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Learn moreApr 2018
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The ban on Sunday trading, implemented in Poland in March 2018, is expected to affect fast food in retail locations. Those companies operating only or mainly in shopping centres are afraid of a drop in turnover, since Sundays bring about 15-20% of weekly turnover.
Convenience stores fast food dominates the entire fast food category in terms of the number of premises. Petrol station operators understand that the non-fuel area, mainly the offer of good coffee and snacks, could provide a competitive advantage.
Over the last years of the review period, McDonald's went through a metamorphosis. In 2015, the company selected Poland as the first country in Europe to test its Create Your Taste service.
McDonald’s Polska Sp continued to lead fast food in Poland in 2017. Its high brand awareness comes from a large marketing budget and network throughout the country.
Some companies expanded vigorously during 2017. Red Hot Chicken chicken fast food continued to expand in 2017 after being launched in the previous year by Mastergrupa Marcin Ciesielski.
In 2017, Sfinks Polska announced plans to transform some of the smaller Sphinx restaurants into fast casual dining fast food outlets under the Spice Up! brand. Preferred locations are shopping centres, locations close to business centres, campuses/universities and high-traffic shopping streets.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Poland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fast Food industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fast Food in Poland market research report includes:
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This industry report originates from Passport, our Consumer Foodservice market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.