SABC plans to invest XAF200 billion over the next five years to boost its production capacity. It also plans to double the production volume of Guinness Cameroun SA post-acquisition – which is still pending approval from regulatory authorities.
The pressure mounted by brewers and “Synderbarcam” (syndication of Cameroon drinking establishments) on the Cameroonian government, to increase the price of beer from the current amount, cannot be overstated. With some retailers already taking matters into their own hands and increasing prices, it is hard to see for how long the resistance put forth by the Minister of Trade will continue to stand.
Without a doubt, the overwhelming majority of Cameroonians go for alcoholic beers and, only recently, did the non-alcoholic variant begin to gain traction. Rising health consciousness and first-hand impacts of alcoholism within families are the main reasons for this growing trend, which is expected to be further boosted by rising health and wellness trends over the forecast period.
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Understand the latest market trends and future growth opportunities for the Beer industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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