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Country Report

Morocco Flag Consumer Electronics in Morocco

| Pages: 69

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Strong review period growth due to rising income levels and government initiatives

Consumer electronics saw strong growth over the review period as a whole, being boosted by economic growth and rising disposable income levels in Morocco. Growth was also boosted by the government's investment in the country's telecommunications infrastructure, with its Maroc Numeric 2013 campaign notably boosting ownership of computers over 2009-2012. Sales growth was also linked to many consumers switching from black market and second-hand consumer electronics to products purchased via formal channels, in search of higher quality and product guarantees.

Smartphones and tablets soar as more consumers go online

Smartphones and tablets proved dynamic towards the end of the review period, with Moroccan consumers increasingly keen to surf the internet and use social networking sites. These products' multifunctionality also attracts consumers, with many using smartphones in particular for listening to music, capturing photos and video and even navigation. Sharp unit price decline for tablets and smartphones towards the end of the review period and rising disposable income levels also fuelled sales growth for these product areas.

Sales continue to be dominated by multinationals

Multinationals continued to dominate sales of consumer electronics at the end of the review period, with Samsung, Sony, Nokia and LG together dominating retail volume sales. These players benefit from strong brands and a high quality image, with their combined share increasing in 2013 thanks to innovation and price promotions. However, domestic player DBM is expected to gain share in the forecast period, following its launch of affordable smartphones and tablets in 2014.

Electronics and appliance specialist retailers fuel growth

Consumer electronics benefited from increasingly aggressive competition among the leading retailers in electronics and appliance specialist retailers towards the end of the review period, with players such as Microchoix and Marjane's Electroplanet competing heavily on price. Leading retailers also fuelled growth via an attractive internet retailing offer and strong online marketing. Hypermarkets also gained share in 2013, thanks to this channel broadening its range and offering attractive discounts.

Forecast period growth driven by multifunctional products with internet connectivity

Consumer electronics is expected to see growth rates slow only slightly in the forecast period, despite the impact of the government's Maroc Numeric 2013 initiative in the review period. Growth in the forecast period will be driven by consumers opting for affordable multifunctional consumer electronics that offer internet connectivity. Tablets and smartphones are thus set to be major growth drivers in the forecast period, particularly as these products continue to become more affordable. Many other product areas in consumer electronics will however suffer as a result of this trend, with imaging devices and portable media players notably seeing strong retail volume decline.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Morocco for free:

The Consumer Electronics in Morocco market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Electronics in Morocco?
  • What is the fastest growing product category?
  • What consumer electronics segments are growing the fastest?
  • What are the major technology trends in new consumer electronics products?
  • How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
  • How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Table of Contents

Consumer Electronics in Morocco - Industry Overview

EXECUTIVE SUMMARY

Strong review period growth due to rising income levels and government initiatives

Smartphones and tablets soar as more consumers go online

Sales continue to be dominated by multinationals

Electronics and appliance specialist retailers fuel growth

Forecast period growth driven by multifunctional products with internet connectivity

KEY TRENDS AND DEVELOPMENTS

Government fuels growth with Maroc Numeric 2013 and strong infrastructure investment

Consumers increasingly sharing and shopping online

Rural sales hindered by low incomes, low literacy rates and lack of retail development

Electronics and appliance specialist retailers fuel growth via price competition and credit offering

MARKET DATA

  • Table 1 Sales of Consumer Electronics by Category: Volume 2008-2013
  • Table 2 Sales of Consumer Electronics by Category: Value 2008-2013
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2008-2013
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2009-2013
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2010-2013
  • Table 7 Distribution of Consumer Electronics by Format: % Volume 2008-2013
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2013-2018
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2013-2018
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Consumer Electronics in Morocco - Company Profiles

Comptoir Métallurgique Marocain in Consumer Electronics (Morocco)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Comptoir Métallurgique Marocain: Key Facts
  • Summary 3 Comptoir Métallurgique Marocain: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 4 Comptoir Métallurgique Marocain: Competitive Position 2013

DBM Maroc in Consumer Electronics (Morocco)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 DBM Maroc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 DBM Maroc: Competitive Position 2013

Maroc Telecom in Consumer Electronics (Morocco)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Maroc Telecom: Key Facts
  • Summary 8 Maroc Telecom: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Microchoix Maroc SARL in Consumer Electronics (Morocco)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Microchoix Maroc SARL: Key Facts
  • Summary 10 Microchoix Maroc SARL: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 11 Microchoix Maroc SARL: Competitive Position 2013

Computers and Peripherals in Morocco - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 12 Sales of Computers and Peripherals by Category: Volume 2008-2013
  • Table 13 Sales of Computers and Peripherals by Category: Value 2008-2013
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2008-2013
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2008-2013
  • Table 16 NBO Company Shares of Computers and Peripherals: % Volume 2009-2013
  • Table 17 LBN Brand Shares of Computers and Peripherals: % Volume 2010-2013
  • Table 18 Distribution of Computers and Peripherals by Format: % Volume 2008-2013
  • Table 19 Forecast Sales of Computers and Peripherals by Category: Volume 2013-2018
  • Table 20 Forecast Sales of Computers and Peripherals by Category: Value 2013-2018
  • Table 21 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
  • Table 22 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2013-2018

Home Audio and Cinema in Morocco - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 23 Sales of Home Audio and Cinema by Category: Volume 2008-2013
  • Table 24 Sales of Home Audio and Cinema by Category: Value 2008-2013
  • Table 25 Sales of Home Audio and Cinema by Category: % Volume Growth 2008-2013
  • Table 26 Sales of Home Audio and Cinema by Category: % Value Growth 2008-2013
  • Table 27 NBO Company Shares of Home Audio and Cinema: % Volume 2009-2013
  • Table 28 LBN Brand Shares of Home Audio and Cinema: % Volume 2010-2013
  • Table 29 Distribution of Home Audio and Cinema by Format: % Volume 2008-2013
  • Table 30 Forecast Sales of Home Audio and Cinema by Category: Volume 2013-2018
  • Table 31 Forecast Sales of Home Audio and Cinema by Category: Value 2013-2018
  • Table 32 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
  • Table 33 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018

Home Video in Morocco - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 34 Sales of Home Video by Category: Volume 2008-2013
  • Table 35 Sales of Home Video by Category: Value 2008-2013
  • Table 36 Sales of Home Video by Category: % Volume Growth 2008-2013
  • Table 37 Sales of Home Video by Category: % Value Growth 2008-2013
  • Table 38 Sales of LCD TVs by Type: % Volume 2010-2013
  • Table 39 Sales of Plasma TVs by Type: % Volume 2010-2013
  • Table 40 NBO Company Shares of Home Video: % Volume 2009-2013
  • Table 41 LBN Brand Shares of Home Video: % Volume 2010-2013
  • Table 42 Distribution of Home Video by Format: % Volume 2008-2013
  • Table 43 Forecast Sales of Home Video by Category: Volume 2013-2018
  • Table 44 Forecast Sales of Home Video by Category: Value 2013-2018
  • Table 45 Forecast Sales of Home Video by Category: % Volume Growth 2013-2018
  • Table 46 Forecast Sales of Home Video by Category: % Value Growth 2013-2018
  • Table 47 Forecast Sales of LCD TVs by Type: % Volume 2013-2018
  • Table 48 Forecast Sales of Plasma TVs by Type: % Volume 2013-2018

Imaging Devices in Morocco - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 49 Sales of Imaging Devices by Category: Volume 2008-2013
  • Table 50 Sales of Imaging Devices by Category: Value 2008-2013
  • Table 51 Sales of Imaging Devices by Category: % Volume Growth 2008-2013
  • Table 52 Sales of Imaging Devices by Category: % Value Growth 2008-2013
  • Table 53 NBO Company Shares of Imaging Devices: % Volume 2009-2013
  • Table 54 LBN Brand Shares of Imaging Devices: % Volume 2010-2013
  • Table 55 Distribution of Imaging Devices by Format: % Volume 2008-2013
  • Table 56 Forecast Sales of Imaging Devices by Category: Volume 2013-2018
  • Table 57 Forecast Sales of Imaging Devices by Category: Value 2013-2018
  • Table 58 Forecast Sales of Imaging Devices by Category: % Volume Growth 2013-2018
  • Table 59 Forecast Sales of Imaging Devices by Category: % Value Growth 2013-2018

In-Car Entertainment in Morocco - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 60 Sales of In-Car Entertainment by Category: Volume 2008-2013
  • Table 61 Sales of In-Car Entertainment by Category: Value 2008-2013
  • Table 62 Sales of In-Car Entertainment by Category: % Volume Growth 2008-2013
  • Table 63 Sales of In-Car Entertainment by Category: % Value Growth 2008-2013
  • Table 64 NBO Company Shares of In-Car Entertainment: % Volume 2009-2013
  • Table 65 LBN Brand Shares of In-Car Entertainment: % Volume 2010-2013
  • Table 66 Distribution of In-Car Entertainment by Format: % Volume 2008-2013
  • Table 67 Forecast Sales of In-Car Entertainment by Category: Volume 2013-2018
  • Table 68 Forecast Sales of In-Car Entertainment by Category: Value 2013-2018
  • Table 69 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
  • Table 70 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2013-2018

Mobile Phones in Morocco - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 71 Sales of Mobile Phones by Category: Volume 2008-2013
  • Table 72 Sales of Mobile Phones by Category: Value 2008-2013
  • Table 73 Sales of Mobile Phones by Category: % Volume Growth 2008-2013
  • Table 74 Sales of Mobile Phones by Category: % Value Growth 2008-2013
  • Table 75 NBO Company Shares of Mobile Phones: % Volume 2009-2013
  • Table 76 LBN Brand Shares of Mobile Phones: % Volume 2010-2013
  • Table 77 Distribution of Mobile Phones by Format: % Volume 2008-2013
  • Table 78 Forecast Sales of Mobile Phones by Category: Volume 2013-2018
  • Table 79 Forecast Sales of Mobile Phones by Category: Value 2013-2018
  • Table 80 Forecast Sales of Mobile Phones by Category: % Volume Growth 2013-2018
  • Table 81 Forecast Sales of Mobile Phones by Category: % Value Growth 2013-2018

Portable Players in Morocco - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 82 Sales of Portable Players by Category: Volume 2008-2013
  • Table 83 Sales of Portable Players by Category: Value 2008-2013
  • Table 84 Sales of Portable Players by Category: % Volume Growth 2008-2013
  • Table 85 Sales of Portable Players by Category: % Value Growth 2008-2013
  • Table 86 NBO Company Shares of Portable Players: % Volume 2009-2013
  • Table 87 LBN Brand Shares of Portable Players: % Volume 2010-2013
  • Table 88 Distribution of Portable Players by Format: % Volume 2008-2013
  • Table 89 Forecast Sales of Portable Players by Category: Volume 2013-2018
  • Table 90 Forecast Sales of Portable Players by Category: Value 2013-2018
  • Table 91 Forecast Sales of Portable Players by Category: % Volume Growth 2013-2018
  • Table 92 Forecast Sales of Portable Players by Category: % Value Growth 2013-2018

Wearable Electronics in Morocco - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 93 Forecast Sales of Wearable Electronics by Category: Volume 2018
  • Table 94 Forecast Sales of Wearable Electronics by Category: Value 2018

Segmentation

This market research report includes the following:

  • Consumer Electronics
    • Computers and Peripherals
      • Computers
        • Desktops
        • Portable Computers
          • Laptops
          • Netbooks
          • Tablets and Other Portable Computers
      • Peripherals
        • Monitors
        • Printers
    • In-Car Entertainment
      • In-Car Navigation
      • In-Car Speakers
      • In-Dash Media Players
        • In-Dash Audio Players
        • In-Dash Video Players
    • In-Home Consumer Electronics
      • Home Audio and Cinema
        • Audio Separates
        • Digital Media Player Docks
        • Hi-Fi Systems
        • Home Cinema and Speaker Systems
        • Speakers
        • Other Home Audio and Cinema
      • Home Video
        • Televisions
          • Analogue TVs
          • Digital TVs
            • LCD TVs
            • OLED TVs
            • Plasma TVs
            • Other Digital TVs
          • TV Combis
        • Video Players
          • BD Players
          • Combi Players
          • DVD Players
          • Video Recorders
    • Portable Consumer Electronics
      • Imaging Devices
        • Cameras
          • Analogue Cameras
          • Digital Cameras
        • Camcorders
          • Analogue Camcorders
          • Digital Camcorders
      • Mobile Phones
        • Feature Phones
        • Smartphones
      • Portable Players
        • E-Readers
        • Portable Media Players
          • Portable MP3 Players
          • Portable Multimedia Players
          • Other Portable Media Players
      • Wearable Electronics
        • Passive Wearable Electronics
        • Autonomous Wearable Electronics

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Contract Vs Others
  • Digital TVs Network Connectivity
  • LCD TVs by Screen Type
  • Replacement Cycles
  • Smartphones by Operating System
  • Tablets by Operating System
  • Urban vs Rural
  • Penetration Rates

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Business volume
  • Business volume % growth
  • Business volume per capita
  • Business value manufacturer selling price % growth
  • Business value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Business value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail and business volume
  • Retail and business volume % growth
  • Retail and business volume per capita

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