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Country Report

USA Flag Beer in the US

| Pages: 48

Price: US$900

About this Report

Executive Summary

TRENDS

  • In 2013, beer volume sales fell again after rising in 2012 – the first increase in three years. Overall, beer volume sales declined by 2% in 2013, whilst declining by 6% during the review period overall. Americans are continuing to decrease their consumption of light beers; however, these standard lagers still make up three out of the top five brands within beer. Beer manufacturers and distributors continue to be very concerned that American consumers are moving away from beer towards other alcoholic drinks such as wine and spirits, which grew volume sales by 15% and 13%, respectively, over the review period. It is also important to note that smaller volume categories, including cider/perry and RTDs/high-strength premixes, showed tremendous growth in 2013.

COMPETITIVE LANDSCAPE

  • Anheuser-Busch InBev (A-B InBev) is the largest US beer manufacturer, accounting for a 47% share of total volume sales in 2013. Two of the company’s brands – Bud Light and Budweiser – are still amongst the top five beer brands in the US, whilst Natural Light slipped to the sixth position in terms of volume sales. Although A-B InBev is very strong in the US market, its sales declined by 12% over the review period, falling to 11.0 billion litres. The company has been affected by the overall decline of the beer category and the popularity of craft beers. Real growth for the company is coming from other categories such as cider/perry and malt-based RTDs, with its diversification strategy paying off. Anheuser-Busch showed tremendous volume growth in cider/perry, whilst its malt-based RTD brand Bud Light Lime-a-Rita was a star performer in RTDs/high-strength premixes.

PROSPECTS

  • Craft beer has the most room for innovation and the strongest potential for growth in the US. Consumers with their increasingly global palates are demanding diverse offerings and in-depth flavours from local and regional breweries. Craft brewers differentiate their beers by creating genuine relationships with their consumers through storytelling and loyalty building. They focus on the general desire of consumers to connect with the local. IPAs are considered the most popular craft beers and they are expected to continue to do well. Whilst distributors worry about significant additional investments in warehouse space, equipment, inventory and personnel for craft beers, they also point to the fast-growing number of brands and SKUs as a potential problem. There is fear of a category shakeout, as well as the possibility that lesser-quality beers might emerge. With several new craft breweries in the planning stages in the US, craft beer is expected to face increased challenges over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in USA?
  • What are the major brands in USA?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Beer in the US - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 1 Lager by Price Band 2013
  • Table 1 Number of Breweries 2008-2013

CATEGORY DATA

  • Table 2 Sales of Beer by Category: Total Volume 2008-2013
  • Table 3 Sales of Beer by Category: Total Value 2008-2013
  • Table 4 Sales of Beer by Category: % Total Volume Growth 2008-2013
  • Table 5 Sales of Beer by Category: % Total Value Growth 2008-2013
  • Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2008-2013
  • Table 7 Sales of Beer by Off-trade vs On-trade: Value 2008-2013
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 10 GBO Company Shares of Beer: % Total Volume 2009-2013
  • Table 11 NBO Company Shares of Beer: % Total Volume 2009-2013
  • Table 12 LBN Brand Shares of Beer: % Total Volume 2010-2013
  • Table 13 Production, Imports and Exports of Beer: Total Volume 2007-2012
  • Table 14 Imports of Beer by Country of Origin: Total Volume 2007-2012
  • Table 15 Imports of Beer by Country of Origin: Total Value 2007-2012
  • Table 16 Exports of Beer by Country of Destination: Total Volume 2007-2012
  • Table 17 Exports of Beer by Country of Destination: Total Value 2007-2012
  • Table 18 Forecast Sales of Beer by Category: Total Volume 2013-2018
  • Table 19 Forecast Sales of Beer by Category: Total Value 2013-2018
  • Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2013-2018
  • Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2013-2018

Beer in the US - Company Profiles

Anheuser-Busch InBev NV in Alcoholic Drinks (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Anheuser-Busch InBev NV: Key Facts
  • Summary 3 Anheuser-Busch InBev NV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Anheuser-Busch InBev NV: Competitive Position 2013

Boston Beer Co Inc, The in Alcoholic Drinks (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 The Boston Beer Co Inc: Key Facts
  • Summary 6 The Boston Beer Co Inc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 The Boston Beer Co Inc: Competitive Position 2013

Alcoholic Drinks in the US - Industry Context

EXECUTIVE SUMMARY

Smaller categories showcase promising growth

Premiumisation continues to evolve across categories

Anheuser-Busch remains leader in alcoholic drinks

Parapharmacies/drugstores channel grows stronger for wine, whilst spirits shows fastest growth through warehouse clubs

Millennials to drive significant trends in the coming years

KEY TRENDS AND DEVELOPMENTS

Key new product launches and their significance

Merger and acquisition activity

Premiumisation continues to evolve across major categories

Millennials driving significant trends in the alcoholic drinks landscape

  • Summary 8 Key New Product Developments 2013-2014

MARKET BACKGROUND

Legislation

  • Table 22 Number of On-trade Establishments by Type 2008-2013

TAXATION AND DUTY LEVIES

  • Table 23 Taxation and Duty Levies on Alcoholic Drinks 2013
  • Table 24 Typical Wholesaler and Retailer Mark-ups by Category 2013
  • Table 25 Selling Margin of a Typical Beer Brand in Retail Channel that Uses Wholesalers 2013
  • Table 26 Selling Margin of a Typical Beer Brand 2013 excl Wholesaler
  • Table 27 Selling Margin of a Typical Wine Brand 2013 incl Wholesaler
  • Table 28 Selling Margin of a Typical Wine Brand 2013 excl Wholesaler
  • Table 29 Selling Margin of a Typical Spirits Brand 2013 incl Wholesaler
  • Table 30 Selling Margin of a Typical Spirits Brand 2013 excl Wholesaler

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 31 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013

MARKET DATA

  • Table 32 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
  • Table 33 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
  • Table 34 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
  • Table 35 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
  • Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
  • Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
  • Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
  • Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
  • Table 40 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
  • Table 41 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
  • Table 42 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
  • Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
  • Table 44 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
  • Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
  • Table 46 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Beer
    • Dark Beer
      • Ale
      • Sorghum
      • Weissbier/Wiezen/Wheat Beer
    • Lager
      • Flavoured/Mixed Lager
      • Standard Lager
        • Premium Lager
          • Domestic Premium Lager
          • Imported Premium Lager
        • Mid-Priced Lager
          • Domestic Mid-Priced Lager
          • Imported Mid-Priced Lager
        • Economy Lager
          • Domestic Economy Lager
          • Imported Economy Lager
      • Standard Lager by Origin
        • Domestic Lager
          • Domestic Premium Lager
          • Domestic Mid-Priced Lager
          • Domestic Economy Lager
        • Imported Lager
          • Imported Premium Lager
          • Imported Mid-Priced Lager
          • Imported Economy Lager
    • Non/Low Alcohol Beer
    • Stout

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Exports by Country - Value
  • Exports by Country - Volume
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Trade Statistics - Value
  • Trade Statistics - Volume
  • Ale By Type

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

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