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Country Report

Philippines Flag Beer in the Philippines

| Pages: 41

Price: US$900

About this Report

Executive Summary

TRENDS

  • The growth of beer in 2012 slowed to 5% in current value terms. After enjoying double-digit growth during the review period, beer sales have been slowing. This is attributable to the growth of other alcoholic drinks, all of which grew faster than beer in 2012.

COMPETITIVE LANDSCAPE

  • Beer companies are looking for new opportunities for growth in a very mature market. Major breweries in the Philippines are San Miguel Brewery and Asia Brewery, which hold a combined 99% share of beer volume sales. In an attempt to renew this growth, local manufacturers have invested more into bring in imported premium lager brands, such as Asahi and Kirin.

PROSPECTS

  • Beer is threatened by the development of RTDs, which are marketed in different flavours to younger adult demographics, such as university students and young professionals. Beer companies with no diversification in the category will be challenged to find answers to the growing competition for consumers’ wallets.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in Philippines?
  • What are the major brands in Philippines?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Beer in the Philippines - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 1 Lager by Price Band 2012
  • Table 1 Number of Breweries 2007-2012

CATEGORY DATA

  • Table 2 Sales of Beer by Category: Total Volume 2007-2012
  • Table 3 Sales of Beer by Category: Total Value 2007-2012
  • Table 4 Sales of Beer by Category: % Total Volume Growth 2007-2012
  • Table 5 Sales of Beer by Category: % Total Value Growth 2007-2012
  • Table 6 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
  • Table 7 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
  • Table 8 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 9 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 10 GBO Company Shares of Beer: % Total Volume 2008-2012
  • Table 11 NBO Company Shares of Beer: % Total Volume 2008-2012
  • Table 12 LBN Brand Shares of Beer: % Total Volume 2009-2012
  • Table 13 Production, Imports and Exports of Beer: Total Volume 2006-2011
  • Table 14 Imports of Beer by Country of Origin: Total Volume 2006-2011
  • Table 15 Imports of Beer by Country of Origin: Total Value 2006-2011
  • Table 16 Exports of Beer by Country of Destination: Total Volume 2006-2011
  • Table 17 Exports of Beer by Country of Destination: Total Value 2006-2011
  • Table 18 Forecast Sales of Beer by Category: Total Volume 2012-2017
  • Table 19 Forecast Sales of Beer by Category: Total Value 2012-2017
  • Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
  • Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017

Beer in the Philippines - Company Profiles

Asia Brewery Inc in Alcoholic Drinks (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Asia Brewery Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Asia Brewery Inc : Competitive Position 2012

Alcoholic Drinks in the Philippines - Industry Context

EXECUTIVE SUMMARY

Stable volume sales with faster growth in non-beer categories

High growth shown by non-beer categories

San Miguel Brewery continues to lead the market

Other grocery retailers is biggest channel; specialist stores are fastest growing

Growth in volume and value sales is projected to slow over the forecast period

KEY TRENDS AND DEVELOPMENTS

Changing consumer preferences

Continued focus on expansion of consumer base

Continued launches and marketing of “light” and low-calorie drinks

Shift toward at-home entertaining

Key new product launches

  • Summary 4 Key New Product Developments 2012

Specialist retailer

  • Summary 5 Leading Specialist Retailers 2012

Market merger and acquisition activity

MARKET BACKGROUND

Legislation

  • Table 22 Number of On-trade Establishments by Type 2007-2012

TAXATION AND DUTY LEVIES

  • Summary 6 Taxation and Duty Levies on Alcoholic Drinks 2012
  • Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
  • Table 24 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2012 - San Miguel Beer Pale Pilsen
  • Table 25 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2012 - San Miguel Beer Pale Pilsen
  • Table 26 Selling Margin of a Typical Wine Brand in Retail Channel that does not use Wholesalers 2012 – Carlo Rossi
  • Table 27 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2012 – Carlo Rossi
  • Table 28 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2012 – Johnny Walker Black Label
  • Table 29 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2012 – Johnny Walker Black Label

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 30 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012

MARKET DATA

  • Table 31 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
  • Table 32 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
  • Table 33 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
  • Table 34 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
  • Table 35 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
  • Table 36 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
  • Table 37 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
  • Table 38 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
  • Table 39 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
  • Table 40 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
  • Table 41 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
  • Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
  • Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
  • Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
  • Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Beer
    • Dark Beer
      • Lager
        • Premium Lager
          • Domestic Premium Lager
          • Imported Premium Lager
        • Standard Lager
          • Domestic Standard Lager
          • Imported Standard Lager
        • Economy Lager
          • Domestic Economy Lager
          • Imported Economy Lager
      • Lager by Origin
        • Domestic Lager
          • Domestic Premium Lager
          • Domestic Standard Lager
          • Domestic Economy Lager
        • Imported Lager
          • Imported Premium Lager
          • Imported Standard Lager
          • Imported Economy Lager
      • Low/Non- Alcohol Beer
        • Low Alcohol Beer
        • Non-Alcoholic Beer
      • Stout

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Pricing
    • Exports by Country - Value
    • Exports by Country - Volume
    • Imports by Country - Value
    • Imports by Country - Volume
    • Off-trade vs On-trade
    • Products by Ingredient
    • Trade Statistics - Value
    • Trade Statistics - Volume

    Market size details:

    • Off-trade volume
    • Off-trade volume % growth
    • Off-trade volume per capita
    • On-trade volume
    • On-trade volume % growth
    • On-trade volume per capita
    • Total volume
    • Total volume % growth
    • Total volume per capita
    • Off-trade value retail selling price % growth
    • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price % growth
    • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price % growth
    • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price % growth
    • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price % growth
    • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price % growth
    • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade rtd volume
    • Off-trade rtd volume % growth
    • Off-trade rtd volume per capita
    • On-trade rtd volume
    • On-trade rtd volume % growth
    • On-trade rtd volume per capita
    • Total rtd volume
    • Total rtd volume % growth
    • Total rtd volume per capita
    • Off-trade volume litres of pure alcohol
    • Off-trade volume litres of pure alcohol % growth
    • Off-trade volume litres of pure alcohol per capita
    • On-trade volume litres of pure alcohol
    • On-trade volume litres of pure alcohol % growth
    • On-trade volume litres of pure alcohol per capita
    • Total volume litres of pure alcohol
    • Total volume litres of pure alcohol % growth
    • Total volume litres of pure alcohol per capita

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