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Country Report

Sweden Flag Beer in Sweden

| Pages: 37

Price: US$990

About this Report

Executive Summary

TRENDS

  • While the craft beer segment is providing some optimism, and non/low alcohol beer variants tap into niche opportunities, top line mainstream lager growth remained somewhat limited in 2014. In addition, dynamic growth was recorded by dark beer (specifically ale) and stout which trade sources attribute to a rising consumer interest in beer in general and in these beer types in particular.

COMPETITIVE LANDSCAPE

  • Carlsberg Sverige AB led total volume sales of beer in 2014 with a share of 33%. This represents a slight decline on 2013 results. Despite this decrease, actual volume sales for the brewery increased due to the total volume growth achieved by beer in 2014. Carlsberg enjoys a long established position in Sweden, with considerable economies of scale advantages in terms of distribution, marketing and innovation. The brewery is a key driver of innovation in beer, which serves to support and sustain its leadership position. An example of this in 2014 was the launch of its Carlsberg Export brand in limited edition packaging designs that emphasised and paid tribute to its Nordic origins. The so-called Nordic Collection was distributed via selected bars and nightclubs during March-May 2014.

PROSPECTS

  • Dark beer, stout and non/low alcohol beer will record the fastest total volume sales growth over the forecast period. Brewers will continue to look towards profile premiumisation to maintain revenue growth.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Sweden market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in Sweden?
  • What are the major brands in Sweden?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Beer in Sweden - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 1 Lager by Price Band 2014
  • Table 1 Number of Breweries – Sweden 2009-2014

CATEGORY DATA

  • Table 2 Sales of Beer by Category: Total Volume 2009-2014
  • Table 3 Sales of Beer by Category: Total Value 2009-2014
  • Table 4 Sales of Beer by Category: % Total Volume Growth 2009-2014
  • Table 5 Sales of Beer by Category: % Total Value Growth 2009-2014
  • Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2009-2014
  • Table 7 Sales of Beer by Off-trade vs On-trade: Value 2009-2014
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2009-2014
  • Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2009-2014
  • Table 10 GBO Company Shares of Beer: % Total Volume 2010-2014
  • Table 11 NBO Company Shares of Beer: % Total Volume 2010-2014
  • Table 12 LBN Brand Shares of Beer: % Total Volume 2011-2014
  • Table 13 Production, Imports and Exports of Beer: Total Volume 2008-2013
  • Table 14 Imports of Beer by Country of Origin: Total Volume 2008-2013
  • Table 15 Imports of Beer by Country of Origin: Total Value 2008-2013
  • Table 16 Exports of Beer by Country of Destination: Total Volume 2008-2013
  • Table 17 Exports of Beer by Country of Destination: Total Value 2008-2013
  • Table 18 Forecast Sales of Beer by Category: Total Volume 2014-2019
  • Table 19 Forecast Sales of Beer by Category: Total Value 2014-2019
  • Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2014-2019
  • Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2014-2019

Beer in Sweden - Company Profiles

Spendrups Bryggeri AB in Alcoholic Drinks (Sweden)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Spendrups Bryggeri AB: Key Facts
  • Summary 3 Spendrups Bryggeri AB: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 4 Spendrups Bryggeri AB: Competitive Position 2014

Alcoholic Drinks in Sweden - Industry Context

EXECUTIVE SUMMARY

Continued shift in sales towards beer and away from spirits and RTDs/high-strength premixes

Niche sales coming to the fore

Craft beer is changing the competitive environment

Off-trade holds sway

Beer will drive growth

KEY TRENDS AND DEVELOPMENTS

What next for organic sales?

Record number of breweries highlights the growing popularity of craft beer

Gluten-free beer: genuine potential or another passing fad?

Meeting consumer demand shapes Systembolaget’s portfolio

  • Summary 5 Key New Product Developments 2014-2015

MARKET BACKGROUND

Legislation

  • Table 22 Number of On-trade Establishments by Type 2009-2014

TAXATION AND DUTY LEVIES

  • Table 23 Taxation and Duty Levies on Alcoholic Drinks 2014
  • Table 24 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
  • Table 25 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 26 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 27 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 28 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014

MARKET DATA

  • Table 29 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
  • Table 30 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
  • Table 31 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
  • Table 32 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
  • Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
  • Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
  • Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
  • Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
  • Table 37 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
  • Table 38 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
  • Table 39 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
  • Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  • Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  • Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  • Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Beer
    • Dark Beer
      • Ale
      • Sorghum
      • Weissbier/Weizen/Wheat Beer
    • Lager
      • Flavoured/Mixed Lager
      • Standard Lager
        • Premium Lager
          • Domestic Premium Lager
          • Imported Premium Lager
        • Mid-Priced Lager
          • Domestic Mid-Priced Lager
          • Imported Mid-Priced Lager
        • Economy Lager
          • Domestic Economy Lager
          • Imported Economy Lager
      • Lager by Origin
        • Domestic Lager
          • Domestic Premium Lager
          • Domestic Mid-Priced Lager
          • Domestic Economy Lager
        • Imported Lager
          • Imported Premium Lager
          • Imported Mid-Priced Lager
          • Imported Economy Lager
    • Non/Low Alcohol Beer
    • Stout

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Ale By Type
  • Exports by Country - Value
  • Exports by Country - Volume
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Pricing
  • Products by Ingredient
  • Trade Statistics - Value
  • Trade Statistics - Volume

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

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