The rapid growth of the craft beer industry will continue to lead to innovation across the forecast period. Releases will focus on new beer flavours, many of which will be tailored for the local seasons.
A number of Taiwan beers, amongst other products, are facing import bans by the Chinese government due to tensions between the two regions. While Taiwan brands are actively working with the government to enable these export bans to be lifted, the market is under threat, as beer is a commodity that mainland China can find alternative trading partners for.
Non/low alcohol beer is seen to have a bright future in Taiwan, with it tapping into the growing trend for reducing your alcohol intake for health and social reasons. Non-alcoholic beer also has the advantage of being available on e-commerce platforms such as momo.
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Understand the latest market trends and future growth opportunities for the Beer industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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