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Cheese in

Cheese in South Korea

36 pages, Oct 2015

US$990

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Executive Summary

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TRENDS

All cheese categories saw positive value growth in 2015. The types of processed cheese became diverse, which led to growth. For example, Cheddar sliced processed cheese dominated processed cheese but the range increased to include Mozzarella, Gorgonzola, Gouda and Camembert sliced processed cheese etc. The potential uses of the products on the packaging were also diverse eg hamburger, sandwich, instant noodles and Gimbap. In addition, a new type called snack cheese or portion cheese also helped processed cheese to continue positive value growth. As the number of consumers who enjoy cheese when drinking wine is increasing, players also expanded the shape of processed cheese to make it easier to eat.

COMPETITIVE LANDSCAPE

Seoul Dairy Cooperative maintained a solid leading position with a 32% value share in 2015. The company differentiated the products in packaging and brand name to become more premium. In 2013, the company introduced premium cheese line Well-Jak which means Wellbeing and Masterpiece in Korean. The company strengthened the new brand by targeting adults; it contained 83% natural cheese and lower sodium. Through active marketing strategy for the representative new brand of Seoul Dairy Cooperative, the company retained the largest value share in cheese. In 2015, the company introduced cheese gift set as a new marketing idea, which consisted of different kinds of processed cheese, children’s cheese, dried beef with cheese and soft cheese during Lunar New Year season. Besides its own brand, the company focused on importing global brands of cheese, such as FramDor, cream cheese with dried fruit, which was a new type of cheese introduced to the Korean market.

PROSPECTS

Cheese is expected to increase at a CAGR of 1% at constant 2016 prices over the forecast period. Spreadable processed cheese and unprocessed soft cheese are expected to have a CAGR of 2% each at constant 2016 prices. However, sliced cheese under Other processed cheese will see stagnation with a CAGR of less than 1% at constant 2016 prices in the forecast period. Processed sliced cheese is already mature and special cheese such as organic or FF cheese targeted at babies and children will also decrease in volume terms due to continuing lower birth rate.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in South Korea?
What are the major brands in South Korea?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Cheese in South Korea - Company Profiles

Seoul Dairy Cooperative in Packaged Food (South Korea)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Maeil Dairies Co Ltd in Packaged Food (South Korea)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Namyang Dairy Products Co Ltd in Packaged Food (South Korea)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Maeil Dairies Co Ltd: Key Facts
Summary 2 Maeil Dairies Co Ltd: Operational Indicators
Summary 3 Maeil Dairies Co Ltd: Competitive Position 2015
Summary 4 Namyang Dairy Products Co Ltd: Key Facts
Summary 5 Namyang Dairy Products Co Ltd: Operational Indicators
Summary 6 Namyang Dairy Products Co Ltd: Competitive Position 2015
Summary 7 Seoul Dairy Cooperative: Key Facts
Summary 8 Seoul Dairy Cooperative: Operational Indicators
Summary 9 Seoul Dairy Cooperative: Competitive Position 2015

Packaged Food in South Korea - Industry Overview

EXECUTIVE SUMMARY

The packaged food market records only marginal value growth in 2015

Popular TV cooking shows and the MERSC virus strongly influence packaged food

Players increasingly consider consumers’ lifestyles in their marketing strategies

Convenience stores and warehouse clubs record a better performance in 2015

The packaged food market is expected to decline slightly over the forecast period

KEY TRENDS AND DEVELOPMENTS

Sweet flavours with honey and fruit shape new product developments

Outlook

TV cookery shows provide players with an excellent marketing opportunity

Outlook

Famous restaurant menus find their way into packaged food

Outlook

Overall packaged food retains positive value growth despite negative social issues

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2010-2015
Table 6 Sales of Packaged Food by Category: Value 2010-2015
Table 7 Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 8 Sales of Packaged Food by Category: % Value Growth 2010-2015
Table 9 GBO Company Shares of Packaged Food: % Value 2011-2015
Table 10 NBO Company Shares of Packaged Food: % Value 2011-2015
Table 11 LBN Brand Shares of Packaged Food: % Value 2012-2015
Table 12 Penetration of Private Label by Category: % Value 2010-2015
Table 13 Distribution of Packaged Food by Format: % Value 2010-2015
Table 14 Distribution of Packaged Food by Format and Category: % Value 2015
Table 15 Forecast Sales of Packaged Food by Category: Volume 2015-2020
Table 16 Forecast Sales of Packaged Food by Category: Value 2015-2020
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

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Research Methods

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Country Report

Cheese in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Table of Contents

Cheese in South Korea - Company Profiles

Seoul Dairy Cooperative in Packaged Food (South Korea)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Maeil Dairies Co Ltd in Packaged Food (South Korea)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Namyang Dairy Products Co Ltd in Packaged Food (South Korea)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in South Korea - Industry Overview

EXECUTIVE SUMMARY

The packaged food market records only marginal value growth in 2015

Popular TV cooking shows and the MERSC virus strongly influence packaged food

Players increasingly consider consumers’ lifestyles in their marketing strategies

Convenience stores and warehouse clubs record a better performance in 2015

The packaged food market is expected to decline slightly over the forecast period

KEY TRENDS AND DEVELOPMENTS

Sweet flavours with honey and fruit shape new product developments

TV cookery shows provide players with an excellent marketing opportunity

Famous restaurant menus find their way into packaged food

Overall packaged food retains positive value growth despite negative social issues

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

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