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Country Report

Norway Flag Cheese in Norway

| Pages: 72

Price: US$1,000

About this Report

Executive Summary

TRENDS

  • Following the implementation of new tolls and tariffs for cheese by the Norwegian government to protect domestic manufacturers from foreign competition in 2012, the allocation method for the 4,500 tonnes of cheese quota from the EU which is not sold on auction was amended in 2013. Previously, the cheese sold with import quota was predominantly divided amongst a fixed list of companies, whilst the remainder was distributed equally amongst other manufacturers. The 2014 quota, however, was allocated differently, whereby each importer was appointed a portion of the quota corresponding to their share of the total cheese imports to Norway, measured in value terms. The quota for 2014 was allocated amongst 124 applicants, whereas the corresponding number of applicants for 2013 was 259. The reduction in the number of applicants is a reflection of the old method of encouraging the allocation of imports to a wider range of companies in order to maximise the quota. In addition, there was a requirement that a manufacturer had to import a minimum of three tonnes of cheese in 2012 and at the beginning of 2013 in order to be eligible for the quota.

COMPETITIVE LANDSCAPE

  • The domestic dairy giant Tine continued to lead cheese in 2014, and is expected to hold a strong value share of 54%. The company’s share was relatively stable throughout the review period, decreasing by three percentage points in value terms, mainly as a result of rising cheese imports. Tine is expected to increase its value sales by 7% to reach NOK4,933 million in 2014; however, this is expected to result in a marginal decline in value share. Approximately 96%, the equivalent of NOK4,793 million, of the cheese expected to be sold by Tine in 2014 is unprocessed, of which 87% falls into the hard packaged cheese category. As previously mentioned, the two largest yellow cheese brands and the largest brown cheese brand come from Tine. Norvegia and Jarlsberg have a cemented position within Norwegian households as the go-to option for most family breakfasts. The cheese lines come in a wide range of alternatives, with the Norvegia line consisting of eight options, whilst Jarlsberg is available in seven different varieties. The Norvegia range includes both organic and low-fat alternatives, as well a shredded format for use as a garnish when cooking. Tine Gudbrandsdalost is the third largest cheese brand in Tine’s product portfolio, and it is also the fourth largest cheese brand in Norway, consequently making it the leading brown cheese alternative. Whilst the brown cheese from Tine continuously decreased in value share during the review period, it is expected to see an upswing in 2014, as a result of Tine introducing three brown cheese variants in tube format to facilitate convenience.

PROSPECTS

  • Imported cheese was the focal point throughout the 2009-2014 review period, and the rising international exposure acquired by extensive travelling will almost certainly ensure a continued high interest in exotic or foreign cheeses. The heightened interested in foreign cheese, combined with a rising degree of liberalisation within the dairy environment, is considered highly likely to result in new agreements between the EU and Norway regarding the status of duty-free cheese imports, with an increase in total volume sales of imported cheese likely to follow. Furthermore, imported cheese is likely to account for a larger share of retail value sales, as importers will utilise the duty-free quota and continue to import beyond it.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Norway market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in Norway?
  • What are the major brands in Norway?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Cheese in Norway - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cheese by Category: Volume 2009-2014
  • Table 2 Sales of Cheese by Category: Value 2009-2014
  • Table 3 Sales of Cheese by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Cheese by Category: % Value Growth 2009-2014
  • Table 5 Sales of Spreadable Processed Cheese by Type: % Value Breakdown 2009-2014
  • Table 6 Sales of Unprocessed Cheese by Type: % Value Breakdown 2011-2014
  • Table 7 NBO Company Shares of Cheese: % Value 2010-2014
  • Table 8 LBN Brand Shares of Cheese: % Value 2011-2014
  • Table 9 Distribution of Cheese by Format: % Value 2009-2014
  • Table 10 Forecast Sales of Cheese by Category: Volume 2014-2019
  • Table 11 Forecast Sales of Cheese by Category: Value 2014-2019
  • Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2014-2019
  • Table 13 Forecast Sales of Cheese by Category: % Value Growth 2014-2019

Cheese in Norway - Company Profiles

Coop Norge Handel AS in Packaged Food (Norway)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Coop Norge Handel AS: Key Facts
  • Summary 2 Coop Norge Handel AS: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 3 Coop Norge Handel AS: Share of Sales Generated by Internet Retailing

PRIVATE LABEL

  • Summary 4 Coop Norge Handel AS: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 5 Coop Norge Handel AS: Competitive Position 2013

Tine SA in Packaged Food (Norway)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Tine SA: Key Facts
  • Summary 7 Tine SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 8 Tine SA: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 9 Tine SA: Competitive Position 2014

Packaged Food in Norway - Industry Context

EXECUTIVE SUMMARY

Packaged food prices increase in 2014

Norwegians more concerned about food safety

Local companies control packaged food market

Grocery retailers dominate in Norway

Food safety and organic products will drive sales over the forecast period

KEY TRENDS AND DEVELOPMENTS

The convenience of internet retailing creates new opportunities in shopping patterns

New regulations on food labelling from December 2014

Food safety is on people’s lips

Free-from food goes mainstream

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 22 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 23 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 28 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 29 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 30 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 31 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 32 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 33 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 34 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 36 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 37 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive landscape

Prospects

Category Data

  • Table 38 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 40 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 41 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 42 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 43 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 47 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 48 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 49 Sales of Packaged Food by Category: Value 2009-2014
  • Table 50 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 51 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 52 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 53 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 54 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 55 Penetration of Private Label by Category: % Value 2009-2014
  • Table 56 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 57 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 58 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 59 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 60 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 61 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Cheese
    • Processed Cheese
      • Spreadable Processed Cheese
      • Unspreadable Processed Cheese
    • Unprocessed Cheese
      • Hard Cheese
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese
      • Spreadable Unprocessed Cheese

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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