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Country Report

Cheese in

Cheese in Lithuania

26 pages, Nov 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Cheese registered current value growth of 5% in 2017, to reach sales of EUR113 million, while volumes rose by 3% to 10,700 tonnes. This represented an improvement on the performance seen over the review period as a whole. Rising consumer purchasing power and increasing knowledge about cheese drove demand towards the end of the review period, with per capita consumption rising in both volume and value terms in 2017. Lithuania has been one of the countries most severely affected by Russia’s trade embargo following the imposition of EU sanctions relating to political crises in Crimea and Ukraine. However, while overcapacity due to the decline in exports had contributed to stagnating unit prices in 2015 and 2016, the average unit price of cheese rose by 2% in 2017. This was, in part, related to lower production levels in response to the Russian embargo and intense pricing competition amongst retailers.

COMPETITIVE LANDSCAPE

Rokiskio Suris maintained a three percentage point lead over second-placed, Vilkyskiu Pienine, in cheese in 2017, as both the top two players increased their value shares. The leading player, Rokiskio Suris, has established an extensive distribution network, while its relatively narrow brand portfolio has enabled it to generate a significant level of brand-awareness through its marketing activity across a range of media.

PROSPECTS

Cheese is expected to see sales rise with a 4% CAGR at constant 2017 prices over the forecast period, to reach EUR140 million in 2022, with volumes registering a 3% CAGR to reach 12,500 tonnes. This would represent an improvement on the review period in both constant value and volume terms, driven by the diversification and premiumisation of demand supported by an expanded product offer. The extension of the Russian embargo on dairy products to the end of 2018 means that Lithuanian players and rivals from other EU markets will continue to focus on developing their positions in the market in the early part of the forecast period.

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Cheese Market Sample Report Cheese Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Lithuania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Lithuania?
What are the major brands in Lithuania?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Cheese in Lithuania - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2012-2017
Table 2 Sales of Cheese by Category: Value 2012-2017
Table 3 Sales of Cheese by Category: % Volume Growth 2012-2017
Table 4 Sales of Cheese by Category: % Value Growth 2012-2017
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2012-2017
Table 6 NBO Company Shares of Cheese: % Value 2013-2017
Table 7 LBN Brand Shares of Cheese: % Value 2014-2017
Table 8 Distribution of Cheese by Format: % Value 2012-2017
Table 9 Forecast Sales of Cheese by Category: Volume 2017-2022
Table 10 Forecast Sales of Cheese by Category: Value 2017-2022
Table 11 Forecast Sales of Cheese by Category: % Volume Growth 2017-2022
Table 12 Forecast Sales of Cheese by Category: % Value Growth 2017-2022

Cheese in Lithuania - Company Profiles

Pieno Zvaigzdes AB in Packaged Food (Lithuania)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Pieno Zvaigzdes AB: Key Facts
Summary 2 Pieno Zvaigzdes AB: Operational Indicators
Summary 3 Pieno Zvaigzdes AB: Competitive Position 2017

Packaged Food in Lithuania - Industry Overview

EXECUTIVE SUMMARY

Upmarket shift in demand means value outpaces volume

Health and convenience the decisive factors

Russian embargo and retailer activity intensify pricing competition

Changing landscape in modern grocery retailing

Premiumisation offers potential for growth

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2012-2017
Table 18 Sales of Packaged Food by Category: Value 2012-2017
Table 19 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 20 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 21 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 22 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 23 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 24 Penetration of Private Label by Category: % Value 2012-2017
Table 25 Distribution of Packaged Food by Format: % Value 2012-2017
Table 26 Distribution of Packaged Food by Format and Category: % Value 2017
Table 27 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 28 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Country Report

Cheese in Lithuania

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Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Cheese in Lithuania - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Cheese in Lithuania - Company Profiles

Pieno Zvaigzdes AB in Packaged Food (Lithuania)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Lithuania - Industry Overview

EXECUTIVE SUMMARY

Upmarket shift in demand means value outpaces volume

Health and convenience the decisive factors

Russian embargo and retailer activity intensify pricing competition

Changing landscape in modern grocery retailing

Premiumisation offers potential for growth

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

MARKET DATA

SOURCES

Why buy this report?

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