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Learn more29 pages, Jun 2017
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In 2016 several interesting things occurred within Serbian beer. First of all, Jagodinska Pivara bankrupted in first part of the year, which of course led to an overall strong decline in its sales in 2016. Furthermore, after several years of dormancy Niška Pivara started production again. The brewery has limited distribution, but it is expected to become more significant in the southeast part of the country over the forecast period.
Apatinska Pivara Apatin continued to lead beer in Serbia in 2016 with a 43% volume share. The manufacturer offers brand Jelen, which is the most advertised and best distributed brand in the country. Second-ranked manufacturer in 2016 was Carlsberg Srbija, followed by Heineken Srbija.
Serbian beer is expected to become more versatile over the forecast period. This will be mainly fuelled by growing popularity of “craft” beers and their better distribution in the off-trade. Namely, only a handful of brands by Kabinet were available in selected Mercator-S retailing outlets in 2016, whilst almost all other “craft” beer brands were available only in on-trade establishments. This is expected to change in the forthcoming years and the change is also likely to affect the overall beer-drinking culture and consumers in the country. Hence as a response one can expect large beer producers to start launching products that fall into less popular segments such as ale, weissbier/weizen/wheat beer or stout.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Beer industry in Serbia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beer industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Beer in Serbia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.