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Country Report

Beer in Saudi Arabia

| Pages: 29

Price: US$900

About this Report

Executive Summary

TRENDS

  • Non-alcoholic beer remained the only product available in 2012 due to the ban of alcohol in Saudi Arabia. Nonetheless, non-alcoholic beer is well-established in the country and also posted strong growth in 2012 as a result of growing investment of the major players in the category. Consumers meanwhile, were attracted by a wider range of available flavours, with this being one of the few areas for innovations to take place.

COMPETITIVE LANDSCAPE

  • Non-alcoholic beer in Saudi Arabia largely consists of international and regional players including both soft drinks and alcoholic drinks manufacturers. The two leading players are just two such examples, with Feldschlösschen Getränke AG representing a Swiss brewing company, while Aujan Industries is a major regional soft drinks manufacturer.

PROSPECTS

  • Non-alcoholic beer is set to see continued strong growth during the forecast period. Saudi Arabia's young and growing population provides a solid consumer base, with the lack of other beer or alcoholic drink options putting non-alcoholic beer in a strong position to take advantage of rising disposable income levels and consumers that are increasingly interested in drinks with an appealing image. Overall, total volume sales are predicted to rise at a CAGR of 9% over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in Saudi Arabia?
  • What are the major brands in Saudi Arabia?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Beer in Saudi Arabia - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Beer by Category: Total Volume 2007-2012
  • Table 2 Sales of Beer by Category: Total Value 2007-2012
  • Table 3 Sales of Beer by Category: % Total Volume Growth 2007-2012
  • Table 4 Sales of Beer by Category: % Total Value Growth 2007-2012
  • Table 5 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
  • Table 6 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
  • Table 7 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 8 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 9 GBO Company Shares of Beer: % Total Volume 2008-2012
  • Table 10 NBO Company Shares of Beer: % Total Volume 2008-2012
  • Table 11 LBN Brand Shares of Beer: % Total Volume 2009-2012
  • Table 12 Forecast Sales of Beer by Category: Total Volume 2012-2017
  • Table 13 Forecast Sales of Beer by Category: Total Value 2012-2017
  • Table 14 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
  • Table 15 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017

Beer in Saudi Arabia - Company Profiles

Al Ahram Beverages Co (ABC) in Alcoholic Drinks (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Al Ahram Beverages Co (ABC): Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Al Ahram Beverages Co (ABC): Competitive Position 2012

Aujan Industries Co Ltd in Alcoholic Drinks (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Aujan Industries Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Aujan Industries Co Ltd: Competitive Position 2012

Alcoholic Drinks in Saudi Arabia - Industry Context

EXECUTIVE SUMMARY

Growing consumer base and lack of alternatives boosts non-alcoholic beer

Coca-Cola buying a stake in Aujan Industries

Competitive environment led by Moussy and Barbican

Off-trade dominates sales but on-trade offers increasing opportunities

Strong volume growth expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Saudi Arabia's young population and on-going economic growth create a favourable environment for non-alcoholic beer

On-trade channel still offers large untapped potential

Key new product launches to meet competition from soft drinks

  • Summary 5 Key New Product Developments 2012

Market merger and acquisition activity

MARKET BACKGROUND

Legislation

  • Table 16 Number of On-trade Establishments by Type 2007-2012

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012

MARKET DATA

  • Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
  • Table 19 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
  • Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
  • Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
  • Table 22 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
  • Table 23 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
  • Table 24 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
  • Table 25 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
  • Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
  • Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
  • Table 28 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
  • Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
  • Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
  • Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
  • Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Beer
    • Dark Beer
      • Lager
        • Premium Lager
          • Domestic Premium Lager
          • Imported Premium Lager
        • Standard Lager
          • Domestic Standard Lager
          • Imported Standard Lager
        • Economy Lager
          • Domestic Economy Lager
          • Imported Economy Lager
      • Lager by Origin
        • Domestic Lager
          • Domestic Premium Lager
          • Domestic Standard Lager
          • Domestic Economy Lager
        • Imported Lager
          • Imported Premium Lager
          • Imported Standard Lager
          • Imported Economy Lager
      • Low/Non- Alcohol Beer
        • Low Alcohol Beer
        • Non-Alcoholic Beer
      • Stout

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Pricing
    • Off-trade vs On-trade
    • Products by Ingredient

    Market size details:

    • Off-trade volume
    • Off-trade volume % growth
    • Off-trade volume per capita
    • On-trade volume
    • On-trade volume % growth
    • On-trade volume per capita
    • Total volume
    • Total volume % growth
    • Total volume per capita
    • Off-trade value retail selling price % growth
    • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price % growth
    • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price % growth
    • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price % growth
    • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price % growth
    • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price % growth
    • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade rtd volume
    • Off-trade rtd volume % growth
    • Off-trade rtd volume per capita
    • On-trade rtd volume
    • On-trade rtd volume % growth
    • On-trade rtd volume per capita
    • Total rtd volume
    • Total rtd volume % growth
    • Total rtd volume per capita
    • Off-trade volume litres of pure alcohol
    • Off-trade volume litres of pure alcohol % growth
    • Off-trade volume litres of pure alcohol per capita
    • On-trade volume litres of pure alcohol
    • On-trade volume litres of pure alcohol % growth
    • On-trade volume litres of pure alcohol per capita
    • Total volume litres of pure alcohol
    • Total volume litres of pure alcohol % growth
    • Total volume litres of pure alcohol per capita

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