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Country Report

Cameroon Flag Beer in Cameroon

| Pages: 29

Price: US$900

About this Report

Executive Summary

TRENDS

  • Despite operational challenges related to unstable electric supplies and government attempts to restrict alcohol consumption, beer value sales continued to record a considerable rise in 2012. The strong growth in the production of beer was sustained by the stable and growing economy, resulting in increased disposable incomes and the higher purchasing power of the consumer base. This explains the strong demand for products and the success of advertising campaigns by various players in the market. In addition, higher prices boosted the value sales recorded in 2012. Les Brasseries du Cameroun re launched their existing Castle Milk Stout, advertising it as the New Black.

COMPETITIVE LANDSCAPE

  • Brasseries du Cameroun remained the overall leader in beer in Cameroon in 2012, claiming a total volume share of 78%. This was mainly due to its strength in beer, in which it continued to hold a dominant position thanks to its first-mover advantage, extensive distribution network and a broad portfolio which covers domestic and imported lager, stout and non-alcoholic beer. 33 Export and Castel Beer, which the company manufactures and distributes under licence, were the most popular beer brands amongst Cameroonians throughout the review period.

PROSPECTS

  • Beer is expected to continue to perform strongly, with a constant CAGR of 9% in volume terms. Stricter legislation will probably not prevent the growth of beer over the forecast period, as the economy is stable and growing, thereby leading to higher disposable incomes and stronger purchasing power amongst consumers. The key players are likely to become more innovative in their advertising campaigns, with the competition in stout becoming strongest amongst the key players.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Cameroon market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in Cameroon?
  • What are the major brands in Cameroon?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Beer in Cameroon - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 1 Lager by Price Band 2012

CATEGORY DATA

  • Table 1 Sales of Beer by Category: Total Volume 2007-2012
  • Table 2 Sales of Beer by Category: Total Value 2007-2012
  • Table 3 Sales of Beer by Category: % Total Volume Growth 2007-2012
  • Table 4 Sales of Beer by Category: % Total Value Growth 2007-2012
  • Table 5 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
  • Table 6 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
  • Table 7 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 8 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 9 GBO Company Shares of Beer: % Total Volume 2008-2012
  • Table 10 NBO Company Shares of Beer: % Total Volume 2008-2012
  • Table 11 LBN Brand Shares of Beer: % Total Volume 2009-2012
  • Table 12 Production, Imports and Exports of Beer: Total Volume 2007-2011
  • Table 13 Imports of Beer by Country of Origin: Total Volume 2007-2011
  • Table 14 Imports of Beer by Country of Origin: Total Value 2007-2011
  • Table 15 Exports of Beer by Country of Destination: Total Volume 2007-2011
  • Table 16 Exports of Beer by Country of Destination: Total Value 2007-2011
  • Table 17 Forecast Sales of Beer by Category: Total Volume 2012-2017
  • Table 18 Forecast Sales of Beer by Category: Total Value 2012-2017
  • Table 19 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
  • Table 20 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017

Beer in Cameroon - Company Profiles

Brasseries du Cameroun in Alcoholic Drinks (Cameroon)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Brasseries du Cameroun: Key Facts
  • Summary 3 Brasseries du Cameroun: Operational Indicators 2010-2012

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Brasseries du Cameroun: Competitive Position 2012

Guinness Cameroon SA in Alcoholic Drinks (Cameroon)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Guinness Cameroon SA: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 6 Guinness Cameroon SA: Competitive Position 2012

Alcoholic Drinks in Cameroon - Industry Context

EXECUTIVE SUMMARY

Alcoholic drinks continues to perform well in 2012

Corporate social responsibility remains a key activity for players

Brasseries du Cameroun continues to dominate volume sales

Rising prices of beer affect on-trade consumption

Continuous growth is projected for alcoholic drinks over the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

  • Summary 7 Taxation and Duty Levies on Alcoholic Drinks 2012
  • Table 21 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2012
  • Table 22 Selling Margin of a Typical Beer Brand 2012
  • Table 23 Selling Margin of a Typical Imported Wine Brand 2012
  • Table 24 Selling Margin of a Typical Imported Spirits Brand 2012

OPERATING ENVIRONMENT

KEY NEW PRODUCT LAUNCHES

  • Summary 8 Key New Product Developments 2012

MARKET INDICATORS

  • Table 25 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012

MARKET DATA

  • Table 26 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
  • Table 27 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
  • Table 28 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
  • Table 29 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
  • Table 30 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
  • Table 31 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
  • Table 32 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
  • Table 33 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
  • Table 34 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
  • Table 35 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
  • Table 36 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
  • Table 37 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
  • Table 38 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
  • Table 39 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
  • Table 40 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017

SOURCES

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Beer
    • Dark Beer
      • Lager
        • Premium Lager
          • Domestic Premium Lager
          • Imported Premium Lager
        • Standard Lager
          • Domestic Standard Lager
          • Imported Standard Lager
        • Economy Lager
          • Domestic Economy Lager
          • Imported Economy Lager
      • Lager by Origin
        • Domestic Lager
          • Domestic Premium Lager
          • Domestic Standard Lager
          • Domestic Economy Lager
        • Imported Lager
          • Imported Premium Lager
          • Imported Standard Lager
          • Imported Economy Lager
      • Low/Non- Alcohol Beer
        • Low Alcohol Beer
        • Non-Alcoholic Beer
      • Stout

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Pricing
    • Exports by Country - Value
    • Exports by Country - Volume
    • Imports by Country - Value
    • Imports by Country - Volume
    • Off-trade vs On-trade
    • Products by Ingredient
    • Trade Statistics - Volume

    Market size details:

    • Off-trade volume
    • Off-trade volume % growth
    • Off-trade volume per capita
    • On-trade volume
    • On-trade volume % growth
    • On-trade volume per capita
    • Total volume
    • Total volume % growth
    • Total volume per capita
    • Off-trade value retail selling price % growth
    • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price % growth
    • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price % growth
    • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price % growth
    • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price % growth
    • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price % growth
    • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade rtd volume
    • Off-trade rtd volume % growth
    • Off-trade rtd volume per capita
    • On-trade rtd volume
    • On-trade rtd volume % growth
    • On-trade rtd volume per capita
    • Total rtd volume
    • Total rtd volume % growth
    • Total rtd volume per capita
    • Off-trade volume litres of pure alcohol
    • Off-trade volume litres of pure alcohol % growth
    • Off-trade volume litres of pure alcohol per capita
    • On-trade volume litres of pure alcohol
    • On-trade volume litres of pure alcohol % growth
    • On-trade volume litres of pure alcohol per capita
    • Total volume litres of pure alcohol
    • Total volume litres of pure alcohol % growth
    • Total volume litres of pure alcohol per capita

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