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Country Report

Cheese in Romania

| Pages: 66

Price: US$900

About this Report

Executive Summary

TRENDS

  • Volume sales of cheese are affected by the loss of purchasing power because all products are industrialised and the alternative of cottage, curded cheese, with a very strong component of consumption from own resources or purchases directly from the production site or from open markets, is obvious in such conditions. Large retailers also follow the consumers’ preference for unpackaged cottage cheese and offer such products in the food areas. However, the decline of volume sales of cheese in 2012 continues to be the result of the consumer switch from packaged cheese to unpackaged ones, especially in small cities and rural areas, where consumption from own resources remains high. Meanwhile, consumers in Bucharest and a few large cities, where the majority of multinational retailers are concentrated, continue to be the most loyal consumers of packaged cheese, which is more expensive and is consequently enjoying good current growth in the same year.

COMPETITIVE LANDSCAPE

  • Hochland Romania was the clear leader in cheese in 2011 and is again in 2012, benefiting from strong recognition of its Hochland brand in spreadable processed cheese. Extended advertising campaigns have increased the brand’s popularity, which also helps the performance of hard cheese under the same brand. Performance of Hochland Camembert, Brie, and Bleu, all imported and available at affordable prices has improved although they were not influential on overall company and brand share due to the small size of soft cheese and the strong competition from other similar imported products.

PROSPECTS

  • The expected economic recovery in the last years of the forecast period will lead to the growth of cheese. Although that recovery will not reach its potential in the first years of the forecast period, it will create room for improvement of income, although at a slower pace compared rest of the economy. On the other hand, the economic recovery will represent an incentive for consumers to increase consumption of food, which would include also cheese perceived as sophisticated and premium in the eyes of lower-income consumers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Romania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in Romania?
  • What are the major brands in Romania?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Cheese in Romania - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cheese by Category: Volume 2007-2012
  • Table 2 Sales of Cheese by Category: Value 2007-2012
  • Table 3 Sales of Cheese by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Cheese by Category: % Value Growth 2007-2012
  • Table 5 Spreadable Processed Cheese by Type: % Value Breakdown 2007-2012
  • Table 6 Unprocessed Cheese by Type: % Value Breakdown 2009-2012
  • Table 7 Cheese Company Shares 2008-2012
  • Table 8 Cheese Brand Shares 2009-2012
  • Table 9 Sales of Cheese by Distribution Format: % Analysis 2007-2012
  • Table 10 Forecast Sales of Cheese by Category: Volume 2012-2017
  • Table 11 Forecast Sales of Cheese by Category: Value 2012-2017
  • Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2012-2017
  • Table 13 Forecast Sales of Cheese by Category: % Value Growth 2012-2017

Cheese in Romania - Company Profiles

Albalact SA in Packaged Food (Romania)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Albalact SA: Key Facts
  • Summary 2 Albalact SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Albalact SA: Competitive Position 2012

Packaged Food in Romania - Industry Context

EXECUTIVE SUMMARY

Food advanced in 2012

Performance of food under the impact of the low purchasing power

Artisanal products dominated food in 2012

Modern retailing dominated sales in 2012

Forecast growth under potential

KEY TRENDS AND DEVELOPMENTS

The low purchasing power negatively affects sales

Large retailers have returned to expansion

Strong fragmentation of the food market

Rural areas hold an impressive growth potential

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 19 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 22 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 23 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 28 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 29 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 30 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 31 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 32 Company Shares of Meal Solutions 2008-2012
  • Table 33 Brand Shares of Meal Solutions 2009-2012
  • Table 34 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 35 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 36 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 37 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 38 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 39 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 40 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 41 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 42 Company Shares of Nutrition/Staples 2008-2012
  • Table 43 Brand Shares of Nutrition/Staples 2009-2012
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 45 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 47 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 48 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 49 Sales of Packaged Food by Category: Value 2007-2012
  • Table 50 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 51 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 52 GBO Shares of Packaged Food 2008-2012
  • Table 53 NBO Shares of Packaged Food 2008-2012
  • Table 54 NBO Brand Shares of Packaged Food 2009-2012
  • Table 55 Penetration of Private Label by Category 2007-2012
  • Table 56 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 57 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 58 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 59 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 60 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 61 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Cheese
    • Processed Cheese
      • Spreadable Processed Cheese
      • Unspreadable Processed Cheese
    • Unprocessed Cheese
      • Hard Cheese
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese
      • Spreadable Unprocessed Cheese

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by flavour
  • Analysis by type
  • Chilled vs ambient
  • Pricing
  • Products by ingredient
  • Products by ingredient
  • Soy-based vs dairy-based

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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