Executive Summary

Nov 2019
PROSPECTS
Growing demand for convenience favours growth of table and cooking sauces and powders that shorten time spent on preparing meals

Value growth of sauces, dressings and condiments improved in 2019 over the previous year, with table sauces, such as barbecue sauces and oyster sauces, and pasta sauces recording especially strong growth over the year. Barbecue sauces saw the highest growth in 2019 and is expected to post the highest current value CAGR over the forecast period, as it provides convenience and consistency in flavour; it also has greater growth potential given that it is the second smallest category within table sauces, next to mustard.

Knorr and Crispy Fry introduce major seasoning and fish breading mix launches with great fanfare

Knorr SavorRich Liquid Meaty Seasoning, the first liquid meaty seasoning from Knorr, was a major new launch in 2019. It comes in two variants – pork and chicken – and three pack sizes, including a sachet.

Sysu International creates a Tabasco event to promote more interest in using spicy flavours

Filipinos like sweet flavoured food. However, in 2019 Sysu International invited foodservice players and food manufacturers in the Philippines to be more open to using spicy flavours.

COMPETITIVE LANDSCAPE
Ajinomoto maintains its lead on the strength of near monopoly in monosodium glutamate

The top three companies operating in sauces, dressings and condiments remained the same in 2019. Ajinomoto Philippines remained the leader, maintaining the strength it derives from its brands Ajinomoto (which holds a nearly 100% value share in monosodium glutamate and leads in dry sauces) and Crispy Fry (under “other” sauces, dressings and condiments).

Del Monte enjoys a turnaround in 2019 after suffering a retail sales decline in 2019 while transitioning to a different distributor

Del Monte Philippines saw its sales contract in 2018, largely due to its transition to a new distributor for traditional grocery retailers, which account for 50% of the company’s sales in the country. Its aim was to widen and strengthen its retail distribution; its foodservice distribution remained intact.

“Refill Revolution” events to reduce packaging waste could negatively impact retail sales of packaged products if the movement grows and spreads

Some local government units held “Refill Revolution” events in 2018-2019 as a way to address the problem of packaging waste. In these events, consumers were allowed to refill their own containers with condiments (such as soy sauce and vinegar) and household products (such as dishwashing liquid and fabric conditioner), which they could also purchase at a discounted price.

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Sauces, Dressings and Condiments in the Philippines

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sauces, dressings and condiments industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sauces, dressings and condiments industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sauces, dressings and condiments in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sauces, dressings and condiments in Philippines?
  • What are the major brands in Philippines?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How much are consumers willing to pay for convenience?
  • What are sales opportunities for healthier products (ie, low-fat, low-salt)?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Sauces, Dressings and Condiments in the Philippines - Category analysis

HEADLINES

PROSPECTS

Growing demand for convenience favours growth of table and cooking sauces and powders that shorten time spent on preparing meals
Knorr and Crispy Fry introduce major seasoning and fish breading mix launches with great fanfare
Sysu International creates a Tabasco event to promote more interest in using spicy flavours

COMPETITIVE LANDSCAPE

Ajinomoto maintains its lead on the strength of near monopoly in monosodium glutamate
Del Monte enjoys a turnaround in 2019 after suffering a retail sales decline in 2019 while transitioning to a different distributor
“Refill Revolution” events to reduce packaging waste could negatively impact retail sales of packaged products if the movement grows and spreads

CATEGORY DATA

Table 1 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 2 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 3 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 4 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 5 Sales of Cooking Sauces by Type: % Value 2014-2019
Table 6 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 7 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 8 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 9 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 10 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 11 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024

Packaged Food in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Increased spending power supports faster value growth of packaged food in 2019
Along with other packaged food developments, a plethora of new products are introduced to meet demand for convenient, healthy, interesting and indulgent food
While Universal Robina maintains its overall lead, the competitive landscape sees significant expansion and other new developments in 2018-2019
Distribution developments include new players, acquisitions and some drop-outs, while modern grocery retailers continue to dominate sales
Ongoing demand for healthier, convenient and indulgent food will ensure continued growth for packaged food in the Philippines

FOODSERVICE

Sales to Foodservice
Beyond Meat’s plant-based meat substitutes, currently sold by bulk/wholesale only, are gaining traction in restaurants seeking to capitalise on demand for healthy and environmentally friendly products
Arla Pro, a dairy foodservice concept created for professionals, is launched at a major event featuring renowned chefs from throughout Southeast Asia demonstrating the use and versatility of Arla products
Sysu International hosts Taste Setters workshop to generate interest among foodservice players and food manufacturers in spicy up their menus and products with Tabasco dry mixes
Consumer Foodservice
Despite inflationary environment and related uncertainties, consumers with higher disposable incomes still choose to dine out, as some but not all foodservice operators choose not to raise their prices
Convenience stores limited-services restaurants are performing well, drive by ongoing rollouts of new concept stores, widening selection of ready meals, snacks and other food and increased dining space
Use of food delivery mobile apps continues to drive rapid growth of home delivery
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources