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Country Report

United Kingdom Flag Cheese in the United Kingdom

| Pages: 35

Price: US$990

About this Report

Executive Summary

TRENDS

  • Cheese was characterised by strong price competition at the end of the review period. The leading grocery retailers focused on driving private label sales growth by offering attractive prices and price promotions, with the latter strategy also widely used by leading brands as they competed for share. In order to combat strong competition from private label and the commoditisation of cheese, leading players such as Dairy Crest meanwhile sought to strengthen their adult snacking ranges at the end of the review period. Multi-packs of single-portion cheese not only offer higher margins but continued to see a strong performance, benefiting from time-poor consumers seeking convenience and from health-conscious consumers seeking portion control.

COMPETITIVE LANDSCAPE

  • The leading grocery retailers are strong in cheese, often investing in margins in this area in order to offer good quality private label options at attractive prices. Thanks to this strategy, Tesco, J Sainsbury and Asda were all in the top four players in cheese in 2015, ranking first, third and fourth with 11%, 8% and 7% share respectively. Due to competing effectively on price and quality, they furthermore gained almost a combined percentage point in value share in the year. Overall private label meanwhile accounted for over 33% value share in cheese in 2015, up from 32% in the previous year.

PROSPECTS

  • Cheese is expected to continue to be impacted by strong price competition in the forecast period. Leading grocery retailers will continue to compete heavily on price, ensuring that they offer an attractive range of private label cheese at low prices. Both private label and brands will meanwhile seek to win share via price promotions. As a result of these trends, while cheese is expected to see 4% volume growth in the forecast period, sales are expected to see 3% value decline at constant 2015 prices.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in United Kingdom market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in United Kingdom?
  • What are the major brands in United Kingdom?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Cheese in the United Kingdom - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cheese by Category: Volume 2010-2015
  • Table 2 Sales of Cheese by Category: Value 2010-2015
  • Table 3 Sales of Cheese by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Cheese by Category: % Value Growth 2010-2015
  • Table 5 Sales of Spreadable Processed Cheese by Type: % Value Breakdown 2010-2015
  • Table 6 Sales of Unprocessed Cheese by Type: % Value Breakdown 2010-2015
  • Table 7 NBO Company Shares of Cheese: % Value 2011-2015
  • Table 8 LBN Brand Shares of Cheese: % Value 2012-2015
  • Table 9 Distribution of Cheese by Format: % Value 2010-2015
  • Table 10 Forecast Sales of Cheese by Category: Volume 2015-2020
  • Table 11 Forecast Sales of Cheese by Category: Value 2015-2020
  • Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Sales of Cheese by Category: % Value Growth 2015-2020

Cheese in the United Kingdom - Company Profiles

J Sainsbury Plc in Packaged Food (United Kingdom)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 J Sainsbury Plc: Key Facts
  • Summary 2 J Sainsbury Plc: Operational Indicators

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 3 J Sainsbury Plc: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 J Sainsbury Plc: Competitive Position 2014

Mondelez UK Ltd in Packaged Food (United Kingdom)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Mondelez UK Ltd: Key Facts
  • Summary 6 Mondelez UK Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 7 Mondelez UK Ltd: Competitive Position 2015

Packaged Food in the United Kingdom - Industry Context

EXECUTIVE SUMMARY

Growth recorded but packaged food market labours

Convenience and provenance trends impact packaged food

Brand manufacturers challenge supermarkets with new strategies

Discounters consolidate market share

Innovation required to fend off projected mediocre performance

KEY TRENDS AND DEVELOPMENTS

Discounters consolidate market share

Masterbrand strategy gains prominence

Convenience formats popular across the UK

Consumers value food provenance

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 18 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 19 Sales of Packaged Food by Category: Value 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 21 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 22 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 24 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 25 Penetration of Private Label by Category: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 27 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 28 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Cheese
    • Processed Cheese
      • Spreadable Processed Cheese
      • Other Processed Cheese
    • Unprocessed Cheese
      • Hard Cheese
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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