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Learn moreApr 2018
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The landscape of fast food is changing significantly in Belgium. The traditionally high number of independent operators, across several fast food categories, constantly declined over the 2012-2017 period.
Led by chains such as Exki, fast casual outlets became increasingly popular over the 2013-2017 period. Fast casual operators managed to mix their focus on healthy and sustainable food with the increasingly relevant indulgence trend.
The year 2016 was difficult for Belgian foodservice: terror attacks had a strong impact on tourism, especially in Brussels; the enforcement of the black box cashier put pressure on profit margins, especially for independent operators. In this context, the development of third party online ordering companies, such as Deliveroo, Uber Eats and Takeaway.
Fast food in Belgium traditionally features a large number of independents. Given this, burger fast food chains, McDonald’s Belgium and Quick Restaurants, remained the leaders in 2017.
Two large multinational chains were missing in Belgium until 2016: Burger King and KFC. Burger King entered the Belgian market in 2017 with five outlets and plans to expand.
The health trend is expected to remain popular. In 2017, for example, leading fast casual chains such as Exki and Foodmaker banked on this trend and introduced a whole new set of healthy drinks.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Belgium with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fast Food industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fast Food in Belgium market research report includes:
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This industry report originates from Passport, our Consumer Foodservice market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.