print

Country Report

China Flag Cheese in China

| Pages: 86

Price: US$1,000

About this Report

Executive Summary

TRENDS

  • Cheese remains something of a niche category in China, not being part of the country’s traditional cuisine and widely regarded as having a “pungent” smell. However, cheese is gaining popularity among children, reflecting a rising consumer awareness of its nutritious value. For example, its calcium content is believed to support vital functions such as the growth of children, the fixing of calcium in the bones and helping to prevent osteoporosis in elderly consumers. The manufacturers also took advantage of social media to guide consumers to believe that it can protect teeth from acid. Such factors serve to explain why parents are willing to purchase cheese for their children, and why cheese-based snacks are becoming more prevalent in the country.

COMPETITIVE LANDSCAPE

  • Bongrain (Tianjin) Foods Co Ltd remained the leading player in cheese, with a 21% retail value share in 2014, up slightly from 2013. The company is something of a pioneer in terms of offering cheese in China. It has long been committed to introducing products tailored to the tastes of Chinese people and it has evolved its product offer to include 50 varieties, which are purchased by consumers.The Milkana brand remained the leading and most well-known cheese brand in China, thanks to its emphasis on cheese snacks for children, including Stick Cheese, Kiddy Cheese and Small Triangle Cheese. The company also endeavours to conquer consumers’ lack of familiarity with cheese by conveying the message that a combination of calcium, phosphorous, proteins and vitamins A, B2 and B12 offered by cheese is essential to reinforce the healthy growth of children.

PROSPECTS

  • While China’s unfamiliarity with cheese remains a major challenge for the key players as they seek to expand the consumer base, there are several positive trends that are expected to contribute to the continued growth of cheese in China. It has been estimated that by 2030 over two thirds of China’s population will reside in cities, according to Wei Houkai, the deputy director of the Institute for Urban and Environment Studies in the Chinese Academy of Social Sciences (CASS). This widespread urbanisation will further ensure the extensive exposure to Western-style quick-service restaurants, which function as a bridge between Chinese people and the culture of cheese consumption. In addition, as more tasting events are held in China, more Chinese consumers will try cheese for the first time. This will not only give Chinese people a basic understanding of the product, but also help overcome the longstanding perception of cheese as a product with a pungent smell and unpleasant taste.

Samples (FAQs about samples):

doc_pdf.png Sample Cheese Market Research Report

doc_excel_table.png Sample Cheese Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in China?
  • What are the major brands in China?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Cheese in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cheese by Category: Volume 2009-2014
  • Table 2 Sales of Cheese by Category: Value 2009-2014
  • Table 3 Sales of Cheese by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Cheese by Category: % Value Growth 2009-2014
  • Table 5 Sales of Spreadable Processed Cheese by Type: % Value Breakdown 2009-2014
  • Table 6 Sales of Unprocessed Cheese by Type: % Value Breakdown 2011-2014
  • Table 7 NBO Company Shares of Cheese: % Value 2010-2014
  • Table 8 LBN Brand Shares of Cheese: % Value 2011-2014
  • Table 9 Distribution of Cheese by Format: % Value 2009-2014
  • Table 10 Forecast Sales of Cheese by Category: Volume 2014-2019
  • Table 11 Forecast Sales of Cheese by Category: Value 2014-2019
  • Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2014-2019
  • Table 13 Forecast Sales of Cheese by Category: % Value Growth 2014-2019

Cheese in China - Company Profiles

Inner Mongolia Mengniu Dairy Industry (Group) Co Ltd in Packaged Food (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Inner Mongolia Mengniu Dairy Industry (Group) Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Inner Mongolia Mengniu Dairy Industry (Group) Co Ltd: Competitive Position 2014

Inner Mongolia Yili Industrial Group Co Ltd in Packaged Food (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Inner Mongolia Yili Industrial Group Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Inner Mongolia Yili Industrial Group Co Ltd: Competitive Position 2014

Packaged Food in China - Industry Context

EXECUTIVE SUMMARY

Packaged food registers healthy sales growth in 2014

Healthy packaged food continues to gain popularity in China

Domestic players provide strong competition to multinationals

Supermarkets continue to lead but face growing competition

Good value growth expected over forecast period

KEY TRENDS AND DEVELOPMENTS

Subsidised soybean procurement price to affect unit price for key products

Relaxation of government's one-child policy boosts baby food

Consumers continue to trade up despite slowing economic growth

Foreign companies increasingly face food safety scandals

TERRITORY KEY TRENDS AND DEVELOPMENTS

East China

Mid China

North and Northeast China

Northwest China

South China

Southwest China

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 22 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 23 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 28 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 29 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 30 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 31 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 32 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 33 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 34 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 36 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 37 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 38 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 40 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 41 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 42 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 43 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 47 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 48 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 49 Sales of Packaged Food by Category: Value 2009-2014
  • Table 50 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 51 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 52 Sales of Packaged Food by Region: Value 2009-2014
  • Table 53 Sales of Packaged Food by Region: % Value Growth 2009-2014
  • Table 54 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 55 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 56 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 57 Penetration of Private Label by Category: % Value 2009-2014
  • Table 58 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 59 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 60 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 61 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 62 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 63 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 5 Research Sources

Packaged Food in China - Industry Context

EXECUTIVE SUMMARY

Packaged food registers healthy sales growth in 2014

Healthy packaged food continues to gain popularity in China

Domestic players provide strong competition to multinationals

Supermarkets continue to lead but face growing competition

Good value growth expected over forecast period

KEY TRENDS AND DEVELOPMENTS

Subsidised soybean procurement price to affect unit price for key products

Relaxation of government's one-child policy boosts baby food

Consumers continue to trade up despite slowing economic growth

Foreign companies increasingly face food safety scandals

TERRITORY KEY TRENDS AND DEVELOPMENTS

East China

Mid China

North and Northeast China

Northwest China

South China

Southwest China

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 64 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 65 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 66 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 67 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 68 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 69 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 70 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 71 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 72 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 73 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 74 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 75 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 76 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 77 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Segmentation

This market research report includes the following:

  • Cheese
    • Processed Cheese
      • Spreadable Processed Cheese
      • Unspreadable Processed Cheese
    • Unprocessed Cheese
      • Hard Cheese
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese
      • Spreadable Unprocessed Cheese

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here