print

Country Report

China Flag Beer in China

Price: US$900

About this Report

Executive Summary

TRENDS

  • Total volume growth of beer in 2012 was slightly lower than the volume CAGR in the review period. The slower growth momentum was linked to a series of factors, including the saturating marketplace, rising unit prices, growing health awareness and stricter drink-driving laws. Continuous economic uncertainty also impeded the total volume consumption towards the end of the review period.

COMPETITIVE LANDSCAPE

  • China Resources Enterprise continued to lead the beer category with a 22% volume share in 2012. The company continued to expand its production capacity through the construction and acquisition of breweries as well as the reconfiguration of existing breweries. Meanwhile the company also implemented effective promotions as well as strengthened the management and establishment of its distribution channels in the review period.

PROSPECTS

  • The beer category is expected to maintain a steady volume CAGR of 5% in the forecast period, to be driven mainly by the steady demand for lager. Beer is a popular alcoholic drink across the country, particularly in the summer season. Even though the per capita consumption of beer in China is among the highest in the world, the mainstream products are still expected to be economy and standard lager, to represent around 76% and 17% of the total volumes, respectively, by 2017.

Samples (FAQs about samples):

doc_pdf.png Sample Beer Market Research Report

doc_excel_table.png Sample Beer Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in China?
  • What are the major brands in China?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Beer in China - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 1 Lager by Price Band 2012

CATEGORY DATA

  • Table 1 Sales of Beer by Category: Total Volume 2007-2012
  • Table 2 Sales of Beer by Category: Total Value 2007-2012
  • Table 3 Sales of Beer by Category: % Total Volume Growth 2007-2012
  • Table 4 Sales of Beer by Category: % Total Value Growth 2007-2012
  • Table 5 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
  • Table 6 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
  • Table 7 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 8 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 9 GBO Company Shares of Beer: % Total Volume 2008-2012
  • Table 10 NBO Company Shares of Beer: % Total Volume 2008-2012
  • Table 11 LBN Brand Shares of Beer: % Total Volume 2009-2012
  • Table 12 Production, Imports and Exports of Beer: Total Volume 2006-2011
  • Table 13 Imports of Beer by Country of Origin: Total Volume 2006-2011
  • Table 14 Imports of Beer by Country of Origin: Total Value 2006-2011
  • Table 15 Exports of Beer by Country of Destination: Total Volume 2006-2011
  • Table 16 Exports of Beer by Country of Destination: Total Value 2006-2011
  • Table 17 Forecast Sales of Beer by Category: Total Volume 2012-2017
  • Table 18 Forecast Sales of Beer by Category: Total Value 2012-2017
  • Table 19 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
  • Table 20 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017

Beer in China - Company Profiles

Beijing Yanjing Brewery Co Ltd in Alcoholic Drinks (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Beijing Yanjing Brewery Co Ltd: Key Facts
  • Summary 3 Beijing Yanjing Brewery Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Beijing Yanjing Brewery Co Ltd: Competitive Position 2012

China Resources Enterprise Co Ltd in Alcoholic Drinks (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 China Resources Enterprise Co Ltd: Key Facts
  • Summary 6 China Resources Enterprise Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 China Resources Enterprise Co Ltd: Competitive Position 2012

Harbin Brewery Group Ltd in Alcoholic Drinks (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Harbin Brewery Group Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 9 Harbin Brewery Group Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 10 Harbin Brewery Group Ltd: Competitive Position 2012

Henan Jinxing Brewery Group in Alcoholic Drinks (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Henan Jinxing Brewery Group Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 12 Henan Jinxing Brewery Group Co Ltd: Competitive Position 2012

Tsingtao Brewery Co Ltd in Alcoholic Drinks (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 13 Tsingtao Brewery Co Ltd: Key Facts
  • Summary 14 Tsingtao Brewery Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 15 Tsingtao Brewery Co Ltd: Competitive Position 2012

Alcoholic Drinks in China - Industry Context

EXECUTIVE SUMMARY

Decelerating local economy leads to a slowdown of the alcoholic drinks market

Publication of how public funds are used to buy high-end local spirits severely affects the market

Leading players further concentrate in this fragmented market

Small independent grocers and supermarkets lead in distribution

Steady growth expected for the forecast period

KEY TRENDS AND DEVELOPMENTS

Unfavourable economy dampens the overall alcoholic drinks market

Publication of public funds spent on wining and dining impacts high-end alcoholic drinks

Upgraded drink-driving law changes drinking behaviour

Key new product launches

  • Summary 16 Key New Product Developments 2012

Specialist retailer

Merger and acquisition activities

  • Summary 17 Merger and Acquisition Activity 2011-2012
  • Summary 18 Speculated Merger and Acquisition Activity 2012-2013

TERRITORY KEY TRENDS AND DEVELOPMENTS

East China

Mid China

North and Northeast China

Northwest China

South China

Southwest China

MARKET BACKGROUND

Legislation

  • Table 21 Number of On-trade Establishments by Type 2007-2012

TAXATION AND DUTY LEVIES

  • Summary 19 Taxation and Duty Levies on Alcoholic Drinks 2012
  • Table 22 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
  • Table 23 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2012
  • Table 24 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2012
  • Table 25 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2012
  • Table 26 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2012

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 27 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012

MARKET DATA

  • Table 28 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
  • Table 29 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
  • Table 30 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
  • Table 31 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
  • Table 32 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
  • Table 33 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
  • Table 34 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
  • Table 35 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
  • Table 36 Sales of Alcoholic Drinks by Region: Total Volume 2007-2012
  • Table 37 Sales of Alcoholic Drinks by Region: Total Value 2007-2012
  • Table 38 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2007-2012
  • Table 39 Sales of Alcoholic Drinks by Region: % Total Value Growth 2007-2012
  • Table 40 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
  • Table 41 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
  • Table 42 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
  • Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
  • Table 44 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
  • Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
  • Table 46 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
  • Table 47 Forecast Sales of Alcoholic Drinks by Region: Total Volume 2012-2017
  • Table 48 Forecast Sales of Alcoholic Drinks by Region: Total Value 2012-2017
  • Table 49 Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2012-2017
  • Table 50 Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2012-2017

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 20 Research Sources

Segmentation

This market research report includes the following:

  • Beer
    • Dark Beer
      • Lager
        • Premium Lager
          • Domestic Premium Lager
          • Imported Premium Lager
        • Standard Lager
          • Domestic Standard Lager
          • Imported Standard Lager
        • Economy Lager
          • Domestic Economy Lager
          • Imported Economy Lager
      • Lager by Origin
        • Domestic Lager
          • Domestic Premium Lager
          • Domestic Standard Lager
          • Domestic Economy Lager
        • Imported Lager
          • Imported Premium Lager
          • Imported Standard Lager
          • Imported Economy Lager
      • Low/Non- Alcohol Beer
        • Low Alcohol Beer
        • Non-Alcoholic Beer
      • Stout

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Pricing
    • Exports by Country - Value
    • Exports by Country - Volume
    • Imports by Country - Value
    • Imports by Country - Volume
    • Off-trade vs On-trade
    • Products by Ingredient
    • Trade Statistics - Value
    • Trade Statistics - Volume

    Market size details:

    • Off-trade volume
    • Off-trade volume % growth
    • Off-trade volume per capita
    • On-trade volume
    • On-trade volume % growth
    • On-trade volume per capita
    • Total volume
    • Total volume % growth
    • Total volume per capita
    • Off-trade value retail selling price % growth
    • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price % growth
    • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price % growth
    • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price % growth
    • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price % growth
    • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price % growth
    • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade rtd volume
    • Off-trade rtd volume % growth
    • Off-trade rtd volume per capita
    • On-trade rtd volume
    • On-trade rtd volume % growth
    • On-trade rtd volume per capita
    • Total rtd volume
    • Total rtd volume % growth
    • Total rtd volume per capita
    • Off-trade volume litres of pure alcohol
    • Off-trade volume litres of pure alcohol % growth
    • Off-trade volume litres of pure alcohol per capita
    • On-trade volume litres of pure alcohol
    • On-trade volume litres of pure alcohol % growth
    • On-trade volume litres of pure alcohol per capita
    • Total volume litres of pure alcohol
    • Total volume litres of pure alcohol % growth
    • Total volume litres of pure alcohol per capita

    print

    Recently Viewed Items more ›

      Want to find out more about this report?

      If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!