Beer in Hungary

Beer in Hungary - Category analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

Summary 1 Lager by Price Band 2016
Table 1 Number of Breweries 2011-2016

CATEGORY DATA

Table 2 Sales of Beer by Category: Total Volume 2011-2016
Table 3 Sales of Beer by Category: Total Value 2011-2016
Table 4 Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 5 Sales of Beer by Category: % Total Value Growth 2011-2016
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2011-2016
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2011-2016
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2011-2016
Table 10 GBO Company Shares of Beer: % Total Volume 2012-2016
Table 11 NBO Company Shares of Beer: % Total Volume 2012-2016
Table 12 LBN Brand Shares of Beer: % Total Volume 2013-2016
Table 13 Production, Imports and Exports of Beer: Total Volume 2010-2015
Table 14 Imports of Beer by Country of Origin: Total Volume 2010-2015
Table 15 Imports of Beer by Country of Origin: Total Value 2010-2015
Table 16 Exports of Beer by Country of Destination: Total Volume 2010-2015
Table 17 Exports of Beer by Country of Destination: Total Value 2010-2015
Table 18 Forecast Sales of Beer by Category: Total Volume 2016-2021
Table 19 Forecast Sales of Beer by Category: Total Value 2016-2021
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2016-2021

Beer in Hungary - Company Profiles

Carlsberg Hungary Kft in Alcoholic Drinks (Hungary)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Dreher Sörgyárak Zrt in Alcoholic Drinks (Hungary)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 2 Carlsberg Hungary Kft: Key Facts
Summary 3 Carlsberg Hungary Kft: Operational Indicators
Summary 4 Carlsberg Hungary Kft: Competitive Position 2016
Summary 5 Dreher Sörgyárak Zrt: Key Facts
Summary 6 Dreher Sörgyárak Zrt: Operational Indicators
Summary 7 Dreher Sörgyárak Zrt: Competitive Position 2016

Alcoholic Drinks in Hungary - Industry Overview

EXECUTIVE SUMMARY

The improving economy and rising disposable incomes support growth

The environment is stabilising, but high taxes and prices continue to hinder growth

Competing through discounts

On-trade channel suffers as price-sensitive consumers turn to the off-trade channel

Growing purchasing power will help to ensure the expansion of demand and sales

KEY TRENDS AND DEVELOPMENTS

Private label – low position in alcoholic drinks in Hungary, but starting to grow

Outlook

The economy improves but consumers are still price-sensitive – discounting affects both on-trade and off-trade channels

Outlook

Mergers and acquisitions: Dreher is sold

Outlook

Key new product launches

Outlook
Summary 8 Key New Product Developments 2016

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink-driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 22 Number of On-trade Establishments by Type 2011-2016

TAXATION AND DUTY LEVIES

Table 23 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 24 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
Table 25 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2016
Table 26 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2016
Table 27 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2016

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

Table 28 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016

MARKET DATA

Table 29 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 30 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 31 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 32 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
Table 37 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
Table 38 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
Table 39 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016
Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021

DEFINITIONS

Published data comparisons

National consumer expenditure

SOURCES

Summary 9 Research Sources

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