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Country Report

Kenya Flag Cheese in Kenya

| Pages: 46

Price: US$900

About this Report

Executive Summary

TRENDS

  • Cheese consumption is growing in Kenya, especially among the country’s rising number of middle-income consumers. This can be attributed to changing cultures with many households as they adopt more Western ways of life. This means growing interest in western foodstuffs and meals and this is not unrelated to the rising numbers of Western expatriate choosing to make Kenya their home, many of whom are bringing cooking ingredients and methods with them. In addition, the increasing prevalence of international travel among the Kenyan population also means more exposure to western foodstuffs and dishes. Another important factor in the growth of cheese in Kenya is the increasing availability of a wider variety of cheese, which is combining with growing consumer knowledge of the uses and consumption occasions for various different cheeses and these factors all are contributing to the positive growth being registered in sales of cheese in Kenya.

COMPETITIVE LANDSCAPE

  • New Kenya Co-operative Creameries Ltd is expected to remain in the leading position in cheese in Kenya in 2014, offering five varieties of cheese. The popularity of these brands is due to the company’s widespread distribution network, its solid supply chain, high awareness of its products and brands and visually appealing product packaging, which makes them stand out on retail shelves. Sunpower Products Ltd is set to maintain second position in cheese in Kenya in 2014 with its Brown’s Cheese brand. The company’s brands are widely available through supermarkets and hypermarkets throughout Kenya. The company’s active participation in wine and cheese events and also its daily cheese tasting events which are held in its factories have bolstered the company’s leading position in cheese in Kenya.

PROSPECTS

  • Sales of cheese are expected to continue growing in Kenya during the forecast period, with more companies likely to enter the category amidst rising consumer knowledge of the uses of cheese and growth in cheese production. Increasing consumer demand for cheese is based on the rising consumption of Western dishes such as burgers, pizzas and salad and this is another factor which is expected to promote growth in cheese during the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Kenya market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in Kenya?
  • What are the major brands in Kenya?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Cheese in Kenya - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cheese by Category: Volume 2009-2014
  • Table 2 Sales of Cheese by Category: Value 2009-2014
  • Table 3 Sales of Cheese by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Cheese by Category: % Value Growth 2009-2014
  • Table 5 NBO Company Shares of Cheese: % Value 2010-2014
  • Table 6 LBN Brand Shares of Cheese: % Value 2011-2014
  • Table 7 Distribution of Cheese by Format: % Value 2009-2014
  • Table 8 Forecast Sales of Cheese by Category: Volume 2014-2019
  • Table 9 Forecast Sales of Cheese by Category: Value 2014-2019
  • Table 10 Forecast Sales of Cheese by Category: % Volume Growth 2014-2019
  • Table 11 Forecast Sales of Cheese by Category: % Value Growth 2014-2019

Packaged Food in Kenya - Industry Context

EXECUTIVE SUMMARY

Packaged food is expected to continue recording positive growth in Kenya during 2014

Growing number of middle-income consumers accelerates growth in packaged food

Modern grocery retailers outlets remain the most popular for sales of packaged food

Steady growth forecast for packaged food in Kenya during the forecast period

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 17 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 20 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 21 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 27 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 28 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 29 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 30 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 31 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 32 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 33 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 37 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 40 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 41 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 46 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 47 Sales of Packaged Food by Category: Value 2009-2014
  • Table 48 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 50 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 51 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 52 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 53 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 54 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 55 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 56 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 57 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 58 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Cheese
    • Processed Cheese
      • Spreadable Processed Cheese
      • Unspreadable Processed Cheese
    • Unprocessed Cheese
      • Hard Cheese
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese
      • Spreadable Unprocessed Cheese

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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