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Country Report

Canada Flag Beer in Canada

| Pages: 45

Price: US$900

About this Report

Executive Summary

TRENDS

  • Beer lost ground to other alcoholic drinks in 2013, particularly wine, declining by 1% in volume and rising by 1% in value to reach 2.4 billion litres and C$16.4 billion. A number of factors caused this: a gradually ageing population that desires more sophistication and healthier lifestyles and a new generation, particularly millennials (or Generation Y), which is more adventurous and less brand loyal; colder weather in Ontario and Atlantic provinces; and an increasing choice of higher quality and higher priced beers over economically priced brands. The Liquor Control Board of Ontario (LCBO) points out that consumers are increasingly interested in having more knowledge about beer and beer-food pairing, hence a desire for greater variety in beer consumption.

COMPETITIVE LANDSCAPE

  • The beer market in Canada is relatively mature and consolidated. Labatt Brewing (part of Anheuser-Busch InBev), Molson Canada (part of Molson Coors Brewing) and Sleeman Breweries (part of Sapporo Brewery) are the top three beer brand owners in Canada. The top 10 brands – Budweiser, Coors Light, Labatt, Molson Canadian, Bud Light, Carling, Corona Extra, Lucky Lager, Heineken, and Lakeport – held close to 62%% of total volume sales in Canada in 2013.

PROSPECTS

  • Beer volume sales, overall, are projected to be near static between 2013 and 2018, remaining at around 2.4 billion litres, while value sales will increase at a CAGR of just 1%, to reach C$17.3 billion at constant 2013 prices in 2018. The category will be affected by the continued shift in consumer preference towards wine, the ageing of the population and maturity, with per capita beer consumption already among the highest in the world.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Canada market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in Canada?
  • What are the major brands in Canada?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Beer in Canada - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 1 Lager by Price Band 2013

CATEGORY DATA

  • Table 1 Sales of Beer by Category: Total Volume 2008-2013
  • Table 2 Sales of Beer by Category: Total Value 2008-2013
  • Table 3 Sales of Beer by Category: % Total Volume Growth 2008-2013
  • Table 4 Sales of Beer by Category: % Total Value Growth 2008-2013
  • Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2008-2013
  • Table 6 Sales of Beer by Off-trade vs On-trade: Value 2008-2013
  • Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 9 GBO Company Shares of Beer: % Total Volume 2009-2013
  • Table 10 NBO Company Shares of Beer: % Total Volume 2009-2013
  • Table 11 LBN Brand Shares of Beer: % Total Volume 2010-2013
  • Table 12 Production, Imports and Exports of Beer: Total Volume 2007-2012
  • Table 13 Imports of Beer by Country of Origin: Total Volume 2007-2012
  • Table 14 Imports of Beer by Country of Origin: Total Value 2007-2012
  • Table 15 Exports of Beer by Country of Destination: Total Volume 2007-2012
  • Table 16 Exports of Beer by Country of Destination: Total Value 2007-2012
  • Table 17 Forecast Sales of Beer by Category: Total Volume 2013-2018
  • Table 18 Forecast Sales of Beer by Category: Total Value 2013-2018
  • Table 19 Forecast Sales of Beer by Category: % Total Volume Growth 2013-2018
  • Table 20 Forecast Sales of Beer by Category: % Total Value Growth 2013-2018

Beer in Canada - Company Profiles

Andrew Peller Ltd in Alcoholic Drinks (Canada)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Andrew Peller Ltd: Key Facts
  • Summary 3 Andrew Peller Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Andrew Peller Ltd: Competitive Position 2013

Big Rock Brewery Inc in Alcoholic Drinks (Canada)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Big Rock Brewery Inc: Key Facts
  • Summary 6 Big Rock Brewery Inc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Big Rock Brewery Inc: Competitive Position 2013

Brick Brewing Co Ltd in Alcoholic Drinks (Canada)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Brick Brewing Co Ltd: Key Facts
  • Summary 9 Brick Brewing Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 Brick Brewing Co Ltd: Competitive Position 2013

Alcoholic Drinks in Canada - Industry Context

EXECUTIVE SUMMARY

Premiumisation continues and supports value growth

Variety and thirst for new experiences in consumer tastes and product innovation

Developing niche segments bring new competitors

Increasing tendency towards more relaxed regulation of retail distribution

Growth ahead

KEY TRENDS AND DEVELOPMENTS

Premiumisation supports value growth

Niche segments gain more voice in the marketplace

Lifestyle trends raise the bar for alcoholic beverages

Key new product launches

  • Summary 11 Key New Product Developments: 2013

MARKET BACKGROUND

Legislation

  • Table 21 Number of On-trade Establishments by Type 2008-2013

TAXATION AND DUTY LEVIES

  • Table 22 Taxation and Duty Levies on Alcoholic Drinks 2013
  • Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2013
  • Table 24 Selling Margin of a Typical Beer Brand in Retail Channel That Uses Wholesalers 2013
  • Table 25 Selling Margin of a Typical Beer Brand in Retail Channel That Does Not Use Wholesalers 2013
  • Table 26 Selling Margin of a Typical Wine Brand in Retail Channel That Uses Wholesalers 2013
  • Table 27 Selling Margin of a Typical Wine Brand in Retail Channel That Does Not Use Wholesalers 2013
  • Table 28 Selling Margin of a Typical Spirits Brand in Retail Channel That Uses Wholesalers 2013
  • Table 29 Selling Margin of a Typical Spirits Brand in Retail Channel That Does Not Use Wholesalers 2013

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

Interprovincial trade – changes in wine shipment restrictions in 2012

MARKET INDICATORS

  • Table 30 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013

MARKET DATA

  • Table 31 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
  • Table 32 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
  • Table 33 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
  • Table 34 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
  • Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
  • Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
  • Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
  • Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
  • Table 39 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
  • Table 40 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
  • Table 41 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
  • Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
  • Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
  • Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
  • Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 12 Research Sources

Segmentation

This market research report includes the following:

  • Beer
    • Dark Beer
      • Ale
      • Sorghum
      • Weissbier/Wiezen/Wheat Beer
    • Lager
      • Flavoured/Mixed Lager
      • Standard Lager
        • Premium Lager
          • Domestic Premium Lager
          • Imported Premium Lager
        • Mid-Priced Lager
          • Domestic Mid-Priced Lager
          • Imported Mid-Priced Lager
        • Economy Lager
          • Domestic Economy Lager
          • Imported Economy Lager
      • Standard Lager by Origin
        • Domestic Lager
          • Domestic Premium Lager
          • Domestic Mid-Priced Lager
          • Domestic Economy Lager
        • Imported Lager
          • Imported Premium Lager
          • Imported Mid-Priced Lager
          • Imported Economy Lager
    • Non/Low Alcohol Beer
    • Stout

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Exports by Country - Value
  • Exports by Country - Volume
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Products by Ingredient
  • Trade Statistics - Value
  • Trade Statistics - Volume
  • Ale By Type

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

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