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Country Report

Serbia Flag Cheese in Serbia

| Pages: 25

Price: US$990

About this Report

Executive Summary

TRENDS

  • Cheese was still quite underdeveloped in Serbia in 2015, with only a handful of categories offering many brands. These are usually the biggest and most traditional categories, such as packaged hard cheese and spreadable processed cheese. However, there are more and more products available every year and this was the case in 2015 as well. It became easier for consumers to purchase some types of cheese (such as Roquefort or Edam, for example) than it has ever been. One could say that this trend is developing together with the greater awareness and education of consumers about the cheese-eating culture.

COMPETITIVE LANDSCAPE

  • Mlekara Šabac ad led Serbian cheese in 2015 with a retail value share of 27%. Its brands Šabac Feta and Šabac Mladi Sir are very well known among consumers and are also well distributed and relatively cheap. Second place was held by Mlekoprodukt ad, followed by Imlek ad with respective retail value shares of 12% and 11% in 2015. Fourth-ranked was Somboled doo with a 10% share, while all other manufacturers did not exceed the 10% share mark.

PROSPECTS

  • More “exotic” types of cheese are expected to appear over the forecast period in Serbia and this primarily refers to cheeses that contain mold and types of cheese that are popular elsewhere in Europe such as Edam, Cheddar etc. These cheese varieties are still poorly distributed in Serbia and that is also expected to change.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Serbia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in Serbia?
  • What are the major brands in Serbia?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Cheese in Serbia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cheese by Category: Volume 2010-2015
  • Table 2 Sales of Cheese by Category: Value 2010-2015
  • Table 3 Sales of Cheese by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Cheese by Category: % Value Growth 2010-2015
  • Table 5 Sales of Spreadable Processed Cheese by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Cheese: % Value 2011-2015
  • Table 7 LBN Brand Shares of Cheese: % Value 2012-2015
  • Table 8 Distribution of Cheese by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Cheese by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Cheese by Category: Value 2015-2020
  • Table 11 Forecast Sales of Cheese by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Cheese by Category: % Value Growth 2015-2020

Cheese in Serbia - Company Profiles

Mlekara Sabac ad in Packaged Food (Serbia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Mlekara Sabac ad: Key Facts
  • Summary 2 Mlekara Sabac ad: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Mlekara Sabac ad: Competitive Position 2015

Packaged Food in Serbia - Industry Context

EXECUTIVE SUMMARY

Relatively healthy growth observed in 2015

Strengthening health and wellness and convenience trends

No major changes seen in the competitive landscape other than growth in private label’s share

Growth of modern grocery retailers

Further growth is expected over the forecast period

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 17 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 18 Sales of Packaged Food by Category: Value 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 21 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 24 Penetration of Private Label by Category: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 27 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Cheese
    • Processed Cheese
      • Spreadable Processed Cheese
      • Other Processed Cheese
    • Unprocessed Cheese
      • Hard Cheese
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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