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Country Report

Belgium Flag Cheese in Belgium

| Pages: 35

Price: US$990

About this Report

Executive Summary

TRENDS

  • Authenticity and tradition were the category’s main growth drivers in 2015. The main consequence of this trend was the very positive performance of typical Belgian cheeses such as abbey cheese, which is usually eaten with abbey-style beer. In fact, in 2015, Belgian consumers proved to be increasingly willing to switch from wine to beer to accompany cheese. Belgian cheeses are identified by a specific logo (the cheese bell cover).

COMPETITIVE LANDSCAPE

  • Cheese remained a highly fragmented category in Belgium in 2015 but was led by Unibel SA with a 7% value share, with Lactalis Europe du Nord the second-ranked brand manufacturer with a 4% share. However, thanks to their wide offer and affordable prices, Etn Franz Colruyt NV, Delhaize ‘Le Lion’ SA and Carrefour Belgium SA/NV were also among the leading players with shares of between 3-4%.

PROSPECTS

  • Cheese is set to post a value CAGR of 2% at constant 2015 prices over the forecast period. The category’s main growth driver will continue to be the trend for authentic and local products. As seen in 2015, traditional Belgian cheese is expected to do very well over 2015-2020 thanks to consumers’ increased awareness of origin and tradition.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Belgium market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in Belgium?
  • What are the major brands in Belgium?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Cheese in Belgium - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cheese by Category: Volume 2010-2015
  • Table 2 Sales of Cheese by Category: Value 2010-2015
  • Table 3 Sales of Cheese by Category: Value 2010-2015
  • Table 4 Sales of Spreadable Processed Cheese by Type: % Value Breakdown 2010-2015
  • Table 5 Sales of Unprocessed Cheese by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Cheese: % Value 2011-2015
  • Table 7 LBN Brand Shares of Cheese: % Value 2012-2015
  • Table 8 Distribution of Cheese by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Cheese by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Cheese by Category: Value 2015-2020
  • Table 11 Forecast Sales of Cheese by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Cheese by Category: % Value Growth 2015-2020

Cheese in Belgium - Company Profiles

Etn Franz Colruyt NV in Packaged Food (Belgium)

Strategic Direction

Key Facts

  • Summary 1 Etn Franz Colruyt NV: Key Facts
  • Summary 2 Etn Franz Colruyt: Operational Indicators

Internet Strategy

Private label

  • Summary 3 Etn Franz Colruyt: Private Label Portfolio

Competitive Positioning

  • Summary 4 Etn Franz Colruyt: Competitive Position 2014

Mondelez Belgium BVBA in Packaged Food (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Mondelez Belgium BVBA: Key Facts
  • Summary 6 Mondelez Belgium BVBA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 7 Mondelez Belgium BVBA: Competitive Position 2015

Unilever Belgium NV in Packaged Food (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Unilever Belgium NV: Key Facts
  • Summary 9 Unilever Belgium NV: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 10 Unilever Belgium NV: Competitive Position 2015

Packaged Food in Belgium - Industry Context

Executive Summary

Packaged food sales continue to grow, despite ongoing macroeconomic constraints

Consumers remain price conscious, boosting private label sales

Consumers accept the principle of health and wellness, although the overweight population continues to rise

Rising demand for more exotic flavours

Modest expectations for packaged food over the forecast period

Key Trends and Developments

Slow economic growth hampers the progress of packaged food

Private label continues to gain ground in this highly fragmented market

Premiumisation trend characterises the marketplace in 2015

Rising demand for ethnic and more exotic flavours in some but not all categories

Foodservice: Key Trends and Developments

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

Market Data

  • Table 17 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 18 Sales of Packaged Food by Category: Value 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 21 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 24 Penetration of Private Label by Category: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 27 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

Definitions

Sources

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Cheese
    • Processed Cheese
      • Spreadable Processed Cheese
      • Other Processed Cheese
    • Unprocessed Cheese
      • Hard Cheese
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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