print

Country Report

India Flag Beer in India

| Pages: 56

Price: US$900

About this Report

Executive Summary

TRENDS

  • Consumers in urban India are slowly getting adventurous and trying new beers. With microbreweries and brew pubs expanding their footprints in metro cities, people have also started to appreciate wheat beers, ales and many imported beer brands. The trend of microbreweries started in 2008 with two microbreweries – Doolally and Howzatt. But now there are more than a dozen microbreweries all over India. Many imported beers like Estrella Damm and St Erhard have also made their foray in India in 2012 and 2013 which will drive sales of imported beers as well as beers from microbreweries as consumers will think beyond brands like Kingfisher or Haywards.

COMPETITIVE LANDSCAPE

  • United Breweries Ltd was the leading player in beer in 2013 with a volume share of 51%. The strong distribution channel of the company and the popularity of the brand Kingfisher, which is almost synonymous with beer in India, have helped the company to maintain its leadership position. The company has a wide portfolio of beers in the low, medium and premium price bands. The company also invested Rs2000 million in a greenfield brewery near Patna. The new plant is likely to be operational by 2014.

PROSPECTS

  • Most Indians still do not drink beer or any form of alcohol mainly due to religious or cultural reasons, but with rapid urbanisation, a young population and a fast-growing middle class, India has become an attractive place for companies to operate. The growth in beer consumption is expected to be driven by changing social norms, increasing disposable income, consumers’ greater affluence and the increasing social acceptance of beer.

Samples (FAQs about samples):

doc_pdf.png Sample Beer Market Research Report

doc_excel_table.png Sample Beer Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in India?
  • What are the major brands in India?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Beer in India - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 1 Lager by Price Band 2013

CATEGORY DATA

  • Table 1 Sales of Beer by Category: Total Volume 2008-2013
  • Table 2 Sales of Beer by Category: Total Value 2008-2013
  • Table 3 Sales of Beer by Category: % Total Volume Growth 2008-2013
  • Table 4 Sales of Beer by Category: % Total Value Growth 2008-2013
  • Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2008-2013
  • Table 6 Sales of Beer by Off-trade vs On-trade: Value 2008-2013
  • Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 9 GBO Company Shares of Beer: % Total Volume 2009-2013
  • Table 10 NBO Company Shares of Beer: % Total Volume 2009-2013
  • Table 11 LBN Brand Shares of Beer: % Total Volume 2010-2013
  • Table 12 Production, Imports and Exports of Beer: Total Volume 2007-2012
  • Table 13 Imports of Beer by Country of Origin: Total Volume 2007-2012
  • Table 14 Imports of Beer by Country of Origin: Total Value 2007-2012
  • Table 15 Exports of Beer by Country of Destination: Total Volume 2007-2012
  • Table 16 Exports of Beer by Country of Destination: Total Value 2007-2012
  • Table 17 Forecast Sales of Beer by Category: Total Volume 2013-2018
  • Table 18 Forecast Sales of Beer by Category: Total Value 2013-2018
  • Table 19 Forecast Sales of Beer by Category: % Total Volume Growth 2013-2018
  • Table 20 Forecast Sales of Beer by Category: % Total Value Growth 2013-2018

Beer in India - Company Profiles

Mohan Meakin Ltd in Alcoholic Drinks (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Mohan Meakin Ltd: Key Facts
  • Summary 3 Mohan Meakin Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Mohan Meakin Ltd: Competitive Position 2013

Mount Shivalik Industries Ltd in Alcoholic Drinks (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Mount Shivalik Industries Ltd: Key Facts
  • Summary 6 Mount Shivalik Industries Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Mount Shivalik Industries Ltd: Competitive Position 2013

Alcoholic Drinks in India - Industry Context

EXECUTIVE SUMMARY

Inflation and high taxes dampen volume growth

Companies use premiumisation to increase margins

United Breweries Ltd maintains its leadership

Distribution continues to be highly regulated

Young demographic population will aid volume growth

KEY TRENDS AND DEVELOPMENTS

Premiumisation used to improve margins

Taxes dampen volume growth

Rising M&A activities

Key new product launches

  • Summary 8 Key New Product Developments 2012-2013

TERRITORY KEY TRENDS AND DEVELOPMENTS

East and Northeast India

North India

South India

West India

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

MARKET BACKGROUND

Legislation

  • Table 21 Number of On-trade Establishments by Type 2008-2013

TAXATION AND DUTY LEVIES

  • Summary 9 Taxation and Duty Levies on Alcoholic Drinks 2013
  • Table 22 Central Customs Duty
  • Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2013
  • Table 24 Selling Margin of a Typical Beer Brand in Retail Channel Incl. Wholesalers 2013
  • Table 25 Selling Margin of a Typical Beer Brand in Retail Channel Incl. Wholesalers 2013
  • Table 26 Selling Margin of a Typical Wine Brand in Retail Channel Incl. Wholesalers 2013
  • Table 27 Selling Margin of a Typical Wine Brand in Retail Channel Excl. Wholesalers 2013
  • Table 28 Selling Margin of a Typical Spirits Brand in Retail Channel Incl. Wholesalers 2013
  • Table 29 Selling Margin of a Typical Spirits Brand in Retail Channel Excl. Wholesalers 2013

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 30 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013

MARKET DATA

  • Table 31 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
  • Table 32 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
  • Table 33 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
  • Table 34 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
  • Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
  • Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
  • Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
  • Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
  • Table 39 Sales of Alcoholic Drinks by Region: Total Volume 2008-2013
  • Table 40 Sales of Alcoholic Drinks by Region: Total Value 2008-2013
  • Table 41 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2008-2013
  • Table 42 Sales of Alcoholic Drinks by Region: % Total Value Growth 2008-2013
  • Table 43 Sales of Alcoholic Drinks by Urban vs Rural: % Off-trade Value 2013
  • Table 44 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
  • Table 45 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
  • Table 46 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
  • Table 47 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
  • Table 48 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
  • Table 49 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
  • Table 50 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
  • Table 51 Forecast Sales of Alcoholic Drinks by Region: Total Volume 2013-2018
  • Table 52 Forecast Sales of Alcoholic Drinks by Region: Total Value 2013-2018
  • Table 53 Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2013-2018
  • Table 54 Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2013-2018

DEFINITIONS

Published data comparisons

  • Table 55 Consumer Expenditure on Alcoholic Drinks (Rs million): 2008 - 2013

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Beer
    • Dark Beer
      • Ale
      • Sorghum
      • Weissbier/Wiezen/Wheat Beer
    • Lager
      • Flavoured/Mixed Lager
      • Standard Lager
        • Premium Lager
          • Domestic Premium Lager
          • Imported Premium Lager
        • Mid-Priced Lager
          • Domestic Mid-Priced Lager
          • Imported Mid-Priced Lager
        • Economy Lager
          • Domestic Economy Lager
          • Imported Economy Lager
      • Standard Lager by Origin
        • Domestic Lager
          • Domestic Premium Lager
          • Domestic Mid-Priced Lager
          • Domestic Economy Lager
        • Imported Lager
          • Imported Premium Lager
          • Imported Mid-Priced Lager
          • Imported Economy Lager
    • Non/Low Alcohol Beer
    • Stout

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Exports by Country - Value
  • Exports by Country - Volume
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Trade Statistics - Value
  • Trade Statistics - Volume
  • Urban vs Rural

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here