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Country Report

Japan Flag Beer in Japan

| Pages: 56

Price: US$900

About this Report

Executive Summary

TRENDS

  • Beer in Japan declined by 1% in total volume terms in 2013. Whilst beer overall saw a decline in 2013, imported premium lager saw volume growth of 5% in 2013. Imported premium lager was led by Belgian lagers, which gained momentum in 2013 because of rigorous marketing campaigns. These included Belgian beer festivals throughout Japan, supported by stakeholders such as Belgian Brewers, Embassy of Belgium and importers. The Belgian Beer Weekends, one of the largest Belgian beer festivals, attracted over 140,000 people in five cities.

COMPETITIVE LANDSCAPE

  • COEDO and Yo-Ho Brewing amongst others made an impact on beer industry, thanks to their recognised tastes and successful marketing strategy. COEDO, having won a gold medal in the international breweries’ competition, European Beer Star in Bohemian-Style Schwarzbier category in 2011, expanded its presence by hosting COEDO Oktoberfest in the following years. Yo-Ho Brewing, similarly, was honoured with numerous international awards, including International Beer Competition Gold Medal for eight consecutive years. In 2013, with its leading brands such as Yona Yona Ale and Tokyo Black, the brewery opened its flagship restaurant/bar, Yona Yona Beer Kitchen in Tokyo, contributing more public awareness of the craft beer industry.

PROSPECTS

  • Japan became one of the oldest societies in Japan owing to ageing population combined with decreasing birth rate, which results in decreasing labour force. Labour force was the main consumer segment for beer and the declining labour force implies reduced beer consumption. In fact, the highest beer consumption was registered in 1994, whilst the labour force started declining after 1996, which interestingly corresponds to the negative growth in the consumption of beer. With the irreversible ageing society, it is unlikely that beer consumption will increase by the end of forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Japan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in Japan?
  • What are the major brands in Japan?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Beer in Japan - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 1 Lager by Price Band 2013
  • Table 1 Number of Breweries 2008-2013

CATEGORY DATA

  • Table 2 Sales of Beer by Category: Total Volume 2008-2013
  • Table 3 Sales of Beer by Category: Total Value 2008-2013
  • Table 4 Sales of Beer by Category: % Total Volume Growth 2008-2013
  • Table 5 Sales of Beer by Category: % Total Value Growth 2008-2013
  • Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2008-2013
  • Table 7 Sales of Beer by Off-trade vs On-trade: Value 2008-2013
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 10 GBO Company Shares of Beer: % Total Volume 2009-2013
  • Table 11 NBO Company Shares of Beer: % Total Volume 2009-2013
  • Table 12 LBN Brand Shares of Beer: % Total Volume 2010-2013
  • Table 13 Production, Imports and Exports of Beer: Total Volume 2007-2012
  • Table 14 Imports of Beer by Country of Origin: Total Volume 2007-2012
  • Table 15 Imports of Beer by Country of Origin: Total Value 2007-2012
  • Table 16 Exports of Beer by Country of Destination: Total Volume 2007-2012
  • Table 17 Exports of Beer by Country of Destination: Total Value 2007-2012
  • Table 18 Forecast Sales of Beer by Category: Total Volume 2013-2018
  • Table 19 Forecast Sales of Beer by Category: Total Value 2013-2018
  • Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2013-2018
  • Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2013-2018

Beer in Japan - Company Profiles

Asahi Breweries Ltd in Alcoholic Drinks (Japan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Asahi Breweries Ltd: Key Facts
  • Summary 3 Asahi Breweries Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Asahi Breweries Ltd: Competitive Position 2013

Kirin Brewery Co Ltd in Alcoholic Drinks (Japan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Kirin Brewery Co Ltd: Key Facts
  • Summary 6 Kirin Brewery Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Kirin Brewery Co Ltd: Competitive Position 2013

Sapporo Breweries Ltd in Alcoholic Drinks (Japan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Sapporo Breweries Ltd: Key Facts
  • Summary 9 Sapporo Breweries Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 Sapporo Breweries Ltd: Competitive Position 2013

Suntory Holdings Ltd in Alcoholic Drinks (Japan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Suntory Holdings Ltd: Key Facts
  • Summary 12 Suntory Holdings Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 13 Suntory Holdings Ltd: Competitive Position 2013

Yamaya Corp in Alcoholic Drinks (Japan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 14 Yamaya Corp: Key Facts
  • Summary 15 Yamaya Corp: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 16 Yamaya Corp: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 17 Yamaya Corp: Competitive Position 2013

Alcoholic Drinks in Japan - Industry Context

EXECUTIVE SUMMARY

Positive growth turns negative in 2013

Several advances in 2013

Premiumisation seen in some product categories

Convenience stores and internet retailing key channels

Product innovation and consumer education key for growth

KEY TRENDS AND DEVELOPMENTS

Japan’s craft beer market expanding

Convenience stores influence alcoholic drinks consumption and innovation and vice versa

Suntory makes major move

New products seek to broaden consumer base

  • Summary 18 Key New Product Developments 2013

MARKET BACKGROUND

Legislation

  • Table 22 Number of On-trade Establishments by Type 2008-2013

TAXATION AND DUTY LEVIES

  • Table 23 Taxation and Duty Levies on Alcoholic Drinks 2013
  • Table 24 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2013
  • Table 25 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2013
  • Table 26 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2013
  • Table 27 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2013
  • Table 28 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2013
  • Table 29 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2013
  • Table 30 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2013

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 31 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013

MARKET DATA

  • Table 32 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
  • Table 33 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
  • Table 34 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
  • Table 35 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
  • Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
  • Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
  • Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
  • Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
  • Table 40 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
  • Table 41 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
  • Table 42 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
  • Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
  • Table 44 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
  • Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
  • Table 46 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 19 Research Sources

Segmentation

This market research report includes the following:

  • Beer
    • Dark Beer
      • Ale
      • Sorghum
      • Weissbier/Wiezen/Wheat Beer
    • Lager
      • Flavoured/Mixed Lager
      • Standard Lager
        • Premium Lager
          • Domestic Premium Lager
          • Imported Premium Lager
        • Mid-Priced Lager
          • Domestic Mid-Priced Lager
          • Imported Mid-Priced Lager
        • Economy Lager
          • Domestic Economy Lager
          • Imported Economy Lager
      • Standard Lager by Origin
        • Domestic Lager
          • Domestic Premium Lager
          • Domestic Mid-Priced Lager
          • Domestic Economy Lager
        • Imported Lager
          • Imported Premium Lager
          • Imported Mid-Priced Lager
          • Imported Economy Lager
    • Non/Low Alcohol Beer
    • Stout

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Exports by Country - Value
  • Exports by Country - Volume
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Trade Statistics - Value
  • Trade Statistics - Volume
  • Ale By Type

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

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