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Country Report

Israel Flag Beer in Israel

| Pages: 38

Price: US$900

About this Report

Executive Summary

TRENDS

  • The taxation levied on beer production and imports – constituting a tax of ILS4.2/litre of beer – became effective in July 2012, raising the unit price and hindering beer consumption. Awareness of value for money increased amongst many consumers, who in turn sought either cheap economy beer or quality premium and super-premium beer, due to the decrease in the gap between premium and standard beer. The unit price rise and the narrowing price range of beer as a result, led to the growing popularity of boutique beer, mainly domestic beer.

COMPETITIVE LANDSCAPE

  • Tempo Beer Industries continued to lead beer with a 45% volume share in 2013. Tempo benefits from its popular brand Goldstar, which is the top-selling beer in Israel, accounting for 19% of sales in total volume terms in 2013. Tempo also manufactures the well-known economy brand Maccabee, and exclusively bottles and packages Heineken beer. Israel Beer Breweries accounted for a 35% volume share in 2013. The top-selling brand from Israel Beer Breweries is Carlsberg, which accounted for a 14% share of beer in total volume terms in 2013. In addition, Israel Beer Breweries benefits from its strong brand Tuborg, which is marketed under the Green and Red labels.

PROSPECTS

  • Despite major lobbying efforts on behalf of manufacturers, importers and distributors, the taxation levied on beer production and imports since July 2012 is expected to continue. Consumers are expected to continue to shift to premium boutique beer, as the price gap between economy and premium beer continues to narrow. In the absence of significant marketing activity on behalf of the large manufacturers (for example new product launches), domestic and imported boutique brands are expected to gain share at the expense of the large breweries.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Israel market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in Israel?
  • What are the major brands in Israel?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Beer in Israel - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 1 Lager by Price Band 2013
  • Table 1 Number of Breweries 2008-2013

CATEGORY DATA

  • Table 2 Sales of Beer by Category: Total Volume 2008-2013
  • Table 3 Sales of Beer by Category: Total Value 2008-2013
  • Table 4 Sales of Beer by Category: % Total Volume Growth 2008-2013
  • Table 5 Sales of Beer by Category: % Total Value Growth 2008-2013
  • Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2008-2013
  • Table 7 Sales of Beer by Off-trade vs On-trade: Value 2008-2013
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 10 GBO Company Shares of Beer: % Total Volume 2009-2013
  • Table 11 NBO Company Shares of Beer: % Total Volume 2009-2013
  • Table 12 LBN Brand Shares of Beer: % Total Volume 2010-2013
  • Table 13 Forecast Sales of Beer by Category: Total Volume 2013-2018
  • Table 14 Forecast Sales of Beer by Category: Total Value 2013-2018
  • Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2013-2018
  • Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2013-2018

Beer in Israel - Company Profiles

Israel Beer Breweries Ltd in Alcoholic Drinks (Israel)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Israel Beer Breweries Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Israel Beer Breweries Ltd: Competitive Position 2013

M Ackerman Ltd in Alcoholic Drinks (Israel)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 M Ackerman: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 M Ackerman: Competitive Position 2013

Tempo Beer Industries Ltd in Alcoholic Drinks (Israel)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Tempo Beer Industries Ltd: Key Facts
  • Summary 7 Tempo Beer Industries Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Tempo Beer Industries Ltd: Competitive Position 2013

Alcoholic Drinks in Israel - Industry Context

EXECUTIVE SUMMARY

Consumption increases despite taxation

Government taxation reform leads to changes in consumer habits

Tempo Beer Industries retains its lead in alcoholic drinks in 2013

Sales in both the off-trade and on-trade channels are driven by premiumisation

Expectation of positive performances in nearly all categories

KEY TRENDS AND DEVELOPMENTS

Government taxation reform moderates sales growth

Premiumisation is driven by new product developments and consumer quality refinement

Rising VAT and living expenses drive consumer concern for value for money

Alcoholic drinks experiences mergers and acquisitions activity

  • Summary 9 Key New Product Developments 2013

MARKET BACKGROUND

Legislation

  • Table 17 Number of On-trade Establishments by Type 2008-2013

TAXATION AND DUTY LEVIES

  • Table 18 Taxation and Duty Levies on Alcoholic Drinks 2013
  • Table 19 Typical Wholesaler and Retailer Mark-ups by Sector 2013
  • Table 20 Selling Margin of a Typical Beer Brand in 2013 incl Wholesaler
  • Table 21 Selling Margin of a Typical Beer Brand in 2013 excl Wholesaler
  • Table 22 Selling Margin of a Typical Wine Brand in 2013 incl Wholesaler
  • Table 23 Selling Margin of a Typical Wine Brand in 2013 excl Wholesaler
  • Table 24 Selling Margin of a Typical Spirits Brand in 2013 incl Wholesaler
  • Table 25 Selling Margin of a Typical Spirits Brand in 2013 excl Wholesaler

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

MARKET INDICATORS

  • Table 26 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013

MARKET DATA

  • Table 27 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
  • Table 28 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
  • Table 29 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
  • Table 30 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
  • Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
  • Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
  • Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
  • Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
  • Table 35 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
  • Table 36 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
  • Table 37 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
  • Table 38 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
  • Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
  • Table 40 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
  • Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Beer
    • Dark Beer
      • Ale
      • Sorghum
      • Weissbier/Weizen/Wheat Beer
    • Lager
      • Flavoured/Mixed Lager
      • Standard Lager
        • Premium Lager
          • Domestic Premium Lager
          • Imported Premium Lager
        • Mid-Priced Lager
          • Domestic Mid-Priced Lager
          • Imported Mid-Priced Lager
        • Economy Lager
          • Domestic Economy Lager
          • Imported Economy Lager
      • Standard Lager by Origin
        • Domestic Lager
          • Domestic Premium Lager
          • Domestic Mid-Priced Lager
          • Domestic Economy Lager
        • Imported Lager
          • Imported Premium Lager
          • Imported Mid-Priced Lager
          • Imported Economy Lager
    • Non/Low Alcohol Beer
    • Stout

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Off-trade vs On-trade
  • Products by Ingredient
  • Trade Statistics - Value
  • Trade Statistics - Volume

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

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