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Country Report

Canada Flag Beer in Canada

| Pages: 40

Price: US$990

About this Report

Executive Summary

TRENDS

  • Due to maturity, Canada continues to see sales of beer slip gradually, posting a loss of 1% in volume to reach 2.3 billion litres in 2014, retail and foodservice combined, and decline in per capita consumption of beer. The ageing of the population has given rise to growing interest in other beverages such as wine which offer a more sophisticated experience. Rising awareness of health and wellness amongst consumers also reinforces the preference of other beverages over beer. Additionally, the weather in 2014 was not very cooperative; the unusually cold winter and later spring early in the year and the cool summer in the East of the country significantly impacted beer sales, particularly for the largest beer markets of Quebec and Ontario. According to industry feedback, major sporting events such as the Sochi Winter Olympics and the FIFA World Cup did not appear to provide much cushion for the decline either. Last but not least, overall economic growth remained weak in Canada and the limited growth in disposable income and employment also cast a shadow on beer overall.

COMPETITIVE LANDSCAPE

  • The beer sector in Canada is relatively mature and consolidated. Labatt Brewing (controlled by Anheuser-Busch InBev) and Molson Canada (controlled by Molson Coors Brewing) commanded close to 44% and 37% share, respectively, of total volume sales in Canada in 2014. The two multinationals, together with Sapporo Holdings which owns Sleeman Breweries in Canada with 5% volume share, are the top three players, claiming over 85% total share. Labatt Brewing further extended its share as a result of the acquisition of Grupo Modelo with well-known brands such as Corona Extra in 2012, and also termination of the joint venture between Modelo and Molson Coors in early 2014.

PROSPECTS

  • Beer is forecast to experience loss at a CAGR of 1% in volume and gain at a value CAGR at constant 2014 prices of close to 1% until it reaches 2.2 billion litres and C$17.3 billion in 2019. Over the forecast period, the demographic trends are projected to persist, whilst the shift in consumer preference towards healthier alternatives will likely remain in place and economic growth is mostly expected to remain modest to moderate. Additionally, with per capita beer consumption already amongst the highest in the world, there is little support to the overall growth of beer consumption.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Canada market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in Canada?
  • What are the major brands in Canada?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Beer in Canada - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 1 Lager by Price Band 2014

CATEGORY DATA

  • Table 1 Sales of Beer by Category: Total Volume 2009-2014
  • Table 2 Sales of Beer by Category: Total Value 2009-2014
  • Table 3 Sales of Beer by Category: % Total Volume Growth 2009-2014
  • Table 4 Sales of Beer by Category: % Total Value Growth 2009-2014
  • Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2009-2014
  • Table 6 Sales of Beer by Off-trade vs On-trade: Value 2009-2014
  • Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2009-2014
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2009-2014
  • Table 9 GBO Company Shares of Beer: % Total Volume 2010-2014
  • Table 10 NBO Company Shares of Beer: % Total Volume 2010-2014
  • Table 11 LBN Brand Shares of Beer: % Total Volume 2011-2014
  • Table 12 Production, Imports and Exports of Beer: Total Volume 2008-2013
  • Table 13 Imports of Beer by Country of Origin: Total Volume 2008-2013
  • Table 14 Imports of Beer by Country of Origin: Total Value 2008-2013
  • Table 15 Exports of Beer by Country of Destination: Total Volume 2008-2013
  • Table 16 Exports of Beer by Country of Destination: Total Value 2008-2013
  • Table 17 Forecast Sales of Beer by Category: Total Volume 2014-2019
  • Table 18 Forecast Sales of Beer by Category: Total Value 2014-2019
  • Table 19 Forecast Sales of Beer by Category: % Total Volume Growth 2014-2019
  • Table 20 Forecast Sales of Beer by Category: % Total Value Growth 2014-2019

Beer in Canada - Company Profiles

Andrew Peller Ltd in Alcoholic Drinks (Canada)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Andrew Peller Ltd: Key Facts
  • Summary 3 Andrew Peller Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 4 Andrew Peller Ltd: Competitive Position 2014

Big Rock Brewery Inc in Alcoholic Drinks (Canada)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Big Rock Brewery Inc: Key Facts
  • Summary 6 Big Rock Brewery Inc: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 7 Big Rock Brewery Inc: Competitive Position 2014

Brick Brewing Co Ltd in Alcoholic Drinks (Canada)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Brick Brewing Co Ltd: Key Facts
  • Summary 9 Brick Brewing Co Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 10 Brick Brewing Co Ltd: Competitive Position 2014

Alcoholic Drinks in Canada - Industry Context

EXECUTIVE SUMMARY

Trading up continues

Local products still going strong

Diversification of categories and tastes

Testing new grounds in retail distribution

Modest growth ahead

KEY TRENDS AND DEVELOPMENTS

Trading up continues

Evolving retail distribution landscape

Craft products continue to see demand

Key new product launches

  • Summary 11 Key New Product Developments 2014

MARKET BACKGROUND

Legislation

  • Table 21 Number of On-trade Establishments by Type 2009-2014

TAXATION AND DUTY LEVIES

  • Table 22 Taxation and Duty Levies on Alcoholic Drinks 2014
  • Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2013
  • Table 24 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 25 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
  • Table 26 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 27 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
  • Table 28 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 29 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 30 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014

MARKET DATA

  • Table 31 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
  • Table 32 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
  • Table 33 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
  • Table 34 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
  • Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
  • Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
  • Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
  • Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
  • Table 39 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
  • Table 40 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
  • Table 41 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
  • Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  • Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  • Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  • Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 12 Research Sources

Segmentation

This market research report includes the following:

  • Beer
    • Dark Beer
      • Ale
      • Sorghum
      • Weissbier/Weizen/Wheat Beer
    • Lager
      • Flavoured/Mixed Lager
      • Standard Lager
        • Premium Lager
          • Domestic Premium Lager
          • Imported Premium Lager
        • Mid-Priced Lager
          • Domestic Mid-Priced Lager
          • Imported Mid-Priced Lager
        • Economy Lager
          • Domestic Economy Lager
          • Imported Economy Lager
      • Lager by Origin
        • Domestic Lager
          • Domestic Premium Lager
          • Domestic Mid-Priced Lager
          • Domestic Economy Lager
        • Imported Lager
          • Imported Premium Lager
          • Imported Mid-Priced Lager
          • Imported Economy Lager
    • Non/Low Alcohol Beer
    • Stout

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Ale By Type
  • Exports by Country - Value
  • Exports by Country - Volume
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Pricing
  • Products by Ingredient
  • Trade Statistics - Value
  • Trade Statistics - Volume

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

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