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Country Report

Beer in India

| Pages: 55

Price: US$900

About this Report

Executive Summary

TRENDS

  • Beer sales posted a growth of 11% in terms of total volume, spurred by a hot summer of 2012 and rising prices of competing liquor like spirits and wine. In addition, a crackdown by state governments on illegal spirits and country liquor also caused a shift to branded beer.

COMPETITIVE LANDSCAPE

  • United Breweries led in 2012 with 53% market share by volume, followed by SABMiller India Ltd with 27% volume share. The third player, Carlsberg India Pvt Ltd, came in at 6%, sharply increasing its share from 2011, but the gap still underlining the dominance of the top two players.

PROSPECTS

  • Beer volume sales are forecast to grow at a CAGR of 10% in the period 2012-2017. Forecast sales growth is expected to be more or less in tune with review period sales growth, as companies continue to build distribution and keep introducing variants like flavoured beer or mild beer. Imported beer is expected to show a steady increase, as is craft beer, though both will remain with small share of overall beer volume.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in India?
  • What are the major brands in India?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Beer in India - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 1 Lager by Price Band 2012

CATEGORY DATA

  • Table 1 Sales of Beer by Category: Total Volume 2007-2012
  • Table 2 Sales of Beer by Category: Total Value 2007-2012
  • Table 3 Sales of Beer by Category: % Total Volume Growth 2007-2012
  • Table 4 Sales of Beer by Category: % Total Value Growth 2007-2012
  • Table 5 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
  • Table 6 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
  • Table 7 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 8 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 9 GBO Company Shares of Beer: % Total Volume 2008-2012
  • Table 10 NBO Company Shares of Beer: % Total Volume 2008-2012
  • Table 11 LBN Brand Shares of Beer: % Total Volume 2009-2012
  • Table 12 Production, Imports and Exports of Beer: Total Volume 2006-2011
  • Table 13 Imports of Beer by Country of Origin: Total Volume 2006-2011
  • Table 14 Imports of Beer by Country of Origin: Total Value 2006-2011
  • Table 15 Exports of Beer by Country of Destination: Total Volume 2006-2011
  • Table 16 Exports of Beer by Country of Destination: Total Value 2006-2011
  • Table 17 Forecast Sales of Beer by Category: Total Volume 2012-2017
  • Table 18 Forecast Sales of Beer by Category: Total Value 2012-2017
  • Table 19 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
  • Table 20 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017

Beer in India - Company Profiles

Mohan Meakin Ltd in Alcoholic Drinks (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Mohan Meakin Ltd: Key Facts
  • Summary 3 Mohan Meakin Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Mohan Meakin Ltd: Competitive Position 2012

Mount Shivalik Industries Ltd in Alcoholic Drinks (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Mount Shivalik Industries Ltd: Key Facts
  • Summary 6 Mount Shivalik Industries Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Mount Shivalik Industries Ltd: Competitive Position 2012

Alcoholic Drinks in India - Industry Context

EXECUTIVE SUMMARY

Positive growth for alcoholic drinks in 2012

Companies move towards premiumisation of products

Diageo’s acquisition of United Spirits Ltd changes ground rules

Hypermarkets and supermarkets emerging as key platforms

Sales of alcoholic drinks forecast to rise by 8% CAGR by volume

KEY TRENDS AND DEVELOPMENTS

Supermarkets and hypermarkets make their mark

Companies move towards premiumisation

Flavoured drinks find favour

Key new product launches

  • Summary 8 Key New Product Developments 2012

Specialist retailer

Market merger and acquisition activity

  • Summary 9 Merger and Acquisition Activity 2011-2012

TERRITORY KEY TRENDS AND DEVELOPMENTS

East and Northeast India

North India

South India

West India

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

MARKET BACKGROUND

Legislation

  • Table 21 Number of On-trade Establishments by Type 2007-2012

TAXATION AND DUTY LEVIES

  • Summary 10 Taxation and Duty Levies on Alcoholic Drinks 2012
  • Summary 11 Central Customs Duty
  • Table 22 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
  • Table 23 Selling Margin of a Typical Beer Brand in Retail Channel That Uses Wholesalers 2012
  • Table 24 Selling Margin of a Typical Beer Brand in Retail Channel That Does Not Use Wholesalers 2012
  • Table 25 Selling Margin of a Typical Wine Brand in Retail Channel That Uses Wholesalers 2012
  • Table 26 Selling Margin of a Typical Wine Brand in Retail Channel That Does Not Use Wholesalers 2012
  • Table 27 Selling Margin of a Typical Spirits Brand in Retail Channel That Uses Wholesalers 2012
  • Table 28 Selling Margin of a Typical Spirits Brand in Retail Channel That Does Not Use Wholesalers 2012

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 29 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012

MARKET DATA

  • Table 30 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
  • Table 31 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
  • Table 32 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
  • Table 33 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
  • Table 34 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
  • Table 35 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
  • Table 36 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
  • Table 37 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
  • Table 38 Sales of Alcoholic Drinks by Region: Total Volume 2007-2012
  • Table 39 Sales of Alcoholic Drinks by Region: Total Value 2007-2012
  • Table 40 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2007-2012
  • Table 41 Sales of Alcoholic Drinks by Region: % Total Value Growth 2007-2012
  • Table 42 Sales of Alcoholic Drinks by Urban vs Rural: % Off-trade Value 2012
  • Table 43 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
  • Table 44 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
  • Table 45 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
  • Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
  • Table 47 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
  • Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
  • Table 49 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
  • Table 50 Forecast Sales of Alcoholic Drinks by Region: Total Volume 2012-2017
  • Table 51 Forecast Sales of Alcoholic Drinks by Region: Total Value 2012-2017
  • Table 52 Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2012-2017
  • Table 53 Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2012-2017

DEFINITIONS

Published data comparisons

  • Table 54 Consumer Expenditure 2007-2012

SOURCES

  • Summary 12 Research Sources

Segmentation

This market research report includes the following:

  • Beer
    • Dark Beer
      • Ale
      • Weissbier/Weizen/Wheat Beer
    • Lager
      • Premium Lager
        • Domestic Premium Lager
        • Imported Premium Lager
      • Standard Lager
        • Domestic Standard Lager
        • Imported Standard Lager
      • Economy Lager
        • Domestic Economy Lager
        • Imported Economy Lager
    • Lager by Origin
      • Domestic Lager
        • Domestic Premium Lager
        • Domestic Standard Lager
        • Domestic Economy Lager
      • Imported Lager
        • Imported Premium Lager
        • Imported Standard Lager
        • Imported Economy Lager
    • Low/Non- Alcohol Beer
      • Low Alcohol Beer
      • Non-Alcoholic Beer
    • Stout

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Exports by Country - Value
  • Exports by Country - Volume
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Products by Ingredient
  • Trade Statistics - Value
  • Trade Statistics - Volume
  • Urban vs Rural

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

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