 2007-2012
  • Table 5 Sales of Beer by Category: % Total Value Growth 2007-2012
  • Table 6 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
  • Table 7 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
  • Table 8 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 9 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 10 GBO Company Shares of Beer: % Total Volume 2008-2012
  • Table 11 NBO Company Shares of Beer: % Total Volume 2008-2012
  • Table 12 LBN Brand Shares of Beer: % Total Volume 2009-2012
  • Table 13 Production, Imports and Exports of Beer: Total Volume 2006-2011
  • Table 14 Imports of Beer by Country of Origin: Total Volume 2006-2011
  • Table 15 Imports of Beer by Country of Origin: Total Value 2006-2011
  • Table 16 Exports of Beer by Country of Destination: Total Volume 2006-2011
  • Table 17 Exports of Beer by Country of Destination: Total Value 2006-2011
  • Table 18 Forecast Sales of Beer by Category: Total Volume 2012-2017
  • Table 19 Forecast Sales of Beer by Category: Total Value 2012-2017
  • Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
  • Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017

Beer in Brazil - Company Profiles

Brasil Kirin Paritipações e Representações SA in Alcoholic Drinks (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Brasil Kirin Paritipações e Representações SA: Key Facts
  • Summary 3 Brasil Kirin Paritipações e Representações SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 4 Brasil Kirin Paritipações e Representações SA: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 5 Brasil Kirin Paritipações e Representações SA: Competitive Position 2012

Cervejaria Petrópolis SA in Alcoholic Drinks (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Cervejaria Petrópolis SA: Key Facts
  • Summary 7 Cervejaria Petrópolis SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 8 Cervejaria Petrópolis SA: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 9 Cervejaria Petrópolis SA: Competitive Position 2012

Cia Brasileira de Bebidas in Alcoholic Drinks (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Cia Brasileira de Bebidas: Key Facts
  • Summary 11 Cia Brasileira de Bebidas: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 12 Cia Brasileira de Bebidas: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 13 Cia Brasileira de Bebidas: Competitive Position 2012

Heineken do Brasil Comercial Ltda in Alcoholic Drinks (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 14 Heineken do Brasil Comercial Ltda: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 15 Heineken do Brasil Comercial Ltda: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 16 Heineken do Brasil Comercial Ltda: Competitive Position 2012

Alcoholic Drinks in Brazil - Industry Context

EXECUTIVE SUMMARY

Alcoholic drinks grows at a slower pace

Beer manufacturers and the government negotiate tax increases

International players make further acquisitions in cachaça

Specialist retailers focus on more sophisticated products

Companies set to continue with investments despite the economic slowdown

KEY TRENDS AND DEVELOPMENTS

Alcoholic drinks posts slower total volume growth

“Greater Brazil Plan” aims to reduce the impact of rising beer prices

Key new product launches

  • Summary 17 Key New Product Developments 2012

Specialist retailers

  • Summary 18 Leading Specialist Retailers 2012

Cachaça attracts multinational companies

  • Summary 19 Merger and Acquisition Activity 2012-2013
  • Summary 20 Speculated Merger and Acquisition Activity 2013

MARKET BACKGROUND

Legislation

  • Table 22 Number of On-trade Establishments by Type 2007-2012

TAXATION AND DUTY LEVIES

  • Summary 21 Taxation and Duty Levies on Alcoholic Drinks 2012
  • Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
  • Table 24 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2012
  • Table 25 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2012
  • Table 26 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2012
  • Table 27 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2012
  • Table 28 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2012
  • Table 29 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2012

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 30 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012

MARKET DATA

  • Table 31 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
  • Table 32 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
  • Table 33 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
  • Table 34 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
  • Table 35 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
  • Table 36 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
  • Table 37 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
  • Table 38 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
  • Table 39 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
  • Table 40 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
  • Table 41 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
  • Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
  • Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
  • Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
  • Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 22 Research Sources

Segmentation

This market research report includes the following:

  • Beer
    • Dark Beer
      • Ale
      • Weissbier/Weizen/Wheat Beer
    • Lager
      • Premium Lager
        • Domestic Premium Lager
        • Imported Premium Lager
      • Standard Lager
        • Domestic Standard Lager
        • Imported Standard Lager
      • Economy Lager
        • Domestic Economy Lager
        • Imported Economy Lager
    • Lager by Origin
      • Domestic Lager
        • Domestic Premium Lager
        • Domestic Standard Lager
        • Domestic Economy Lager
      • Imported Lager
        • Imported Premium Lager
        • Imported Standard Lager
        • Imported Economy Lager
    • Low/Non- Alcohol Beer
      • Low Alcohol Beer
      • Non-Alcoholic Beer
    • Stout

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Exports by Country - Value
  • Exports by Country - Volume
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Products by Ingredient
  • Trade Statistics - Value
  • Trade Statistics - Volume

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!