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Country Report

Costa Rica Flag Beer in Costa Rica

| Pages: 35

Price: US$990

About this Report

Executive Summary

TRENDS

  • Even though economy products continued to enjoy a privileged positioning amongst traditional and modern retailers, certain impacting factors such as the emerging consumption occasions and local acculturation (in part due to the rapid globalisation process) and on-going free trade agreements influenced alcoholic drinks, especially in the case of the increasing variety of different locally-produced and imported alternatives such as craft, gluten-free, organic, draft flavoured and food-pairing (gastronomic) which boosted the expectations of curious (adventurous) local consumers (who are lager consumers by tradition).

COMPETITIVE LANDSCAPE

  • Florida Bebidas is the largest Costa Rican beer manufacturer with a 94% volume share in 2014, a marginal decrease compared to 2013. The company leading brands Imperial and Pilsen saw slight decline in share and had volume growth of 1% each in 2014. Florida’s success relies on economies of scale in the production and distribution of its beer brands, which became traditional trademarks amongst locals. The company also endeavoured to maintain its competitive product portfolio through strategic alliances and leading world brands such as Heineken (produced under licence in Costa Rica), Corona, Budweiser and others.

PROSPECTS

  • It is expected that during the forecast period, craft beer will continue to register significant growth in Costa Rica, due to the continuing appreciation of and curiosity in the different flavours, aromas and beer types; in combination with the on-going brew pubs and brew shops trend. On the other hand, the on-trade channel is anticipated to invest in improving the consumer experience in order to offset the latest off-trade dynamism, such as the case of infrastructure, additional services (Wi-Fi) and other attracting factors.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Costa Rica market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in Costa Rica?
  • What are the major brands in Costa Rica?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Beer in Costa Rica - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 1 Lager by Price Band 2014
  • Table 1 Number of Breweries 2009-2014

CATEGORY DATA

  • Table 2 Sales of Beer by Category: Total Volume 2009-2014
  • Table 3 Sales of Beer by Category: Total Value 2009-2014
  • Table 4 Sales of Beer by Category: % Total Volume Growth 2009-2014
  • Table 5 Sales of Beer by Category: % Total Value Growth 2009-2014
  • Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2009-2014
  • Table 7 Sales of Beer by Off-trade vs On-trade: Value 2009-2014
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2009-2014
  • Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2009-2014
  • Table 10 GBO Company Shares of Beer: % Total Volume 2010-2014
  • Table 11 NBO Company Shares of Beer: % Total Volume 2010-2014
  • Table 12 LBN Brand Shares of Beer: % Total Volume 2011-2014
  • Table 13 Production, Imports and Exports of Beer: Total Volume 2008-2013
  • Table 14 Imports of Beer by Country of Origin: Total Volume 2008-2013
  • Table 15 Imports of Beer by Country of Origin: Total Value 2008-2013
  • Table 16 Exports of Beer by Country of Destination: Total Volume 2008-2013
  • Table 17 Exports of Beer by Country of Destination: Total Value 2008-2013
  • Table 18 Forecast Sales of Beer by Category: Total Volume 2014-2019
  • Table 19 Forecast Sales of Beer by Category: Total Value 2014-2019
  • Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2014-2019
  • Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2014-2019

Beer in Costa Rica - Company Profiles

Florida Bebidas SA in Alcoholic Drinks (Costa Rica)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Florida Bebidas SA: Key Facts
  • Summary 3 Florida Bebidas SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 4 Florida Bebidas SA: Competitive Position 2014

Grupo Pampa SA in Alcoholic Drinks (Costa Rica)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Grupo Pampa SA: Key Facts

COMPETITIVE POSITIONING

Alcoholic Drinks in Costa Rica - Industry Context

EXECUTIVE SUMMARY

Healthy growth in 2014

Thirst for new experiences drives performance of wine and craft beer

Alcoholic drinks still dominated by local companies

Home is the new channel

Growth ahead

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

  • Summary 6 Taxation and Duty Levies on Alcoholic Drinks 2014
  • Table 22 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
  • Table 23 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 24 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 25 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

  • Summary 7 Key New Product Developments 2014-2015

MARKET INDICATORS

  • Table 26 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014

MARKET DATA

  • Table 27 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
  • Table 28 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
  • Table 29 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
  • Table 30 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
  • Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
  • Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
  • Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
  • Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
  • Table 35 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
  • Table 36 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
  • Table 37 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2014
  • Table 38 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  • Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  • Table 40 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  • Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Beer
    • Dark Beer
      • Ale
      • Sorghum
      • Weissbier/Weizen/Wheat Beer
    • Lager
      • Flavoured/Mixed Lager
      • Standard Lager
        • Premium Lager
          • Domestic Premium Lager
          • Imported Premium Lager
        • Mid-Priced Lager
          • Domestic Mid-Priced Lager
          • Imported Mid-Priced Lager
        • Economy Lager
          • Domestic Economy Lager
          • Imported Economy Lager
      • Lager by Origin
        • Domestic Lager
          • Domestic Premium Lager
          • Domestic Mid-Priced Lager
          • Domestic Economy Lager
        • Imported Lager
          • Imported Premium Lager
          • Imported Mid-Priced Lager
          • Imported Economy Lager
    • Non/Low Alcohol Beer
    • Stout

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Exports by Country - Value
  • Exports by Country - Volume
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Pricing
  • Products by Ingredient
  • Trade Statistics - Value
  • Trade Statistics - Volume

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

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