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Country Report

Beer in Sweden

| Pages: 50

Price: US$900

About this Report

Executive Summary

TRENDS

  • The premiumisation trend in alcoholic drinks is also influencing the beer sector in Sweden. This trend is mainly consumer driven and is result of increasing interest in beer of high quality. The focus is on domestic as well as international brands. The growing interest in beer is also one reason behind the rapid increase in small craft breweries in Sweden. Retail monopoly Systembolaget has responded to this development by increasing its range of domestic and international premium beer. Over 1,500 beer brands are available at Systembolaget, either in the base range or in the pre-order range.

COMPETITIVE LANDSCAPE

  • The two sector leaders Carlsberg Sverige and Spendrups Bryggeri more or less held on to their shares from the year before. These two companies accounted for almost 58% of total volume sales, with Carlsberg Sverige as the leading one. Both companies concentrate on improving and strengthening their brand image, primarily of their leading brands Pripps Blå, Carlsberg and Falcon (Carlsberg) and Norrlands Guld and Mariestad (Spendrups). The two other industrial breweries Åbro Bryggeri and Kopparbergs Bryggeri are behind the two sector leaders. Compared to these two, the smaller ones lack the depth and variety in terms of brands and brand extensions.

PROSPECTS

  • The growing interest in premium beer will continue to influence the beer sector during the forecast period. Craft beer will continue to grow as the number of breweries grows in numbers. These brewers will continue to have a small impact on total sales of beer, although they probably will gain some small shares from the dominating producers. It is also possible that some of these craft brewers will establish collaboration with some of the larger breweries as these are interested in a wide portfolio of premium brands in the on-trade channel.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Sweden market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in Sweden?
  • What are the major brands in Sweden?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Beer in Sweden - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 1 Lager by Price Band 2012
  • Table 1 Number of Breweries 2007-2012

CATEGORY DATA

  • Table 2 Sales of Beer by Category: Total Volume 2007-2012
  • Table 3 Sales of Beer by Category: Total Value 2007-2012
  • Table 4 Sales of Beer by Category: % Total Volume Growth 2007-2012
  • Table 5 Sales of Beer by Category: % Total Value Growth 2007-2012
  • Table 6 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
  • Table 7 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
  • Table 8 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 9 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 10 GBO Company Shares of Beer: % Total Volume 2008-2012
  • Table 11 NBO Company Shares of Beer: % Total Volume 2008-2012
  • Table 12 LBN Brand Shares of Beer: % Total Volume 2009-2012
  • Table 13 Production, Imports and Exports of Beer: Total Volume 2006-2011
  • Table 14 Imports of Beer by Country of Origin: Total Volume 2006-2011
  • Table 15 Imports of Beer by Country of Origin: Total Value 2006-2011
  • Table 16 Exports of Beer by Country of Destination: Total Volume 2006-2011
  • Table 17 Exports of Beer by Country of Destination: Total Value 2006-2011
  • Table 18 Forecast Sales of Beer by Category: Total Volume 2012-2017
  • Table 19 Forecast Sales of Beer by Category: Total Value 2012-2017
  • Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
  • Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017

Beer in Sweden - Company Profiles

Kopparbergs Bryggeri AB in Alcoholic Drinks (Sweden)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Kopparbergs Bryggeri AB: Key Facts
  • Summary 3 Kopparbergs Bryggeri AB: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 4 Kopparbergs Bryggeri AB: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 5 Kopparbergs Bryggeri AB: Competitive Position 2012

Spendrups Bryggeri AB in Alcoholic Drinks (Sweden)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Spendrups Bryggeri AB: Key Facts
  • Summary 7 Spendrups Bryggeri AB: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 8 Spendrups Bryggeri AB: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 9 Spendrups Bryggeri AB: Competitive Position 2012

Alcoholic Drinks in Sweden - Industry Context

EXECUTIVE SUMMARY

Continued growth

Craft production increase

Breweries dominate volume sales

Retail monopoly

Small growth

KEY TRENDS AND DEVELOPMENTS

Craft producers increase in numbers and popularity

Increased spending on marketing of alcoholic drinks

New product range model to be introduced by Systembolaget

Key new product launches

  • Summary 10 Key New Product Developments 2012

Specialist retailer

  • Summary 11 Leading Specialist Retailers 2012

Market merger and acquisition activity

  • Summary 12 Merger and Acquisition Activity 2011-2012
  • Summary 13 Speculated Merger and Acquisition Activity 2012-2013

MARKET BACKGROUND

Legislation

  • Table 22 Total Number of On-trade Establishments by Type 2007-2012

TAXATION AND DUTY LEVIES

  • Table 23 Taxation and Duty Levies on Alcoholic Drinks 2012
  • Table 24 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
  • Table 25 Selling Margin of a Typical Beer Brand in Retail Channel That Uses Wholesalers 2012
  • Table 26 Selling Margin of a Typical Beer Brand in Retail Channel That Does Not Use Wholesalers 2012
  • Table 27 Selling Margin of a Typical Wine Brand in Retail Channel That Uses Wholesalers 2012
  • Table 28 Selling Margin of a Typical Wine Brand in Retail Channel That Does Not Use Wholesalers 2012
  • Table 29 Selling Margin of a Typical Spirits Brand in Retail Channel That Uses Wholesalers 2012
  • Table 30 Selling Margin of a Typical Spirits Brand in Retail Channel That Does Not Use Wholesalers 2012

OPERATING ENVIRONMENT

Contraband/parallel trade

  • Table 31 SoRad estimates of contraband consumption 2011

Duty free

  • Table 32 Swedish Visitors to Åland 2006-2012

Cross-border/private imports

  • Table 33 SoRad estimates of private imports to Sweden 2006-2011

MARKET INDICATORS

  • Table 34 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012

MARKET DATA

  • Table 35 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
  • Table 36 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
  • Table 37 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
  • Table 38 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
  • Table 39 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
  • Table 40 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
  • Table 41 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
  • Table 42 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
  • Table 43 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
  • Table 44 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
  • Table 45 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
  • Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
  • Table 47 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
  • Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
  • Table 49 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 14 Research Sources

Segmentation

This market research report includes the following:

  • Beer
    • Dark Beer
      • Ale
      • Speciality Beer
      • Weissbier/Weizen/Wheat Beer
    • Lager
      • Premium Lager
        • Domestic Premium Lager
        • Imported Premium Lager
      • Standard Lager
        • Domestic Standard Lager
        • Imported Standard Lager
      • Economy Lager
        • Domestic Economy Lager
        • Imported Economy Lager
    • Lager by Origin
      • Domestic Lager
        • Domestic Premium Lager
        • Domestic Standard Lager
        • Domestic Economy Lager
      • Imported Lager
        • Imported Premium Lager
        • Imported Standard Lager
        • Imported Economy Lager
    • Low/Non- Alcohol Beer
      • Low Alcohol Beer
      • Non-Alcoholic Beer
    • Stout

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Exports by Country - Value
  • Exports by Country - Volume
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Products by Ingredient
  • Trade Statistics - Value
  • Trade Statistics - Volume

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

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