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Country Report

Lithuania Flag Cheese in Lithuania

| Pages: 53

Price: US$900

About this Report

Executive Summary

TRENDS

  • The companies operating in the Lithuanian dairy industry are fully aware that the growth potential in the majority of dairy categories is by now limited. In an attempt to increase their revenues, Lithuanian dairy manufacturers are launching more profitable products, with cheese emerging as one of the drivers of growth in an otherwise moribund category. Two major factors are contributing to the bend recorded in cheese. The first is visibly increasing range of cheese which is available in Lithuania. This does not necessarily mean that entirely new varieties of cheese are being offered, but merely that Lithuanian people are being introduced to types of products which have been well-known in traditional cheese-producing countries such as France and Italy for generations. The second factor contributing to the strong performance of cheese in Lithuania towards the end of the review period is the lavish spending which is being undertaken on the promotion of cheese in every conceivable channel and medium. From mass media advertising campaigns to in-store promotions and even specialist retail outlets named after a particular cheese brand, Lithuanians are being bombarded with the message that they need to pay more attention to cheese and this has led many of them to spend more on cheese.

COMPETITIVE LANDSCAPE

  • Local companies are expected to maintain the leading positions in cheese in Lithuania during 2014. With a value share of 28%, Zemaitjos Pienas AB is set to remain just ahead of Rokiskio Suris AB with a value share of 27%. These two players are set to lead a strong field of local competitors including Vilkyskiu Pienine AB with a 19% value share and Pieno Zvaigzdes with a 10% value share.

PROSPECTS

  • Lithuania’s cheese producers face one of several future scenarios, each very different from the others. On the bright side, there remains plenty of room for growth in the category as per capita consumption of cheese in Lithuania remains quite low. When combined with the increasing variety of cheese available in the country under various strong brands and the ongoing positive development of the Lithuania economy, despite the imminent slowdown in growth, this should make positive development for cheese all but certain during the forecast period. However, exports have always played a huge role in the operations of Lithuania’s leading cheese companies. Despite the fact that Lithuanian cheese can be found all over the world, the harsh reality is that Russia is the destination for a substantial proportion of Lithuania’s cheese exports. Falling levels of exports to Russia would inevitably mean higher unit prices for cheese at domestic level. Worse still, the category could suffer an invasion of cheese made in other EU countries. This would not a bad thing for sales of cheese per se and consumers would probably be delighted if this situation were to emerge. Nevertheless, a price war would almost certainly ensue, leading to value sales being compromised. It was only a few months ago that Lithuanian consumers ceased to base all of their purchasing decisions solely on unit price. The return to such economy-fixated consumer habits practices would certainly derail efforts to boost value growth in cheese in Lithuania during the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Lithuania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in Lithuania?
  • What are the major brands in Lithuania?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Cheese in Lithuania - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cheese by Category: Volume 2009-2014
  • Table 2 Sales of Cheese by Category: Value 2009-2014
  • Table 3 Sales of Cheese by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Cheese by Category: % Value Growth 2009-2014
  • Table 5 Sales of Spreadable Processed Cheese by Type: % Value Breakdown 2009-2014
  • Table 6 NBO Company Shares of Cheese: % Value 2010-2014
  • Table 7 LBN Brand Shares of Cheese: % Value 2011-2014
  • Table 8 Distribution of Cheese by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Cheese by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Cheese by Category: Value 2014-2019
  • Table 11 Forecast Sales of Cheese by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Cheese by Category: % Value Growth 2014-2019

Cheese in Lithuania - Company Profiles

Pieno Zvaigzdes AB in Packaged Food (Lithuania)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Pieno Zvaigzdes AB: Key Facts
  • Summary 2 Pieno Zvaigzdes AB: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Pieno Zvaigzdes AB: Competitive Position 2014

Packaged Food in Lithuania - Industry Context

EXECUTIVE SUMMARY

Post-recessionary recovery appears to be slowing down

Companies cater to higher-income consumers

Loyalty to Lithuanian companies continues

The grip of modern retailers as firm as ever

Slow growth ahead, with new offerings contributing the most

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 28 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 31 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 32 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 38 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 41 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 42 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 48 Sales of Packaged Food by Category: Value 2009-2014
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 51 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 52 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 53 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 54 Penetration of Private Label by Category: % Value 2009-2014
  • Table 55 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 56 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 57 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 58 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Cheese
    • Processed Cheese
      • Spreadable Processed Cheese
      • Unspreadable Processed Cheese
    • Unprocessed Cheese
      • Hard Cheese
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese
      • Spreadable Unprocessed Cheese

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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