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Country Report

Beer in Costa Rica

Price: US$900

About this Report

Executive Summary

TRENDS

  • The ongoing fast development of imported beer continued to drive the drinking preferences of local consumers, who remained very attracted by the wider spectrum of products and differentiated flavours available in most modern grocery outlets. In this context, the offer of imported economy lager proved to be an interesting option for a wide base of buyers, who are willing to try such beers on a regular basis given their appealing value for money proposition. On the other hand, modern grocery retailers such as Wal-Mart have been very active in using gondola displays and offering imported beer at low prices as effective ways to generate store traffic and boost overall sales.

COMPETITIVE LANDSCAPE

  • Florida Bebidas remains the dominant player in beer, accounting for a 94% share of total volume sales in 2012. The company benefits from the strong positioning of its leading brands, Imperial and Pilsen, which are widely available in most on- and off-trade channels. These brands are regarded as traditional trademarks by most local consumers, while also gaining awareness among many of the tourists that visit the country each year.

PROSPECTS

  • The further development of imported brands is anticipated in all beer categories. This will underpin the acceptance of local consumers looking for value as well as high-quality and differentiated products. Beer consumption is expected to continue migrating towards the off-trade channel, particularly hypermarkets and supermarkets. The wider availability of new options will make consumers more willing to try out and alternate between different brands and products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Costa Rica market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in Costa Rica?
  • What are the major brands in Costa Rica?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Beer in Costa Rica - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 1 Lager by Price Band 2012
  • Table 1 Number of Breweries 2007-2012

CATEGORY DATA

  • Table 2 Sales of Beer by Category: Total Volume 2007-2012
  • Table 3 Sales of Beer by Category: Total Value 2007-2012
  • Table 4 Sales of Beer by Category: % Total Volume Growth 2007-2012
  • Table 5 Sales of Beer by Category: % Total Value Growth 2007-2012
  • Table 6 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
  • Table 7 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
  • Table 8 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 9 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 10 GBO Company Shares of Beer: % Total Volume 2008-2012
  • Table 11 NBO Company Shares of Beer: % Total Volume 2008-2012
  • Table 12 LBN Brand Shares of Beer: % Total Volume 2009-2012
  • Table 13 Production, Imports and Exports of Beer: Total Volume 2007-2011
  • Table 14 Imports of Beer by Country of Origin: Total Volume 2007-2011
  • Table 15 Imports of Beer by Country of Origin: Total Value 2007-2011
  • Table 16 Exports of Beer by Country of Destination: Total Volume 2007-2011
  • Table 17 Exports of Beer by Country of Destination: Total Value 2007-2011
  • Table 18 Forecast Sales of Beer by Category: Total Volume 2012-2017
  • Table 19 Forecast Sales of Beer by Category: Total Value 2012-2017
  • Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
  • Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017

Beer in Costa Rica - Company Profiles

Florida Bebidas SA in Alcoholic Drinks (Costa Rica)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Florida Bebidas SA: Key Facts
  • Summary 3 Florida Bebidas SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 4 Florida Bebidas SA: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 5 Florida Bebidas SA: Competitive Position 2012

Alcoholic Drinks in Costa Rica - Industry Context

EXECUTIVE SUMMARY

Demand for softer alcoholic drinks continues to benefit beer and wine

Imported economy lager proves popular among locals

Florida Bebidas SA strengthens its position and starts distributing Diageo’s brands

Off-trade sales continue to benefit from market dynamics

Further polarisation in demand is anticipated over the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

  • Table 22 Typical Wholesaler and Retailer Mark-ups by Sector 2012
  • Table 23 Selling Margin of a Typical Beer Brand 2012 incl Wholesaler
  • Table 24 Selling Margin of a Typical Wine Brand 2012 incl Wholesaler
  • Table 25 Selling Margin of a Typical Spirits Brand 2012 incl Wholesaler

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

  • Summary 6 Key New Product Developments 2012

MARKET INDICATORS

  • Table 26 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012

MARKET DATA

  • Table 27 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
  • Table 28 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
  • Table 29 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
  • Table 30 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
  • Table 31 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
  • Table 32 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
  • Table 33 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
  • Table 34 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
  • Table 35 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
  • Table 36 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
  • Table 37 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
  • Table 38 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
  • Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
  • Table 40 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
  • Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Beer
    • Dark Beer
      • Lager
        • Premium Lager
          • Domestic Premium Lager
          • Imported Premium Lager
        • Standard Lager
          • Domestic Standard Lager
          • Imported Standard Lager
        • Economy Lager
          • Domestic Economy Lager
          • Imported Economy Lager
      • Lager by Origin
        • Domestic Lager
          • Domestic Premium Lager
          • Domestic Standard Lager
          • Domestic Economy Lager
        • Imported Lager
          • Imported Premium Lager
          • Imported Standard Lager
          • Imported Economy Lager
      • Low/Non- Alcohol Beer
        • Low Alcohol Beer
        • Non-Alcoholic Beer
      • Stout

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Pricing
    • Exports by Country - Value
    • Exports by Country - Volume
    • Imports by Country - Value
    • Imports by Country - Volume
    • Off-trade vs On-trade
    • Products by Ingredient
    • Trade Statistics - Value
    • Trade Statistics - Volume

    Market size details:

    • Off-trade volume
    • Off-trade volume % growth
    • Off-trade volume per capita
    • On-trade volume
    • On-trade volume % growth
    • On-trade volume per capita
    • Total volume
    • Total volume % growth
    • Total volume per capita
    • Off-trade value retail selling price % growth
    • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price % growth
    • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price % growth
    • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price % growth
    • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price % growth
    • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price % growth
    • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade rtd volume
    • Off-trade rtd volume % growth
    • Off-trade rtd volume per capita
    • On-trade rtd volume
    • On-trade rtd volume % growth
    • On-trade rtd volume per capita
    • Total rtd volume
    • Total rtd volume % growth
    • Total rtd volume per capita
    • Off-trade volume litres of pure alcohol
    • Off-trade volume litres of pure alcohol % growth
    • Off-trade volume litres of pure alcohol per capita
    • On-trade volume litres of pure alcohol
    • On-trade volume litres of pure alcohol % growth
    • On-trade volume litres of pure alcohol per capita
    • Total volume litres of pure alcohol
    • Total volume litres of pure alcohol % growth
    • Total volume litres of pure alcohol per capita

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