TiendasYa, a beverage chain launched by Cervecería Boliviana Nacional in 2019, underwent a rebranding to Tada with a fresh image and concept: “Enjoy the magic of cold drinks, fast and at magical prices”. With this change, Cervecería will place greater emphasis on its own brands in promotional campaigns.
Paulander, imported by Elite Brands Srl, is a popular Weissbier-based imported beer within the premium segment. To sustain its growth, Elite Brands has expanded its distribution to all regions of the country, offering a wide range of beer and spirit products.
The economy beer segment has been negatively impacted by contraband, as consumers seek affordable indulgence. Despite increased demand, the Nur Srl with Conti brand, also known as "palito" due to its small size of 269ml and low price, has been particularly affected by contraband reaching remote regions with similarly attractive prices.
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Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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