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Country Report

Thailand Flag Beer in Thailand

| Pages: 42

Price: US$900

About this Report

Executive Summary

TRENDS

  • In 2013, overall beer in Thailand was impacted by a sharp increase in price offerings across the category. Even though certain positive factors such as an increase in the daily minimum wage and wide presence of imported beer, the category recorded negative growth in volume terms due to strong tax hikes leading to higher costs in the supply chain. In fact, the majority of consumption of beer in Thailand relied on domestic economy and standard lager; a number of Thai drinkers were rather price-sensitive and the demand shrunk after the price increment.

COMPETITIVE LANDSCAPE

  • Due to its wide portfolio and strong brand loyalty, Boon Rawd Brewery Co Ltd managed to maintain its leading position in beer in 2013 with volume share of 58%. Boon Rawd offers its owned brands of Singha and Leo and marketing international brands of Asahi Super Dry, Corona Extra and Miller. The second leading company was Thai Beverage Plc with 32% volume share due to its aggressive marketing activities supporting sales performance thoughout the year. The third and fourth positions were left for Thai Asia Pacific Brewery Co Ltd and San Miguel Beer (Thailand) Ltd with volume share of 5% and 1% respectively.

PROSPECTS

  • Beer is predicted to experience some signs of recovery towards the end of the forecast period. While demand for beer will continue to greatly rely on price-sensitive consumers, the sales performance will be impacted by the sharp increase in price in 2013 and the effect is expected to remain. Nonetheless, beer is predicted to be a more dynamic environment since key players will pay close attention to consumer behaviour and they will place greater efforts in boosting demand among drinkers. There are likely to be more positive signs of economic recovery in Thailand but other negative macro-economic factors such as political uncertainty might remain and the future step might be left unclear.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in Thailand?
  • What are the major brands in Thailand?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Beer in Thailand - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 1 Lager by Price Band 2013

CATEGORY DATA

  • Table 1 Sales of Beer by Category: Total Volume 2008-2013
  • Table 2 Sales of Beer by Category: Total Value 2008-2013
  • Table 3 Sales of Beer by Category: % Total Volume Growth 2008-2013
  • Table 4 Sales of Beer by Category: % Total Value Growth 2008-2013
  • Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2008-2013
  • Table 6 Sales of Beer by Off-trade vs On-trade: Value 2008-2013
  • Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 9 GBO Company Shares of Beer: % Total Volume 2009-2013
  • Table 10 NBO Company Shares of Beer: % Total Volume 2009-2013
  • Table 11 LBN Brand Shares of Beer: % Total Volume 2010-2013
  • Table 12 Production, Imports and Exports of Beer: Total Volume 2007-2012
  • Table 13 Imports of Beer by Country of Origin: Total Volume 2007-2012
  • Table 14 Imports of Beer by Country of Origin: Total Value 2007-2012
  • Table 15 Exports of Beer by Country of Destination: Total Volume 2007-2012
  • Table 16 Exports of Beer by Country of Destination: Total Value 2007-2012
  • Table 17 Forecast Sales of Beer by Category: Total Volume 2013-2018
  • Table 18 Forecast Sales of Beer by Category: Total Value 2013-2018
  • Table 19 Forecast Sales of Beer by Category: % Total Volume Growth 2013-2018
  • Table 20 Forecast Sales of Beer by Category: % Total Value Growth 2013-2018

Beer in Thailand - Company Profiles

Boon Rawd Brewery Co Ltd in Alcoholic Drinks (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Boon Rawd Brewery Co Ltd: Key Facts
  • Summary 3 Boon Rawd Brewery Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 4 Boon Rawd Brewery Co Ltd: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 5 Boon Rawd Brewery Co Ltd: Competitive Position 2013

Thai Beverage PCL in Alcoholic Drinks (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Thai Beverage PCL: Key Facts
  • Summary 7 Thai Beverage PCL: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Thai Beverage PCL: Competitive Position 2013

Alcoholic Drinks in Thailand - Industry Context

EXECUTIVE SUMMARY

Unsupportive market atmosphere decelerates alcoholic drinks

Beer sales lose speed; pulling down overall consumption

Domestic players continue to drive performance

On-trade experiences more dynamic environment

Steady growth is expected for the forecast period

KEY TRENDS AND DEVELOPMENTS

Changes on legislation and taxation impact on alcoholic drinks sales

Players employ marketing activities to boost up sales

Online retailing penetration

Key new product launches

  • Summary 9 Key New Product Developments 2013

MARKET BACKGROUND

Legislation

  • Table 21 Number of On-trade Establishments by Type 2008-2013

TAXATION AND DUTY LEVIES

  • Summary 10 Taxation and Duty Levies on Alcoholic Drinks 2013
  • Summary 11 Excise Tax Formula
  • Table 22 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2013
  • Table 23 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2013
  • Table 24 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2013
  • Table 25 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2013

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 26 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013

MARKET DATA

  • Table 27 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
  • Table 28 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
  • Table 29 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
  • Table 30 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
  • Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
  • Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
  • Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
  • Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
  • Table 35 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
  • Table 36 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
  • Table 37 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
  • Table 38 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
  • Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
  • Table 40 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
  • Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 12 Research Sources

Segmentation

This market research report includes the following:

  • Beer
    • Dark Beer
      • Ale
      • Sorghum
      • Weissbier/Wiezen/Wheat Beer
    • Lager
      • Flavoured/Mixed Lager
      • Standard Lager
        • Premium Lager
          • Domestic Premium Lager
          • Imported Premium Lager
        • Mid-Priced Lager
          • Domestic Mid-Priced Lager
          • Imported Mid-Priced Lager
        • Economy Lager
          • Domestic Economy Lager
          • Imported Economy Lager
      • Standard Lager by Origin
        • Domestic Lager
          • Domestic Premium Lager
          • Domestic Mid-Priced Lager
          • Domestic Economy Lager
        • Imported Lager
          • Imported Premium Lager
          • Imported Mid-Priced Lager
          • Imported Economy Lager
    • Non/Low Alcohol Beer
    • Stout

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Exports by Country - Value
  • Exports by Country - Volume
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Products by Ingredient
  • Trade Statistics - Value
  • Trade Statistics - Volume

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

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