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Country Report

Belgium Flag Cheese in Belgium

| Pages: 67

Price: US$900

About this Report

Executive Summary

TRENDS

  • Several trends define cheese sales in Belgium in 2013. Emphasis on taste and indulgence is one major factor – a trend also observed in other categories of packaged food. Authenticity is another key trend in relation to consumer behaviour in the country. The discovery of new tastes and flavours plays an important role, as does convenience.

COMPETITIVE LANDSCAPE

  • Unibel SA remained the largest company within the fragmented cheese category with a 7% value share in 2013, followed by Lactalis Europe du Nord in second place with 4%. However, thanks to a wide product offer and affordable prices, private label also has a strong presence: Etn Franz Colruyt NV, Delhaize ‘Le Lion’ SA and Carrefour Belgium SA/NV all have notable value shares within cheese. Moreover, the category is so fragmented that players such as Valio NV SA, Egidio Galbani SpA, Kraft Foods Belgium SA and Entremont Benelux NV all registered a value share below 3% in 2013.

PROSPECTS

  • The authenticity trend has proven to be strong and substantial in Belgium, and it is expected to continue. This will positively affect small manufacturers and specific products such as those produced by abbey-based cheese manufacturers. Moreover, the ongoing popularity of gastronomy and cuisine in Belgium should favour sales of cheese in the forecast period. This is exemplified by the growing number of cooking blogs, television cookery shows and food magazines. It is an opportunity for cheese, particularly full-fat cheese rather than reduced-fat cheese, which is likely to continue to decline. Whilst cheese was previously mainly used with pasta, salads and other simple meals until 2010, it is now increasingly being used in sauces and soufflés. This should particularly benefit local cheese as Belgians are also rediscovering their local cuisine. According to industry sources, the success of Belgian cheese could be interpreted as Belgian consumers shifting back towards “safe” values, including local traditional products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Belgium market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in Belgium?
  • What are the major brands in Belgium?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Cheese in Belgium - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cheese by Category: Volume 2008-2013
  • Table 2 Sales of Cheese by Category: Value 2008-2013
  • Table 3 Sales of Cheese by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Cheese by Category: % Value Growth 2008-2013
  • Table 5 Sales of Spreadable Processed Cheese by Type: % Value Breakdown 2008-2013
  • Table 6 Sales of Unprocessed Cheese by Type: % Value Breakdown 2010-2013
  • Table 7 NBO Company Shares of Cheese: % Value 2009-2013
  • Table 8 LBN Brand Shares of Cheese: % Value 2010-2013
  • Table 9 Distribution of Cheese by Format: % Value 2008-2013
  • Table 10 Forecast Sales of Cheese by Category: Volume 2013-2018
  • Table 11 Forecast Sales of Cheese by Category: Value 2013-2018
  • Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2013-2018
  • Table 13 Forecast Sales of Cheese by Category: % Value Growth 2013-2018

Cheese in Belgium - Company Profiles

Etn Franz Colruyt NV in Packaged Food (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Etn Franz Colruyt NV: Key Facts
  • Summary 2 Etn Franz Colruyt NV: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 3 Etn Franz Colruyt NV: Share of Sales Generated by Internet Retailing

PRIVATE LABEL

  • Summary 4 Etn Franz Colruyt NV: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 5 Etn Franz Colruyt NV: Competitive Position 2012

Kraft Foods Belgium SA in Packaged Food (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Kraft Foods Belgium SA: Key Facts
  • Summary 7 Kraft Foods Belgium SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Kraft Foods Belgium SA: Competitive Position 2013

Unilever Belgium NV in Packaged Food (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Unilever Belgium NV: Key Facts
  • Summary 10 Unilever Belgium NV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 11 Unilever Belgium NV: Competitive Position 2013

Packaged Food in Belgium - Industry Context

EXECUTIVE SUMMARY

Packaged food performance continues to slow down in 2013

‘Back to basics’ at home is a key theme in 2013

Private label leads the pack

Discounters and supermarket chains distinguish themselves

Weak prospects overall

KEY TRENDS AND DEVELOPMENTS

The absence of real economic recovery dampens packaged food sales

The horsemeat scandal reinforces the back-to-basics trend

Taste and authenticity are key drivers in the Belgian packaged food industry

New battle between top brands and private label

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive landscape

Prospects

Category Data

  • Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 19 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 22 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 23 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive landscape

Prospects

Category Data

  • Table 28 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 29 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 30 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 31 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 32 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 33 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 34 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 35 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 36 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 37 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive landscape

Prospects

Category Data

  • Table 38 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 39 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 40 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 41 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 42 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 43 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 45 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 47 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 48 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 49 Sales of Packaged Food by Category: Value 2008-2013
  • Table 50 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 51 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 52 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 53 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 54 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 55 Penetration of Private Label by Category: % Value 2008-2013
  • Table 56 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 57 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 58 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 59 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 60 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 61 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

SOURCES

  • Summary 12 Research Sources

Segmentation

This market research report includes the following:

  • Cheese
    • Processed Cheese
      • Spreadable Processed Cheese
      • Unspreadable Processed Cheese
    • Unprocessed Cheese
      • Hard Cheese
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese
      • Spreadable Unprocessed Cheese

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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