print

Country Report

Brazil Flag Beer in Brazil

Price: US$990

About this Report

Executive Summary

TRENDS

  • The late Carnival season, above-average temperatures and less rainfall, along with FIFA’s World Cup to some extent, and a poor performance of the sector in 2013, supported beer in achieving 14% and 4% growth, in total value and volume, respectively, in 2014, very much in line with the review period CAGRs. The continuous movement towards premium products contributed to these results, especially regarding value-added products.

COMPETITIVE LANDSCAPE

  • Cia Brasileira de Bebidas (AmBev) continued to lead sales of beer in 2014 with a total volume share of 64% in 2013, a slight improvement in comparison to 2013. The FIFA World Cup had an impact on new product developments, as a limited edition of Brahma named Brahma Seleção Especial (Brahma Special Selection) was launched in black aluminium bottles, claiming to be formulated with barley cultivated in Granja Comary (Comary Ranch), the official house of the Brazilian soccer team. Following a similar concept Budweiser has been also introduced in special limited-edition aluminium bottles, launched in over 40 countries in the lead-up to the event. The brand has additionally launched its global Rise As One campaign with a commercial featuring Brazilian player Hulk, amongst others.

PROSPECTS

  • The forecast is challenging to beer as the industry players will have to accommodate the new taxation system and tax increases, as well as inflation and the depreciation of the local currency against the US dollar, resulting in higher cost pressures. In addition, some of the factors that supported previous growth, such as the late Carnival season and the FIFA World Cup, will not be present in the forecast period. Thus, companies will need to be innovative and work on production savings in order to maintain profits.

Samples (FAQs about samples):

doc_pdf.pngSample Beer Market Research Report

doc_excel_table.pngSample Beer Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in Brazil?
  • What are the major brands in Brazil?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Beer in Brazil - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 1 Lager by Price Band 2014
  • Table 1 Number of Breweries 2009-2014

CATEGORY DATA

  • Table 2 Sales of Beer by Category: Total Volume 2009-2014
  • Table 3 Sales of Beer by Category: Total Value 2009-2014
  • Table 4 Sales of Beer by Category: % Total Volume Growth 2009-2014
  • Table 5 Sales of Beer by Category: % Total Value Growth 2009-2014
  • Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2009-2014
  • Table 7 Sales of Beer by Off-trade vs On-trade: Value 2009-2014
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2009-2014
  • Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2009-2014
  • Table 10 GBO Company Shares of Beer: % Total Volume 2010-2014
  • Table 11 NBO Company Shares of Beer: % Total Volume 2010-2014
  • Table 12 LBN Brand Shares of Beer: % Total Volume 2011-2014
  • Table 13 Production, Imports and Exports of Beer: Total Volume 2008-2013
  • Table 14 Imports of Beer by Country of Origin: Total Volume 2008-2013
  • Table 15 Imports of Beer by Country of Origin: Total Value 2008-2013
  • Table 16 Exports of Beer by Country of Destination: Total Volume 2008-2013
  • Table 17 Exports of Beer by Country of Destination: Total Value 2008-2013
  • Table 18 Forecast Sales of Beer by Category: Total Volume 2014-2019
  • Table 19 Forecast Sales of Beer by Category: Total Value 2014-2019
  • Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2014-2019
  • Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2014-2019

Beer in Brazil - Company Profiles

Cervejaria Petrópolis SA in Alcoholic Drinks (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Cervejaria Petrópolis SA: Key Facts
  • Summary 3 Cervejaria Petrópolis SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 4 Cervejaria Petrópolis SA: Competitive Position 2014

Cia Brasileira de Bebidas in Alcoholic Drinks (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Cia Brasileira de Bebidas: Key Facts
  • Summary 6 Cia Brasileira de Bebidas: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 7 Cia Brasileira de Bebidas: Competitive Position 2014

Alcoholic Drinks in Brazil - Industry Context

EXECUTIVE SUMMARY

Seasonal factors positively impact alcoholic drinks

Post-FIFA World Cup impressions and experiences

Beer companies continue to led alcoholic drinks sales

Development of distribution channels is expected to keep moving forward

Cost pressures challenge the industry

KEY TRENDS AND DEVELOPMENTS

Post-FIFA World Cup impressions and experiences

Cost pressures and taxation challenge beer players

Potential sales of beer and wine through internet retailing

Key new product launches

  • Summary 8 Key New Product Developments 2014

MARKET BACKGROUND

Legislation

  • Table 22 Number of On-trade Establishments by Type 2009-2014

TAXATION AND DUTY LEVIES

  • Summary 9 Taxation and Duty Levies on Alcoholic Drinks 2014
  • Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
  • Table 24 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 25 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
  • Table 26 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 27 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
  • Table 28 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 29 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 30 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014

MARKET DATA

  • Table 31 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
  • Table 32 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
  • Table 33 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
  • Table 34 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
  • Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
  • Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
  • Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
  • Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
  • Table 39 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
  • Table 40 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
  • Table 41 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
  • Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  • Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  • Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  • Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Beer
    • Dark Beer
      • Ale
      • Sorghum
      • Weissbier/Weizen/Wheat Beer
    • Lager
      • Flavoured/Mixed Lager
      • Standard Lager
        • Premium Lager
          • Domestic Premium Lager
          • Imported Premium Lager
        • Mid-Priced Lager
          • Domestic Mid-Priced Lager
          • Imported Mid-Priced Lager
        • Economy Lager
          • Domestic Economy Lager
          • Imported Economy Lager
      • Lager by Origin
        • Domestic Lager
          • Domestic Premium Lager
          • Domestic Mid-Priced Lager
          • Domestic Economy Lager
        • Imported Lager
          • Imported Premium Lager
          • Imported Mid-Priced Lager
          • Imported Economy Lager
    • Non/Low Alcohol Beer
    • Stout

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Ale By Type
  • Exports by Country - Value
  • Exports by Country - Volume
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Pricing
  • Products by Ingredient
  • Trade Statistics - Value
  • Trade Statistics - Volume

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here