27 pages, Sep 2016
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Rising consumer affluence and education about different types of cheese raised the demand for more expensive cheese in 2016. At the same time, the emerging health and wellness trend encouraged more shoppers to look at the labels of products and choose more natural cheese with fewer additives, which also accelerated the shift from cheese substitutes to real cheese. Meanwhile, the trade embargo with Russia and low global raw milk prices left Lithuanian producers in even bigger crisis – most players faced overcapacity. Declining income from exports and rising local competition going encouraged companies to continue using various price-based promotions and offer lower prices to the retail chains in 2016.
Rokiskio Suris AB led with a retail value share of 26% in 2016. Over many years the company established strong positions in the category thanks to its excellent distribution network, strong brand awareness among consumers and strong promotional support for its brands through different media channels. The company had relatively few brands its portfolio compared to other dairy producers, which allowed it to concentrate on building strong brands in the category.
Over the forecast period cheese is expected to record healthy gains driven by the emerging snacking culture and rising health concerns, which should boost consumption of dairy products in Lithuania. Industry sources believe there is potential for growth in per capita consumption of cheese in Lithuania, which at the end of the review period was three times lower than in Western European countries and the lowest among the Baltic countries – Estonians consumed almost twice the quantity of cheese per capita than Lithuanians in 2016.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Lithuania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cheese industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cheese in Lithuania market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.