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Country Report

China Flag Beer in China

| Pages: 55

Price: US$900

About this Report

Executive Summary

TRENDS

  • The top five breweries in GBO terms, China Resources Enterprise, Tsingtao Brewery, Anheuser-Busch InBev, Beijing Yanjing Brewery and Carlsberg, increased the consolidation of the beer category, with the share of these players increasing from 55% in 2008 to 68% in 2013 in volume terms. The continuous expansion and mergers and acquisitions of these top five players squeezed the development of regional beer brands. In addition, the rising costs of raw materials and labour put stronger pressure on regional beer brands, which found it difficult to cope with price fluctuations on imported malt. Thus, the majority of regional brands, such as Tibet Lhasa Brewery, Henan Jinxing Brewery Group and Guangdong Zhujiang Brewery, faced declining shares or were forced into mergers by the top beer companies.

COMPETITIVE LANDSCAPE

  • China Resources Enterprise consolidated its leading position in beer with a volume share of 22% in 2013. Offering mostly economy and mid-priced products, China Resources Enterprise successfully expanded to most regions in China, and also penetrated third-tier and fourth-tier cities through a rich product portfolio. Through its effective promotion by advertising at prime-time on CCTV channels, the iconic brand Snow has been well-accepted by most consumers nationwide, and further raised its brand recognition.

PROSPECTS

  • Beer is expected to see a total volume CAGR of 4% in the forecast period. Due to gradually increasing saturation, the overall growth rate in beer is expected to increase moderately. Meanwhile, the consolidation in beer will tend to increase over the forecast period, as the large leading players are expected to increase their shares through mergers and acquisitions. Small local breweries are likely to be acquired or leave the market. The top five players are expected to dominate through further integrating resources. Thus, although the volume CAGR in beer is expected to slow down, the profitability of the leading players is expected to improve in the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in China?
  • What are the major brands in China?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Beer in China - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 1 Lager by Price Band 2013
  • Table 1 Number of Breweries 2008-2013

CATEGORY DATA

  • Table 2 Sales of Beer by Category: Total Volume 2008-2013
  • Table 3 Sales of Beer by Category: Total Value 2008-2013
  • Table 4 Sales of Beer by Category: % Total Volume Growth 2008-2013
  • Table 5 Sales of Beer by Category: % Total Value Growth 2008-2013
  • Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2008-2013
  • Table 7 Sales of Beer by Off-trade vs On-trade: Value 2008-2013
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 10 GBO Company Shares of Beer: % Total Volume 2009-2013
  • Table 11 NBO Company Shares of Beer: % Total Volume 2009-2013
  • Table 12 LBN Brand Shares of Beer: % Total Volume 2010-2013
  • Table 13 Production, Imports and Exports of Beer: Total Volume 2007-2012
  • Table 14 Imports of Beer by Country of Origin: Total Volume 2007-2012
  • Table 15 Imports of Beer by Country of Origin: Total Value 2007-2012
  • Table 16 Exports of Beer by Country of Destination: Total Volume 2007-2012
  • Table 17 Exports of Beer by Country of Destination: Total Value 2007-2012
  • Table 18 Forecast Sales of Beer by Category: Total Volume 2013-2018
  • Table 19 Forecast Sales of Beer by Category: Total Value 2013-2018
  • Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2013-2018
  • Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2013-2018

Beer in China - Company Profiles

China Resources Enterprise Co Ltd in Alcoholic Drinks (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 China Resources Enterprise Co Ltd: Key Facts
  • Summary 3 China Resources Enterprise Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 China Resources Enterprise Co Ltd: Competitive Position 2013

Tsingtao Brewery Co Ltd in Alcoholic Drinks (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Tsingtao Brewery Co Ltd: Key Facts
  • Summary 6 Tsingtao Brewery Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Tsingtao Brewery Co Ltd: Competitive Position 2013

Alcoholic Drinks in China - Industry Context

EXECUTIVE SUMMARY

Volume sales of alcoholic drinks recover in 2013

Leading players engage in marketing campaigns to advertise their products

Domestic companies maintain the lead in 2013

Independent small grocers and supermarkets dominate distribution

Steady but slower growth is expected in the forecast period

KEY TRENDS AND DEVELOPMENTS

Alcoholic drinks manufacturers pay more attention to developing the market of younger consumers

Imported alcoholic drinks erode the shares of domestic alcoholic drinks companies

Internet retailing brings new opportunities for alcoholic drinks

Key new product launches

  • Summary 8 Key New Product Developments 2012-2013

TERRITORY KEY TRENDS AND DEVELOPMENTS

East China

Mid China

North and Northeast China

Northwest China

South China

Southwest China

MARKET BACKGROUND

Legislation

  • Table 22 Number of On-trade Establishments by Type 2008-2013

TAXATION AND DUTY LEVIES

  • Table 23 Taxation and Duty Levies on Alcoholic Drinks 2013
  • Table 24 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2013
  • Table 25 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2013
  • Table 26 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2013
  • Table 27 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2013
  • Table 28 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2013

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

MARKET INDICATORS

  • Table 29 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013

MARKET DATA

  • Table 30 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
  • Table 31 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
  • Table 32 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
  • Table 33 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
  • Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
  • Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
  • Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
  • Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
  • Table 38 Sales of Alcoholic Drinks by Region: Total Volume 2008-2013
  • Table 39 Sales of Alcoholic Drinks by Region: Total Value 2008-2013
  • Table 40 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2008-2013
  • Table 41 Sales of Alcoholic Drinks by Region: % Total Value Growth 2008-2013
  • Table 42 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
  • Table 43 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
  • Table 44 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
  • Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
  • Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
  • Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
  • Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
  • Table 49 Forecast Sales of Alcoholic Drinks by Region: Total Volume 2013-2018
  • Table 50 Forecast Sales of Alcoholic Drinks by Region: Total Value 2013-2018
  • Table 51 Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2013-2018
  • Table 52 Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2013-2018

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Beer
    • Dark Beer
      • Ale
      • Sorghum
      • Weissbier/Wiezen/Wheat Beer
    • Lager
      • Flavoured/Mixed Lager
      • Standard Lager
        • Premium Lager
          • Domestic Premium Lager
          • Imported Premium Lager
        • Mid-Priced Lager
          • Domestic Mid-Priced Lager
          • Imported Mid-Priced Lager
        • Economy Lager
          • Domestic Economy Lager
          • Imported Economy Lager
      • Standard Lager by Origin
        • Domestic Lager
          • Domestic Premium Lager
          • Domestic Mid-Priced Lager
          • Domestic Economy Lager
        • Imported Lager
          • Imported Premium Lager
          • Imported Mid-Priced Lager
          • Imported Economy Lager
    • Non/Low Alcohol Beer
    • Stout

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Exports by Country - Value
  • Exports by Country - Volume
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Products by Ingredient
  • Trade Statistics - Value
  • Trade Statistics - Volume

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

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