Following the outbreak of COVID-19 and its impact on the market, the beer landscape is set to showcase a declining pattern across the forecast period. The main reason is consumers continued health-conscious behaviour, leading many to drink fewer beers, and switching to soft drinks.
Both consumers and manufacturers are set to further adopt the can format across the forecast period. Historically bottles have been the number one format in Belgium, especially for speciality beers.
The beer landscape is saturated, and as such, retailers are asking for innovations, aiming to raise consumers' curiosity and boost value. In response, more and more beers with extra functionality, such as beers with extra proteins or extra flavours, are set to launch over the coming years.
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Understand the latest market trends and future growth opportunities for the Beer industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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