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Country Report

Kenya Flag Cheese in Kenya

| Pages: 27

Price: US$990

About this Report

Executive Summary

TRENDS

  • Cheese consumption in Kenya is increasing thanks to rising disposable incomes, the growing popularity of fast food and a shift in home cooking styles that has seen more Kenyans incorporate cheese into various types of meals and snacks. At the same time, the rapid expansion of modern grocery retailers in recent years has made cheese products more easily accessible to many consumers, while the category has also benefited from increased marketing activities by manufacturers. Together with the expansion of Kenya’s expatriate community and growth in the number of middle income consumers in the country, all of this continued to support robust growth in cheese retail volume and current value sales in 2015.

COMPETITIVE LANDSCAPE

  • Local producer Brown’s Cheese was the leading company in cheese in 2015 with an overall value share of 22%, followed by Raka Milk Processors Ltd with a 19% share. Happy Cow Kenya Ltd placed third with a value share of 15%, while Eldoville Dairies Ltd and New Kenya Co-operative Creameries rounded out the top five with shares of 12% and 10% respectively.

PROSPECTS

  • Rising disposable incomes and the growing presence of fast food chains and other types of foodservice operators in Kenya will continue to bolster cheese consumption over the forecast period. The category will also benefit from the entry of new players, improvements in distribution via modern grocery retailers outlets in residential areas and increasing knowledge about different types of cheese among consumers. Thanks to all of this, cheese value sales at constant 2015 prices are expected to grow at a CAGR of 3%.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Kenya market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in Kenya?
  • What are the major brands in Kenya?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Cheese in Kenya - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cheese by Category: Volume 2010-2015
  • Table 2 Sales of Cheese by Category: Value 2010-2015
  • Table 3 Sales of Cheese by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Cheese by Category: % Value Growth 2010-2015
  • Table 5 NBO Company Shares of Cheese: % Value 2011-2015
  • Table 6 LBN Brand Shares of Cheese: % Value 2012-2015
  • Table 7 Distribution of Cheese by Format: % Value 2010-2015
  • Table 8 Forecast Sales of Cheese by Category: Volume 2015-2020
  • Table 9 Forecast Sales of Cheese by Category: Value 2015-2020
  • Table 10 Forecast Sales of Cheese by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Sales of Cheese by Category: % Value Growth 2015-2020

Cheese in Kenya - Company Profiles

Brown's Cheese Ltd in Packaged Food (Kenya)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Brown’s Cheese Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 2 Brown’s Cheese Ltd: Competitive Position 2015

New Kenya Co-operative Creameries Ltd in Packaged Food (Kenya)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 New Kenya Co-operative Creameries Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 4 New Kenya Co-operative Creameries Ltd: Competitive Position 2015

Packaged Food in Kenya - Industry Context

EXECUTIVE SUMMARY

Packaged food in Kenya achieves a steady growth in 2015

Product launches target the growing middle-income consumer class in 2015

Local manufacturers dominate packaged food in 2015

Modern retail outlets remain preferred channels for product distribution

Growth expected during the forecast period as income levels rise

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 16 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 17 Sales of Packaged Food by Category: Value 2010-2015
  • Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 23 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 24 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 25 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 26 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Cheese
    • Processed Cheese
      • Spreadable Processed Cheese
      • Other Processed Cheese
    • Unprocessed Cheese
      • Hard Cheese
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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