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Country Report

Colombia Flag Beer in Colombia

| Pages: 42

Price: US$900

About this Report

Executive Summary

TRENDS

  • 2013 witnessed growth of 4% in total volume and 3% in total current value terms due to increases in disposable incomes, a relatively low per capita consumption, affordable prices and new products, such as for example, Club Colombia Negra (dark) or Bogotá Beer Co craft beer. Despite the positive growth in 2013, beer consumption growth was lower than the review period due to some specific problems in the first months of 2013 (strikes in agriculture mining, coffee and transportation industries), which induced the government to forbid alcohol consumption in some areas for several days, together with stricter supervision of alcohol and cigarette selling .

COMPETITIVE LANDSCAPE

  • Bavaria SA remained as the leader, accounting for 99% share of total volume sold in Colombia during 2013. Its strong leadership is explained by the strong positioning of its brands, which cover all segments, from Club Colombia in premium products or Aguila Light (which had the best result in Bavaria’s portfolio with 10% of volume growth) among mid-priced lagers. Colombian beer is heavily regionalised, although Bavaria owns all regional leaders. Poker is the brand leader with 34% share of all volume due to its leadership in the Bogotá metropolitan area (which contains around 19% of population). Ranked second is Aguila with 30% volume share, which is the brand leader in the northern coast. Finally, Pilsen with 11% is strong basically in Medellín and Antioquia, in the western part of the country.

PROSPECTS

  • Over the forecast period, beer will grow by a 4% volume CAGR and 2% value CAGR at constant 2013 prices. These rates are similar to 2013, but lower than the review period (5% CAGR in both cases). This is due to the fact that the category has become more mature, and one of the main sources of growth will be the movement toward premium categories, which only occur with a small amount of consumers who can afford such products. Nevertheless, beer consumption will continue to grow, stimulated by stable economic conditions, poverty reduction, company innovations and deepening free-trade agreements.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Colombia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in Colombia?
  • What are the major brands in Colombia?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Beer in Colombia - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 1 Lager by Price Band 2013
  • Table 1 Number of Breweries 2008-2013

CATEGORY DATA

  • Table 2 Sales of Beer by Category: Total Volume 2008-2013
  • Table 3 Sales of Beer by Category: Total Value 2008-2013
  • Table 4 Sales of Beer by Category: % Total Volume Growth 2008-2013
  • Table 5 Sales of Beer by Category: % Total Value Growth 2008-2013
  • Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2008-2013
  • Table 7 Sales of Beer by Off-trade vs On-trade: Value 2008-2013
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 10 GBO Company Shares of Beer: % Total Volume 2009-2013
  • Table 11 NBO Company Shares of Beer: % Total Volume 2009-2013
  • Table 12 LBN Brand Shares of Beer: % Total Volume 2010-2013
  • Table 13 Production, Imports and Exports of Beer: Total Volume 2007-2012
  • Table 14 Imports of Beer by Country of Origin: Total Volume 2007-2012
  • Table 15 Imports of Beer by Country of Origin: Total Value 2007-2012
  • Table 16 Exports of Beer by Country of Destination: Total Volume 2007-2012
  • Table 17 Exports of Beer by Country of Destination: Total Value 2007-2012
  • Table 18 Forecast Sales of Beer by Category: Total Volume 2013-2018
  • Table 19 Forecast Sales of Beer by Category: Total Value 2013-2018
  • Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2013-2018
  • Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2013-2018

Beer in Colombia - Company Profiles

Bavaria SA in Alcoholic Drinks (Colombia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Bavaria SA: Key Facts
  • Summary 3 Bavaria SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Bavaria SA: Competitive Position 2013

Alcoholic Drinks in Colombia - Industry Context

EXECUTIVE SUMMARY

Alcoholic drinks continues to display healthy growth

Craft beer and imported brands pace premium beer

Alcoholic drinks still dominated by local companies

Independent small grocers remains a force in distribution

Volume sales to grow apace over the forecast period

KEY TRENDS AND DEVELOPMENTS

Sales of aguardiente continue falling

Premium beers become more visible

Champagne is being promoted as a drink for any occasion not just for celebration

Free Trade Agreements influences key new product launches in 2013

  • Summary 5 Key New Product Developments 2013

MARKET BACKGROUND

Legislation

  • Summary 6 Number of On-trade Establishments by Type 2008-2013

TAXATION AND DUTY LEVIES

  • Table 22 Taxation and Duty Levies on Alcoholic Drinks 2013
  • Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2013
  • Table 24 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2013
  • Table 25 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2013
  • Table 26 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2013
  • Table 27 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2013
  • Table 28 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2013
  • Table 29 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2013

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 30 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013

MARKET DATA

  • Table 31 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
  • Table 32 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
  • Table 33 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
  • Table 34 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
  • Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
  • Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
  • Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
  • Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
  • Table 39 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
  • Table 40 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
  • Table 41 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
  • Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
  • Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
  • Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
  • Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Beer
    • Dark Beer
      • Ale
      • Sorghum
      • Weissbier/Wiezen/Wheat Beer
    • Lager
      • Flavoured/Mixed Lager
      • Standard Lager
        • Premium Lager
          • Domestic Premium Lager
          • Imported Premium Lager
        • Mid-Priced Lager
          • Domestic Mid-Priced Lager
          • Imported Mid-Priced Lager
        • Economy Lager
          • Domestic Economy Lager
          • Imported Economy Lager
      • Standard Lager by Origin
        • Domestic Lager
          • Domestic Premium Lager
          • Domestic Mid-Priced Lager
          • Domestic Economy Lager
        • Imported Lager
          • Imported Premium Lager
          • Imported Mid-Priced Lager
          • Imported Economy Lager
    • Non/Low Alcohol Beer
    • Stout

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Exports by Country - Value
  • Exports by Country - Volume
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Products by Ingredient
  • Trade Statistics - Value
  • Trade Statistics - Volume

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

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