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Country Report

Taiwan Flag Beer in Taiwan

Price: US$900

About this Report

Executive Summary

TRENDS

  • Taiwan introduced strict new drink driving legislation in June 2013, which both lowered the permissible alcohol level in drivers and higher penalties. The impact on beer consumption was immediate, affecting both on-trade and off-trade sales. This led to total volume sales for beer seeing a decline in 2013 after it saw a positive growth in 2012. Sales of domestic beer declined more sharply than imported beer.

COMPETITIVE LANDSCAPE

  • Taiwan Tobacco & Liquor Corp remained the largest player in beer in Taiwan with a 72% volume share in 2013. The company’s position weakened slightly throughout the year due to strong competition. As an old, established brand, the company sought to create new territory for its brands and was a pioneer in developing the female consumer market.

PROSPECTS

  • Forecast volume CAGR is expected to be faster than volume CAGR over the review period. Consumers’ perception on beer is expected to change from a beverage for rough and less-educated consumers to a fun beverage. New product launches also attract female drinkers, expanding target consumers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Taiwan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in Taiwan?
  • What are the major brands in Taiwan?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Beer in Taiwan - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 1 Lager by Price Band 2013
  • Table 1 Number of Breweries 2008-2013

CATEGORY DATA

  • Table 2 Sales of Beer by Category: Total Volume 2008-2013
  • Table 3 Sales of Beer by Category: Total Value 2008-2013
  • Table 4 Sales of Beer by Category: % Total Volume Growth 2008-2013
  • Table 5 Sales of Beer by Category: % Total Value Growth 2008-2013
  • Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2008-2013
  • Table 7 Sales of Beer by Off-trade vs On-trade: Value 2008-2013
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 10 GBO Company Shares of Beer: % Total Volume 2009-2013
  • Table 11 NBO Company Shares of Beer: % Total Volume 2009-2013
  • Table 12 LBN Brand Shares of Beer: % Total Volume 2010-2013
  • Table 13 Production, Imports and Exports of Beer: Total Volume 2007-2012
  • Table 14 Imports of Beer by Country of Origin: Total Volume 2007-2012
  • Table 15 Imports of Beer by Country of Origin: Total Value 2007-2012
  • Table 16 Exports of Beer by Country of Destination: Total Volume 2007-2012
  • Table 17 Exports of Beer by Country of Destination: Total Value 2007-2012
  • Table 18 Forecast Sales of Beer by Category: Total Volume 2013-2018
  • Table 19 Forecast Sales of Beer by Category: Total Value 2013-2018
  • Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2013-2018
  • Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2013-2018

Beer in Taiwan - Company Profiles

King Car Food Industrial Co Ltd in Alcoholic Drinks (Taiwan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 King Car Food Industrial Co Ltd: Key Facts
  • Summary 3 King Car Food Industrial Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 King Car Food Industrial Co Ltd: Competitive Position 2013

Taiwan Tobacco & Liquor Corp in Alcoholic Drinks (Taiwan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Taiwan Tobacco & Liquor Corp: Key Facts
  • Summary 6 Taiwan Tobacco & Liquor Corp: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Taiwan Tobacco & Liquor Corp: Competitive Position 2013

Tsingtao Brewery Co Ltd in Alcoholic Drinks (Taiwan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Tsingtao Brewery Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Tsingtao Brewery Co Ltd: Competitive Position 2013

Alcoholic Drinks in Taiwan - Industry Context

EXECUTIVE SUMMARY

New drink driving legislation impacts sales

Interest in female consumers stimulates NPD

Domestic firms dominate overall sales

Convenience stores channel growing in importance

Slow return to demand expected

KEY TRENDS AND DEVELOPMENTS

Strict new drink driving legislation comes into effect across Taiwan

Manufacturers target female consumers

Low consumer confidence despite economic growth

New product development flourishing

  • Summary 10 Key New Product Developments 2013

MARKET BACKGROUND

Legislation

  • Table 22 Number of On-trade Establishments by Type 2008-2013

TAXATION AND DUTY LEVIES

  • Table 23 Taxation and Duty Levies on Alcoholic Drinks 2013
  • Table 24 Typical Wholesaler and Retailer Off-Trade Mark-Ups by Selected Categories 2013
  • Table 25 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2013 - Taiwan Beer
  • Table 26 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2013 - Taiwan Beer
  • Table 27 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2013 - Jacob’s Creek
  • Table 28 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2013 - Jacob’s Creek
  • Table 29 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2013 - Johnnie Walker Black Label
  • Table 30 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2013 - Johnnie Walker Black Label

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 31 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013

MARKET DATA

  • Table 32 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
  • Table 33 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
  • Table 34 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
  • Table 35 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
  • Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
  • Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
  • Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
  • Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
  • Table 40 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
  • Table 41 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
  • Table 42 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
  • Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
  • Table 44 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
  • Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
  • Table 46 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Beer
    • Dark Beer
      • Ale
      • Sorghum
      • Weissbier/Wiezen/Wheat Beer
    • Lager
      • Flavoured/Mixed Lager
      • Standard Lager
        • Premium Lager
          • Domestic Premium Lager
          • Imported Premium Lager
        • Mid-Priced Lager
          • Domestic Mid-Priced Lager
          • Imported Mid-Priced Lager
        • Economy Lager
          • Domestic Economy Lager
          • Imported Economy Lager
      • Standard Lager by Origin
        • Domestic Lager
          • Domestic Premium Lager
          • Domestic Mid-Priced Lager
          • Domestic Economy Lager
        • Imported Lager
          • Imported Premium Lager
          • Imported Mid-Priced Lager
          • Imported Economy Lager
    • Non/Low Alcohol Beer
    • Stout

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Exports by Country - Value
  • Exports by Country - Volume
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Products by Ingredient
  • Trade Statistics - Value
  • Trade Statistics - Volume
  • Ale By Type

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

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