The latest annual report from Heineken highlights 31 production sites in water-stressed areas, five of which are located in Mexico. Heineken claims to have reduced its water usage from 5hl of water to produce 1hl of beer in 2008 to a ratio of 3.
In March 2023, Heineken launched the non alcoholic version of Tecate under Tecate 0.0.
Environmental concerns are expected to gain relevance over the forecast period. This will be observed in tighter regulation regarding the use of plastic, water, electricity, and the handling of waste and residual water.
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Understand the latest market trends and future growth opportunities for the Beer industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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