Domestic lager accounted for the majority of market volume and value in 2022 and is set to continue to do so throughout the forecast period, although weissbier/weizen/wheat beer is expected to experience more significant growth. Domestic lager brands such as Leo, Chang, and Singha are frequently consumed by locals across all channels.
With the maturity of the domestic economy beer segment, new product launches, while offering further innovations within existing products, are unlikely to increase consumer interest and expand the consumer base. Though the sector is forecast to recover in the near future, consumers becoming more discerning in their product choices seems to be the critical limitation on its performance.
Low alcohol content and light version reformulations appear insufficient to remove beers' unhealthy image amidst the current consumer trend towards health conscious lifestyles. Consumers are likely to require further development and a more sophisticated offer that is better for their health, as well as one that provides a better look while drinking.
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Understand the latest market trends and future growth opportunities for the Beer industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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