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Country Report

Brazil Flag Cheese in Brazil

| Pages: 63

Price: US$900

About this Report

Executive Summary

TRENDS

  • During 2013, cheese continues to register a good performance in current value terms, reaching R$16.6 billion. Cheese is also expected to post a good performance in both retail volume and foodservice volume, growing 8% and 7%, respectively. This growth is related to the rise in the disposable income among middle class consumers, who are eating more cheese and switching to higher-value cheese types. Consumers are also becoming more aware of the benefits that many types of cheese can offer their health, since cheese is a great source of protein.

COMPETITIVE LANDSCAPE

  • Polenghi Industrias Alimenticias continues to be the outright leader in cheese, showing a value share of 10% in current value terms in 2013. The company continues to invest in new products and packaging in order to attract consumers and increase the value perception among consumers. The company launched in 2013, new products such as Brie Apéritif, Camembert Crème Polenghi Selection and Polenguinho Pocket, which includes two units of the traditional Polenguinho brand.

PROSPECTS

  • Cheese is expected to post a CAGR of 6% in constant value terms over the forecast period, to reach R$21.6 billion in 2018. Cheese in foodservice is also expected to witness a good CAGR of 7% in volume during the forecast period. The rise in cheese constant value and volume is expected as consumers increase their consumption of cheese in their everyday routine. Cheese is now being perceived as a healthy meal option, instead of a fancy food as it used to be in the past.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in Brazil?
  • What are the major brands in Brazil?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Cheese in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cheese by Category: Volume 2008-2013
  • Table 2 Sales of Cheese by Category: Value 2008-2013
  • Table 3 Sales of Cheese by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Cheese by Category: % Value Growth 2008-2013
  • Table 5 Sales of Spreadable Processed Cheese by Type: % Value Breakdown 2008-2013
  • Table 6 Sales of Unprocessed Cheese by Type: % Value Breakdown 2010-2013
  • Table 7 NBO Company Shares of Cheese: % Value 2009-2013
  • Table 8 LBN Brand Shares of Cheese: % Value 2010-2013
  • Table 9 Distribution of Cheese by Format: % Value 2008-2013
  • Table 10 Forecast Sales of Cheese by Category: Volume 2013-2018
  • Table 11 Forecast Sales of Cheese by Category: Value 2013-2018
  • Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2013-2018
  • Table 13 Forecast Sales of Cheese by Category: % Value Growth 2013-2018

Cheese in Brazil - Company Profiles

Brf Brasil Foods SA in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Brf Brasil Foods SA: Key Facts
  • Summary 2 Brf Brasil Foods SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Brf Brasil Foods SA: Competitive Position 2013

Cia Brasileira de Distribuição in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Cia Brasileira de Distribuição SA: Key Facts
  • Summary 5 Cia Brasileira de Distribuição SA: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 6 Cia Brasileira de Distribuição SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 7 Cia Brasileira de Distribuição SA: Competitive Position 2012

Danone Ltda in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Danone Ltda: Key Facts
  • Summary 9 Danone Ltda: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 10 Danone Ltda: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 11 Danone Ltda: Competitive Position 2013

LBR Lácteos Brasil SA in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 LBR Lácteos Brasil SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 13 LBR Lácteos Brasil SA: Competitive Position 2013

Nestlé Brasil Ltda in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 14 Nestlé Brasil Ltda: Key Facts
  • Summary 15 Nestlé Brasil Ltda: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 16 Nestlé Brasil Ltda: Competitive Position 2013

Packaged Food in Brazil - Industry Context

EXECUTIVE SUMMARY

A large country full of opportunities for packaged food

Social media marketing appeals in packaged food

Mergers and acquisitions are on the rise in Brazil as the market slowly takes steps towards consolidation

High commodity prices have an impact on retail food prices

Conservative but positive outlook, with growth expected

KEY TRENDS AND DEVELOPMENTS

Lactose-free products gain popularity in Brazil

Social media marketing, the new communication strategy

Mergers and acquisitions positively impact packaged food in Brazil

The high costs of commodities continue to increase the prices of packaged food

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Trends

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 19 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 22 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 23 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 28 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 29 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 30 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 31 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 32 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 33 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 34 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 35 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 36 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 37 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 38 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 39 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 40 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 41 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 42 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 43 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 45 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 47 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 48 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 49 Sales of Packaged Food by Category: Value 2008-2013
  • Table 50 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 51 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 52 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 53 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 54 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 55 Penetration of Private Label by Category: % Value 2008-2013
  • Table 56 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 57 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 58 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 59 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 60 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 61 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 17 Research Sources

Segmentation

This market research report includes the following:

  • Cheese
    • Processed Cheese
      • Spreadable Processed Cheese
      • Unspreadable Processed Cheese
    • Unprocessed Cheese
      • Hard Cheese
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese
      • Spreadable Unprocessed Cheese

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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