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Country Report

Philippines Flag Beer in the Philippines

| Pages: 36

Price: US$990

About this Report

Executive Summary

TRENDS

  • Beer volume sales attempted to recover after higher excise tax dampen demand. Total volume sales registered flat growth in 2014 with 1,636 million litres. Volume sales showed minimal but positive growth for the leading brands. Other brands showed significant decline due to intense competition in the beer category, particularly in the mid-priced lager category, which also competes with spirit-based RTDs.

COMPETITIVE LANDSCAPE

  • San Miguel Brewery Inc remained the dominant player in 2014. The company’s range of lager brands are leaders across all domestic lager categories. Volume sales showed positive but very minimal growth for 2014, making up 91% of the total volume sales with 1,491 million litres.

PROSPECTS

  • Beer is expected to continue to record 2% CAGR total volume sales growth during the forecast period. The impact of the increasing excise tax will continue to be experienced throughout the forecast period, but far less intensely, as traditional beer drinkers begin to slowly recover from the steep price increase in 2013. Demand for beer is expected to stabilise and beer manufacturers will maximise cost-containing measures so as not to shock the market with steep price adjustments.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Philippines with research from Euromonitor's team of in- country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Philippines market research report inclyudes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in Philippines?
  • What are the major brands in Philippines?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Beer in the Philippines - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 1 Lager by Price Band 2014

CATEGORY DATA

  • Table 1 Sales of Beer by Category: Total Volume 2009-2014
  • Table 2 Sales of Beer by Category: Total Value 2009-2014
  • Table 3 Sales of Beer by Category: % Total Volume Growth 2009-2014
  • Table 4 Sales of Beer by Category: % Total Value Growth 2009-2014
  • Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2009-2014
  • Table 6 Sales of Beer by Off-trade vs On-trade: Value 2009-2014
  • Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2009-2014
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2009-2014
  • Table 9 GBO Company Shares of Beer: % Total Volume 2010-2014
  • Table 10 NBO Company Shares of Beer: % Total Volume 2010-2014
  • Table 11 LBN Brand Shares of Beer: % Total Volume 2011-2014
  • Table 12 Production, Imports and Exports of Beer: Total Volume 2008-2013
  • Table 13 Imports of Beer by Country of Origin: Total Volume 2008-2013
  • Table 14 Imports of Beer by Country of Origin: Total Value 2008-2013
  • Table 15 Exports of Beer by Country of Destination: Total Volume 2008-2013
  • Table 16 Exports of Beer by Country of Destination: Total Value 2008-2013
  • Table 17 Forecast Sales of Beer by Category: Total Volume 2014-2019
  • Table 18 Forecast Sales of Beer by Category: Total Value 2014-2019
  • Table 19 Forecast Sales of Beer by Category: % Total Volume Growth 2014-2019
  • Table 20 Forecast Sales of Beer by Category: % Total Value Growth 2014-2019

Beer in the Philippines - Company Profiles

Asia Brewery Inc in Alcoholic Drinks (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Asia Brewery Inc: Key Facts
  • Summary 3 Asia Brewery Inc: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 4 Asia Brewery Inc: Competitive Position 2014

San Miguel Brewery Inc in Alcoholic Drinks (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 San Miguel Brewery Inc: Key Facts
  • Summary 6 San Miguel Brewery Inc: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 7 San Miguel Brewery Inc: Competitive Position 2014

Alcoholic Drinks in the Philippines - Industry Context

EXECUTIVE SUMMARY

Demand for alcoholic drinks starts to stabilise after price increase in 2013

Whiskies stands out as fastest-growing category

Emperador Inc acquires Spanish Bodega Las Copas and Scottish Whyte & Mackay

Emerging consumer preference of on-trade consumption

Wine to continue to grow significantly

KEY TRENDS AND DEVELOPMENTS

Emperador Inc acquires Spanish Bodega Las Copas and Scottish Whyte & Mackay

Asia Brewery restructures competitive strategy with new beer brands

Whiskies, a rapidly growing category

Key new product launches

  • Summary 8 Key New Product Developments 2014

MARKET BACKGROUND

Legislation

  • Table 21 Number of On-trade Establishments by Type 2009-2014

TAXATION AND DUTY LEVIES

  • Table 22 Taxation and Duty Levies on Alcoholic Drinks 2014
  • Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
  • Table 24 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2014 - San Miguel Pale Pilsen
  • Table 25 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2014 - San Miguel Pale Pilsen
  • Table 26 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2014 - Carlo Rossi
  • Table 27 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2014 - Carlo Rossi
  • Table 28 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2014 – Johnnie Walker Black Label
  • Table 29 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2014 – Johnnie Walker Black Label

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 30 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014

MARKET DATA

  • Table 31 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
  • Table 32 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
  • Table 33 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
  • Table 34 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
  • Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
  • Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
  • Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
  • Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
  • Table 39 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
  • Table 40 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
  • Table 41 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
  • Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  • Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  • Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  • Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Beer
    • Dark Beer
      • Ale
      • Sorghum
      • Weissbier/Weizen/Wheat Beer
    • Lager
      • Flavoured/Mixed Lager
      • Standard Lager
        • Premium Lager
          • Domestic Premium Lager
          • Imported Premium Lager
        • Mid-Priced Lager
          • Domestic Mid-Priced Lager
          • Imported Mid-Priced Lager
        • Economy Lager
          • Domestic Economy Lager
          • Imported Economy Lager
      • Lager by Origin
        • Domestic Lager
          • Domestic Premium Lager
          • Domestic Mid-Priced Lager
          • Domestic Economy Lager
        • Imported Lager
          • Imported Premium Lager
          • Imported Mid-Priced Lager
          • Imported Economy Lager
    • Non/Low Alcohol Beer
    • Stout

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Exports by Country - Value
  • Exports by Country - Volume
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Pricing
  • Products by Ingredient
  • Trade Statistics - Value
  • Trade Statistics - Volume

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

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