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Country Report

Morocco Flag Consumer Electronics in Morocco

| Pages: 66

Price: US$2,640

About this Report

EXECUTIVE SUMMARY

Consumer electronics sustains growth in 2015 because of urbanisation and rising incomes in the country

Consumer electronics are very popular in Morocco, especially amongst young adults. The fact that a large number of people are moving from rural towards urban areas in Morocco enlarged the consumer base for consumer electronics, as these people can access such products more easily. Moreover, the growing purchasing power of Moroccan consumers also played a central role in stimulating sales of consumer electronics, especially tablets and smartphones, as people are leading hectic lifestyles and are therefore always on-the-go. In addition, the fact that the Moroccan government is equipping all its public administrative institutions with computers and printers also pushed sales in 2015.

Portable consumer electronics continues to record very strong growth in 2015, mainly thanks to tablets and smartphones

In Morocco, consumers continued to shift from laptops and desktops towards tablets and smartphones in 2015. This is mostly due to the fact that tablets and smartphones nowadays offer very high-quality features such as cameras and Bluetooth. Moreover, the fact that a large number of young people in the country are becoming very attached to the internet, and as they lead hectic lifestyles, they are now switching to portable devices such as tablets and smartphones, as they are easy to carry and use throughout the day, especially as many people are involved in daily work or studies. The launch of 3G and 4G by the majority of telecommunications companies, such as Meditel, Inwi and Maroc Telecom, also allows people to access very fast internet services on their portable devices.

Domestic brands continue to be outperformed by international brands in 2015

International brands are still outperforming local brands in Morocco, especially strong and recognisable brands such as Sony, Samsung, LG and Bosch. In addition, the fact that these brands have very strong financial capital has allowed them to find strong local partners which can reach a large number of consumers all over the country, and also sell through different distribution channels, therefore recording high value and volume sales. In addition, international players such as Sony and Samsung benefit from their international advertisements, which are broadcast online or through different satellite channels aired online.

Electronics and appliance specialist retailers still dominates distribution in Morocco in 2015

Electronics and appliance specialist retailers still accounted for the bulk of sales in consumer electronics in 2015. Electroplanet and Microchoix are still expanding their outlet numbers, and not just in the major cities in the country. This is in order to strengthen their presence nationwide, and also to respond to the growing demand for consumer electronics all over the country. In addition, such retailers are also trying to open new outlets in strategic locations which enjoy growing populations and levels of income in order to be able to get more contracts with consumer electronics manufacturers.

Demand for consumer electronics will continue to grow in Morocco, due to urbanisation and rising incomes over the forecast period

Consumer electronics is expected to see a positive performance over the forecast period 2015-2020. This will mainly be due to urbanisation in the country, and also to the rising incomes of Moroccan households. A large number of people nowadays consider having a computer and internet access at home to be a necessity, especially with the growing offers of internet subscriptions for both home-based computers and mobile devices such as phones, making the internet more accessible. In addition, a large number of people are becoming very attached to consumer electronics, as they consider them necessary for their daily activities.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Morocco for free:

The Consumer Electronics in Morocco market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Electronics in Morocco?
  • What is the fastest growing product category?
  • What consumer electronics segments are growing the fastest?
  • What are the major technology trends in new consumer electronics products?
  • How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
  • How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Table of Contents

Consumer Electronics in Morocco - Industry Overview

EXECUTIVE SUMMARY

Consumer electronics sustains growth in 2015 because of urbanisation and rising incomes in the country

Portable consumer electronics continues to record very strong growth in 2015, mainly thanks to tablets and smartphones

Domestic brands continue to be outperformed by international brands in 2015

Electronics and appliance specialist retailers still dominates distribution in Morocco in 2015

Demand for consumer electronics will continue to grow in Morocco, due to urbanisation and rising incomes over the forecast period

KEY TRENDS AND DEVELOPMENTS

Economic outlook in Morocco

Retailing in Morocco

International players will continue to lead consumer electronics in Morocco over the forecast period

MARKET DATA

  • Table 1 Sales of Consumer Electronics by Category: Volume 2010-2015
  • Table 2 Sales of Consumer Electronics by Category: Value 2010-2015
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2010-2015
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2011-2015
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2012-2015
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2010-2015
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2015-2020
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2015-2020
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2015-2020

SOURCES

  • Summary 1 Research Sources

Consumer Electronics in Morocco - Company Profiles

Marjane Holding SA in Consumer Electronics (Morocco)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Marjane Holding’s: Key Facts
  • Summary 3 Marjane Holdin’s: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 4 Electroplanet: Competitive Position 2014

YOOZ Group in Consumer Electronics (Morocco)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 YOOZ Group: Key Facts
  • Summary 6 YOOZ Group: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 7 YOOZ Group: Competitive Position 2015

Computers and Peripherals in Morocco - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 12 Sales of Computers and Peripherals by Category: Volume 2010-2015
  • Table 13 Sales of Computers and Peripherals by Category: Value 2010-2015
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2010-2015
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2010-2015
  • Table 16 Sales of Computers by Category: Business Volume 2010-2015
  • Table 17 Sales of Computers by Category: Business Value MSP 2010-2015
  • Table 18 Sales of Computers by Category: Busines Volume Growth 2010-2015
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2010-2015
  • Table 20 Sales of Laptops by Form Factor 2015
  • Table 21 Sales of Tablets by Form Factor 2015
  • Table 22 Sales of Tablets by Operating System 2010-2015
  • Table 23 NBO Company Shares of Computers and Peripherals: % Volume 2011-2015
  • Table 24 LBN Brand Shares of Computers and Peripherals: % Volume 2012-2015
  • Table 25 Distribution of Computers and Peripherals by Channel: % Volume 2010-2015
  • Table 26 Forecast Sales of Computers and Peripherals by Category: Volume 2015-2020
  • Table 27 Forecast Sales of Computers and Peripherals by Category: Value 2015-2020
  • Table 28 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2015-2020
  • Table 29 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2015-2020
  • Table 30 Forecast Sales of Computers by Category: Business Volume 2015-2020
  • Table 31 Forecast Sales of Computers by Category: Business Value MSP 2015-2020
  • Table 32 Forecast Sales of Computers by Category: Busines Volume Growth 2015-2020
  • Table 33 Forecast Sales of Computers by Category: Business Value MSP Growth 2015-2020
  • Table 34 Forecast Sales of Laptops by Form Factor 2015-2020
  • Table 35 Forecast Sales of Tablets by Form Factor 2015-2020
  • Table 36 Forecast Sales of Tablets by Operating System 2015-2017

Home Audio and Cinema in Morocco - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 37 Sales of Home Audio and Cinema by Category: Volume 2010-2015
  • Table 38 Sales of Home Audio and Cinema by Category: Value 2010-2015
  • Table 39 Sales of Home Audio and Cinema by Category: % Volume Growth 2010-2015
  • Table 40 Sales of Home Audio and Cinema by Category: % Value Growth 2010-2015
  • Table 41 NBO Company Shares of Home Audio and Cinema: % Volume 2011-2015
  • Table 42 LBN Brand Shares of Home Audio and Cinema: % Volume 2012-2015
  • Table 43 Distribution of Home Audio and Cinema by Channel: % Volume 2010-2015
  • Table 44 Forecast Sales of Home Audio and Cinema by Category: Volume 2015-2020
  • Table 45 Forecast Sales of Home Audio and Cinema by Category: Value 2015-2020
  • Table 46 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2015-2020
  • Table 47 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2015-2020

Home Video in Morocco - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 48 Sales of Home Video by Category: Volume 2010-2015
  • Table 49 Sales of Home Video by Category: Value 2010-2015
  • Table 50 Sales of Home Video by Category: % Volume Growth 2010-2015
  • Table 51 Sales of Home Video by Category: % Value Growth 2010-2015
  • Table 52 Sales of LCD TVs by 3D vs Non 3D: % Retail Volume 2010-2015
  • Table 53 Sales of LCD TVs by Network Connectivity: % Retail Volume 2010-2015
  • Table 54 Sales of LCD TVs by Screen Type: % Retail Volume 2010-2015
  • Table 55 Sales of Plasma TVs by 3D vs Non 3D: % Retail Volume 2010-2015
  • Table 56 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2010-2015
  • Table 57 NBO Company Shares of Home Video: % Volume 2011-2015
  • Table 58 LBN Brand Shares of Home Video: % Volume 2012-2015
  • Table 59 Distribution of Home Video by Channel: % Volume 2010-2015
  • Table 60 Forecast Sales of Home Video by Category: Volume 2015-2020
  • Table 61 Forecast Sales of Home Video by Category: Value 2015-2020
  • Table 62 Forecast Sales of Home Video by Category: % Volume Growth 2015-2020
  • Table 63 Forecast Sales of Home Video by Category: % Value Growth 2015-2020
  • Table 64 Forecast Sales of LCD TVs by 3D vs Non 3D: % Retail Volume 2015-2020
  • Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2015-2020
  • Table 66 Forecast Sales of LCD TVs by Screen Type: % Retail Volume 2015-2020

Imaging Devices in Morocco - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 67 Sales of Imaging Devices by Category: Volume 2010-2015
  • Table 68 Sales of Imaging Devices by Category: Value 2010-2015
  • Table 69 Sales of Imaging Devices by Category: % Volume Growth 2010-2015
  • Table 70 Sales of Imaging Devices by Category: % Value Growth 2010-2015
  • Table 71 Sales of Digital Cameras by Type: % Retail Volume 2010-2015
  • Table 72 NBO Company Shares of Imaging Devices: % Volume 2011-2015
  • Table 73 LBN Brand Shares of Imaging Devices: % Volume 2012-2015
  • Table 74 Distribution of Imaging Devices by Channel: % Volume 2010-2015
  • Table 75 Forecast Sales of Imaging Devices by Category: Volume 2015-2020
  • Table 76 Forecast Sales of Imaging Devices by Category: Value 2015-2020
  • Table 77 Forecast Sales of Imaging Devices by Category: % Volume Growth 2015-2020
  • Table 78 Forecast Sales of Imaging Devices by Category: % Value Growth 2015-2020
  • Table 79 Forecast Sales of Digital Cameras by Type: % Retail Volume 2015-2020

In-Car Entertainment in Morocco - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 80 Sales of In-Car Entertainment by Category: Volume 2010-2015
  • Table 81 Sales of In-Car Entertainment by Category: Value 2010-2015
  • Table 82 Sales of In-Car Entertainment by Category: % Volume Growth 2010-2015
  • Table 83 Sales of In-Car Entertainment by Category: % Value Growth 2010-2015
  • Table 84 NBO Company Shares of In-Car Entertainment: % Volume 2011-2015
  • Table 85 LBN Brand Shares of In-Car Entertainment: % Volume 2012-2015
  • Table 86 Distribution of In-Car Entertainment by Channel: % Volume 2010-2015
  • Table 87 Forecast Sales of In-Car Entertainment by Category: Volume 2015-2020
  • Table 88 Forecast Sales of In-Car Entertainment by Category: Value 2015-2020
  • Table 89 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2015-2020
  • Table 90 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2015-2020

Mobile Phones in Morocco - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 91 Sales of Mobile Phones by Category: Volume 2010-2015
  • Table 92 Sales of Mobile Phones by Category: Value 2010-2015
  • Table 93 Sales of Mobile Phones by Category: % Volume Growth 2010-2015
  • Table 94 Sales of Mobile Phones by Category: % Value Growth 2010-2015
  • Table 95 Sales of Mobile Phones by Type of Contract: % Retail Volume 2010-2015
  • Table 96 Sales of Smartphones by Operating System: % Retail Volume 2010-2015
  • Table 97 Sales of Smartphones by Screen Size: % Retail Volume 2015
  • Table 98 NBO Company Shares of Mobile Phones: % Volume 2011-2015
  • Table 99 LBN Brand Shares of Mobile Phones: % Volume 2012-2015
  • Table 100 Distribution of Mobile Phones by Channel: % Volume 2010-2015
  • Table 101 Forecast Sales of Mobile Phones by Category: Volume 2015-2020
  • Table 102 Forecast Sales of Mobile Phones by Category: Value 2015-2020
  • Table 103 Forecast Sales of Mobile Phones by Category: % Volume Growth 2015-2020
  • Table 104 Forecast Sales of Mobile Phones by Category: % Value Growth 2015-2020
  • Table 105 Forecast Sales of Smartphones by Operating System: % Retail Volume 2015-2017
  • Table 106 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2015-2020

Portable Players in Morocco - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 107 Sales of Portable Players by Category: Volume 2010-2015
  • Table 108 Sales of Portable Players by Category: Value 2010-2015
  • Table 109 Sales of Portable Players by Category: % Volume Growth 2010-2015
  • Table 110 Sales of Portable Players by Category: % Value Growth 2010-2015
  • Table 111 NBO Company Shares of Portable Players: % Volume 2011-2015
  • Table 112 LBN Brand Shares of Portable Players: % Volume 2012-2015
  • Table 113 Distribution of Portable Players by Channel: % Volume 2010-2015
  • Table 114 Forecast Sales of Portable Players by Category: Volume 2015-2020
  • Table 115 Forecast Sales of Portable Players by Category: Value 2015-2020
  • Table 116 Forecast Sales of Portable Players by Category: % Volume Growth 2015-2020
  • Table 117 Forecast Sales of Portable Players by Category: % Value Growth 2015-2020

Wearable Electronics in Morocco - Category Analysis

TRENDS

Segmentation

This market research report includes the following:

  • Consumer Electronics
    • Computers and Peripherals
      • Computers
        • Desktops
        • Portable Computers
          • Laptops
          • Tablets
      • Peripherals
        • Monitors
        • Printers
    • In-Car Entertainment
      • In-Car Navigation
      • In-Car Speakers
      • In-Dash Media Players
    • In-Home Consumer Electronics
      • Home Audio and Cinema
        • Audio Separates
        • Digital Media Player Docks
        • Hi-Fi Systems
        • Home Cinema and Speaker Systems
        • Speakers
        • Other Home Audio and Cinema
      • Home Video
        • Televisions
          • Analogue TVs
          • LCD TVs
          • OLED TVs
          • Plasma TVs
          • Other Digital TVs
          • TV Combis
        • Video Players
          • BD Players
          • DVD Players
          • Video Recorders
    • Portable Consumer Electronics
      • Imaging Devices
        • Cameras
          • Analogue Cameras
          • Digital Cameras
        • Camcorders
          • Analogue Camcorders
          • Digital Camcorders
      • Mobile Phones
        • Feature Phones
        • Smartphones
      • Portable Players
        • E-Readers
        • Portable Media Players
          • Portable Multimedia Players
          • Other Portable Media Players
      • Wearable Electronics
        • Passive Wearable Electronics
        • Autonomous Wearable Electronics

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Contract Vs Others
  • Digital TVs Network Connectivity
  • Laptops by Form Factor
  • LCD TVs by Screen Type
  • Penetration Rates
  • Replacement Cycles
  • Smartphones by Screen Size
  • Smartphones by Operating System
  • Tablets by Form Factor
  • Tablets by Operating System
  • Urban vs Rural

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Business volume
  • Business volume % growth
  • Business volume per capita
  • Business value manufacturer selling price % growth
  • Business value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Business value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail and business volume
  • Retail and business volume % growth
  • Retail and business volume per capita

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