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Country Report

Australia Flag Cheese in Australia

| Pages: 36

Price: US$990

About this Report

Executive Summary

TRENDS

  • Australian consumers purchased less cheese in 2015 and retail volume sales declined by 3%. Those cheese consumers which remain however are becoming increasingly passionate about cheese, with preferences gradually shifting to more premium variants and more premium brands. This was most evident in the shift towards unpackaged hard cheese, which registered current retail value growth of 6% in 2015. Unpackaged hard cheese still only has a minor share of overall cheese consumption, but the share is growing in importance as Australian living standards improve. The desire for better quality cheese is also behind the continued decline of “other processed cheese” as consumers switch from processed cheese slices – such as Kraft Singles – to the natural, unprocessed variety. This continued shift to less price-sensitive cheese options was also evident in the average unit price of cheese, which rose from A$15.94/kg in 2014 to A$16.48/kg in 2015.

COMPETITIVE LANDSCAPE

  • Lion Pty Ltd became the leading player in cheese in 2013, although its retail value share slipped from 25% in 2014 to 24% in 2015. While Lion Pty Ltd experienced competitive pressure from a variety of directions, most of this share erosion came from Aldi Stores Supermarkets Pty Ltd, and therefore from the discounters channel, in which Lion does not have a presence. Lion Pty Ltd has a particularly strong presence in premium cheese categories such as unpackaged hard cheese and soft cheese, although in the latter case it is facing growing competition from Lemnos Foods, a company that is able to offer greater brand authenticity.

PROSPECTS

  • Having experienced a significant increase over the last five years, 2014 and 2015 saw a correction in Australia’s cheese consumption, which is likely to remain lacklustre over the forecast period. The importance of cheese as an ingredient in home cooking will remain the primary driver of growth, with spreadable processed cheese continuing to deliver solid growth with a retail value CAGR of 2% (constant 2015 prices) expected over the forecast period, while the use of grated cheese – tracked by Euromonitor as part of packaged hard cheese – is also expected to grow. Packaged hard cheese will face a challenge however, with the declining popularity of sandwiches as a lunch option, as Australians explore more multicultural cuisines while also attempting to avoid carbohydrates. This is a trend that is already well established through foodservice, where hard cheese is expected to register a negative retail volume CAGR of 3% over the forecast period, due to a combination not only of the wealth of non-sandwich related lunch options, but to Australian workers increasingly skipping lunch.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in Australia?
  • What are the major brands in Australia?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Cheese in Australia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cheese by Category: Volume 2010-2015
  • Table 2 Sales of Cheese by Category: Value 2010-2015
  • Table 3 Sales of Cheese by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Cheese by Category: % Value Growth 2010-2015
  • Table 5 Sales of Spreadable Processed Cheese by Type: % Value Breakdown 2010-2015
  • Table 6 Sales of Unprocessed Cheese by Type: % Value Breakdown 2010-2015
  • Table 7 NBO Company Shares of Cheese: % Value 2011-2015
  • Table 8 LBN Brand Shares of Cheese: % Value 2012-2015
  • Table 9 Distribution of Cheese by Format: % Value 2010-2015
  • Table 10 Forecast Sales of Cheese by Category: Volume 2015-2020
  • Table 11 Forecast Sales of Cheese by Category: Value 2015-2020
  • Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Sales of Cheese by Category: % Value Growth 2015-2020

Cheese in Australia - Company Profiles

Murray Goulburn Co-operative Co Ltd in Packaged Food (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Murray Goulburn Co-operative Co Ltd: Key Facts
  • Summary 2 Murray Goulburn Co-operative Co Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Murray Goulburn Co-operative Co Ltd: Competitive Position 2015

Wesfarmers Ltd in Packaged Food (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Wesfarmers Ltd: Key Facts
  • Summary 5 Wesfarmers Ltd: Operational Indicators

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 6 Wesfarmers Limited: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 7 Wesfarmers Limited: Competitive Position 2014

Packaged Food in Australia - Industry Context

EXECUTIVE SUMMARY

Growth in packaged food slows as consumers skip meals and shift to fresh food

Is this the end of the “foodie” revolution?

Aldi now the largest player within packaged food in Australia

Supermarkets dominance beginning to weaken

Value growth to return over the forecast period

KEY TRENDS AND DEVELOPMENTS

The death of the family dinner

Australia has a snack attack

The Aldi effect

“For those who’ve come across the seas, we’ve boundless (food) to share”

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 18 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 19 Sales of Packaged Food by Category: Value 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 21 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 22 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 24 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 25 Penetration of Private Label by Category: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 27 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 28 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Cheese
    • Processed Cheese
      • Spreadable Processed Cheese
      • Other Processed Cheese
    • Unprocessed Cheese
      • Hard Cheese
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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