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Country Report

China Flag Cheese in China

| Pages: 45

Price: US$990

About this Report

Executive Summary

TRENDS

  • Cheese in China recorded robust double-digit volume and value growth throughout the forecast period, partly thanks to the small consumer base for cheese and partly due to the favourable economic environment in China. In 2014, Russia stopped importing dairy products from the EU, which resulted in a major oversupply of cheese and crisis levels of surplus dairy products in several of the EU’s major dairy exporting countries. As a country with booming demand for dairy products, China, attracted the attention of companies based in these EU countries seeking to offload their surplus cheese. The average unit price of cheese also dropped slightly towards the end of the review period, which also had a positive influence on demand for cheese within China in 2015. In addition, the leading domestic players in the category have either expanded their dairy farms abroad or focused more on the acquisition of foreign dairy products and packaged food companies, sending positive signals to those interested in cheese in China.

COMPETITIVE LANDSCAPE

  • Bongrain (Tianjin) Foods Co Ltd led cheese in China in 2015. Bongrain (Tianjin) Foods, a subsidiary of one of France’s leading cheese manufacturers, has already established a strong reputation for its time-honoured history of cheese production and the wide variety of products it offers. In October 2014, Bongrain opened the first cheese internet retailing on Tmall. Through e-commerce, Bongrain is confident that it can improve the customer experience by offering more convenience and high levels of service.

PROSPECTS

  • Cheese in China is expected to increase in value at a CAGR of 19% at constant 2015 prices over the forecast period, largely thanks to the growing consumer awareness of cheese. China is a country which has huge growth potential for sales of cheese as per capita consumption remains relatively low. The leading manufacturers in the category are all quietly confident that the category can generate robust growth over the forecast period. In addition to the favourable cultural image of cheese as an imported Western product, the improving product availability is likely to continue bolstering growth in the category as well during the forecast period. Thanks to economic cooperation with other countries and the increasingly favourable cross-border trading environment, but to mention the rise of Western culture in China, cheese is expected to prosper in China during the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in China?
  • What are the major brands in China?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Cheese in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cheese by Category: Volume 2010-2015
  • Table 2 Sales of Cheese by Category: Value 2010-2015
  • Table 3 Sales of Cheese by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Cheese by Category: % Value Growth 2010-2015
  • Table 5 Sales of Spreadable Processed Cheese by Type: % Value Breakdown 2010-2015
  • Table 6 Sales of Unprocessed Cheese by Type: % Value Breakdown 2010-2015
  • Table 7 NBO Company Shares of Cheese: % Value 2011-2015
  • Table 8 LBN Brand Shares of Cheese: % Value 2012-2015
  • Table 9 Distribution of Cheese by Format: % Value 2010-2015
  • Table 10 Forecast Sales of Cheese by Category: Volume 2015-2020
  • Table 11 Forecast Sales of Cheese by Category: Value 2015-2020
  • Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Sales of Cheese by Category: % Value Growth 2015-2020

Cheese in China - Company Profiles

Inner Mongolia Mengniu Dairy Industry (Group) Co Ltd in Packaged Food (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Inner Mongolia Mengniu Dairy Industry (Group) Co Ltd: Key Facts
  • Summary 2 Inner Mongolia Mengniu Dairy Industry (Group) Co Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Inner Mongolia Mengniu Dairy Industry (Group) Co Ltd: Competitive Position 2015

Inner Mongolia Yili Industrial Group Co Ltd in Packaged Food (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Inner Mongolia Yili Industrial Group Co Ltd: Key Facts
  • Summary 5 Inner Mongolia Yili Industrial Group Co Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 Inner Mongolia Yili Industrial Group Co Ltd: Competitive Position 2015

Packaged Food in China - Industry Context

EXECUTIVE SUMMARY

2015 sees strong growth but at a slower rate due to economic concerns

China discontinues one-baby policy in 2015

Leading dairy giants boost share with premium products and improved distribution

Internet retailing soars from low base

Rising incomes and urbanisation contribute to good forecast period performance

KEY TRENDS AND DEVELOPMENTS

Packaged food continues to flourish despite slower economy

Consumers bring popular Italian pasta and pizza foodservice dishes home

Long-term impact of two-child policy remains uncertain

Internet retailing soars as more consumers go online

TERRITORY KEY TRENDS AND DEVELOPMENTS

East China

Mid China

North and Northeast China

Northwest China

South China

Southwest China

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 18 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 19 Sales of Packaged Food by Category: Value 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 21 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 22 Sales of Packaged Food by Region: Value 2010-2015
  • Table 23 Sales of Packaged Food by Region: % Value Growth 2010-2015
  • Table 24 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 25 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 26 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 27 Penetration of Private Label by Category: % Value 2010-2015
  • Table 28 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 29 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 30 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 31 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 32 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 33 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Cheese
    • Processed Cheese
      • Spreadable Processed Cheese
      • Other Processed Cheese
    • Unprocessed Cheese
      • Hard Cheese
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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