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Country Report

Brazil Flag Cheese in Brazil

Price: US$990

About this Report

Executive Summary

TRENDS

  • Following recent dairy industry acquisitions and consolidations in Brazil, the cheese market saw the incorporation of the Danúbio brand by Vigor at the beginning of 2015, with operations already approved by the Brazilian Administrative Council for Economic Defense (CADE). This outcome was the result of Vigor’s agreement with Arla Foods to acquire the 50% share that the company did not have in Dan Vigor (a joint venture between Vigor and Arla Foods). With this deal, Vigor becomes the exclusive distributor of Arla Foods in the country with the Lurpak and Arla brands and reinforces the ability of Vigor to operate in the added value market.

COMPETITIVE LANDSCAPE

  • Polengui Indústria Alimenticia Ltda leads the cheese market in Brazil, with a value share of 11% in 2015. The company is constantly investing in new product development to maintain the attention of exisiting customers and attract new consumers, and in mid-2014 launched the well-known Polenguinho brand in a Requeijão version. The product features differentiated packaging in a square format, making reference to the visual identity of the brand and claims to be versatile and enable several consumption occasions.

PROSPECTS

  • Cheese is set to post a value CAGR of 5% at constant 2015 prices over the forecast period to reach sales of BRL24.6 billion by 2020. Higher logistical costs associated with raw material price increases following high inflation and devaluation of the Brazilian currency against the US dollar and the euro will partly contribute to this performance, while innovations in terms of packaging and health and wellness varieties will contribute added value to the category.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in Brazil?
  • What are the major brands in Brazil?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Cheese in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cheese by Category: Volume 2010-2015
  • Table 2 Sales of Cheese by Category: Value 2010-2015
  • Table 3 Sales of Cheese by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Cheese by Category: % Value Growth 2010-2015
  • Table 5 Sales of Spreadable Processed Cheese by Type: % Value Breakdown 2010-2015
  • Table 6 Sales of Unprocessed Cheese by Type: % Value Breakdown 2010-2015
  • Table 7 NBO Company Shares of Cheese: % Value 2011-2015
  • Table 8 LBN Brand Shares of Cheese: % Value 2012-2015
  • Table 9 Distribution of Cheese by Format: % Value 2010-2015
  • Table 10 Forecast Sales of Cheese by Category: Volume 2015-2020
  • Table 11 Forecast Sales of Cheese by Category: Value 2015-2020
  • Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Sales of Cheese by Category: % Value Growth 2015-2020

Cheese in Brazil - Company Profiles

Brf Brasil Foods SA in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 BRF Brasil Foods: Key Facts
  • Summary 2 BRF Brasil Foods SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 BRF Brasil Foods SA: Competitive Position 2015

Cia Brasileira de Distribuição in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Cia Brasileira de Distribuição: Key Facts
  • Summary 5 Cia Brasileira de Distribuição: Operational Indicators

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 6 Cia Brasileira de Distribuição SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 7 Cia Brasileira de Distribuição SA: Competitive Position 2015

Packaged Food in Brazil - Industry Context

EXECUTIVE SUMMARY

Strategies to sustain consumption in a tough economic period

There is a new synergy between cosmetics and food companies

Companies extend their brand portfolios to maintain share

Major chains focus on aggressive discounts and promotions

Health and wellness grows in despite of the recession

KEY TRENDS AND DEVELOPMENTS

Strategies to sustain consumption in a tough economic period

Expanding leader companies’ portfolio of products to avoid market share losses

Food intolerance growing in spite of the recession

New synergy between cosmetics and food companies

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 18 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 19 Sales of Packaged Food by Category: Value 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 21 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 22 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 24 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 25 Penetration of Private Label by Category: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 27 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 28 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Cheese
    • Processed Cheese
      • Spreadable Processed Cheese
      • Other Processed Cheese
    • Unprocessed Cheese
      • Hard Cheese
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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