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Country Report

Thailand Flag Beer in Thailand

| Pages: 52

Price: US$900

About this Report

Executive Summary

TRENDS

  • In 2012, the strong economic recovery after the flooding supported the growth of standard and premium lager, as some consumers switched back to higher-end lager when confidence improved. According to the Economic and Business Forecasting Centre of the University of the Thai Chamber of Commerce, GDP growth for 2012 was 5%; recovering from negligible growth in 2011. In addition, the increase in the daily minimum wage in Bangkok and six other provinces helped to drive the consumption of economy lager, which accounted for the largest proportion of volume sales in beer, as the labour force could afford to spend more on alcoholic drinks.

COMPETITIVE LANDSCAPE

  • Owning robust brands across different price bands, such as Singha and Leo, and imported brands including Corona Extra, Miller Genuine Draft, Miller Lite and Asahi Super Dry, Boon Rawd Brewery continued to hold tight to the leadership in beer in 2012. It held the largest share of 58% in volume terms in 2012. A 32% volume share was held by the second biggest contender, Thai Beverage, and third position was unchanged in 2012, belonging to Thai Asia Pacific Brewery.

PROSPECTS

  • The volume consumption of beer is expected to demonstrate a positive performance in the forecast period, aligned with stronger signs of Thailand’s economic recovery. According to Economic and Business Forecasting Centre of University of Thai Chamber of Commerce, Thailand’s GDP for 2013 is set to post moderate growth of 5%. In early 2013, the government pledged to raise the minimum wage to Bt300 nationwide, followed by a scheme to raise the salaries of university graduates up to Bt15,000. This is projected to benefit sales of beer in Thailand, as consumers are likely to buy more beer, or trade up to purchasing standard or premium beer. In addition, AFTA (the ASEAN Free Trade Agreement) is forecast to lower tariffs, eliminating barriers to the entry of imported beers from neighbouring countries into the Thai market.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in Thailand?
  • What are the major brands in Thailand?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Beer in Thailand - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 1 Lager by Price Band 2012

CATEGORY DATA

  • Table 1 Sales of Beer by Category: Total Volume 2007-2012
  • Table 2 Sales of Beer by Category: Total Value 2007-2012
  • Table 3 Sales of Beer by Category: % Total Volume Growth 2007-2012
  • Table 4 Sales of Beer by Category: % Total Value Growth 2007-2012
  • Table 5 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
  • Table 6 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
  • Table 7 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 8 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 9 GBO Company Shares of Beer: % Total Volume 2008-2012
  • Table 10 NBO Company Shares of Beer: % Total Volume 2008-2012
  • Table 11 LBN Brand Shares of Beer: % Total Volume 2009-2012
  • Table 12 Production, Imports and Exports of Beer: Total Volume 2006-2011
  • Table 13 Imports of Beer by Country of Origin: Total Volume 2006-2011
  • Table 14 Imports of Beer by Country of Origin: Total Value 2006-2011
  • Table 15 Exports of Beer by Country of Destination: Total Volume 2006-2011
  • Table 16 Exports of Beer by Country of Destination: Total Value 2006-2011
  • Table 17 Forecast Sales of Beer by Category: Total Volume 2012-2017
  • Table 18 Forecast Sales of Beer by Category: Total Value 2012-2017
  • Table 19 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
  • Table 20 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017

Beer in Thailand - Company Profiles

Boon Rawd Brewery Co Ltd in Alcoholic Drinks (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Boon Rawd Brewery Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Boon Rawd Brewery Co Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 4 Boon Rawd Brewery Co Ltd: Competitive Position 2012

Thai Asia Pacific Brewery Co Ltd in Alcoholic Drinks (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Thai Asia Pacific Brewery Co Ltd: Key Facts
  • Summary 6 Thai Asia Pacific Brewery Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 7 Thai Asia Pacific Brewery Co Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 8 Thai Asia Pacific Brewery Co Ltd: Competitive Position 2012

Alcoholic Drinks in Thailand - Industry Context

EXECUTIVE SUMMARY

Rapid economic rebound boosts the consumption of alcoholic drinks

White spirits, mixed spirits and spirit-based RTDs see growth potential

The biggest domestic players continue to dominate alcoholic drinks

Off-trade leads, but the on-trade channel also plays an important role

Optimistic trend backed by signs of economic recovery and brand efforts

KEY TRENDS AND DEVELOPMENTS

The rebound of the economy benefits premium brands in alcoholic drinks

Brands shift their focus to below-the-line marketing activities

Young Thai consumers explore new alternatives in alcoholic drinks

Key new product launches

  • Summary 9 Key New Product Developments 2011-2012

Specialist retailers

  • Summary 10 Leading Specialist Retailers 2012

Market merger and acquisition activity

  • Summary 11 Merger and Acquisition Activity 2011-2012

MARKET BACKGROUND

Legislation

  • Table 21 Number of On-trade Establishments by Type 2007-2012

TAXATION AND DUTY LEVIES

  • Table 22 Taxation and Duty Levies on Alcoholic Drinks 2012
  • Summary 12 Import Tax on Alcoholic Drinks 2012 (% ad valorem)
  • Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
  • Table 24 Selling Margin of a Typical Beer Brand 2012 – Chang
  • Table 25 Selling Margin of a Typical Wine Brand 2012 – Penfolds Bin 128
  • Table 26 Selling Margin of a Typical Spirits Brand 2012 – 100 Pipers 8 YO

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

MARKET INDICATORS

  • Table 27 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012

MARKET DATA

  • Table 28 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
  • Table 29 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
  • Table 30 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
  • Table 31 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
  • Table 32 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
  • Table 33 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
  • Table 34 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
  • Table 35 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
  • Table 36 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
  • Table 37 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
  • Table 38 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
  • Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
  • Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
  • Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
  • Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 13 Research Sources

Segmentation

This market research report includes the following:

  • Beer
    • Dark Beer
      • Lager
        • Premium Lager
          • Domestic Premium Lager
          • Imported Premium Lager
        • Standard Lager
          • Domestic Standard Lager
          • Imported Standard Lager
        • Economy Lager
          • Domestic Economy Lager
          • Imported Economy Lager
      • Lager by Origin
        • Domestic Lager
          • Domestic Premium Lager
          • Domestic Standard Lager
          • Domestic Economy Lager
        • Imported Lager
          • Imported Premium Lager
          • Imported Standard Lager
          • Imported Economy Lager
      • Low/Non- Alcohol Beer
        • Low Alcohol Beer
        • Non-Alcoholic Beer
      • Stout

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Pricing
    • Exports by Country - Value
    • Exports by Country - Volume
    • Imports by Country - Value
    • Imports by Country - Volume
    • Off-trade vs On-trade
    • Products by Ingredient
    • Trade Statistics - Value
    • Trade Statistics - Volume

    Market size details:

    • Off-trade volume
    • Off-trade volume % growth
    • Off-trade volume per capita
    • On-trade volume
    • On-trade volume % growth
    • On-trade volume per capita
    • Total volume
    • Total volume % growth
    • Total volume per capita
    • Off-trade value retail selling price % growth
    • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price % growth
    • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price % growth
    • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price % growth
    • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price % growth
    • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price % growth
    • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade rtd volume
    • Off-trade rtd volume % growth
    • Off-trade rtd volume per capita
    • On-trade rtd volume
    • On-trade rtd volume % growth
    • On-trade rtd volume per capita
    • Total rtd volume
    • Total rtd volume % growth
    • Total rtd volume per capita
    • Off-trade volume litres of pure alcohol
    • Off-trade volume litres of pure alcohol % growth
    • Off-trade volume litres of pure alcohol per capita
    • On-trade volume litres of pure alcohol
    • On-trade volume litres of pure alcohol % growth
    • On-trade volume litres of pure alcohol per capita
    • Total volume litres of pure alcohol
    • Total volume litres of pure alcohol % growth
    • Total volume litres of pure alcohol per capita

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