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Country Report

Cheese in Belgium

| Pages: 65

Price: US$900

About this Report

Executive Summary

TRENDS

  • Sales of cheese in 2012 have been driven by taste/authenticity, convenience and price, but no longer health and wellness concerns. This is exemplified by the ongoing decline of reduced-fat cheese and the negligible presence of functional or lactose-free cheeses in the country. Instead, the main drivers are two opposite trends. On the one hand, marketers have observed the stronger development of a growing number of non-traditional ways of eating cheese, as exemplified by the emergence of a sugarised category in cream cheese, more cheese for snacking and aperitifs and cheese for children.

COMPETITIVE LANDSCAPE

  • The Belgian competitive landscape in cheese remains highly fragmented, the result of the wide variety of French and Belgian cheeses and the high share of unbranded products (private label and artisanal). The top five players account for only a 23% share of value sales in 2012. With a value share of 8%, Unibel SA remains the leading manufacturer, followed by Lactalis Europe du Nord with 4%. Sixth-ranked Bongrain Belgilux holds a 3% share behind private label players Etn Franz Colruyt, Delhaize “Le Lion” and Carrefour Belgium.

PROSPECTS

  • The ongoing popularity of gastronomy and cuisine in Belgium should favour sales of cheese in the coming years. This is exemplified by the growing number of cooking blogs, television cookery shows and new food magazines. It is an opportunity for cheese, more particularly full-fat cheese but not reduced-fat cheese, which should continue to decline. Whilst cheese was previously mainly used with pasta, salads and other simple meals until 2010, it is now increasingly being used in sauces and soufflés. This should particularly benefit local cheese as Belgians are also rediscovering their local cuisine. According to industry sources, the success of Belgian cheese could be interpreted as a switch from Belgian consumers back towards safe and close values, including local traditional products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Belgium market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in Belgium?
  • What are the major brands in Belgium?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Cheese in Belgium - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cheese by Category: Volume 2007-2012
  • Table 2 Sales of Cheese by Category: Value 2007-2012
  • Table 3 Sales of Cheese by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Cheese by Category: % Value Growth 2007-2012
  • Table 5 Spreadable Processed Cheese by Type: % Value Breakdown 2007-2012
  • Table 6 Unprocessed Cheese by Type: % Value Breakdown 2009-2012
  • Table 7 Cheese Company Shares 2008-2012
  • Table 8 Cheese Brand Shares 2009-2012
  • Table 9 Sales of Cheese by Distribution Format: % Analysis 2007-2012
  • Table 10 Forecast Sales of Cheese by Category: Volume 2012-2017
  • Table 11 Forecast Sales of Cheese by Category: Value 2012-2017
  • Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2012-2017
  • Table 13 Forecast Sales of Cheese by Category: % Value Growth 2012-2017

Packaged Food in Belgium - Industry Context

EXECUTIVE SUMMARY

The performance of packaged food slows down again in 2011

Convenience, indulgence and authenticity are prioritised over health concerns

Branded companies take on private label

Supermarkets and discounters both thrive in 2012

Sluggish future expected for packaged food

KEY TRENDS AND DEVELOPMENTS

The performance of packaged food slows down amidst renewed economic woes

Convenience is still valued

Home cooking trend is on the rise

Indulgence and going back to basics are stronger themes than health and wellness in 2012

Manufacturers cope well against private label towards 2012

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 19 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 22 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 23 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 28 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 29 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 30 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 31 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 32 Company Shares of Meal Solutions 2008-2012
  • Table 33 Brand Shares of Meal Solutions 2009-2012
  • Table 34 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 35 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 36 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 37 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 38 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 39 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 40 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 41 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 42 Company Shares of Nutrition/Staples 2008-2012
  • Table 43 Brand Shares of Nutrition/Staples 2009-2012
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 45 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 47 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 48 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 49 Sales of Packaged Food by Category: Value 2007-2012
  • Table 50 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 51 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 52 GBO Shares of Packaged Food 2008-2012
  • Table 53 NBO Shares of Packaged Food 2008-2012
  • Table 54 NBO Brand Shares of Packaged Food 2009-2012
  • Table 55 Penetration of Private Label by Category 2007-2012
  • Table 56 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 57 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 58 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 59 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 60 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 61 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Cheese
    • Processed Cheese
      • Spreadable Processed Cheese
      • Unspreadable Processed Cheese
    • Unprocessed Cheese
      • Hard Cheese
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese
      • Spreadable Unprocessed Cheese

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by flavour
  • Analysis by type
  • Chilled vs ambient
  • Pricing
  • Products by ingredient
  • Products by ingredient
  • Soy-based vs dairy-based

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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