Country Report

Cheese in Lithuania

Nov 2013 | Pages: 53

Price: US$900

About this Report

Executive Summary

TRENDS

Cheese remained one of the most popular items in the baskets of Lithuanians. Eaten on many occasions and used in many meals throughout the day, it proved to be resistant to fluctuating prices over the review period. This does not mean that there were no changes within the category. Industry sources noticed the erosion of the middle segment. Cash-strapped consumers continued to purchase cheese on the only criteria, which leads to higher supply of "cheese products", as well as frequent discounting of natural cheese. At the other end of the price spectrum, there are more expensive types of cheese, most of which are recently discovered by Lithuanians. Retailers clearly believe that there is still much room for growth, as novel varieties of cheese are heavily promoted in leaflets of supermarkets. The approach of retailers is a very calculated one: instead of offering sheer discounts (which they do, occasionally), producers and retailers invest in education of existing and potential cheese eaters.

COMPETITIVE LANDSCAPE

Rokiskio Suris AB and Žemaitijos Pienas AB are set to continue to lead cheese in 2013, holding respectively 26% and 25% value share. Pieno Zvaigzdes is predicted to rank third with 11% value share. All three leaders rely on consumer loyalty and exceptional distribution, which guarantees them presence in nearly all stores that matter the most. All producers have a wide range of cheese, covering all price segments.

PROSPECTS

Despite the already high importance of cheese in diets of Lithuanians, producers believe there is still much room for growth. This is especially true in snacking, as cheese is considered an attractive and healthier alternative to chips and other snacks. The rising popularity of gourmet shops is also leading to more sophisticated consumption, even if the phenomenon is limited to several largest cities in the country.

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Sample Cheese Market Research Report

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Lithuania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Lithuania?
What are the major brands in Lithuania?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.