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Country Report

Cheese in

Cheese in Lithuania

27 pages, Sep 2016

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Rising consumer affluence and education about different types of cheese raised the demand for more expensive cheese in 2016. At the same time, the emerging health and wellness trend encouraged more shoppers to look at the labels of products and choose more natural cheese with fewer additives, which also accelerated the shift from cheese substitutes to real cheese. Meanwhile, the trade embargo with Russia and low global raw milk prices left Lithuanian producers in even bigger crisis – most players faced overcapacity. Declining income from exports and rising local competition going encouraged companies to continue using various price-based promotions and offer lower prices to the retail chains in 2016.

COMPETITIVE LANDSCAPE

Rokiskio Suris AB led with a retail value share of 26% in 2016. Over many years the company established strong positions in the category thanks to its excellent distribution network, strong brand awareness among consumers and strong promotional support for its brands through different media channels. The company had relatively few brands its portfolio compared to other dairy producers, which allowed it to concentrate on building strong brands in the category.

PROSPECTS

Over the forecast period cheese is expected to record healthy gains driven by the emerging snacking culture and rising health concerns, which should boost consumption of dairy products in Lithuania. Industry sources believe there is potential for growth in per capita consumption of cheese in Lithuania, which at the end of the review period was three times lower than in Western European countries and the lowest among the Baltic countries – Estonians consumed almost twice the quantity of cheese per capita than Lithuanians in 2016.

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Sample Market Research Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Sample Cheese Market Research Report

Sample Cheese Data

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Lithuania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Lithuania?
What are the major brands in Lithuania?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Cheese in Lithuania - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2011-2016
Table 2 Sales of Cheese by Category: Value 2011-2016
Table 3 Sales of Cheese by Category: % Volume Growth 2011-2016
Table 4 Sales of Cheese by Category: % Value Growth 2011-2016
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2011-2016
Table 6 NBO Company Shares of Cheese: % Value 2012-2016
Table 7 LBN Brand Shares of Cheese: % Value 2013-2016
Table 8 Distribution of Cheese by Format: % Value 2011-2016
Table 9 Forecast Sales of Cheese by Category: Volume 2016-2021
Table 10 Forecast Sales of Cheese by Category: Value 2016-2021
Table 11 Forecast Sales of Cheese by Category: % Volume Growth 2016-2021
Table 12 Forecast Sales of Cheese by Category: % Value Growth 2016-2021

Cheese in Lithuania - Company Profiles

Pieno Zvaigzdes AB in Packaged Food (Lithuania)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Pieno Zvaigzdes AB: Key Facts
Summary 2 Pieno Zvaigzdes AB: Operational Indicators 2014-2016
Summary 3 Pieno Zvaigzdes AB: Competitive Position 2016

Packaged Food in Lithuania - Industry Overview

EXECUTIVE SUMMARY

Growing affluence of Lithuanians encourages trading up in packaged food

Demand for healthier and more convenient packaged food products increases

Frequent discounting undermines brand loyalty

Discounters chain Lidl opens its first Lithuanian outlets in May 2016

Outlook for packaged food over the forecast period is broadly positive

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2011-2016
Table 18 Sales of Packaged Food by Category: Value 2011-2016
Table 19 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 20 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 21 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 22 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 23 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 24 Penetration of Private Label by Category: % Value 2011-2016
Table 25 Distribution of Packaged Food by Format: % Value 2011-2016
Table 26 Distribution of Packaged Food by Format and Category: % Value 2016
Table 27 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 28 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021

Country Report

Cheese in Lithuania

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Table of Contents

Cheese in Lithuania - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Cheese in Lithuania - Company Profiles

Pieno Zvaigzdes AB in Packaged Food (Lithuania)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Lithuania - Industry Overview

EXECUTIVE SUMMARY

Growing affluence of Lithuanians encourages trading up in packaged food

Demand for healthier and more convenient packaged food products increases

Frequent discounting undermines brand loyalty

Discounters chain Lidl opens its first Lithuanian outlets in May 2016

Outlook for packaged food over the forecast period is broadly positive

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

MARKET DATA

DEFINITIONS

SOURCES

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