Value growth of sauces, dressings and condiments improved in 2019 over the previous year, with table sauces, such as barbecue sauces and oyster sauces, and pasta sauces recording especially strong growth over the year. Barbecue sauces saw the highest growth in 2019 and is expected to post the highest current value CAGR over the forecast period, as it provides convenience and consistency in flavour; it also has greater growth potential given that it is the second smallest category within table sauces, next to mustard.
Knorr SavorRich Liquid Meaty Seasoning, the first liquid meaty seasoning from Knorr, was a major new launch in 2019. It comes in two variants – pork and chicken – and three pack sizes, including a sachet.
Filipinos like sweet flavoured food. However, in 2019 Sysu International invited foodservice players and food manufacturers in the Philippines to be more open to using spicy flavours.
The top three companies operating in sauces, dressings and condiments remained the same in 2019. Ajinomoto Philippines remained the leader, maintaining the strength it derives from its brands Ajinomoto (which holds a nearly 100% value share in monosodium glutamate and leads in dry sauces) and Crispy Fry (under “other” sauces, dressings and condiments).
Del Monte Philippines saw its sales contract in 2018, largely due to its transition to a new distributor for traditional grocery retailers, which account for 50% of the company’s sales in the country. Its aim was to widen and strengthen its retail distribution; its foodservice distribution remained intact.
Some local government units held “Refill Revolution” events in 2018-2019 as a way to address the problem of packaging waste. In these events, consumers were allowed to refill their own containers with condiments (such as soy sauce and vinegar) and household products (such as dishwashing liquid and fabric conditioner), which they could also purchase at a discounted price.
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This industry report originates from Passport, our Packaged Food market research database.