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Country Report

Hungary Flag Cheese in Hungary

| Pages: 35

Price: US$990

About this Report

Executive Summary

TRENDS

  • Cheese recorded a positive performance in both 2014 and 2015 and grew both in value and volume terms at significant rates. Cheese is a widely consumed staple food in Hungary. Competitive prices and frequent discounts of main brands drove sales, as bulk purchases of low-priced cheese was very popular among price-sensitive consumers.

COMPETITIVE LANDSCAPE

  • Pannontej Zrt led cheese in 2015 with a 26% value share. Pannontej owns several traditionally popular brands, including Tihany, Medve, Karaván, Pannónia and Bakony camembert. These span most categories of cheese, and due to their high quality customer demand remained strong despite higher unit prices. The company’s leading brands are unprocessed hard cheese Pannónia and soft cheese Tihany camembert. Pannontej led spreadable processed cheese with its Medve brand, which has a long tradition in Hungary, which the company emphasised in TV advertisements. Pannontej supported its products with frequent discounts and point-of-sale promotions, including product sampling, and focused developing light versions and new flavours.

PROSPECTS

  • Cheese is expected to continue its stable growth in both value terms at constant 2015 prices and volume as a popular staple food over the forecast period. While the economy is expected to further recover, the majority of consumers are likely to remain price sensitive over the forecast period, maintaining demand for moderately-priced products, including private label. The variety and share of premium cheese will likely increase, however it will be balanced out by the increased need for economy cheese among lower-income segments.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Hungary market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in Hungary?
  • What are the major brands in Hungary?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Cheese in Hungary - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cheese by Category: Volume 2010-2015
  • Table 2 Sales of Cheese by Category: Value 2010-2015
  • Table 3 Sales of Cheese by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Cheese by Category: % Value Growth 2010-2015
  • Table 5 Sales of Spreadable Processed Cheese by Type: % Value Breakdown 2010-2015
  • Table 6 Sales of Unprocessed Cheese by Type: % Value Breakdown 2010-2015
  • Table 7 NBO Company Shares of Cheese: % Value 2011-2015
  • Table 8 LBN Brand Shares of Cheese: % Value 2012-2015
  • Table 9 Distribution of Cheese by Format: % Value 2010-2015
  • Table 10 Forecast Sales of Cheese by Category: Volume 2015-2020
  • Table 11 Forecast Sales of Cheese by Category: Value 2015-2020
  • Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Sales of Cheese by Category: % Value Growth 2015-2020

Cheese in Hungary - Company Profiles

CBA Kereskedelmi Kft in Packaged Food (Hungary)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 CBA Kereskedelmi Kft: Key Facts
  • Summary 2 CBA Kereskedelmi Kft: Operational Indicators

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 3 CBA Kereskedelmi Kft: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 CBA Kereskedelmi Kft: Competitive Position 2015

Sole-Mizo Zrt in Packaged Food (Hungary)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Sole-Mizo Zrt: Key Facts
  • Summary 6 Sole-Mizo Zrt: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 7 Sole-Mizo Zrt: Competitive Position 2015

Tesco-Globál Áruházak Zrt in Packaged Food (Hungary)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Tesco-Globál Áruházak Zrt: Key Facts
  • Summary 9 Tesco-Globál Áruházak Zrt: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 10 Tesco-Globál Áruházak Zrt: Competitive Position 2015

Packaged Food in Hungary - Industry Context

EXECUTIVE SUMMARY

Packaged food continues to recover as economic conditions improve

Growing demand for convenience and healthy products

Strong competition sees producers focus on new product launches and innovation

Discounters see retail value share growth at the expense other modern formats

Lifestyle trends may support growth but producers face challenges

KEY TRENDS AND DEVELOPMENTS

Pricing and discounting remain key factors in packaged food

Branded manufacturers face growing competition from private label

Manufacturers see potential in health-conscious consumers

Packaged food benefits from urbanisation

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 18 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 19 Sales of Packaged Food by Category: Value 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 21 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 22 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 24 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 25 Penetration of Private Label by Category: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 27 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 28 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Cheese
    • Processed Cheese
      • Spreadable Processed Cheese
      • Other Processed Cheese
    • Unprocessed Cheese
      • Hard Cheese
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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