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Country Report

Saudi Arabia Flag Beer in Saudi Arabia

| Pages: 27

Price: US$990

About this Report

Executive Summary

TRENDS

  • The rapidly increasing young population in Saudi Arabia, along with the preference for Westernised lifestyles, is continuing to have an impact on driving sales of beer. Nonetheless, due to Islamic restrictions on alcohol, the majority of consumers are settling for the alternative choice of non/low alcohol beer, which has led manufacturers to introduce new fruit flavour variants, such as apple, strawberry, peach and lemon mint, to name just a few. This illustrates the high demand and fierce competition in the category, which can only be addressed by manufacturers through product innovation in the form of launching more exotic flavours. In addition, with the launch of exotic flavours also comes the consumer association of non/low alcohol beer with a feeling of excitement, adventure and amusement, which is mainly shown in multiple types of advertising such as satellite television commercials and both indoor and outdoor posters and billboards.

COMPETITIVE LANDSCAPE

  • Feldschlösschen Getränke AG led beer in Saudi Arabia in 2015 with a 37% total volume share, achieved through its popular brand Moussy. The brand enjoys strong loyalty among non/low alcohol beer consumers, following the company’s successful strategy to continue to focus on youth-orientated communication and the use of social media to maximise its interaction with its target audience. For example, it works to engage with them regarding the latest introduction of flavours and company/brand news, or to invite them to participate in a survey or competition.

PROSPECTS

  • Non/low alcohol beer in Saudi Arabia is expected to continue growing over the forecast period, with sales being boosted by the launch of new flavours. This is likely to continue to force the manufacturers in the category to work on product innovation, most likely in the form of new flavours. Following the launch of the Dragon Fruit flavour variant under the Holsten brand in 2014, other companies are expected to look to boost their share through further product launches over the forecast period. Young people seem to be greatly attracted to social media news, contests and other forms of interaction. Thus, the companies present in beer in Saudi Arabia are expected to continue to focus more on social media activities for brand-building purposes during the forecast period. These factors are likely to drive growth in beer, with non/low alcohol beer expected to see sales increase at a CAGR of 12% in total volume terms.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Saudi Arabia with research from Euromonitor's team of in- country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Saudi Arabia market research report inclyudes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in Saudi Arabia?
  • What are the major brands in Saudi Arabia?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Beer in Saudi Arabia - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Beer by Category: Total Volume 2010-2015
  • Table 2 Sales of Beer by Category: Total Value 2010-2015
  • Table 3 Sales of Beer by Category: % Total Volume Growth 2010-2015
  • Table 4 Sales of Beer by Category: % Total Value Growth 2010-2015
  • Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
  • Table 6 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
  • Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 9 GBO Company Shares of Beer: % Total Volume 2011-2015
  • Table 10 NBO Company Shares of Beer: % Total Volume 2011-2015
  • Table 11 LBN Brand Shares of Beer: % Total Volume 2012-2015
  • Table 12 Forecast Sales of Beer by Category: Total Volume 2015-2020
  • Table 13 Forecast Sales of Beer by Category: Total Value 2015-2020
  • Table 14 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
  • Table 15 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020

Beer in Saudi Arabia - Company Profiles

Al Ahram Beverages Co (ABC) in Alcoholic Drinks (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Al Ahram Beverages Co (ABC): Key Facts
  • Summary 2 Al Ahram Beverages Co (ABC): Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 3 Al Ahram Beverages Co (ABC): Competitive Position 2015

Aujan Industries Co Ltd in Alcoholic Drinks (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Aujan Industries Co Ltd: Key Facts
  • Summary 5 Aujan Industries Co Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 Aujan Industries Co Ltd: Competitive Position 2015

Holsten-Brauerei AG in Alcoholic Drinks (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Holsten-Brauerei AG: Key Facts:
  • Summary 8 Holsten-Brauerei AG: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 9 Holsten-Brauerei AG: Competitive Position 2015

Alcoholic Drinks in Saudi Arabia - Industry Context

EXECUTIVE SUMMARY

Non/low alcohol beer experiences strong growth in 2015

Array of flavour choices continues to support growth

Feldschlösschen Getränke AG retains its lead in alcoholic drinks in 2015 with its Moussy brand

Modern grocery retailers is still the main distribution channel in non/low alcohol beer

Robust growth expected to continue during the forecast period

KEY TRENDS AND DEVELOPMENTS

Westernisation continues to be main driver of demand

Social media plays a vital role in driving sales

Off-trade sales witness continued increase in 2015

No new product or flavour launches in 2015

MARKET BACKGROUND

Legislation

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015

MARKET DATA

  • Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
  • Table 18 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
  • Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
  • Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
  • Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
  • Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
  • Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
  • Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
  • Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
  • Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
  • Table 27 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
  • Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
  • Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
  • Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
  • Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Beer
    • Dark Beer
      • Ale
      • Sorghum
      • Weissbier/Weizen/Wheat Beer
    • Lager
      • Flavoured/Mixed Lager
      • Standard Lager
        • Premium Lager
          • Domestic Premium Lager
          • Imported Premium Lager
        • Mid-Priced Lager
          • Domestic Mid-Priced Lager
          • Imported Mid-Priced Lager
        • Economy Lager
          • Domestic Economy Lager
          • Imported Economy Lager
      • Lager by Origin
        • Domestic Lager
          • Domestic Premium Lager
          • Domestic Mid-Priced Lager
          • Domestic Economy Lager
        • Imported Lager
          • Imported Premium Lager
          • Imported Mid-Priced Lager
          • Imported Economy Lager
    • Non/Low Alcohol Beer
    • Stout

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Off-trade vs On-trade
  • Pricing
  • Products by Ingredient

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

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