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Country Report

Brazil Flag Beer in Brazil

| Pages: 42

Price: US$900

About this Report

Executive Summary

TRENDS

  • 2013 saw a slowdown scenario in the alcoholic drinks market compared with 2012, including the beer category which resulted in a decline in total volume. Factors such as decreasing purchasing power amongst middle-income consumers, high inflation, and timid GDP growth, among others, resulted in a poor performance in the year. In addition, other factors also retracted demand of beer during 2013, such as an increase in prices due to rising raw material costs (imported inputs, packaging, etc.) as a consequence of the valuation of the dollar against local currency (BRL); and poor climate conditions with a prolonged winter and constant rain which did not favour sales of beer.

COMPETITIVE LANDSCAPE

  • Cia Brasileira de Bebidas (AmBev) led sales of beer in 2013 with a share in total volume of 63% in 2013, representing a slight decline over the previous year. In 2013, the company continued investing in advertising campaigns in premium lager beer, mainly for the Bohemia and Budweiser brands.

PROSPECTS

  • Euromonitor International predicts a positive performance in 2014, supported mainly by the global event FIFA World Cup between June and July, which will be hosted in Brazil, and by marketing campaigns from leading manufacturers to advertise their brands. Another positive fact is that in 2014, all investments in the category will be maintained and there are prospects of new factories opening in Pernambuco, Minas Gerais and Paraná by members of CervBrasil.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in Brazil?
  • What are the major brands in Brazil?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Beer in Brazil - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 1 Lager by Price Band 2013
  • Table 1 Number of Breweries 2008-2013

CATEGORY DATA

  • Table 2 Sales of Beer by Category: Total Volume 2008-2013
  • Table 3 Sales of Beer by Category: Total Value 2008-2013
  • Table 4 Sales of Beer by Category: % Total Volume Growth 2008-2013
  • Table 5 Sales of Beer by Category: % Total Value Growth 2008-2013
  • Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2008-2013
  • Table 7 Sales of Beer by Off-trade vs On-trade: Value 2008-2013
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 10 GBO Company Shares of Beer: % Total Volume 2009-2013
  • Table 11 NBO Company Shares of Beer: % Total Volume 2009-2013
  • Table 12 LBN Brand Shares of Beer: % Total Volume 2010-2013
  • Table 13 Production, Imports and Exports of Beer: Total Volume 2007-2012
  • Table 14 Imports of Beer by Country of Origin: Total Volume 2007-2012
  • Table 15 Imports of Beer by Country of Origin: Total Value 2007-2012
  • Table 16 Exports of Beer by Country of Destination: Total Volume 2007-2012
  • Table 17 Exports of Beer by Country of Destination: Total Value 2007-2012
  • Table 18 Forecast Sales of Beer by Category: Total Volume 2013-2018
  • Table 19 Forecast Sales of Beer by Category: Total Value 2013-2018
  • Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2013-2018
  • Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2013-2018

Beer in Brazil - Company Profiles

Brasil Kirin Participações e Representações SA in Alcoholic Drinks (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Brasil Kirin Participações e Representações SA: Key Facts
  • Summary 3 Brasil Kirin Participações e Representações SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Brasil Kirin Participações e Representações SA: Competitive Position 2013

Cervejaria Petrópolis SA in Alcoholic Drinks (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Cervejaria Petrópolis SA: Key Facts
  • Summary 6 Cervejaria Petrópolis SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 7 Cervejaria Petrópolis SA: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 8 Cia Brasileira de Bebidas: Competitive Position 2013

Cia Brasileira de Bebidas in Alcoholic Drinks (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Cia Brasileira de Bebidas: Key Facts
  • Summary 10 Cia Brasileira de Bebidas: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 11 Cia Brasileira de Bebidas (AmBev): Production Statistics 2011

COMPETITIVE POSITIONING

  • Summary 12 Cia Brasileira de Bebidas: Competitive Position 2013

Alcoholic Drinks in Brazil - Industry Context

EXECUTIVE SUMMARY

Slower performance in 2013

Cia Brasileira de Bebidas (AmBev) promotes prices without readjustments

Beer companies have absolute leadership in alcoholic drinks

On-trade channels lead sales of alcoholic drinks

Positive outlook is expected for the forecast period

KEY TRENDS AND DEVELOPMENTS

Competitive environment in alcoholic drinks

Key new product launches

  • Summary 13 Key New Product Developments 2013-2014

Beer loses allure in 2013

Cachaça attracts multinational companies

MARKET BACKGROUND

Legislation

Drink driving

Advertising

Smoking ban

Opening hours

On-trade establishments

  • Table 22 Number of On-trade Establishments by Type 2008-2013

TAXATION AND DUTY LEVIES

  • Summary 14 Taxation and Duty Levies on Alcoholic Drinks 2013
  • Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2013
  • Table 24 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2013
  • Table 25 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2013
  • Table 26 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2013
  • Table 27 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2013
  • Table 28 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2013
  • Table 29 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2013

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 30 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013

MARKET DATA

  • Table 31 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
  • Table 32 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
  • Table 33 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
  • Table 34 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
  • Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
  • Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
  • Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
  • Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
  • Table 39 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
  • Table 40 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
  • Table 41 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
  • Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
  • Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
  • Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
  • Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 15 Research Sources

Segmentation

This market research report includes the following:

  • Beer
    • Dark Beer
      • Ale
      • Sorghum
      • Weissbier/Wiezen/Wheat Beer
    • Lager
      • Flavoured/Mixed Lager
      • Standard Lager
        • Premium Lager
          • Domestic Premium Lager
          • Imported Premium Lager
        • Mid-Priced Lager
          • Domestic Mid-Priced Lager
          • Imported Mid-Priced Lager
        • Economy Lager
          • Domestic Economy Lager
          • Imported Economy Lager
      • Standard Lager by Origin
        • Domestic Lager
          • Domestic Premium Lager
          • Domestic Mid-Priced Lager
          • Domestic Economy Lager
        • Imported Lager
          • Imported Premium Lager
          • Imported Mid-Priced Lager
          • Imported Economy Lager
    • Non/Low Alcohol Beer
    • Stout

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Exports by Country - Value
  • Exports by Country - Volume
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Products by Ingredient
  • Trade Statistics - Value
  • Trade Statistics - Volume
  • Ale By Type

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

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