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Country Report

Philippines Flag Beer in the Philippines

| Pages: 34

Price: US$990

About this Report

Executive Summary

TRENDS

  • Total volume sales of beer saw a negligible decline in 2015, as the category continued to face competition from spirit-based RTDs and low-priced domestic spirits. Total volume sales reached 1,632 million litres by the end of 2015. Volume sales of domestic mid-priced lager were static.

COMPETITIVE LANDSCAPE

  • San Miguel Brewery dominated beer in total volume terms in 2015. The company’s lager brands are leaders across all domestic lager categories. Its volume sales saw a slight decline in 2015, but the company maintained a share of 91% of total volume sales, with sales of 1,489 million litres. The company continued increasing its market visibility and implemented stronger above-the-line advertising and trade marketing campaigns.

PROSPECTS

  • During the forecast period beer is expected to increase by a CAGR of 2% in total volume terms. The increase in the excise tax since 2013 will continue to hamper total volume growth during the forecast period, as most beer drinkers, particularly of domestic economy lager and mid-priced lager, belong to the low-income group. However, cost-containment measures by beer manufacturers, such as maximisation of the glass bottle system and efficient distribution, as well as trade promotions in off-trade channels, will offset the impact of excise taxes.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Philippines with research from Euromonitor's team of in- country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Philippines market research report inclyudes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in Philippines?
  • What are the major brands in Philippines?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Beer in the Philippines - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 1 Lager by Price Band 2015

CATEGORY DATA

  • Table 1 Sales of Beer by Category: Total Volume 2010-2015
  • Table 2 Sales of Beer by Category: Total Value 2010-2015
  • Table 3 Sales of Beer by Category: % Total Volume Growth 2010-2015
  • Table 4 Sales of Beer by Category: % Total Value Growth 2010-2015
  • Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
  • Table 6 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
  • Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 9 GBO Company Shares of Beer: % Total Volume 2011-2015
  • Table 10 NBO Company Shares of Beer: % Total Volume 2011-2015
  • Table 11 LBN Brand Shares of Beer: % Total Volume 2012-2015
  • Table 12 Production, Imports and Exports of Beer: Total Volume 2009-2014
  • Table 13 Imports of Beer by Country of Origin: Total Volume 2009-2014
  • Table 14 Imports of Beer by Country of Origin: Total Value 2009-2014
  • Table 15 Exports of Beer by Country of Destination: Total Volume 2009-2014
  • Table 16 Exports of Beer by Country of Destination: Total Value 2009-2014
  • Table 17 Forecast Sales of Beer by Category: Total Volume 2015-2020
  • Table 18 Forecast Sales of Beer by Category: Total Value 2015-2020
  • Table 19 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
  • Table 20 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020

Beer in the Philippines - Company Profiles

San Miguel Brewery Inc in Alcoholic Drinks (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 San Miguel Brewery Inc: Key Facts
  • Summary 3 San Miguel Brewery Inc: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 4 San Miguel Brewery Inc: Competitive Position 2015

Alcoholic Drinks in the Philippines - Industry Context

EXECUTIVE SUMMARY

Demand for alcoholic drinks declines slightly in 2015

Whiskies remains the fastest growth category in spirits

Emperador acquires Beam Suntory’s Spanish brandy and sherry business

On-trade consumption strengthens

Wine remains the fastest growing category

KEY TRENDS AND DEVELOPMENTS

Emperador acquires Beam Suntory’s Spanish brandy and sherry business

Whiskies remains the fastest growth category within spirits

The cocktail culture strengthens in the on-trade channel

Key new product launches

  • Summary 5 Key New Product Developments 2015

MARKET BACKGROUND

Legislation

  • Table 21 Number of On-trade Establishments by Type 2010-2015

TAXATION AND DUTY LEVIES

  • Summary 6 Taxation and Duty Levies on Alcoholic Drinks 2015
  • Table 22 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
  • Table 23 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015 – Red Horse
  • Table 24 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015 – Red Horse
  • Table 25 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015 – Carlo Rossi California Red Wine
  • Table 26 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015 – Carlo Rossi California Red Wine
  • Table 27 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015 – Johnnie Walker Red Label
  • Table 28 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015 - Johnnie Walker Red Label

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

MARKET INDICATORS

  • Table 29 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015

MARKET DATA

  • Table 30 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
  • Table 31 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
  • Table 32 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
  • Table 33 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
  • Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
  • Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
  • Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
  • Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
  • Table 38 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
  • Table 39 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
  • Table 40 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
  • Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
  • Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
  • Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
  • Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Beer
    • Dark Beer
      • Ale
      • Sorghum
      • Weissbier/Weizen/Wheat Beer
    • Lager
      • Flavoured/Mixed Lager
      • Standard Lager
        • Premium Lager
          • Domestic Premium Lager
          • Imported Premium Lager
        • Mid-Priced Lager
          • Domestic Mid-Priced Lager
          • Imported Mid-Priced Lager
        • Economy Lager
          • Domestic Economy Lager
          • Imported Economy Lager
      • Lager by Origin
        • Domestic Lager
          • Domestic Premium Lager
          • Domestic Mid-Priced Lager
          • Domestic Economy Lager
        • Imported Lager
          • Imported Premium Lager
          • Imported Mid-Priced Lager
          • Imported Economy Lager
    • Non/Low Alcohol Beer
    • Stout

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Exports by Country - Value
  • Exports by Country - Volume
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Pricing
  • Products by Ingredient
  • Trade Statistics - Value
  • Trade Statistics - Volume

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

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