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Country Report

India Flag Beer in India

Price: US$990

About this Report

Executive Summary

TRENDS

  • Changing lifestyles and longer periods of hot weather had a positive impact on the performance of beer in both the on-trade and off-trade channels in 2014. With increased leisure expenditure, beer registered a rise in volume terms, which was equally pronounced in the on-trade channel, as well as in home consumption. Beer is slowly becoming a casual lifestyle drink among the urban youth in India seeking to enjoy both its “kick and fizz”. Furthermore, companies which engaged in marketing activities, surrogate advertising and point-of-sale advertising, also helped to influence consumers in 2014.

COMPETITIVE LANDSCAPE

  • United Breweries was the leading player in beer in 2014 with a 51% volume share. The company’s strong distribution channel and popularity of the Kingfisher brand, which is almost synonymous with beer in India in almost all corners of the country, helped the company to maintain its leading position in 2014. The company has a wide portfolio of beers in the low, medium and premium price bands and is also concentrating on launching more premium brands.

PROSPECTS

  • Strong capital investment inflow from international manufacturers, such as Anheuser-Busch InBev, Carlsberg India and SABMiller, will enhance their penetration and help build local distribution networks. In August 2014, Carlsberg proposed capital investment of INR2 billion to expand its domestic operations in India. Like Carlsberg, the majority of international manufacturers will aggressively spend on improving brand positioning and presence during the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in India?
  • What are the major brands in India?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Beer in India - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 1 Lager by Price Band 2014

CATEGORY DATA

  • Table 1 Sales of Beer by Category: Total Volume 2009-2014
  • Table 2 Sales of Beer by Category: Total Value 2009-2014
  • Table 3 Sales of Beer by Category: % Total Volume Growth 2009-2014
  • Table 4 Sales of Beer by Category: % Total Value Growth 2009-2014
  • Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2009-2014
  • Table 6 Sales of Beer by Off-trade vs On-trade: Value 2009-2014
  • Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2009-2014
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2009-2014
  • Table 9 GBO Company Shares of Beer: % Total Volume 2010-2014
  • Table 10 NBO Company Shares of Beer: % Total Volume 2010-2014
  • Table 11 LBN Brand Shares of Beer: % Total Volume 2011-2014
  • Table 12 Production, Imports and Exports of Beer: Total Volume 2008-2013
  • Table 13 Imports of Beer by Country of Origin: Total Volume 2008-2013
  • Table 14 Imports of Beer by Country of Origin: Total Value 2008-2013
  • Table 15 Exports of Beer by Country of Destination: Total Volume 2008-2013
  • Table 16 Exports of Beer by Country of Destination: Total Value 2008-2013
  • Table 17 Forecast Sales of Beer by Category: Total Volume 2014-2019
  • Table 18 Forecast Sales of Beer by Category: Total Value 2014-2019
  • Table 19 Forecast Sales of Beer by Category: % Total Volume Growth 2014-2019
  • Table 20 Forecast Sales of Beer by Category: % Total Value Growth 2014-2019

Beer in India - Company Profiles

Mohan Meakin Ltd in Alcoholic Drinks (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Mohan Meakin Ltd: Key Facts
  • Summary 3 Mohan Meakin Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 4 Mohan Meakin Ltd: Competitive Position 2014

Alcoholic Drinks in India - Industry Context

EXECUTIVE SUMMARY

Volume sales of alcoholic drinks record a stable performance

PET bottles and small packs drive rural sales

Global companies emerge as the leading players

The off-trade remains the dominant sales channel for alcoholic drinks

Positive performance anticipated over the forecast period

KEY TRENDS AND DEVELOPMENTS

Alcoholic drinks continue to ride the premiumisation wave

Stricter regulations and higher taxes hinder growth

Despite higher taxes, several factors engender better prospects for alcoholic drinks

Key new product launches focus on premiumisation

  • Summary 5 Key New Product Developments 2014

TERRITORY KEY TRENDS AND DEVELOPMENTS

East and Northeast India

North India

South India

West India

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

Trends

Competitive Landscape

Prospects

MARKET BACKGROUND

Legislation

  • Table 21 Number of On-trade Establishments by Type 2009-2014

TAXATION AND DUTY LEVIES

  • Summary 6 Taxation and Duty Levies on Alcoholic Drinks 2014
  • Table 22 Central Customs Duty
  • Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
  • Table 24 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 25 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
  • Table 26 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 27 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
  • Table 28 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 29 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 30 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014

MARKET DATA

  • Table 31 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
  • Table 32 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
  • Table 33 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
  • Table 34 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
  • Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
  • Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
  • Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
  • Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
  • Table 39 Sales of Alcoholic Drinks by Region: Total Volume 2009-2014
  • Table 40 Sales of Alcoholic Drinks by Region: Total Value 2009-2014
  • Table 41 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2009-2014
  • Table 42 Sales of Alcoholic Drinks by Region: % Total Value Growth 2009-2014
  • Table 43 Sales of Alcoholic Drinks by Urban vs Rural: % Off-trade Value 2014
  • Table 44 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
  • Table 45 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
  • Table 46 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
  • Table 47 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  • Table 48 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  • Table 49 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  • Table 50 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
  • Table 51 Forecast Sales of Alcoholic Drinks by Region: Total Volume 2014-2019
  • Table 52 Forecast Sales of Alcoholic Drinks by Region: Total Value 2014-2019
  • Table 53 Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2014-2019
  • Table 54 Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2014-2019

DEFINITIONS

Published data comparisons

  • Table 55 Consumer Expenditure on Alcoholic Drinks 2009-2014

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Beer
    • Dark Beer
      • Ale
      • Sorghum
      • Weissbier/Weizen/Wheat Beer
    • Lager
      • Flavoured/Mixed Lager
      • Standard Lager
        • Premium Lager
          • Domestic Premium Lager
          • Imported Premium Lager
        • Mid-Priced Lager
          • Domestic Mid-Priced Lager
          • Imported Mid-Priced Lager
        • Economy Lager
          • Domestic Economy Lager
          • Imported Economy Lager
      • Lager by Origin
        • Domestic Lager
          • Domestic Premium Lager
          • Domestic Mid-Priced Lager
          • Domestic Economy Lager
        • Imported Lager
          • Imported Premium Lager
          • Imported Mid-Priced Lager
          • Imported Economy Lager
    • Non/Low Alcohol Beer
    • Stout

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Exports by Country - Value
  • Exports by Country - Volume
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Pricing
  • Products by Ingredient
  • Trade Statistics - Value
  • Trade Statistics - Volume
  • Urban vs Rural

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

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