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Country Report

Saudi Arabia Flag Beer in Saudi Arabia

| Pages: 28

Price: US$990

About this Report

Executive Summary

TRENDS

  • The growing young demographic in Saudi Arabia, as well as the strong influence of Western lifestyles, is influencing purchasing trends in the country. Furthermore, the Islamic restrictions on alcohol have led consumers to opt for the alternative choice of non/low alcohol beer, which has led manufacturers to introduce new flavour variants. This in turn reflects the growing demand and the entry of new players in 2013 and 2014. The growing prominence of social media and the trend of many Saudi nationals being very technologically knowledgeable are key factors that have served to educate and increase awareness of new product launches. The internet serves as an important platform for manufacturers to market their products in Saudi Arabia. Furthermore, consumers associate non/low alcohol beer with a sense of adventure and fun, which has impacted the way manufacturers market these products.

COMPETITIVE LANDSCAPE

  • Feldschlösschen Getränke AG led beer in Saudi Arabia in 2014 with a 37% total volume share, achieved through its popular brand Moussy Classic. The brand enjoys strong loyalty among non/low alcohol beer consumers, following the company’s successful strategy to focus on youth-orientated communication and the use of social media to maximise its interaction with its target audience. For example, it works to engage with them regarding the latest company/brand news. In addition, the company is focusing on increasing the number of retail distribution channels throughout the country and empowering the company’s supply chain efficiently.

PROSPECTS

  • Non/low alcohol beer in Saudi Arabia is expected to continue growing over the forecast period, with sales being buoyed by new flavours of beer. This is likely to push the companies present in the category to move towards product innovation, most likely in the form of new flavours. Following the launch of the Dragon Fruit Flavour variant of the Holsten brand, other companies are expected to look to boost their share through further product launches. Young people pay more attention to social media posts, games and interaction. Thus, the companies present in beer in Saudi Arabia are expected to focus more on social media activities for brand-building purposes during the forecast period. These factors are likely to drive growth in beer during the forecast period, with non/low alcohol beer set to increase in total volume terms at a CAGR of 13%.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Saudi Arabia with research from Euromonitor's team of in- country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Saudi Arabia market research report inclyudes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in Saudi Arabia?
  • What are the major brands in Saudi Arabia?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Beer in Saudi Arabia - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Beer by Category: Total Volume 2009-2014
  • Table 2 Sales of Beer by Category: Total Value 2009-2014
  • Table 3 Sales of Beer by Category: % Total Volume Growth 2009-2014
  • Table 4 Sales of Beer by Category: % Total Value Growth 2009-2014
  • Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2009-2014
  • Table 6 Sales of Beer by Off-trade vs On-trade: Value 2009-2014
  • Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2009-2014
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2009-2014
  • Table 9 GBO Company Shares of Beer: % Total Volume 2010-2014
  • Table 10 NBO Company Shares of Beer: % Total Volume 2010-2014
  • Table 11 LBN Brand Shares of Beer: % Total Volume 2011-2014
  • Table 12 Forecast Sales of Beer by Category: Total Volume 2014-2019
  • Table 13 Forecast Sales of Beer by Category: Total Value 2014-2019
  • Table 14 Forecast Sales of Beer by Category: % Total Volume Growth 2014-2019
  • Table 15 Forecast Sales of Beer by Category: % Total Value Growth 2014-2019

Beer in Saudi Arabia - Company Profiles

Al Ahram Beverages Co (ABC) in Alcoholic Drinks (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Al Ahram Beverages Co (ABC): Key Facts
  • Summary 2 Al Ahram Beverages Co (ABC): Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Al Ahram Beverages Co (ABC): Competitive Position 2014

Aujan Industries Co Ltd in Alcoholic Drinks (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Aujan Industries Co Ltd: Key Facts
  • Summary 5 Aujan Industries Co Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 Aujan Industries Co Ltd: Competitive Position 2014

Holsten-Brauerei AG in Alcoholic Drinks (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Holsten-Brauerei AG: Key Facts
  • Summary 8 Holsten-Brauerei AG: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 9 Holsten-Brauerei AG: Competitive Position 2014

Segmentation

This market research report includes the following:

  • Beer
    • Dark Beer
      • Ale
      • Sorghum
      • Weissbier/Weizen/Wheat Beer
    • Lager
      • Flavoured/Mixed Lager
      • Standard Lager
        • Premium Lager
          • Domestic Premium Lager
          • Imported Premium Lager
        • Mid-Priced Lager
          • Domestic Mid-Priced Lager
          • Imported Mid-Priced Lager
        • Economy Lager
          • Domestic Economy Lager
          • Imported Economy Lager
      • Lager by Origin
        • Domestic Lager
          • Domestic Premium Lager
          • Domestic Mid-Priced Lager
          • Domestic Economy Lager
        • Imported Lager
          • Imported Premium Lager
          • Imported Mid-Priced Lager
          • Imported Economy Lager
    • Non/Low Alcohol Beer
    • Stout

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Off-trade vs On-trade
  • Pricing
  • Products by Ingredient

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

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