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Country Report

Cheese in Hong Kong, China

| Pages: 51

Price: US$900

About this Report

Executive Summary

TRENDS

  • Wider exposure of consumers to Western culture through more travel and the internet sees consumers becoming more knowledgeable about cheese. This in turn is increasing their willingness to try out various cheeses and even pair them with their wines, especially with consumers’ growing appreciation of wine during the review period.

COMPETITIVE LANDSCAPE

  • Kraft Foods Hong Kong Ltd will maintain its lead in cheese with 55% value share in 2012, experiencing the strongest increase in value share amongst all players from 2011. A wide product portfolio cutting across processed and unprocessed cheese allowed the player to capture the majority of consumers’ interest in the review period, which has helped to sustain its leadership thus far. The long-established presence of the player also won strong consumer interest in this category.

PROSPECTS

  • Cheese is expected to register positive performance over the forecast period, largely driven by rising consumer awareness of cheese which sees them more willing to try out various cheeses. Growing appreciation of red wine will also be another key driver with sophisticated consumers seeking out premium cheeses to pair with their wines.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Cheese in Hong Kong, China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cheese by Category: Volume 2007-2012
  • Table 2 Sales of Cheese by Category: Value 2007-2012
  • Table 3 Sales of Cheese by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Cheese by Category: % Value Growth 2007-2012
  • Table 5 Spreadable Processed Cheese by Type: % Value Breakdown 2007-2012
  • Table 6 Unprocessed Cheese by Type: % Value Breakdown 2009-2012
  • Table 7 Cheese Company Shares 2008-2012
  • Table 8 Cheese Brand Shares 2009-2012
  • Table 9 Sales of Cheese by Distribution Format: % Analysis 2007-2012
  • Table 10 Forecast Sales of Cheese by Category: Volume 2012-2017
  • Table 11 Forecast Sales of Cheese by Category: Value 2012-2017
  • Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2012-2017
  • Table 13 Forecast Sales of Cheese by Category: % Value Growth 2012-2017

Cheese in Hong Kong, China - Company Profiles

Fonterra Brands (Hong Kong) Ltd in Packaged Food (Hong Kong, China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Fonterra Brands (Hong Kong) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Packaged Food in Hong Kong, China - Industry Context

EXECUTIVE SUMMARY

Packaged food registers stronger performance

Consumers’ health consciousness is key driver of packaged food

Competition intensifies in packaged food

Supermarkets retain popularity

Packaged food expects positive performance

KEY TRENDS AND DEVELOPMENTS

Consumers unfazed by unstable economic conditions

Health consciousness of consumers heightens

Fast-paced consumers’ lifestyles affect packaged food

New ban on baby milk formula ads

Packaged food sees intensifying competition

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 19 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 22 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 23 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 28 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 29 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 30 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 31 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 32 Company Shares of Meal Solutions 2008-2012
  • Table 33 Brand Shares of Meal Solutions 2009-2012
  • Table 34 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 35 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 36 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 37 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 38 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 39 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 40 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 41 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 42 Company Shares of Nutrition/Staples 2008-2012
  • Table 43 Brand Shares of Nutrition/Staples 2009-2012
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 45 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 47 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 48 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 49 Sales of Packaged Food by Category: Value 2007-2012
  • Table 50 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 51 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 52 GBO Shares of Packaged Food 2008-2012
  • Table 53 NBO Shares of Packaged Food 2008-2012
  • Table 54 NBO Brand Shares of Packaged Food 2009-2012
  • Table 55 Penetration of Private Label by Category 2007-2012
  • Table 56 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 57 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 58 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 59 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 60 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 61 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Cheese
    • Processed Cheese
      • Spreadable Processed Cheese
      • Unspreadable Processed Cheese
    • Unprocessed Cheese
      • Hard Cheese
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese
      • Spreadable Unprocessed Cheese

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by flavour
  • Analysis by type
  • Chilled vs ambient
  • Pricing
  • Products by ingredient
  • Products by ingredient
  • Soy-based vs dairy-based

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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