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Country Report

Chile Flag Cheese in Chile

| Pages: 34

Price: US$990

About this Report

Executive Summary

TRENDS

  • Over the review period, cheese in Chile registered high sales growth. This was driven by a positive economic performance, which meant consumers had higher disposable income, and the development of a wine-drinking culture, which is closely related to cheese consumption. Nevertheless, early in 2015 a drought hit the south of Chile, where over 86% of its milk is produced and delivered to production plants. This was the worst drought in over 50 years, and decreased the amount of milk arriving at the milk processing plants by 6% in 2015. This meant there was a lower production volume for overall dairy products in 2015, and this will continue even in 2016; since milk producers have used a lot of winter stockpiles in response to the tough drought, there is less livestock feed for milk cattle for the winter season.

COMPETITIVE LANDSCAPE

  • Cooperativa Agrícola y Lechera de la Union Ltda remained the leading player in cheese in Chile in 2014 and 2015, accounting for a 27% value share in the latter year. The company’s success comes from its strong presence in a wide variety of cheese categories, its widely recognised brand identity “the magic of the southern”, giving it a rustic and countrified image, which has led to its clear product differentiation, boosting the company’s sales.

PROSPECTS

  • Even though Chilean consumers have become more sophisticated and interested in higher-quality and gourmet flavours, this interest has been built over a good economic performance, and is dependent on disposable income. As the Chilean economy is recovering from the lower growth rate recorded in 2014-2015, conservative sales growth is expected in the forecast period, as consumers increase their consumption levels. On the other hand, the effect of the drought, which has led to lower production levels, is expected to last until 2016, since milk producers have used a lot of winter 2015 stockpiles to counter the tough drought. If the drought does not have a worse-than-expected impact in 2016, production should recover to normal levels in 2017.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Chile market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in Chile?
  • What are the major brands in Chile?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Cheese in Chile - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cheese by Category: Volume 2010-2015
  • Table 2 Sales of Cheese by Category: Value 2010-2015
  • Table 3 Sales of Cheese by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Cheese by Category: % Value Growth 2010-2015
  • Table 5 Sales of Spreadable Processed Cheese by Type: % Value Breakdown 2010-2015
  • Table 6 Sales of Unprocessed Cheese by Type: % Value Breakdown 2010-2015
  • Table 7 NBO Company Shares of Cheese: % Value 2011-2015
  • Table 8 LBN Brand Shares of Cheese: % Value 2012-2015
  • Table 9 Distribution of Cheese by Format: % Value 2010-2015
  • Table 10 Forecast Sales of Cheese by Category: Volume 2015-2020
  • Table 11 Forecast Sales of Cheese by Category: Value 2015-2020
  • Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Sales of Cheese by Category: % Value Growth 2015-2020

Cheese in Chile - Company Profiles

Cooperativa Agrícola y Lechera de la Union Ltda in Packaged Food (Chile)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Cooperativa Agrícola y Lechera de la Union Ltda: Key Facts

COMPETITIVE POSITIONING

  • Summary 2 Cooperativa Agrícola y Lechera de la Union Ltda: Competitive Position 2015

Soprole SA in Packaged Food (Chile)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Soprole SA: Key Facts
  • Summary 4 Soprole SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 5 Soprole SA: Competitive Position 2015

Watt's SA in Packaged Food (Chile)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Watt’s SA: Key Facts
  • Summary 7 Watt’s SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 8 Watt’s SA: Competitive Position 2015

Packaged Food in Chile - Industry Context

EXECUTIVE SUMMARY

Packaged food sees slower retail value growth in 2015

Packaged food’s labelling law is set to be implemented in 2017

Watt’s SA is a key player in packaged food in 2015

Internet retailing is the fastest-growing distribution channel

Packaged food is expected to grow at a slightly slower rate over the forecast period

KEY TRENDS AND DEVELOPMENTS

Economic deceleration slows value growth

Growing consumer awareness stimulates health and wellness innovation

Millennials’ higher disposable income boosts internet sales

Convenience packaged food is set to maintain consumer interest

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 18 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 19 Sales of Packaged Food by Category: Value 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 21 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 22 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 24 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 25 Penetration of Private Label by Category: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 27 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 28 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Cheese
    • Processed Cheese
      • Spreadable Processed Cheese
      • Other Processed Cheese
    • Unprocessed Cheese
      • Hard Cheese
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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