Fast Food in Poland

PROSPECTS

Sunday trading ban expected to pose a threat to fast food in shopping centres

The ban on Sunday trading, implemented in Poland in March 2018, is expected to affect fast food in retail locations. Those companies operating only or mainly in shopping centres are afraid of a drop in turnover, since Sundays bring about 15-20% of weekly turnover.

Foodservice offer within convenience stores fast food becomes more varied

Convenience stores fast food dominates the entire fast food category in terms of the number of premises. Petrol station operators understand that the non-fuel area, mainly the offer of good coffee and snacks, could provide a competitive advantage.

The leader focuses on delivery and digitalisation

Over the last years of the review period, McDonald's went through a metamorphosis. In 2015, the company selected Poland as the first country in Europe to test its Create Your Taste service.

COMPETITIVE LANDSCAPE

McDonald’s and AmRest Sp remain at the top

McDonald’s Polska Sp continued to lead fast food in Poland in 2017. Its high brand awareness comes from a large marketing budget and network throughout the country.

Fast food develops in various formats

Some companies expanded vigorously during 2017. Red Hot Chicken chicken fast food continued to expand in 2017 after being launched in the previous year by Mastergrupa Marcin Ciesielski.

Sfinks Polska announces the launch of new casual dining fast food concepts

In 2017, Sfinks Polska announced plans to transform some of the smaller Sphinx restaurants into fast casual dining fast food outlets under the Spice Up! brand. Preferred locations are shopping centres, locations close to business centres, campuses/universities and high-traffic shopping streets.

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