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Country Report

Ireland Flag Cheese in Ireland

| Pages: 38

Price: US$990

About this Report

Executive Summary

TRENDS

  • Current value sales of cheese increased by a further 4% in 2015, reaching €216 million. Sales of cheese grew significantly over the year due to the ending of milk quotas, and due to an increase in consumer demand. Sales were still not at the level seen before the recession began, however, as consumers continued to opt for private label offerings in this category due to the high quality and variety of the products offered by retailers such as Tesco, Supervalu and Aldi.

COMPETITIVE LANDSCAPE

  • Kerry Foods was the leader in cheese in 2015, with a value share of 19%. The company continued to consolidate its leadership in this category, with its actual sales continuing to grow. Its Charleville brand continued to be the best-known brand of cheese in Ireland, and in 2015 accounted for a 9% share of sales in a relatively fragmented category. Its sales continued to grow despite the competition from private label throughout the economic downturn. Strong heritage and brand recognition allowed it to remain the best-selling cheese brand in Ireland.

PROSPECTS

  • Cheese is anticipated to continue to see growth in sales, with a value CAGR of 3% predicted over the forecast period at constant 2015 prices. Value sales in 2020 are expected to stand at €253 million. Growth is expected to be faster compared with the review period, as cheese is seen as a nutritionally beneficial product for consumers, with so many varieties and formats continuing to be accessible. Value will also continue to be important in this category. That being said, discounting and price promotion are expected to occur less frequently, as the upturn in the economy will see consumers’ spending increase.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Ireland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in Ireland?
  • What are the major brands in Ireland?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Cheese in Ireland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cheese by Category: Volume 2010-2015
  • Table 2 Sales of Cheese by Category: Value 2010-2015
  • Table 3 Sales of Cheese by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Cheese by Category: % Value Growth 2010-2015
  • Table 5 Sales of Spreadable Processed Cheese by Type: % Value Breakdown 2010-2015
  • Table 6 Sales of Unprocessed Cheese by Type: % Value Breakdown 2010-2015
  • Table 7 NBO Company Shares of Cheese: % Value 2011-2015
  • Table 8 LBN Brand Shares of Cheese: % Value 2012-2015
  • Table 9 Distribution of Cheese by Format: % Value 2010-2015
  • Table 10 Forecast Sales of Cheese by Category: Volume 2015-2020
  • Table 11 Forecast Sales of Cheese by Category: Value 2015-2020
  • Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Sales of Cheese by Category: % Value Growth 2015-2020

Cheese in Ireland - Company Profiles

Glanbia Plc in Packaged Food (Ireland)

Strategic Direction

Key Facts

  • Summary 1 Glanbia Plc: Key Facts
  • Summary 2 Glanbia Plc: Operational Indicators

Competitive Positioning

  • Summary 3 Glanbia Plc: Competitive Position 2015

Kerry Foods Ltd in Packaged Food (Ireland)

Strategic Direction

Key Facts

  • Summary 4 Kerry Foods Ltd: Key Facts
  • Summary 5 Kerry Foods Ltd: Operational Indicators

Competitive Positioning

  • Summary 6 Kerry Foods Ltd: Competitive Position 2015

Mondelez Ireland Production Ltd in Packaged Food (Ireland)

Strategic Direction

Key Facts

  • Summary 7 Mondelez Ireland Production Ltd: Key Facts
  • Summary 8 Mondelez Ireland Production Ltd: Operational Indicators

Competitive Positioning

  • Summary 9 Mondelez Ireland Production Ltd: Competitive Position 2015

Musgrave Retail Partners Ireland Ltd in Packaged Food (Ireland)

Strategic Direction

Key Facts

  • Summary 10 Musgrave Retail Partners Ireland Ltd: Key Facts

Internet Strategy

Private label

  • Summary 11 Musgrave Retail Partners Ireland Ltd: Private Label Portfolio

Competitive Positioning

  • Summary 12 Musgrave Retail Partners Ireland Ltd: Competitive Position 2014

Tesco Ireland Ltd in Packaged Food (Ireland)

Strategic Direction

Key Facts

  • Summary 13 Tesco Ireland Ltd: Key Facts

Competitive Positioning

  • Summary 14 Tesco Ireland Ltd: Competitive Position 2015

Packaged Food in Ireland - Industry Context

Executive Summary

The economy continues to bounce back, helped by a weak euro

Ongoing health and wellness trend characterises many packaged food categories

Private label maintains its steady march

New legislation in 2015 benefits the Irish meat industry

Future market value growth will be constrained but positive

Key Trends and Developments

Irish economy set to achieve strong growth in 2015

Ireland continues to embrace the health and wellness trend

Private label remains strong encouraging branded players to review their strategies

Rising demand for ethnic and more exotic flavours as consumers become more adventurous

Foodservice: Key Trends and Developments

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

Market Data

  • Table 18 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 19 Sales of Packaged Food by Category: Value 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 21 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 22 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 24 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 25 Penetration of Private Label by Category: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 27 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 28 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

Sources

  • Summary 15 Research Sources

Segmentation

This market research report includes the following:

  • Cheese
    • Processed Cheese
      • Spreadable Processed Cheese
      • Other Processed Cheese
    • Unprocessed Cheese
      • Hard Cheese
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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