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Country Report

Tunisia Flag Cheese in Tunisia

| Pages: 22

Price: US$990

About this Report

Executive Summary

TRENDS

  • In 2015, cheese recorded current value growth of 9%, this being a stronger performance than the review period CAGR of 8%. Continuing strong value growth was due to the general popularity of cheese in Tunisia, which is consumed at breakfast, after lunch and at dinner.

COMPETITIVE LANDSCAPE

  • Industries Alimentaires de Tunisie (IAT) remained the dominant player in cheese in Tunisia in 2015 with a value share of 67%. This strong position can be attributed to very popular brands such as President and Fromy, which are internationally recognised as being of good quality and benefit from effective advertising and marketing support. In addition, these brands are affordably priced and thus accessible to most consumers in the country.

PROSPECTS

  • Over the forecast period cheese is expected to register a value CAGR of 6% at constant 2015 prices, which will be in line with the performance of the CAGR of the review period in terms of retail value. This stability will be mainly due to category maturity.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Tunisia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in Tunisia?
  • What are the major brands in Tunisia?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Cheese in Tunisia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cheese by Category: Volume 2010-2015
  • Table 2 Sales of Cheese by Category: Value 2010-2015
  • Table 3 Sales of Cheese by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Cheese by Category: % Value Growth 2010-2015
  • Table 5 Sales of Spreadable Processed Cheese by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Cheese: % Value 2011-2015
  • Table 7 LBN Brand Shares of Cheese: % Value 2012-2015
  • Table 8 Distribution of Cheese by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Cheese by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Cheese by Category: Value 2015-2020
  • Table 11 Forecast Sales of Cheese by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Cheese by Category: % Value Growth 2015-2020

Packaged Food in Tunisia - Industry Context

EXECUTIVE SUMMARY

Packaged food maintains its good performance despite continuous price increases

Increasing consumer awareness of healthy diets boosts demand for healthy products

Domestic brands continue to lead packaged food

Independent small grocers remains the dominant retail distribution channel

Stronger retail value growth expected over the forecast period

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 17 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 18 Sales of Packaged Food by Category: Value 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 21 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Cheese
    • Processed Cheese
      • Spreadable Processed Cheese
      • Other Processed Cheese
    • Unprocessed Cheese
      • Hard Cheese
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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