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Country Report

Fast Food in

Fast Food in the Netherlands

29 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Biggest wave of major international brands enters in two decades

Fast food sales registered another year of positive growth in 2017, benefiting from the macroeconomic improvement and higher consumer confidence and spending on foodservice since 2014. With Dutch consumers enjoying greater disposable incomes and the number of foreign tourists visiting the country still rising, fast food sales received a boost from more visitors.

The Netherlands remains popular anchor market for continental Europe

To some extent, the recent push by large major US fast food chains into the Netherlands was simply part of a more general strategy of international expansion, as a reaction to an increasingly saturated and competitive home market. This makes sense considering that many in fast food terms many European countries, including the Netherlands, are much less consolidated and large US companies can leverage their financial and operational clout against much smaller local competitors.

There are several routes open to success

Several strategies are open to international fast food chains to make a success of their presence in the Netherlands. Some brands are restricted upon entry to the Greater Amsterdam region, which boasted reliable growth in international tourist visits in recent years as well as a relatively large number of short-term expats that may be attracted by brand familiarity.

COMPETITIVE LANDSCAPE

McDonald’s remains leading brand, offering home delivery

Exploitatie McDonald’s Nederland BV remained the undisputed leading player in fast food. The company continues to benefit from first mover advantage, as it was the first major US chain to enter the Netherlands in the 1970s.

Ice cream and other fast food chains face declines

While fast food saw gains in 2016, growth was unevenly spread as independents outperformed chained counterparts. The weaker performance of fast food chains in 2017 was predominantly attributable to declines in ice cream and other fast food.

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Fast Food Market Sample Report Fast Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fast Food in Netherlands?
What are the major brands in Netherlands?
Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
Do Fast Casual restaurants have a presence in Netherlands?
What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Fast Food in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Biggest wave of major international brands enters in two decades

The Netherlands remains popular anchor market for continental Europe

There are several routes open to success

COMPETITIVE LANDSCAPE

McDonald’s remains leading brand, offering home delivery

Ice cream and other fast food chains face declines

CATEGORY DATA

Table 1 Fast Food by Category: Units/Outlets 2012-2017
Table 2 Sales in Fast Food by Category: Number of Transactions 2012-2017
Table 3 Sales in Fast Food by Category: Foodservice Value 2012-2017
Table 4 Fast Food by Category: % Units/Outlets Growth 2012-2017
Table 5 Sales in Fast Food by Category: % Transaction Growth 2012-2017
Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2012-2017
Table 7 Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2012-2017
Table 8 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2012-2017
Table 9 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2012-2017
Table 10 Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2012-2017
Table 11 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2012-2017
Table 12 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2012-2017
Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2013-2017
Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2014-2017
Table 15 Forecast Fast Food by Category: Units/Outlets 2017-2022
Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2017-2022
Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2017-2022
Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2017-2022
Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2017-2022
Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2017-2022
Table 21 Forecast Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2017-2022
Table 22 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2017-2022
Table 23 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2017-2022
Table 24 Forecast Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2017-2022
Table 25 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2017-2022
Table 26 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2017-2022

Consumer Foodservice in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Positive economic sentiment buoys strong growth in consumer foodservice

Home delivery keeps expanding rapidly

Big wave of major international brands enters the Netherlands in 2017

Independents are the primary beneficiary of current foodservice expansion

Foodservice sales expected to see healthy growth in years ahead

MARKET DATA

Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017
Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2012-2017
Table 30 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2017
Table 31 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2012-2017
Table 32 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2012-2017
Table 33 Sales in Consumer Foodservice by Food vs Drinks Split by Type: % Foodservice Value 2017
Table 34 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2017
Table 35 Sales in Consumer Foodservice by Location: % Foodservice Value 2012-2017
Table 36 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2013-2017
Table 37 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2017
Table 38 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2017
Table 39 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 40 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022

Megatrends

Country Report

Fast Food in the Netherlands

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Executive Summary

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PROSPECTS

Biggest wave of major international brands enters in two decades

The Netherlands remains popular anchor market for continental Europe

There are several routes open to success

COMPETITIVE LANDSCAPE

McDonald’s remains leading brand, offering home delivery

Ice cream and other fast food chains face declines

Samples

Overview

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Table of Contents

Fast Food in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Biggest wave of major international brands enters in two decades

The Netherlands remains popular anchor market for continental Europe

There are several routes open to success

COMPETITIVE LANDSCAPE

McDonald’s remains leading brand, offering home delivery

Ice cream and other fast food chains face declines

CATEGORY DATA

Consumer Foodservice in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Positive economic sentiment buoys strong growth in consumer foodservice

Home delivery keeps expanding rapidly

Big wave of major international brands enters the Netherlands in 2017

Independents are the primary beneficiary of current foodservice expansion

Foodservice sales expected to see healthy growth in years ahead

MARKET DATA

SOURCES

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