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Country Report

Cheese in France

| Pages: 72

Price: US$900

About this Report

Executive Summary

TRENDS

  • Sales over the period 2012-2013 continue to be driven by the modern cheese consumption patterns in culinary preparation and as snacking/aperitif items in the two subcategories of spreadable cheese; the economic recession in 2013 has prolonged those habits among French households. On the other hand, cheese remains a culturally-symbolic token of pleasure and conviviality for a wide majority of French consumers who prefer to cut down their expenses on leisure than to forego their favourite cheese. The delayed arrival of spring and the prolonged colder weather in France have also been conducive in boosting the sales for packaged hard cheese used for warm treats such as raclette, tartiflette and fondue. Another noticeable upbeat trend is a renewed interest and preference by consumers for authenticity and regional cheese which has contributed to the good performance of some cheese. All in all, cheese performance was driven by French consumers’ attachment to traditional as well as modern consumption habits.

COMPETITIVE LANDSCAPE

  • In 2013, Groupe Lactalis led total cheese sales in France with 21% of total value. The company leverages on its two long-established brands, Président and Société which fetched about 12% of total cheese value, and its wide portfolio of other speciality cheese brands, such as Chaussée aux moines, Lanquetot and Istara. In recent years, Groupe Lactalis has been losing ground due to a conflict with major grocery retailer E. Leclerc which led to the delisting of its brands over the period 2011-2012. In addition, the popularity of some modern processed cheese has been unfavourable to the group which has no significant presence in the processed cheese segment.

PROSPECTS

  • Cheese sales in France are likely to remain on a positive outlook over the forecast with a CAGR of 2% for both volume and value. Despite a high level of uncertainty over economic prospects, it is difficult to conceive that the French would significantly be reducing their volume consumption of cheese; a food item deeply rooted in the culinary, nutritional and degustation habits of the population. It is somehow possible to envisage a modernisation of consumption patterns, especially in the application and ways of consuming cheese, notably as snacks and/or as culinary ingredients. And thus partly accounting for the decline of more conventional categories such as unspreadable processed and unpackaged hard cheeses. Over the forecast period, a strong level of competition in the dynamic category of spreadable cheese is likely to drive down their unit price and lead to a slower value growth rate (than the previous five years) of the overall cheese category.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in France market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in France?
  • What are the major brands in France?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Cheese in France - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cheese by Category: Volume 2008-2013
  • Table 2 Sales of Cheese by Category: Value 2008-2013
  • Table 3 Sales of Cheese by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Cheese by Category: % Value Growth 2008-2013
  • Table 5 Sales of Spreadable Processed Cheese by Type: % Value Breakdown 2008-2013
  • Table 6 Sales of Unprocessed Cheese by Type: % Value Breakdown 2010-2013
  • Table 7 NBO Company Shares of Cheese: % Value 2009-2013
  • Table 8 LBN Brand Shares of Cheese: % Value 2010-2013
  • Table 9 Distribution of Cheese by Format: % Value 2008-2013
  • Table 10 Forecast Sales of Cheese by Category: Volume 2013-2018
  • Table 11 Forecast Sales of Cheese by Category: Value 2013-2018
  • Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2013-2018
  • Table 13 Forecast Sales of Cheese by Category: % Value Growth 2013-2018

Cheese in France - Company Profiles

Bongrain SA in Packaged Food (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Bongrain SA Key Facts
  • Summary 2 Bongrain SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Bongrain SA: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 4 Bongrain SA: Competitive Position 2013

Fromageries Bel SA in Packaged Food (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Fromageries Bel SA: Key Facts
  • Summary 6 Fromageries Bel SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 7 Fromageries Bel SA: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 8 Fromageries Bel SA: Competitive Position 2013

Galec - Centre Distributeur Edouard Leclerc in Packaged Food (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Galec – Centre Distributeur Edouard Leclerc: Key Facts
  • Summary 10 Galec – Centre Distributeur Edouard Leclerc: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 11 Galec – Centre Distributeur Edouard Leclerc: Share of Sales Generated by Internet Retailing

PRIVATE LABEL

  • Summary 12 Galec – Centre Distributeur Edouard Leclerc: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 13 Galec – Centre Distributeur Edouard Leclerc: Competitive Position 2013

Lactalis, Groupe in Packaged Food (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 14 Lactalis, Groupe: Key Facts
  • Summary 15 Lactalis, Groupe: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 16 Lactalis.Groupe: Competitive Position 2013

Packaged Food in France - Industry Context

EXECUTIVE SUMMARY

Packaged food performance still dampened by economic difficulties

Horsemeat scandal generates consumer scepticism

Private label becomes more sophisticated in France

The drive-through concept drives online sales of packaged food

Stable performance ahead

KEY TRENDS AND DEVELOPMENTS

Labelling practices to change

Miniaturisation of the packaged food market

Cook-It-Yourself

Drive-through online shopping concepts are changing the distribution landscape

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 19 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 22 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 23 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 28 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 29 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 30 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 31 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 32 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 33 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 34 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 35 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 36 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 37 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 38 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 39 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 40 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 41 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 42 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 43 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 45 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 47 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 48 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 49 Sales of Packaged Food by Category: Value 2008-2013
  • Table 50 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 51 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 52 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 53 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 54 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 55 Penetration of Private Label by Category: % Value 2008-2013
  • Table 56 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 57 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 58 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 59 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 60 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 61 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

SOURCES

  • Summary 17 Research Sources

Segmentation

This market research report includes the following:

  • Cheese
    • Processed Cheese
      • Spreadable Processed Cheese
      • Unspreadable Processed Cheese
    • Unprocessed Cheese
      • Hard Cheese
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese
      • Spreadable Unprocessed Cheese

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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