Executive Summary

Apr 2018
International brands continue to dominate sales

Fast food in the UK is dominated by large international brands, with this situation expected to continue over the forecast period. The convenience provided by an underlying understanding of both menus and pricing by a large proportion of UK consumers plays a notable role in protecting international brands from independent competition.

Larger scope for mechanisation than other consumer foodservice areas

While a concern, the area has come under significantly less pressure than full-service restaurant operators with regard to increasing staffing costs. Roles within fast-food outlets are generally less skilled, with technology facilitating increased mechanisation in many areas.

Future of franchising in the UK

Business models in this area are highly differentiated compared to full-service restaurants, with there being a greater proportion of franchising. While performance of brand owners remains robust, we have observed franchisee owners entering administration, with Burger King suffering particularly badly.

Positive prospects for leading players

Large corporations in this area continue to be subject to intense speculation surrounding the long-term sustainability of business models. McDonald’s is a particular focus of attention.

Importance of health trend

Health remains the most significant topic of discussion in this area, with brands adapting menus accordingly. A large number of brands with a major focus on health have performed strongly in recent years, including Leon and Itsu.

Optimising business models for delivery platforms

Previously, delivery options for many fast food consumers were highly limited. However, the growth of third-party delivery partners has facilitated convenience for consumers and revenue growth opportunities for fast food chains.

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Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in United Kingdom with research from Euromonitor's team of in-country analysts.

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If you're in the Fast Food industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in United Kingdom market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in United Kingdom?
  • What are the major brands in United Kingdom?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in United Kingdom?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.