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Country Report

South Korea Flag Cheese in South Korea

| Pages: 36

Price: US$990

About this Report

Executive Summary

TRENDS

  • All cheese categories saw positive value growth in 2015. The types of processed cheese became diverse, which led to growth. For example, Cheddar sliced processed cheese dominated processed cheese but the range increased to include Mozzarella, Gorgonzola, Gouda and Camembert sliced processed cheese etc. The potential uses of the products on the packaging were also diverse eg hamburger, sandwich, instant noodles and Gimbap. In addition, a new type called snack cheese or portion cheese also helped processed cheese to continue positive value growth. As the number of consumers who enjoy cheese when drinking wine is increasing, players also expanded the shape of processed cheese to make it easier to eat.

COMPETITIVE LANDSCAPE

  • Seoul Dairy Cooperative maintained a solid leading position with a 32% value share in 2015. The company differentiated the products in packaging and brand name to become more premium. In 2013, the company introduced premium cheese line Well-Jak which means Wellbeing and Masterpiece in Korean. The company strengthened the new brand by targeting adults; it contained 83% natural cheese and lower sodium. Through active marketing strategy for the representative new brand of Seoul Dairy Cooperative, the company retained the largest value share in cheese. In 2015, the company introduced cheese gift set as a new marketing idea, which consisted of different kinds of processed cheese, children’s cheese, dried beef with cheese and soft cheese during Lunar New Year season. Besides its own brand, the company focused on importing global brands of cheese, such as FramDor, cream cheese with dried fruit, which was a new type of cheese introduced to the Korean market.

PROSPECTS

  • Cheese is expected to increase at a CAGR of 1% at constant 2016 prices over the forecast period. Spreadable processed cheese and unprocessed soft cheese are expected to have a CAGR of 2% each at constant 2016 prices. However, sliced cheese under Other processed cheese will see stagnation with a CAGR of less than 1% at constant 2016 prices in the forecast period. Processed sliced cheese is already mature and special cheese such as organic or FF cheese targeted at babies and children will also decrease in volume terms due to continuing lower birth rate.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in South Korea?
  • What are the major brands in South Korea?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Cheese in South Korea - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cheese by Category: Volume 2010-2015
  • Table 2 Sales of Cheese by Category: Value 2010-2015
  • Table 3 Sales of Cheese by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Cheese by Category: % Value Growth 2010-2015
  • Table 5 Sales of Spreadable Processed Cheese by Type: % Value Breakdown 2010-2015
  • Table 6 Sales of Unprocessed Cheese by Type: % Value Breakdown 2010-2015
  • Table 7 NBO Company Shares of Cheese: % Value 2011-2015
  • Table 8 LBN Brand Shares of Cheese: % Value 2012-2015
  • Table 9 Distribution of Cheese by Format: % Value 2010-2015
  • Table 10 Forecast Sales of Cheese by Category: Volume 2015-2020
  • Table 11 Forecast Sales of Cheese by Category: Value 2015-2020
  • Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Sales of Cheese by Category: % Value Growth 2015-2020

Cheese in South Korea - Company Profiles

Maeil Dairies Co Ltd in Packaged Food (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Maeil Dairies Co Ltd: Key Facts
  • Summary 2 Maeil Dairies Co Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Maeil Dairies Co Ltd: Competitive Position 2015

Namyang Dairy Products Co Ltd in Packaged Food (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Namyang Dairy Products Co Ltd: Key Facts
  • Summary 5 Namyang Dairy Products Co Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 Namyang Dairy Products Co Ltd: Competitive Position 2015

Seoul Dairy Cooperative in Packaged Food (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Seoul Dairy Cooperative: Key Facts
  • Summary 8 Seoul Dairy Cooperative: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 9 Seoul Dairy Cooperative: Competitive Position 2015

Packaged Food in South Korea - Industry Context

EXECUTIVE SUMMARY

The packaged food market records only marginal value growth in 2015

Popular TV cooking shows and the MERSC virus strongly influence packaged food

Players increasingly consider consumers’ lifestyles in their marketing strategies

Convenience stores and warehouse clubs record a better performance in 2015

The packaged food market is expected to decline slightly over the forecast period

KEY TRENDS AND DEVELOPMENTS

Sweet flavours with honey and fruit shape new product developments

TV cookery shows provide players with an excellent marketing opportunity

Famous restaurant menus find their way into packaged food

Overall packaged food retains positive value growth despite negative social issues

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 18 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 19 Sales of Packaged Food by Category: Value 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 21 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 22 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 24 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 25 Penetration of Private Label by Category: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 27 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 28 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Cheese
    • Processed Cheese
      • Spreadable Processed Cheese
      • Other Processed Cheese
    • Unprocessed Cheese
      • Hard Cheese
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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