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Country Report

Ireland Flag Cheese in Ireland

| Pages: 65

Price: US$900

About this Report

Executive Summary

TRENDS

  • Cheese saw raw material costs rise significantly in 2013 as milk prices rose on the back of rising input costs relating in large part to increased feed and fertiliser costs as a consequence of the fodder crisis which struck Irish farmers early in the year. With milk production down in the first half of 2013 and annual milk deliveries coming in at 3% under EU quotas, milk prices rose significantly to an annual average price of 38c per litre, a rise of 17% on the previous year, impacting input costs to cheese producers. This situation eased significantly during 2014 with total annual dairy costs expected to fall by 13% to levels below that seen in 2012 with feed and pasture costs falling by 28% and 19% respectively on 2013 values, according to Teagasc’s (The Irish Agriculture and Food Development Authority) Annual Review and Outlook for 2014.

COMPETITIVE LANDSCAPE

  • Kerry Foods Ltd is the leading player with a 20% value share in 2014. In an extremely diverse and brand heavy category the company maintains its leading position with a range of products including top ranked Charleville with a 9% value share. Ranked seventh in cheese overall with a 4% value share Low-Low is the leading reduced fat cheese brand. Low-Low differs from other cheese brands in that all variations are reduced fat products. These include blocks, slices and grated cheddar cheese products, available in both red and white cheese as well as processed cheese. Cheesestrings too remains a popular product with a range of flavour variations. Popular with children and parents as a healthy snack or lunch component, the brand retains its 3% value share in 2014. The remainder of Kerry Foods retail value sales in cheese comprise various brands from its wide portfolio, many of which although relatively small in value terms, are trusted and respected brands amongst Irish families.

PROSPECTS

  • Cheese in Ireland is expected to record a value CAGR of 3% at constant 2014 prices over the forecast period to 2019. With consumer confidence on the rise and economic recovery now well in place, it is likely that spending patterns will begin to return to more normal patterns. Discounting and price promotions can be expected to be less frequent with the rate of discounting reducing also. However, value is set to remain a key feature of retailing in Ireland for some time to come, limiting the scope for unit price increases and placing somewhat of a limiting effect on growth potential.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Ireland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in Ireland?
  • What are the major brands in Ireland?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Cheese in Ireland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cheese by Category: Volume 2009-2014
  • Table 2 Sales of Cheese by Category: Value 2009-2014
  • Table 3 Sales of Cheese by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Cheese by Category: % Value Growth 2009-2014
  • Table 5 Sales of Spreadable Processed Cheese by Type: % Value Breakdown 2009-2014
  • Table 6 NBO Company Shares of Cheese: % Value 2010-2014
  • Table 7 LBN Brand Shares of Cheese: % Value 2011-2014
  • Table 8 Distribution of Cheese by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Cheese by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Cheese by Category: Value 2014-2019
  • Table 11 Forecast Sales of Cheese by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Cheese by Category: % Value Growth 2014-2019

Cheese in Ireland - Company Profiles

Glanbia Plc in Packaged Food (Ireland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Glanbia Plc: Key Facts
  • Summary 2 Glanbia Plc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Glanbia Plc: Competitive Position 2014

Kerry Foods Ltd in Packaged Food (Ireland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Kerry Foods Ltd: Key Facts
  • Summary 5 Kerry Foods Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Kerry Foods Ltd: Competitive Position 2014

Mondelez Ireland Production Ltd in Packaged Food (Ireland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Mondelez Ireland Production Ltd: Key Facts
  • Summary 8 Mondelez Ireland Production Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Mondelez Ireland Production Ltd: Competitive Position 2014

Tesco Ireland Ltd in Packaged Food (Ireland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Tesco Ireland Ltd: Key Facts
  • Summary 11 Tesco Ireland Ltd: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 12 Tesco Ireland Ltd: Share of Sales Generated by Internet Retailing

PRIVATE LABEL

  • Summary 13 Tesco Ireland Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 14 Tesco Ireland Ltd: Competitive Position 2013

Packaged Food in Ireland - Industry Context

EXECUTIVE SUMMARY

Economic fortunes improving, boosting sales of packaged food

Innovation driving sales and slowing down private label growth

Branding and marketing remain the major focuses for packaged food manufacturers

Supervalu’s rebranding increases Irish retail market share

Static growth expected with private label in the ascendant

KEY TRENDS AND DEVELOPMENTS

Economy showing signs of recovery as consumer confidence returns

New product developments and innovation driving growth

Health and wellness and indulgence continue to attract consumer attention

Horsemeat scandal gone but not forgotten

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 28 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 31 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 32 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 38 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 41 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 42 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 48 Sales of Packaged Food by Category: Value 2009-2014
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 51 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 52 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 53 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 54 Penetration of Private Label by Category: % Value 2009-2014
  • Table 55 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 56 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 57 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 58 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 15 Research Sources

Segmentation

This market research report includes the following:

  • Cheese
    • Processed Cheese
      • Spreadable Processed Cheese
      • Unspreadable Processed Cheese
    • Unprocessed Cheese
      • Hard Cheese
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese
      • Spreadable Unprocessed Cheese

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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