print

Country Report

Taiwan Flag Beer in Taiwan

| Pages: 33

Price: US$990

About this Report

Executive Summary

TRENDS

  • In 2014, many beer activities were held in Taiwan including the FIFA World Cup and Asia Beer Cup, benefiting sponsors and overall driving growth of beer, as consumers enjoy drinking beer in bars and at home when watching the events on television.

COMPETITIVE LANDSCAPE

  • Taiwan Tobacco & Liquor Corp held a 70% total volume share of beer in 2014. The company is a government-owned enterprise that dominated alcohol manufacturing for many years. Taiwan Tobacco & Liquor Corp’s brand Taiwan Beer has an old brand image, and therefore the company collaborated with domestic professional basketball team "Taiwan Beer" to establish a younger brand image. The company constantly launches new products to compete with foreign brands and maintain its share.

PROSPECTS

  • Beer in Taiwan is projected to record a 2% total volume CAGR over the forecast period. Younger and female consumers will drive sales with retailers and manufacturers introducing new packaging, brands and flavours. As beer matures, more premium restaurants are expected to supply craft beer reflecting their quality. Intense competition is projected to boost activity and drive growth rates over the forecast period. More foreign brands are expected to compete with existing brands.

GET MORE FOR LESS!


For orders of 3 or more reports, in addition to your multi-purchase discount, we will provide any strategy or global briefing absolutely free.

Please contact a web site agent using the chat box or complete the form here to receive your free strategic briefing. 



Samples (FAQs about samples):

doc_pdf.pngSample Beer Market Research Report

doc_excel_table.pngSample Beer Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Taiwan with research from Euromonitor's team of in- country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Taiwan market research report inclyudes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in Taiwan?
  • What are the major brands in Taiwan?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Beer in Taiwan - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 1 Lager by Price Band 2014
  • Table 1 Number of Breweries 2009-2014

CATEGORY DATA

  • Table 2 Sales of Beer by Category: Total Volume 2009-2014
  • Table 3 Sales of Beer by Category: Total Value 2009-2014
  • Table 4 Sales of Beer by Category: % Total Volume Growth 2009-2014
  • Table 5 Sales of Beer by Category: % Total Value Growth 2009-2014
  • Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2009-2014
  • Table 7 Sales of Beer by Off-trade vs On-trade: Value 2009-2014
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2009-2014
  • Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2009-2014
  • Table 10 GBO Company Shares of Beer: % Total Volume 2010-2014
  • Table 11 NBO Company Shares of Beer: % Total Volume 2010-2014
  • Table 12 LBN Brand Shares of Beer: % Total Volume 2011-2014
  • Table 13 Production, Imports and Exports of Beer: Total Volume 2008-2013
  • Table 14 Imports of Beer by Country of Origin: Total Volume 2008-2013
  • Table 15 Imports of Beer by Country of Origin: Total Value 2008-2013
  • Table 16 Exports of Beer by Country of Destination: Total Volume 2008-2013
  • Table 17 Exports of Beer by Country of Destination: Total Value 2008-2013
  • Table 18 Forecast Sales of Beer by Category: Total Volume 2014-2019
  • Table 19 Forecast Sales of Beer by Category: Total Value 2014-2019
  • Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2014-2019
  • Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2014-2019

Beer in Taiwan - Company Profiles

King Car Food Industrial Co Ltd in Alcoholic Drinks (Taiwan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 King Car Food Industrial Co Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 3 King Car Food Industrial Co Ltd: Competitive Position 2014

Taiwan Tobacco & Liquor Corp in Alcoholic Drinks (Taiwan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Taiwan Tobacco & Liquor Corp: Key Facts
  • Summary 5 Taiwan Tobacco & Liquor Corp: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 Taiwan Tobacco & Liquor Corp: Competitive Position 2014

Tsingtao Brewery Corp Taiwan in Alcoholic Drinks (Taiwan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Tsingtao Brewery Corp Taiwan: Key Facts

COMPETITIVE POSITIONING

  • Summary 8 Tsingtao Brewery Corp Taiwan: Competitive Position 2014

Alcoholic Drinks in Taiwan - Industry Context

EXECUTIVE SUMMARY

Effect of drink driving legislation levels out – import taxation results in a drop in unit prices

Female and younger consumers become target customers

Activities and promotions attract attention

On-trade faces gradual expansion of off-trade

Domestic brands clearly lead forecast sales

KEY TRENDS AND DEVELOPMENTS

Key new product launches

Innovative marketing and promotion increase in importance

Target audience transfers to younger and female consumers

Off-trade controls alcohol sales performance

  • Summary 9 Key New Product Developments 2014

MARKET BACKGROUND

Legislation

  • Table 22 Number of On-trade Establishments by Type 2009-2014

TAXATION AND DUTY LEVIES

  • Table 23 Taxation and Duty Levies on Alcoholic Drinks 2014
  • Table 24 Typical Wholesaler and Retailer Off-Trade Mark-Ups by Selected Categories 2014
  • Table 25 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2014 - Taiwan Beer
  • Table 26 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2014 - Taiwan Beer
  • Table 27 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2014 - Jacob’s Creek
  • Table 28 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2014 - Jacob’s Creek
  • Table 29 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2014 - Johnnie Walker Black Label
  • Table 30 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2014 - Johnnie Walker Black Label

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 31 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014

MARKET DATA

  • Table 32 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
  • Table 33 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
  • Table 34 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
  • Table 35 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
  • Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
  • Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
  • Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
  • Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
  • Table 40 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
  • Table 41 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
  • Table 42 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
  • Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  • Table 44 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  • Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  • Table 46 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Beer
    • Dark Beer
      • Ale
      • Sorghum
      • Weissbier/Weizen/Wheat Beer
    • Lager
      • Flavoured/Mixed Lager
      • Standard Lager
        • Premium Lager
          • Domestic Premium Lager
          • Imported Premium Lager
        • Mid-Priced Lager
          • Domestic Mid-Priced Lager
          • Imported Mid-Priced Lager
        • Economy Lager
          • Domestic Economy Lager
          • Imported Economy Lager
      • Lager by Origin
        • Domestic Lager
          • Domestic Premium Lager
          • Domestic Mid-Priced Lager
          • Domestic Economy Lager
        • Imported Lager
          • Imported Premium Lager
          • Imported Mid-Priced Lager
          • Imported Economy Lager
    • Non/Low Alcohol Beer
    • Stout

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Ale By Type
  • Exports by Country - Value
  • Exports by Country - Volume
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Pricing
  • Products by Ingredient
  • Trade Statistics - Value
  • Trade Statistics - Volume

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here