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Learn more26 pages, Nov 2017
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Cheese registered current value growth of 5% in 2017, to reach sales of EUR113 million, while volumes rose by 3% to 10,700 tonnes. This represented an improvement on the performance seen over the review period as a whole. Rising consumer purchasing power and increasing knowledge about cheese drove demand towards the end of the review period, with per capita consumption rising in both volume and value terms in 2017. Lithuania has been one of the countries most severely affected by Russia’s trade embargo following the imposition of EU sanctions relating to political crises in Crimea and Ukraine. However, while overcapacity due to the decline in exports had contributed to stagnating unit prices in 2015 and 2016, the average unit price of cheese rose by 2% in 2017. This was, in part, related to lower production levels in response to the Russian embargo and intense pricing competition amongst retailers.
Rokiskio Suris maintained a three percentage point lead over second-placed, Vilkyskiu Pienine, in cheese in 2017, as both the top two players increased their value shares. The leading player, Rokiskio Suris, has established an extensive distribution network, while its relatively narrow brand portfolio has enabled it to generate a significant level of brand-awareness through its marketing activity across a range of media.
Cheese is expected to see sales rise with a 4% CAGR at constant 2017 prices over the forecast period, to reach EUR140 million in 2022, with volumes registering a 3% CAGR to reach 12,500 tonnes. This would represent an improvement on the review period in both constant value and volume terms, driven by the diversification and premiumisation of demand supported by an expanded product offer. The extension of the Russian embargo on dairy products to the end of 2018 means that Lithuanian players and rivals from other EU markets will continue to focus on developing their positions in the market in the early part of the forecast period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Lithuania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cheese industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cheese in Lithuania market research report includes:
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This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.