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Country Report

China Flag Beer in China

| Pages: 44

Price: US$990

About this Report

Executive Summary

TRENDS

  • The most obvious trend of the beer market in 2014 was the increasing concentration of the industry, with more mergers between industry players. Anheuser-Busch InBev completed its acquisition of Jilin Ginsber Draft Beer and Jiangsu Regal Beer in 2014, which also reflected the company's determination to develop in the domestic market. Industry sources pointed out that under the current mutual penetration of many big brands, small brands would be depleted, left with only competitive players in the market. Large beer companies continued expanding through acquisitions, in an attempt to better adapt to the increasingly competitive market. In addition, through acquisitions of domestic small players, foreign brands could have a strong foothold in the market in a short time and then use the company's original channels to rapidly expand and seize market share.

COMPETITIVE LANDSCAPE

  • China Resources Enterprise continued to lead the market in 2014, with a volume share of 23%. In addition to its successful integration of Kingway beer, the Group’s flagship Snow brand continued being the best-selling beer brand in China in terms of volume, enjoying high brand awareness across the country. One significant factor behind the impressive performance was its long-term cooperation with SABMiller, the second largest beer brewer in the world in terms of volume.

PROSPECTS

  • Although under the influence of the anticorruption policy and the possible economic slowdown, volume sales of beer in China are still expected to be positive in the forecast period, though in a slower momentum than that in the review period. This is mainly because the large population in China is projected to generate a steady market demand for beer. Moreover, given the shifting product structure of the beer market towards mid-priced and premium beer, the value sales of beer are still anticipated to see a healthy rise with a 7% CAGR at constant 2014 prices over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in China?
  • What are the major brands in China?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Beer in China - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

  • Summary 1 Lager by Price Band 2014
  • Table 1 Number of Breweries 2009-2014

CATEGORY DATA

  • Table 2 Sales of Beer by Category: Total Volume 2009-2014
  • Table 3 Sales of Beer by Category: Total Value 2009-2014
  • Table 4 Sales of Beer by Category: % Total Volume Growth 2009-2014
  • Table 5 Sales of Beer by Category: % Total Value Growth 2009-2014
  • Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2009-2014
  • Table 7 Sales of Beer by Off-trade vs On-trade: Value 2009-2014
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2009-2014
  • Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2009-2014
  • Table 10 GBO Company Shares of Beer: % Total Volume 2010-2014
  • Table 11 NBO Company Shares of Beer: % Total Volume 2010-2014
  • Table 12 LBN Brand Shares of Beer: % Total Volume 2011-2014
  • Table 13 Production, Imports and Exports of Beer: Total Volume 2008-2013
  • Table 14 Imports of Beer by Country of Origin: Total Volume 2008-2013
  • Table 15 Imports of Beer by Country of Origin: Total Value 2008-2013
  • Table 16 Exports of Beer by Country of Destination: Total Volume 2008-2013
  • Table 17 Exports of Beer by Country of Destination: Total Value 2008-2013
  • Table 18 Forecast Sales of Beer by Category: Total Volume 2014-2019
  • Table 19 Forecast Sales of Beer by Category: Total Value 2014-2019
  • Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2014-2019
  • Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2014-2019

Beer in China - Company Profiles

China Resources Enterprise Ltd in Alcoholic Drinks (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 China Resources Enterprise Co Ltd: Key Facts
  • Summary 3 China Resources Enterprise Co Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Table 22 Summary3 China Resources Enterprise Co Ltd: Competitive Position 2014

Alcoholic Drinks in China - Industry Context

EXECUTIVE SUMMARY

Volume sales of alcoholic drinks are not impressive in 2014

RTDs/high-strength premixes increases dramatically

Domestic companies continue playing a leading role in 2014

Internet retailing becomes increasingly important

Steady but slower growth is expected in the forecast period

KEY TRENDS AND DEVELOPMENTS

Anti-extravagance campaign continues having a significant effect on the market

Manufacturers take efforts to develop new products, in response to market changes

E-commerce plays a more important role

Manufacturers retain a strong focus on largely unexploited market niche targeting female consumers

TERRITORY KEY TRENDS AND DEVELOPMENTS

East China

Mid China

North and Northeast China

Northwest China

South China

Southwest China

MARKET BACKGROUND

Legislation

  • Table 23 Number of On-trade Establishments by Type 2009-2014

TAXATION AND DUTY LEVIES

  • Table 24 Taxation and Duty Levies on Alcoholic Drinks 2014
  • Table 25 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
  • Table 26 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 27 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
  • Table 28 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 29 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
  • Table 30 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 31 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

  • Summary 4 Key New Product Developments 2014

MARKET INDICATORS

  • Table 32 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014

MARKET DATA

  • Table 33 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
  • Table 34 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
  • Table 35 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
  • Table 36 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
  • Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
  • Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
  • Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
  • Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
  • Table 41 Sales of Alcoholic Drinks by Region: Total Volume 2009-2014
  • Table 42 Sales of Alcoholic Drinks by Region: Total Value 2009-2014
  • Table 43 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2009-2014
  • Table 44 Sales of Alcoholic Drinks by Region: % Total Value Growth 2009-2014
  • Table 45 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
  • Table 46 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
  • Table 47 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
  • Table 48 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  • Table 49 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  • Table 50 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  • Table 51 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
  • Table 52 Forecast Sales of Alcoholic Drinks by Region: Total Volume 2014-2019
  • Table 53 Forecast Sales of Alcoholic Drinks by Region: Total Value 2014-2019
  • Table 54 Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2014-2019
  • Table 55 Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2014-2019

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Beer
    • Dark Beer
      • Ale
      • Sorghum
      • Weissbier/Weizen/Wheat Beer
    • Lager
      • Flavoured/Mixed Lager
      • Standard Lager
        • Premium Lager
          • Domestic Premium Lager
          • Imported Premium Lager
        • Mid-Priced Lager
          • Domestic Mid-Priced Lager
          • Imported Mid-Priced Lager
        • Economy Lager
          • Domestic Economy Lager
          • Imported Economy Lager
      • Lager by Origin
        • Domestic Lager
          • Domestic Premium Lager
          • Domestic Mid-Priced Lager
          • Domestic Economy Lager
        • Imported Lager
          • Imported Premium Lager
          • Imported Mid-Priced Lager
          • Imported Economy Lager
    • Non/Low Alcohol Beer
    • Stout

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Exports by Country - Value
  • Exports by Country - Volume
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Products by Ingredient
  • Trade Statistics - Value
  • Trade Statistics - Volume

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

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