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Country Report

Serbia Flag Cheese in Serbia

| Pages: 49

Price: US$900

About this Report

Executive Summary

TRENDS

  • With the onset of the economic crisis in 2009, many Serbs sought to save money by buying cheaper unpackaged cheese directly from farmers and other artisanal producers. Similarly, many consumers started buying packaged cheese products from retailers across the border in Hungary, where prices were lower. While these trends continued to hamper the development of cheese in Serbia in 2013, the decline in retail volume sales for the entire category was slower than that recorded in 2012, and also slower than the average rate of decline for the review period. Similarly, growth in cheese current value sales in 2013 surpassed growth in 2012, and was stronger than the 5-year CAGR. This improvement was mainly due to signs that the worst years of the crisis had passed, with renewed confidence about the short to medium term outlook for the Serbian economy making consumers more willing to buy cheese from formal domestic channels rather than from artisanal producers or cross-border retailers. New launches, price promotions and other marketing activities also bolstered the category’s performance.

COMPETITIVE LANDSCAPE

  • Domestic player Mlekara Sabac continued to lead cheese in 2013 with a retail value share of almost 30%. The company’s strong lead was attributable to its broad portfolio, extensive distribution network and longstanding reputation for offering good quality products at reasonable prices. Because Mlekara Sabac is primarily focused on cheese, it maintains a much wider portfolio in this category than other major dairy producers in Serbia, most of which concentrate on drinking milk products. Moreover, it regularly launches new cheese products and aggressively promotes established brands like Sabac Mladi Sir and Sabac Feta via TV and other media. Imlek AD, which offers the Trapist and Pivnicki Sir brands, was the second leading company overall in 2013 with a value share of 14%, while Mlekoprodukt ad ranked third with a 12% share thanks to its Biser Sir brand. Other prominent competitors included Somboled doo, Mlekara ad, Delhaize, Idea and Mercator - S doo.

PROSPECTS

  • While retail volume and constant value growth rates for cheese during the forecast period are projected to be relatively modest, this would still be an improvement on the declines witnessed during the review period. The performance of the entire category will be bolstered by gradual economic recovery in Serbia, which will make consumers more inclined to buy cheese in formal retail channels rather than from informal artisanal producers or cross-border retailers. New launches, price promotions and other marketing activities will also support a return to growth in cheese volume and constant value sales.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Serbia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in Serbia?
  • What are the major brands in Serbia?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Cheese in Serbia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cheese by Category: Volume 2008-2013
  • Table 2 Sales of Cheese by Category: Value 2008-2013
  • Table 3 Sales of Cheese by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Cheese by Category: % Value Growth 2008-2013
  • Table 5 Sales of Spreadable Processed Cheese by Type: % Value Breakdown 2008-2013
  • Table 6 NBO Company Shares of Cheese: % Value 2009-2013
  • Table 7 LBN Brand Shares of Cheese: % Value 2010-2013
  • Table 8 Distribution of Cheese by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Cheese by Category: Volume 2013-2018
  • Table 10 Forecast Sales of Cheese by Category: Value 2013-2018
  • Table 11 Forecast Sales of Cheese by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Sales of Cheese by Category: % Value Growth 2013-2018

Cheese in Serbia - Company Profiles

Mlekara Sabac ad in Packaged Food (Serbia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Mlekara Sabac ad: Key Facts
  • Summary 2 Mlekara Sabac ad: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Mlekara Sabac ad: Competitive Position 2013

Packaged Food in Serbia - Industry Context

EXECUTIVE SUMMARY

Review period marked by a restraint local consumer

No recovery in 2013

In spite of economic crisis, the competition is rising

Expansion of modern grocery retailers

Recovery from the crisis will be slow

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 28 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 31 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 32 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 38 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 41 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 42 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 48 Sales of Packaged Food by Category: Value 2008-2013
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 51 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 52 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 53 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 54 Penetration of Private Label by Category: % Value 2008-2013
  • Table 55 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 56 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 57 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 58 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Cheese
    • Processed Cheese
      • Spreadable Processed Cheese
      • Unspreadable Processed Cheese
    • Unprocessed Cheese
      • Hard Cheese
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese
      • Spreadable Unprocessed Cheese

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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