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Country Report

Fast Food in

Fast Food in Saudi Arabia

30 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Fast food continues to flourish in Saudi Arabia

In 2017, shopping and eating out remained the leading leisure activities in Saudi Arabia, making the country an excellent choice for potential restaurant operators. High disposable incomes mean that consumers eat out regularly.

Saudization posing an increasing challenge to foodservice operators

The main aim of the government’s Saudization policy is to reduce unemployment among nationals by encouraging companies to maintain a specific Saudi national-to-expat ratio. This is a particular challenge for restaurant operators as the majority of employees in foodservice have always been non-Saudi.

Fast food operators increasingly focusing on digital advertising

The leading fast food chains in Saudi Arabia continued to invest heavily in advertising in 2017, including digital media, television, print and outdoor advertising. In addition to reinforcing brand awareness, such campaigns were used to highlight the launch of new menu items and services, as well as the opening of new outlets and promotional deals.

COMPETITIVE LANDSCAPE

Chained fast food outlets growing at a faster rate than independents in recent years

Even though Saudi Arabia’s foodservice industry has always been dominated by independent players, chained outlets, either international or local, have been growing more rapidly than independents in recent years. Key international players include McDonald's, KFC, Baskin-Robbins, Burger King and Hardee's.

Food trucks becoming more visible throughout Saudi Arabia

Food trucks offering fast food are becoming more visible in Saudi Arabia. This can be attributed to rising rental costs, the increasing popularity of outdoor activities and strong demand for catering services.

Younger consumers becoming increasingly health-conscious

Due to an increase in the country’s young population and these consumers’ rising demand for healthier food, fast food operators are having to add healthier options to their menus. Local independent brands which are owned by young entrepreneurs and offer menus which appeal to the traditional preferences of Saudi consumers continued to emerge and perform well in fast food in 2017.

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Fast Food Market Sample Report Fast Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fast Food in Saudi Arabia?
What are the major brands in Saudi Arabia?
Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
Do Fast Casual restaurants have a presence in Saudi Arabia?
What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Fast Food in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Fast food continues to flourish in Saudi Arabia

Saudization posing an increasing challenge to foodservice operators

Fast food operators increasingly focusing on digital advertising

COMPETITIVE LANDSCAPE

Chained fast food outlets growing at a faster rate than independents in recent years

Food trucks becoming more visible throughout Saudi Arabia

Younger consumers becoming increasingly health-conscious

CATEGORY DATA

Table 1 Fast Food by Category: Units/Outlets 2012-2017
Table 2 Sales in Fast Food by Category: Number of Transactions 2012-2017
Table 3 Sales in Fast Food by Category: Foodservice Value 2012-2017
Table 4 Fast Food by Category: % Units/Outlets Growth 2012-2017
Table 5 Sales in Fast Food by Category: % Transaction Growth 2012-2017
Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2012-2017
Table 7 Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2012-2017
Table 8 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2012-2017
Table 9 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2012-2017
Table 10 Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2012-2017
Table 11 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2012-2017
Table 12 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2012-2017
Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2013-2017
Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2014-2017
Table 15 Forecast Fast Food by Category: Units/Outlets 2017-2022
Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2017-2022
Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2017-2022
Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2017-2022
Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2017-2022
Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2017-2022
Table 21 Forecast Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2017-2022
Table 22 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2017-2022
Table 23 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2017-2022
Table 24 Forecast Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2017-2022
Table 25 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2017-2022
Table 26 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2017-2022

Consumer Foodservice in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Industry growth impacted by turbulent Saudi economy

Social media and technology change the consumer foodservice industry

Emerging new concepts serve to intensify the level of competition

Operators obliged to provide calorie counts

Positive growth expected over the forecast period

MARKET DATA

Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017
Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2012-2017
Table 30 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2017
Table 31 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2012-2017
Table 32 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2012-2017
Table 33 Sales in Consumer Foodservice by Food vs Drinks Split by Type: % Foodservice Value 2017
Table 34 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2017
Table 35 Sales in Consumer Foodservice by Location: % Foodservice Value 2012-2017
Table 36 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2013-2017
Table 37 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2017
Table 38 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2017
Table 39 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 40 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022

Megatrends

Country Report

Fast Food in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Fast food continues to flourish in Saudi Arabia

Saudization posing an increasing challenge to foodservice operators

Fast food operators increasingly focusing on digital advertising

COMPETITIVE LANDSCAPE

Chained fast food outlets growing at a faster rate than independents in recent years

Food trucks becoming more visible throughout Saudi Arabia

Younger consumers becoming increasingly health-conscious

Samples

Overview

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Table of Contents

Fast Food in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Fast food continues to flourish in Saudi Arabia

Saudization posing an increasing challenge to foodservice operators

Fast food operators increasingly focusing on digital advertising

COMPETITIVE LANDSCAPE

Chained fast food outlets growing at a faster rate than independents in recent years

Food trucks becoming more visible throughout Saudi Arabia

Younger consumers becoming increasingly health-conscious

CATEGORY DATA

Consumer Foodservice in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Industry growth impacted by turbulent Saudi economy

Social media and technology change the consumer foodservice industry

Emerging new concepts serve to intensify the level of competition

Operators obliged to provide calorie counts

Positive growth expected over the forecast period

MARKET DATA

SOURCES

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